Postmodern architecture emerged in the 1960s as a rejection of the strict functionalism of modern architecture. It sought to reintroduce ornamentation, color, and references to historical styles. Key characteristics included drawing from multiple sources rather than pure forms, moving away from neutral colors, and taking elements from different styles and combining them in new ways. Notable postmodern architects included Robert Venturi, Philip Johnson, and Michael Graves.
Post-Modern Architecture - An international architectural movement that emerged in the 1960s, became prominent in the late 1970s and 80s, and remained a dominant force in the 1990s.
Post-Modern Architecture and the architects involoved in it.Rohit Arora
Contains the comparison between modern architecture and post-modern architecture. The reasons that led to post-modern architecture. The architects who made important buildings with post-modern architecture.
Post-Modern Architecture - An international architectural movement that emerged in the 1960s, became prominent in the late 1970s and 80s, and remained a dominant force in the 1990s.
Post-Modern Architecture and the architects involoved in it.Rohit Arora
Contains the comparison between modern architecture and post-modern architecture. The reasons that led to post-modern architecture. The architects who made important buildings with post-modern architecture.
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OUTLINE
Intro
Biography
Pioneers of Modern architecture
Philosophy
Style
Features
Traditionalism to Modernism
Characteristic features
Furniture
Works
Chicago school
Barcelona pavilion
S.r crown hall
HISTORY OF ARCHITECTURE
"MODERN ARCHITECTURE"
Le Corbusier
Frank Lloyd Wright
Ludwig Mies van der Rohe
Walter Gropius
Louis Sullivan
C.R. Mackintosh
Edwin Lutyens
Antoni Gaudi
Deconstructive Architecture and Its Pioneer Architects Rohit Arora
The concept of deconstructive architecture and main pioneers of deconstructive architecture. Town hall finland, Jacques Derrida ,Frank O Gehry , Bernard Tschumi, Zaha Hadid,Galaxy Soho, JVC entertainment Centre, Guggenheim Museum Bilbao.BMW Central Building.
modern, post-modern architects & their worksgarima23g
this presentation deals with the modern architecture- a few architects of modernist time and their famous works.
it also contains post-modern architecture and architects with their famous works.....!!
A brief description on Le Corbusier's life, design philosophies & some projects including a detailed case study. I recommend viewers to download the presentation and then view it bcoz many slides (slide 12) are apparently useless without animation!!
- Rakesh Samaddar
Dept. of Architecture
IIT Kharagpur
India
Basic overview of the political, cultural and social influences on 20th century Architecture based on Kenneth Frampton's "Modern Architecture: A Critical History', for teaching fifth semester B.Arch students of University of Calicut.
Less is more
OUTLINE
Intro
Biography
Pioneers of Modern architecture
Philosophy
Style
Features
Traditionalism to Modernism
Characteristic features
Furniture
Works
Chicago school
Barcelona pavilion
S.r crown hall
HISTORY OF ARCHITECTURE
"MODERN ARCHITECTURE"
Le Corbusier
Frank Lloyd Wright
Ludwig Mies van der Rohe
Walter Gropius
Louis Sullivan
C.R. Mackintosh
Edwin Lutyens
Antoni Gaudi
Deconstructive Architecture and Its Pioneer Architects Rohit Arora
The concept of deconstructive architecture and main pioneers of deconstructive architecture. Town hall finland, Jacques Derrida ,Frank O Gehry , Bernard Tschumi, Zaha Hadid,Galaxy Soho, JVC entertainment Centre, Guggenheim Museum Bilbao.BMW Central Building.
modern, post-modern architects & their worksgarima23g
this presentation deals with the modern architecture- a few architects of modernist time and their famous works.
it also contains post-modern architecture and architects with their famous works.....!!
A brief description on Le Corbusier's life, design philosophies & some projects including a detailed case study. I recommend viewers to download the presentation and then view it bcoz many slides (slide 12) are apparently useless without animation!!
- Rakesh Samaddar
Dept. of Architecture
IIT Kharagpur
India
Basic overview of the political, cultural and social influences on 20th century Architecture based on Kenneth Frampton's "Modern Architecture: A Critical History', for teaching fifth semester B.Arch students of University of Calicut.
In Architecture, the idea of post modernism began as a response to the perceived flatness and failed utopianism of the modern movement. Definitive postmodern architecture rejects the notion of a pure form or perfect architectonic detail, instead evidently drawing from all methods, materials, forms and colors available to architects. Robert Robert Venturi and Charles Moore led the philosophical foundation of Post-Modernism.
Disillusioned with the modernist dogma that the present is always the best, architects and the public they serve rediscovered the value and beauty of the past. They started restoring old buildings, whereas modern architecture is abstract, postmodern architecture is referential.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
2. Postmodernism – international architectural movement that
emerged in the 1960s, became prominent in the late 1970s and
80s, and remained a dominant force in the 1990s.
Rejection of strict rules set by the early modernists and seeks
high spirits in the use of building techniques, angles, and
stylistic references
Postmodernist movement is often seen as an American
movement, starting in USA around the 1960s–1970s and then
spreading to Europe and the rest of the world
The movement largely has been a reaction against the
austerity, simplicity and functional design approach of the
modern architecture/international style
Portland Public Services Building, 1982.
Michael Graves,
3. The aims of Postmodernism or Late-modernism begin with its
reaction to Modernism; it tries to address the limitations of its
predecessor. The list of aims is extended to include
communicating ideas with the public often in a witty way. The
communication is done by quoting extensively from past
architectural styles, often many at once. In breaking away from
modernism, it also strives to produce buildings that are sensitive
to the context within which they are built.
Postmodernism has its origins in the perceived failure of Modern
Architecture; its preoccupation with functionalism and
economical building which failed to meet the human need for
comfort both for body and for the eye. In response, postmodern
architects sought to reintroduce ornament, color, decoration
and human scale to buildings. Form was no longer to be defined
solely by its functional requirements or minimal appearance.
Portland Public Services Building, 1982.
4. CHARACTERISTICS OF POSTMODERNISM
Postmodern Architecture rejects the notion of “pure” or
“perfect” form, instead it draws from: all methods,
materials, forms, & colours available to architects.
Moves away from the neutral white colours seen in
modernism
the return of "wit, ornament and reference" to architecture
Team Disney –The Eisner Building,
1991 Michael Graves,
Took past components of different styles and melded them
together to create new means of design. It is known for the
re-emergence of surface ornament, reference to its
surrounding buildings, and historical references.
5. revival of traditional elements and techniques. Post
modernists looked into past architecture in order to
learn from it. Classical designs such as pillars, arches,
and domes used in new, almost humorous ways, just
to send a message to the modernist people. It
favoured personal preferences and variety over
objective truths and principles!
Piazza d’Italia, New Orleans, 1976-1980.
CHARLES MOORE,
CHARACTERISTICS OF POSTMODERNISM
sensitivity to the building’s context, history and the
client’s requirements
physical characteristics- the use of sculptural forms,
ornaments and anthropomorphism
conceptual characteristics - pluralism, double
coding, high ceilings, irony, paradox & contextualism
6. Used classical styles in new combinations: pillars, arches, domes,
curtain wall facades, sculptures and roman conventions
Bank of America Center in Houston, by John Burgee and Philip Johnson,
completed 1983
7. Used classical styles in new combinations: pillars, arches, domes,
curtain wall facades, sculptures and roman conventions
8. Used classical styles in new combinations: pillars, arches, domes,
curtain wall facades, sculptures and roman conventions
9. Similar to old cathedrals, draws the eye upwards toward the sky
10. Reconciled differences between old and new generations (culture wars)
Postmodern architecture takes old styles and updates them
11. Reconciled differences between old and new generations (culture wars)
Postmodern architecture takes old styles and updates them
VannaVenturi House, RobertVenturi
14. Phillip Johnson in 1978 with
model of AT&T building
AT & T Building
Phillip Johnson
Phillip Johnson helped Mies van
der Rohe design the Seagram
Building in the 1950s, but in the
’70s he did the opposite with the
AT&T Building (now called the
Sony Building)
15. Instead of a building made of sleek glass
and metal, this building is predominantly
masonry (only 30% of the outside is glass)
and revives a classical architectural
vocabulary…
Johnson & his associates divided the
building into three parts, reminiscent of the
three elevations of a Greek temple – base,
column and pediment.
Phillip Johnson, the AT&T Building
(New York), 1984. POSTMODERN
16. The top slopes down like a
pediment, including a space
in the middle known as an
orbiculum (similar to the
look of 18th century dressers)
Phillip Johnson, the AT&T
Building (New York), 1984.
POSTMODERN
Thin strips of masonry that
make up the center
resembles the fluting of
columns
17. The entrance includes a massive round arch,
similar to a triumphal arch or a Romanesque
portal.
18. Modernist architects may regard postmodern
buildings as vulgar
Postmodern architects may regard many
modern buildings as soulless and bland
Le Corbusier. Villa Savoye
1928-1929. Poissy, France
20. No colors used Colors come back to the facade
Le Corbusier, Chapel of NôtreDame du
Haut, 1955
21. Postmodernist building
were a stack of varied
design elements for a
single vocabulary from
ground level to the top, (
"wedding cake" design).
Modernist high-rise buildings had
become monolithic.
Seagram Building,NewYork,Ludwig
Mies van Der Rohe, 1957