Morten Elk from SimpleSite welcomes speakers and attendies to Nordic Growth Hackers event #4 1st Oct 2015. SimpleSite is the host

1. Thanks to our sponsors
#nordicgrowth

2. Welcome NGH#4
Morten Elk, SimpleSite

3. Today
Marketing automation
Mails and messaging
2

4. If you find it interesting
Hashtag #nordicgrowth
2

5. Why do we need it?
You’ve built this wonderful
App
Service
E-commerce site
Community
...
2

6. Why do we need it?
If you build it,
they will come
2

7. Why do we need it?
If you build it,
they will come
2
NOT

8. Why do we need it?
If they came once,
they will come again
2

9. Why do we need it?
If they came once,
they will come again
2
NOT

10. Why do we need it?
They never found you
They did not get it the first time
They intended to come back,
but it just slipped
2

11. Why do we need it?
Procrastinators unite!
- tomorrow...
2

12. Why do we need it?
YOU need to grab their attention
somewhere not in your service
Again and again!
Mail and messaging
2

13. How?
What to send?
To whom?
When?
How do I write good content?
How to measure it?
2

14. What do we measure – how?
2
Clickthroughs / opens / actions
vs
All the flows
All the segments

15. The problem with data
In God we trust
Everyone else bring data!
2

16. The problem with data
Little data
Long time-frame
Big, holistic effort
Intuition and data go hand in hand
2

17. Today
Selling
Engaging
Measuring
Working qualitatively
Writing
Work in progress...
2