The document provides an overview of business-to-business (B2B) marketing strategies and tactics for the digital age. It discusses developing buyer personas, identifying marketing channels, and creating and measuring marketing campaigns. Key points include developing a vision and goals, defining the target market and buyer persona through research, identifying appropriate marketing channels like blogs, social media and email, creating content like whitepapers and videos, and measuring performance to improve over time. The document also discusses shifts in the B2B buying process and how to adapt marketing approaches accordingly.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute
In many ways, content marketing rubs off B2B and B2C companies the same way. But because the decision processes in one differ from the other, it is often applied differently.
Some of the topics covered here include:
What Is B2B Content Marketing?
My Top 3 Data-driven B2B Content Marketing Samples
B2B Content Marketing vs. B2C Content Marketing
Why Do B2B Tech Companies Need Content Marketing?
Building Your Brand with B2B Content Marketing Strategy
Developing Your Data-driven B2B Content Marketing Strategy
B2B Content Marketing Strategy Examples
Top Content Formats for B2B Tech Companies
B2B Content Marketing Resources
PS: This is a masterclass with Digiclan (www.digiclan.africa), one of the biggest communities of digital professionals in Africa. You can watch the session here - https://youtu.be/F9rkD3IytNM
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute
In many ways, content marketing rubs off B2B and B2C companies the same way. But because the decision processes in one differ from the other, it is often applied differently.
Some of the topics covered here include:
What Is B2B Content Marketing?
My Top 3 Data-driven B2B Content Marketing Samples
B2B Content Marketing vs. B2C Content Marketing
Why Do B2B Tech Companies Need Content Marketing?
Building Your Brand with B2B Content Marketing Strategy
Developing Your Data-driven B2B Content Marketing Strategy
B2B Content Marketing Strategy Examples
Top Content Formats for B2B Tech Companies
B2B Content Marketing Resources
PS: This is a masterclass with Digiclan (www.digiclan.africa), one of the biggest communities of digital professionals in Africa. You can watch the session here - https://youtu.be/F9rkD3IytNM
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Audience Targeting Techniques for B2B MarketersTodd Ebert
According to Google’s Changing Face of B2B Marketing, many B2B marketers operate under the myth that B2B marketing should only target the highest-level executives. In reality, the decision-making ecosystem has dramatically changed. 81% of non-C suite workers now have a say in purchase decisions.
“B2B marketers need to understand that it’s not just about targeting a specific buyer, online. The B2B decision making process is a journey that involves not just one audience, but many. Company influencers and end users actually weigh in on the purchase decision,” says Todd Ebert, MultiView’s Chief Marketing Officer.
This ebook shows B2B marketers how to navigate today’s changing world of digital marketing by understanding online audiences and applying a variety of audience targeting techniques.
The Complete Guide to Create an Effective Digital Marketing Strategy.pdfVidyaMandir5
"The Complete Guide to digital marketing strategy. Learn how to define your goals, identify your customer personas, and select the right growth channels."
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
According to Breonna Bergstrom, a marketing process is:
“A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.”
STEPS OF MARKETING PROCESS
1. Understand the customer needs.
2. Develop a basic strategy.
3. Make a decision.
4. Execute a plan.
5. Deliver the results.
The Marketing Mix is a concept established in 1960 by Jerome McCarthy while he was on a Ford Foundation Fellowship at Harvard Business School and MIT.
While the term marketing mix had been in use since the 40’s, it was McCarthy who distilled it to the four P’s (Product, Price, Place and Promotion).
The 4 Ps of Marketing Mix
Product
Price
Place
Promotion
Aligning sales and marketing isn't just about scheduling more meetings. In this free webinar, marketing master Matt Heinz will discuss eight specific best practices to help your organization accelerate its path toward sales and marketing collaboration nirvana. You will learn how to:
Create a common dashboard of performance metrics
Drive collaboration across all levels of the sales and marketing organization
Handle compensation challenges and opportunities
Develop a regular rhythm of communication across both team and above to management
Developing an effective B2B content marketing strategyAlia Samhat
Content plays a critical role in B2B marketing. Yet many companies find their efforts miss the mark. We address the challenges in this content marketing guide.
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideU
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
Organic Gardener's Guide to Lead NurturingPete Jakob
Presentation given at a seminar organised by B2B Marketing Magazine at the Century Club, London - Sept 23rd. The presentation provides 9 practical steps for improving the yield from your marketing campaigns.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Audience Targeting Techniques for B2B MarketersTodd Ebert
According to Google’s Changing Face of B2B Marketing, many B2B marketers operate under the myth that B2B marketing should only target the highest-level executives. In reality, the decision-making ecosystem has dramatically changed. 81% of non-C suite workers now have a say in purchase decisions.
“B2B marketers need to understand that it’s not just about targeting a specific buyer, online. The B2B decision making process is a journey that involves not just one audience, but many. Company influencers and end users actually weigh in on the purchase decision,” says Todd Ebert, MultiView’s Chief Marketing Officer.
This ebook shows B2B marketers how to navigate today’s changing world of digital marketing by understanding online audiences and applying a variety of audience targeting techniques.
The Complete Guide to Create an Effective Digital Marketing Strategy.pdfVidyaMandir5
"The Complete Guide to digital marketing strategy. Learn how to define your goals, identify your customer personas, and select the right growth channels."
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
According to Breonna Bergstrom, a marketing process is:
“A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.”
STEPS OF MARKETING PROCESS
1. Understand the customer needs.
2. Develop a basic strategy.
3. Make a decision.
4. Execute a plan.
5. Deliver the results.
The Marketing Mix is a concept established in 1960 by Jerome McCarthy while he was on a Ford Foundation Fellowship at Harvard Business School and MIT.
While the term marketing mix had been in use since the 40’s, it was McCarthy who distilled it to the four P’s (Product, Price, Place and Promotion).
The 4 Ps of Marketing Mix
Product
Price
Place
Promotion
Aligning sales and marketing isn't just about scheduling more meetings. In this free webinar, marketing master Matt Heinz will discuss eight specific best practices to help your organization accelerate its path toward sales and marketing collaboration nirvana. You will learn how to:
Create a common dashboard of performance metrics
Drive collaboration across all levels of the sales and marketing organization
Handle compensation challenges and opportunities
Develop a regular rhythm of communication across both team and above to management
Developing an effective B2B content marketing strategyAlia Samhat
Content plays a critical role in B2B marketing. Yet many companies find their efforts miss the mark. We address the challenges in this content marketing guide.
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideU
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
1. Background
2. The Case for Qualifying Leads
3. How AreYour Prospects Using Social Media
4. SomeWays to QualifyYour Leads Using Social Media
5. Analyze and Adapt
6. StepsYou CanTake to Get Started
7. SomeTips for Getting the Most from LinkedIn
8. Conclusion
9. About InsideUp
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
Organic Gardener's Guide to Lead NurturingPete Jakob
Presentation given at a seminar organised by B2B Marketing Magazine at the Century Club, London - Sept 23rd. The presentation provides 9 practical steps for improving the yield from your marketing campaigns.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
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Lecture 10 - B2B Marketing & Digital Customer Relationship Management.pptx
1. Lecture # 10
B2B Marketing
(CRM – Digital Way Forward)
Prepared By: Moazzam Kamran
2. What is B2B Marketing
As the name suggests, business-to-business marketing refers
to the marketing of products or services to other businesses
and organizations. It holds several key distinctions from B2C
marketing, which is oriented toward consumers. In the modern
environment, B2B marketers often sell to buying committees
with various key stakeholders.
This makes for a complex and sometimes challenging
landscape, but as data sources become more robust and
accurate, the ability to map out committees and reach buyers
with relevant, personalized information is greatly improving.
3. Where To Begin From?
The biggest determinant of effective marketing,
however, is your audience.
If you’re not properly targeting your buyer
persona, your promotions and advertisements
will likely fall on deaf ears. You might as well not
be marketing at all.
Always remember the strategy that you adopt is
as good as your knowledge and research on
your target audience.
4. FOR B2B MARKETING FOR B2C MARKETING
Goal
Customers are focused on ROI, efficiency,
and expertise.
Customers are seeking deals and
entertainment (which means marketing
needs to be more fun).
Purchase Motivation
Customers are driven by logic and
financial incentive.
Customers are driven by emotion.
Drivers
Customers want to be educated (which is
where B2B content marketing comes in).
Customers appreciate education but
don’t always need it to make a purchase
decision.
Purchase Process
Customers like (if not prefer) to work
with account managers and salespeople.
Customers like to make purchases
directly.
People Involved in Purchase
Customers often have to confer with
decision makers and other members of
their chain of command before making a
purchase decision.
Customers rarely need to confer with
others before making a purchase
decision.
Purchase Purpose
Customers make purchases for long-term
solutions, resulting in a longer sales cycle,
longer contracts, and longer relationships
with companies.
Customers aren’t necessarily looking for
long-term solutions or long-term
relationships.
Difference Between B2B & B2C
7. Step One: Develop an Overarching Vision
Fail to plan, plan to fail – this truism remains eternally accurate.
Before any decisions are made, you’ll want to select specific and measurable business objectives,
then lay out the framework for how your B2B marketing strategy will achieve them. Answering these
seven B2B content strategy questions is a good place to start.
Question #1: Which Conversation Will We Own?
Question #2: How Will We Own the Conversation?
Question #3: Where Will We Engage Our Audience?
Question #4: How Will Sales & Marketing Work
Together to Achieve Goals?
Question #5: Who Will Do the Work?
Question #6: How Will We Maximize Our Content?
Question #7: How Will We Measure Success?
8. Step Two: Define Your Market and Buyer Persona
This is an especially vital step for B2B organizations. Whereas B2C goods often have a wider and
more general audience, B2B products and services are usually marketed to a distinct set of
customers with particular challenges and needs. The more narrowly you can define this audience,
the better you’ll be able to speak to them directly with relevant messaging.
Create a dossier for your ideal buyer persona, by researching demographics, interviewing people in
the industry, and analyzing your best customers, to compile a set of attributes you can match
against prospects to qualify leads.
10. B2B Customer Profiling
1. What’s the size of the organization? (Measured in
revenue, number of customers, number of employees,
etc.)
2. What’s the size of the relevant department?
3. Do certain certain job titles exist in the organization?
4. Which industry or niche are they serving?
5. From which academic institutions did they recruit their
employees?
6. Which companies have current employees previously
worked at?
7. Do they largely promote people from within the
organization, or do they mostly bring in experienced
leadership from outside?
8. How long have they already been in business?
9. What’s the number one reason that would prevent them
from buying your solution?
10. What kind of tools or services are they using?
11. Where are they located? (Geographic region? Rural vs.
urban area?)
12. Any recent personnel changes? Restructuring? Other
recent events in the company?
13. Seasonal or temporal factors? (e.g. Spending remaining
budgets before end of year? Selling remnant advertising
before going to print? Having to meet goals before end
of quarter? Low demand during summer?)
14. How have they been affected by changes in the
economy or other developments outside their sphere of
influence?
15. What kinds of social media platforms do they use?
16. What kind of usage patterns do they show?
17. What’s their culture like, what values do they practice?
18. How do they position themselves in the market?
11. B2B Customer Profiling
19.What’s the number one reason that would make them
decide to buy your solution?
20.What goal do they want to achieve with your solution?
21.How are they currently trying to achieve this goal?
22.Why did they decide to try this approach? (What was the
decision making process that led to this choice?)
23.What’s the main pain point with their current approach?
24.What are the three most important features for them?
25.What’s their buying process like?
26.Did they ever make a purchasing decision to fulfill the need?
If yes, how often did they already do this?
27.Which industry publications, blogs or websites are they
following?
28. What words do they use to describe their product or
service?
29. In which directories do they get listed?
30. Which associations or trade groups are they members
of?
31. Are they more driven by a desire to be innovative or to
reduce risk?
32. Which trade shows or industry events do they attend?
33. How technically sophisticated are they?
34. Where do they source their materials?
35. What distribution channels do they use?
36. What’s their awareness stage? Do they already know
your product and just aren’t motivated enough to buy?
Do they know the end-result they want but not that your
solution is capable of delivering it? Do they know that
they have a problem, but have no idea how to solve it?
12. Step Three: Identify B2B Marketing Tactics and Channels
Once you’ve established solid intel around your target audience, you’ll need to determine how and
where you intend to reach them. The knowledge you’ve attained through the previous step should
help guide this one. You’ll want to answer questions like these about your ideal customers and
prospects.
Question #1:
Where do they spend their time online?
Question #2:
What questions are they asking search engines?
Question #3:
Which social media networks do they prefer?
Question #4:
How can you fill opportunity gaps that your
competitors are leaving open?
Question #5:
What industry events do they attend?
13. Step Four: Create Assets and Run Campaigns
With a plan in place, it’s time to put it
into motion. Follow best practices for
each channel you incorporate into
your strategy. Critical ingredients in
effective campaigns - a message your
team wants to spread that’s typically
tied to a desired action - include a
creative approach, useful insights,
sophisticated targeting, and strong
calls to action.
14. Step Five: Measure and Improve
Let your audience dictate your path. Consult metrics to pinpoint the channels, topics, and media
that resonate most, then double-down.
Meanwhile, cut or alter anything that isn’t
performing.
This is the ongoing process that keeps you moving in the right direction. In the simplest terms, you
want to figure out why your high performing content performs and why your low performing
content doesn’t so that you can make smarter decisions concerning your money and time.
15. Additional Step: To Digitize B2B Marketing
Create your website
Optimize your digital presence via SEO
Run PPC campaigns
16. Digital B2B Marketing
HERE ARE A FEW OF THE MOST COMMON B2B MARKETING TYPES AND CHANNELS:
Blogs:
A mainstay for almost any content team. Regularly
updated blogs provide organic visibility and drive
inbound traffic to your site. Your blog can house any
number of different content formats: written copy,
infographics, videos, case studies, and more
Search: SEO best practices change as often as Google’s
algorithm (a lot), but any B2B marketing strategy needs
to account for it. Lately the focus has been shifting
away from keywords and metadata, and more toward
searcher intent signals.
Social Media: Both organic and paid should be in the
mix. Social networks allow you to reach and engage
prospects where they’re active.
Whitepapers/eBooks: Standalone assets containing
valuable information, these downloadable documents
can either be gated (meaning a user must provide
contact information or perform another action to
access) or ungated. Often used as a B2B lead
generation tool.
Email: While its effectiveness is waning somewhat in the
age of spam filters and inbox shock, email won’t
disappear anytime soon. Use Mailchimp
Videos: This content type can be applied in several of
the previous categories mentioned here (blogs, social
media, emails) but is worth singling out because it is
growing so important to B2B strategies.
17. B2B Best Practices
Be Human
Keep Context in Mind
Thought Leadership Makes an Impact
How can you set yourself up for B2B marketing success? Here are a few proven
pillars that will help your team stand out and make an impact.
Focus on Targeting
21. Marketing In the E-Commerce Landscape
There’s a large number of different ecommerce marketing strategies out there, and in this silde,
we’re going to take a look at 14 of the most essential strategies you can use to set yourself
apart and get more sales.
1. Optimize Your Site for Search
2. Include Reviews on Product Pages
3. Use Content Marketing
4. Guest Post
5. Market on Social Media
6. Put Influencers to Work for You
7. Start Email Marketing
8. Create a Shoppable Instagram
9. Google AdWords
10. Facebook & Instagram Ads
12. Retargeting
13. Develop an App
with Push
Notifications
14. Target Virtual Reality
Technologies
11. Promoted Pins
24. World in Motion is a gorgeous, interactive hub of information. Viewers can sort the content in this
resource by geography, topic, or format. If you want to see slideshows about infrastructure or read
articles about the latest tech happenings in China, GE has you covered.
Not only is the presentation of this beautiful, but GE has also shown how leveraging high-quality
partnerships can create something astonishing.