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Postmodernism
Aims of Lesson:
- To examine the characteristics of
modernism and postmodernism.
- To analyse a postmodern music video.
Modernism
- Art / social-political movement that aimed to reinvent culture that
had become outdated.
- Roughly occurred between 1890s - 1960s.
- A rejection against realism.
- Divisions of modernism include avant-garde and surrealism.
- Films / novels / art were self-reflexive of society.
Postmodernism
- 1970s onwards
- The breakdown of barriers between genres and style
- The breakdown of distinction between binary divides
(E.g. human and machine)
- Mixing up time, space and narrative
- Emphasis of style over content
- Blurring of fiction and reality / representation and the real
- Becoming more use to a mediated version of reality, than reality
itself (hyperreality).
Key Terms

Intertextuality - one media text referring to another
Parody - mocking something in an original way
1970s / 1980s cop series

Sabotage music video
Parody
- The Simpsons parodies both high and low culture to a wide range of
audiences.
- Part of the idea of postmodernism is that there is no divide between high
art and mass culture.
Pastiche - An artistic work in a style that imitates that of another
work, artist, or period. This is a self-conscious imitation.
Gentlemen Prefer Blondes Material Girl
Marilyn Monroe
Madonna

Goodfellas

Ashanti Foolish music
video
Bricolage - mixing up and using different genres and styles
Shaun of the
Dead:
Zombie mixed
with and
romantic
comedy.

Blade Runner: Sci-Fi and film noir
DJ Shadow’s Entroducing:
The first album to be completely
made up of sampled music.
Homage - imitation from a respectful standpoint

Psycho - the 1960 original

Psycho - the 1998 remake
Analysis of Postmodern Music
Video
Paparazzi
(Lady Gaga)
Directed by Jonas Akerlund
Pastiche /
Homage
• Generic conventions of
a ‘golden age’ Hollywood
film of which ‘Gaga’ is the
leading lady
Sunset Boulevard (1950)
Narrative and stylistic similarities and intertextual references
Intertextuality and the blurring of
boundaries

The breakdown of distinction between binary divides.
Lady Gaga as an humanoid
Fembot, Metropolis (RIGHT)
Referencing Popular Culture
CASE STUDY: Lady Gaga

Hitchcock Homage

• Makes reference to the film ‘Vertigo’
• The use of icy, remote blonde
‘femme fatale’ character is also a
hallmark of a Hitchcock film.
Blurring of fiction and reality / representation and the
real
Plenary
What are the conventions of a postmodern media text?

What is the appeal to audiences?

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Week 1 way in

  • 1. Postmodernism Aims of Lesson: - To examine the characteristics of modernism and postmodernism. - To analyse a postmodern music video.
  • 2. Modernism - Art / social-political movement that aimed to reinvent culture that had become outdated. - Roughly occurred between 1890s - 1960s. - A rejection against realism. - Divisions of modernism include avant-garde and surrealism. - Films / novels / art were self-reflexive of society.
  • 3. Postmodernism - 1970s onwards - The breakdown of barriers between genres and style - The breakdown of distinction between binary divides (E.g. human and machine) - Mixing up time, space and narrative - Emphasis of style over content - Blurring of fiction and reality / representation and the real - Becoming more use to a mediated version of reality, than reality itself (hyperreality).
  • 4. Key Terms Intertextuality - one media text referring to another Parody - mocking something in an original way 1970s / 1980s cop series Sabotage music video
  • 5. Parody - The Simpsons parodies both high and low culture to a wide range of audiences. - Part of the idea of postmodernism is that there is no divide between high art and mass culture.
  • 6. Pastiche - An artistic work in a style that imitates that of another work, artist, or period. This is a self-conscious imitation. Gentlemen Prefer Blondes Material Girl Marilyn Monroe Madonna Goodfellas Ashanti Foolish music video
  • 7. Bricolage - mixing up and using different genres and styles Shaun of the Dead: Zombie mixed with and romantic comedy. Blade Runner: Sci-Fi and film noir DJ Shadow’s Entroducing: The first album to be completely made up of sampled music.
  • 8. Homage - imitation from a respectful standpoint Psycho - the 1960 original Psycho - the 1998 remake
  • 9. Analysis of Postmodern Music Video Paparazzi (Lady Gaga) Directed by Jonas Akerlund
  • 10. Pastiche / Homage • Generic conventions of a ‘golden age’ Hollywood film of which ‘Gaga’ is the leading lady
  • 11. Sunset Boulevard (1950) Narrative and stylistic similarities and intertextual references
  • 12. Intertextuality and the blurring of boundaries The breakdown of distinction between binary divides. Lady Gaga as an humanoid Fembot, Metropolis (RIGHT)
  • 14. CASE STUDY: Lady Gaga Hitchcock Homage • Makes reference to the film ‘Vertigo’ • The use of icy, remote blonde ‘femme fatale’ character is also a hallmark of a Hitchcock film.
  • 15. Blurring of fiction and reality / representation and the real
  • 16. Plenary What are the conventions of a postmodern media text? What is the appeal to audiences?