- Billetto transforms cities into new event platforms by engaging millennials in daily, hourly events. - The goal is 100% year-over-year growth towards a $1 billion turnover. - Key challenges in the first quarter include establishing a growth hack team, defining a growth model, implementing data tracking, and selecting the right third-party tools.

1. Growth Hacking
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2. BILLETTO TRANSFORMS YOUR CITY INTO A NEW EVENT MEDIUM.
- ENGAGING MILLENNIALS IN EVENTS. EVERY DAY. EVERY HOUR.
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3. Goal: 100% YoY towards 1B$ turnover
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4. Market Potential
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5. Challenges Q1
● Establish a growth hack team
● Define your growth model
● Data / tracking
● 3. party tools
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6. Challenge
● Find potential organisers
● International scalable to create enough
volume
● acq cost < LTV
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7. Add a growth hack team
● Use data to argue for more resources
● Team with 100% focus is necessary to
succeed
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8. Model to describe our growth
Ticket price x no of tickets x probability it will sell
Bookings > actuals
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9. Bookings vs actuals vs target
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10. Tracking / Black boxes
Traffic Sign Up Event creation Retention
Sign Up Sell ticketsBLACK BOX
7%
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11. Dashboard - data warehouse
Traffic data from Google Analytics
Account data from Billetto db
Possible to track and optimize if
our email retention works. Both
for creating events but also to
follow up on them selling tickets
Cost from Adwords
Choose source + country
Bookings from Sales Force
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12. 3 party tools
Use 3 party tools to move fast and don't get stuck in unnecessary development
● Unbounce for landing pages (not for SEO)
● Sales Force as CRM (expensive but game changer)
● Flowdock (strong tool for internal communication)
● Vero / Mailchimp / Mandril
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14. af@billetto.dk
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