The document discusses Hyphen Consulting's approach to sales strategy alignment. It focuses on cooperation between managers in sales, marketing, and management with a common vision. The approach emphasizes changing attitudes rather than knowledge transfer and focusing on results instead of graduates. On average, clients see revenue growth of 10% and the fastest payback time of 2 weeks. The approach is based on identifying customer values rather than products and not letting non-customers influence strategy.

1. Hyphen Consulting
Sales aligned with strategy

2. What
Cooperation between managers,
in sales, marketing and management,
with a common vision.

3. What
Cooperation between managers,
in sales, marketing and management,
with a common vision.

4. How
Change in attitude instead of knowledge transfer
Do instead of Know
Results instead of Graduates

5. Background
Common vision =
Conceptual marketing
Value thinking as a starting point
Increase credibility

6. Results
Fastest payback time (avg. 2 weeks)
Revenue growth (avg. +10%)

7. Why?
Amateurs can have luck,
Professionals have a method

8. Examples
“Markets are based upon identification and values,
not upon products.”
“Don’t let the non-customer influence you.”
“Create a constructive enemy.”

9. Consequences
Nothing is concept neutral
Sales increases credibility
Employees know what, why and how
Management has a clear framework

10. Concept believers
Unizo Torfs Shoes
Alcatel-Lucent Siematic
Oil&Vinegar Affligem Breweries
Cross Associates B-Vision
Hoet Design Proximus
Carl Zeiss Vision Mestrini Occhiali

11. Amateurs Can Have Luck
Professionals Have A Method
Hyphen Consulting
Sales aligned with strategy

12. Hyphen Consulting BVBA
Dirk Minnebo
Kerkeveld 14
2243 Zandhoven
Belgium
Tel.: +32 (0)3 464 08 53
Mob: +32 (0)498 128 736
E-mail: info@hyphen-online.be
URL: www.hyphen-online.be
Hyphen Consulting
Sales aligned with strategy