This document discusses hacks and growth strategies used by OrderYOYO, a food delivery startup. It summarizes how the company grew from 2 employees to 70 employees and from 20 restaurants to 1500 restaurants in 12 months through various hacks. It discusses the "hire hack" of hiring many interns, the "startup hack" of reducing costs by 20-75%, and the "growth hack" of various marketing tactics. It emphasizes that creativity, freedom to test ideas, and a culture that embraces hacking were key to the company's rapid growth.

1. Where there is a will, there’s a way
3 hacks
Thor Angelo
CEO
OrderYOYO

2. 85%
20-30%

3. We must hack… there is no other way...
12 months:
• From 2 employees to 70
• From 20 restaurants to 1500
• From 100s to 10.000s.. orders
• From DK to UK + IRL
• Seed Capital’s fastest (thirstiest) growing company
• 25 M DKK raised so far
...it is our culture

4. The Sausage Factory – and the hacks
200/month
Cold
Leads
Level 5
and
Beyond

6. The Hire hack
The Startup hack
The Growth hack

7. “get an intern…” x30
Hire hack
…or india

8. F*** efficiency
and optimization
(for now)
-20% -20% -75%
Startup hack

9. Onboarding
Activation
Existing
portal customers
Existing non-
portal customers
NEW customers
Flyers
Bags, boxes
Employees
Posters, stickers
Car stickers
Google Adwords
Print menu distribution
(SMS)
E-mail
Stickers/flyers
postcards
Growth hack

10. Creativity, freedom, test, A/B = HACK
WHAT IS THE CAUSE OF THE GREATNESS IN WEST?
Because an CREATIVE explosion in Western Europe, and not elsewhere.
97 % of all persons mentioned in numerous encyclopedias from the world until 1950, is from the West. This
even though our population in much of the past accounted for only less than 10% of the world population.
We were simply "creative community”.
• 97 % of the most popular books or book series in the world ever was from the West
• 96 % of the artworks sold for more than $ 50 million was from the West
• 100 % of the 50 highest grossing films made ​​ever was from the West.
• 100 % of the world's 50 leading luxury brands from the West
• 82 % of the world's 50 highest-ranking restaurants are from the West
• 88 % of the world's 50 top - ranked universities are from the West
• 100 % of the world's 50 largest biotech companies and 99% of the top 100 are from the West.
Lars Tvede

11. The single biggest reason why startups succeed
Idea
Team
Business Model
Funding
Timing
Bill Cross, TED