The document provides an overview of Prayag's 2011 annual study that benchmarks the websites of 59 Indian IT and BPO companies. The study examines websites based on parameters like navigation, content, design aesthetics, SEO, and use of Web 2.0 features. Key findings include that most sites had effective navigation elements like breadcrumbs and search but room for improvement in advanced search. In content, the use of diagrams and multimedia increased but some sites had technical writing. In design, most sites had clean layouts but a few prioritized visual appeal. The report also highlights some exemplary company websites.
Many developers work with limited budgets and resources. How can they build effective elearning courses with these constraints? Tom Kuhlmann shares some practical tips on getting the most out of the resources you have to build engaging and interactive elearning content.
WebWatch is a benchmarking report analyzing corporate websites in the Indian IT and BPO space against global practices for website design, navigation, content and online marketing. We study websites that stand out for their innovative designs, navigation styles, and content strategies. The study also highlights best-in-class tactical ideas and practices and uncovers websites that are closest to providing the ultimate brand and user experience to visitors.
Many developers work with limited budgets and resources. How can they build effective elearning courses with these constraints? Tom Kuhlmann shares some practical tips on getting the most out of the resources you have to build engaging and interactive elearning content.
WebWatch is a benchmarking report analyzing corporate websites in the Indian IT and BPO space against global practices for website design, navigation, content and online marketing. We study websites that stand out for their innovative designs, navigation styles, and content strategies. The study also highlights best-in-class tactical ideas and practices and uncovers websites that are closest to providing the ultimate brand and user experience to visitors.
Adding voice of customer to your analytics toolkitiperceptions
At the eMetrics Tour event in Montreal, Lane Cochrane, VP research @ iPerceptions, introduced the audience to Voice of Customer (VoC). Digital analysts attending the event were presented examples of how attitudinal and behavioral data integration can lead to actionable insights. Learn more at http://www.iperceptions.com.
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
Free eBook - Websites For B2 B Technogy CompaniesKim Walowsky
A complete and cost-effective web design, build and maintenance service designed to meet the specific needs of high-tech companies operating in B2B markets
Lavacon 2012 How Documentation Teams Can Use Web Analytics to Expand their Co...bzebian
n this session, Karen Buchanan and Bob Zebian of IBM will describe how Web analytics play an increasing role in improving documentation quality, and how documentation teams can expand their value across the enterprise by sharing this information with other teams such as Quality Assurance, Development, Product Management, and Executive Management.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Developing a framework of design principles for single page websites and thei...World IA Day Copenhagen
Signe Elimar Hansen and Charlotte Bust Sigvardt, graduated in 2015 from the master's programme in Information Architecture at Aalborg University.
With their master's thesis they have explored the notion of single page websites and presented their findings to all attendees at World IA Day 2016 in Copenhagen.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Adding voice of customer to your analytics toolkitiperceptions
At the eMetrics Tour event in Montreal, Lane Cochrane, VP research @ iPerceptions, introduced the audience to Voice of Customer (VoC). Digital analysts attending the event were presented examples of how attitudinal and behavioral data integration can lead to actionable insights. Learn more at http://www.iperceptions.com.
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
Free eBook - Websites For B2 B Technogy CompaniesKim Walowsky
A complete and cost-effective web design, build and maintenance service designed to meet the specific needs of high-tech companies operating in B2B markets
Lavacon 2012 How Documentation Teams Can Use Web Analytics to Expand their Co...bzebian
n this session, Karen Buchanan and Bob Zebian of IBM will describe how Web analytics play an increasing role in improving documentation quality, and how documentation teams can expand their value across the enterprise by sharing this information with other teams such as Quality Assurance, Development, Product Management, and Executive Management.
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Developing a framework of design principles for single page websites and thei...World IA Day Copenhagen
Signe Elimar Hansen and Charlotte Bust Sigvardt, graduated in 2015 from the master's programme in Information Architecture at Aalborg University.
With their master's thesis they have explored the notion of single page websites and presented their findings to all attendees at World IA Day 2016 in Copenhagen.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
2. Study Overview
• The annual Prayag Website study benchmarks
websites of companies operating in the Indian IT and
BPO sector against global best practices for website
design, navigation and online marketing
• The study showcases websites that stand out for their
innovative design, navigation and content strategies
• Best-in-class tactical ideas and practices are also
highlighted
2
3. Corporate websites searched
Number of corporate websites analyzed The study this year examined the
corporate websites of 59
companies.
22 The companies studied were
organized into four categories
representing the typical mix of
14 14 technology companies.
9 The study tracks both Indian
companies as well as MNCs
operating in India
List of companies studied available
IT Services IT Products Niche BPO at the end of the report
IT Services: companies deriving revenues from diverse vertical and
horizontal services
IT Products: Companies deriving a major portion of their revenues
from software products
Niche: Companies targeting one specific vertical or horizontal
BPO: Companies deriving a major portion of their revenues from
BPO services
3
4. Study Parameters
Navigation
– Flexibility
– Sitemap and search
– Personalization
– Call to action
Content
– Wide angle view
– Content style
– Value proposition
Design Aesthetics
– Hygiene Factors
– Packaging
– Hall of Fame
Web 2.0
– RSS
– Social Networking
– Blogs & Communities
4
5. ― Flexibility
― Sitemap and search
Navigation ―
―
Contextual Navigation
Personalization
― Call to action
The simpler the navigation, the more
people will read and the deeper they
will delve into the site
– Karen Templar, Salon Magazine
6. Standing out in the crowd
Interactive cues and appealing visuals will impress peers, customers and potential
customers. A user-friendly interface makes it appealing as well as simple for the user
to reach out to your company and helps your website stand out from the rest.
Sufficient interactive elements Consistent and concise information
In a Nutshell
Attractive visual effects Clear and user-friendly
Navigation - Introduction I Content I Design Aesthetics I SEO I Web 2.0 6
7. Easy navigation and flexibility
Flexibility Case In Point
The site should let the user access the information The Hexaware site has a dynamic menu for
he wants with ease. Complex navigation is an categories and subcategories and a breadcrumb
absolute no-no. trail for easy navigation. Sectional navigation on the
left and contextual navigation on the right makes
Many sites have breadcrumb trails and dynamic
the site more organized.
menus for this very purpose.
% using % not
Navigational
this using this
features
feature feature
Breadcrumb trail 69 31
Breadcrumb trail
with backward 64 36
navigation
Dynamic menus/
79 21
Tab Metaphor
72% of the service company sites have dynamic menus
or tab metaphors
Navigation - Flexibility I Content I Design Aesthetics I SEO I Web 2.0 7
8. The Treasure Hunt
Sitemap Search
A majority of the IT service sites have a sitemap Search option has become a common feature
Sitemap data (%) Sitemap data (%)
Services Products Niche BPO Services Products Niche BPO
With With
86 71 56 79 95 100 89 71
sitemap search
Without Without
14 29 44 21 5 0 11 29
sitemap search
However, only 39% have a detailed sitemap. The Though a staggering 90% of the sites have a
remaining 61% give a bird‟s eye view of the site. search engine option, only a meagre 14% have
an advanced search option.
Overall Percentages Overall Percentages
With sitemap 76 Detailed Sitemap 39 With Search 90 Advance Search 14
Without sitemap 24 Basic Sitemap 61 Without Search 10 Basic Search 86
Navigation – Sitemap & Search I Content I Design Aesthetics I SEO I Web 2.0 8
9. Information at the Click of your fingers
• Fewer clicks = quick availability of information
• On most websites surveyed, the site visitor managed to get to the desired page in 2 to 3 clicks
• None of the websites required more than 3 clicks to get to the desired level in the site
How many clicks to your critical information?
IT Services IT Products Niche BPO Overall
% Yes No Yes No Yes No Yes No Yes No
1-2 clicks 5 95 29 71 11 89 43 57 20 80
2-3 clicks 73 27 57 43 67 33 29 71 58 42
3-4 clicks 5 95 7 93 0 100 7 93 5 95
Inconsistent 17 83 7 93 22 78 21 79 17 83
Note: Critical information represents web pages that provide important information on the company and do not include any downloadable material
Navigation - Flexibility I Content I Design Aesthetics I SEO I Web 2.0 9
10. The Related Zone
Contextual Navigation Case in Point
Contextual navigation bars are placed beside or The GlobalLogic website places contextual
embedded in the body copy to entice the user to navigation at the right hand side of the body
go deeper into the site. They are situational and copy in the relevant industry pages. The related
insightful. links support the information available on the
There was a marked increase in the number of page making it more interesting and well-
Niche company sites with contextual navigation explained. The FAQs section also gives quicker
access to common questions.
Websites with Websites without
Category contextual contextual
navigation(%) navigation(%)
IT Services
100 0
IT Products
86 14
Niche Services
89 11
BPO
64 36
Overall
86 14
Navigation - Flexibility I Content I Design Aesthetics I SEO I Web 2.0 10
11. Around the World…or not
Personalization Category % of sites with % of sites without
personalization personalization
• Personalization through country and
language links seems to depend on IT Services 73 27
the respective company‟s
IT Products 78 22
geographical reach and target
markets Niche Services 33 67
There has been an overall BPO 35 65
increase in site personalization
from last year Overall 59 41
Unity in Diversity
Navigation – Personalization I Content I Design Aesthetics I SEO I Web 2.0 11
12. Call to action
Quinnox has interaction cues like Tally has Chat, Demo and
„Request for information‟ and Webinar options for registered
“Search Current Openings‟ users
Navigation – Call to action I Content I Design Aesthetics I SEO I Web 2.0 12
13. ― Wide angle view
Content ― Content style
― Value proposition
Technology creates the context for
persuasion, but content persuades
– Colleen Jones
14. Quick review
IT Services Companies IT Product Companies
Consistency of information across Though the basic format of the site
the site has been maintained, and is followed throughout, there is a
there has been an increase in the lack of consistency in style and
usage of charts and diagrams length across the different products
Niche Players BPO Companies
Though the site follows a basic The sites have clear, concise and
format throughout, there is a lack in easy to understand content with
consistency in style and length limited use of jargon
across the different offering pages
Navigation I Content – Wide angle view I Design Aesthetics I SEO I Web 2.0 14
15. Content Style
Most sites contain case studies, whitepapers, Diagrams, charts and animations are
and other resources. Some sites have resources increasingly being used for greater clarity of
created as a result of academic or other content. Even IT services companies are
collaborations. jumping on to the bandwagon.
88 86 78
72
71 65
57
43
Contextual Diagram 35
29 Usage 28
Resources 14
22
12
Products Niche BPO IT Services IT Products Niche BPO
All IT services companies sites provided
resources in some fashion. A majority of the niche companies rely on tables
% Yes
and charts for more attractive content
% No
Technical content is limited
86
86 73
77
Over all
64
56 48 52
Technical Cross
44
style of 36 Segment 27
content 23 Analysis 14
14
Contextual Diagram Technical
IT Services IT Products Niche BPO
Resources Usage Content
Navigation I Content – Content style I Design Aesthetics I SEO I Web 2.0 15
16. Value Proposition Messaging
• Company sites have begun using
an „Expert Speak‟ column for their
services.
• Some companies, such as Wipro,
have used academic collaborations
to develop content such as
research reports and case studies
Navigation I Content – Value proposition I Design Aesthetics I SEO I Web 2.0 16
17. A good word from clients and employees
Companies are adding employee testimonials in the form of quotes and even videos to
showcase their work environment
Mastek‟s career page
has employee and
alumni quotes and
videos
Some companies have client testimonials in video or quote form for some or all of their
product offerings
Tech Mahindra has a
client speak section with
audio and video bites
Navigation I Content – Value proposition I Design Aesthetics I SEO I Web 2.0 17
18. What stood out and what did not
Hits
• All companies studied make good use of social media with a presence on
Facebook, LinkedIn, Twitter, Delicious, RSS, etc. Quite a few of them have active
blogs.
• Companies have also provided the options of bookmarking, printing and e-
mailing web pages.
Misses
• The websites of L&T Infotech, Tech Mahindra and Hexaware have content that
gets a little technical when they talk about their products or services, and some
visitors to the sites may find this difficult to understand.
• The websites of some companies like IBM and Mastek have a text-heavy style
without diagrams or tables, making the content a difficult read.
Navigation I Content – Value proposition I Design Aesthetics I SEO I Web 2.0 18
20. Design Decisions
• Judging website designs can be extremely tricky, because one person‟s
purple is another‟s pink. We have structured our review in two parts. In the
first part, we grade the reviewed websites according to different hygiene
parameters
– Colour Impact
– Legibility
– Readability
– Consistency
• In the next part we look at a few sites, which had that “certain something”,
that made us take a second look.
Navigation I Content I Design Aesthetics – Introduction I SEO I Web 2.0 20
21. Hygiene Habits
• The winner yet again 53% of the surveyed sites had a
– Nearly 97% of the websites white-grey combination
combine a white backdrop with
either white or grey font
43% of the surveyed sites had a
white-black combination
65% of the surveyed sites maintained design consistency
60% of the sites maintained page length consistency
63% of the surveyed sites maintained a clutter-free homepage
Navigation I Content I Design Aesthetics – Hygiene Factors I SEO I Web 2.0 21
22. Packaging
Great Stuff
Most sites used plenty of visuals and colours to keep readers engaged. Long texts and
explanations were broken with tables and images to prevent monotony.
The iGATE– Patni site keeps readers
engaged by breaking down explanations
into tables
The Accenture site has images on almost
all pages
Navigation I Content I Design Aesthetics – Packaging I SEO I Web 2.0 22
23. Packaging: think outside the box, to make the box...
Cognizant paints a pretty picture with its
innovative images on mobility
The TCS industry overview page with
sectional navigation on the left shows good
usage of an image.
Navigation I Content I Design Aesthetics – Packaging I SEO I Web 2.0 23
24. Home, sweet home: Pages you don‟t want to
leave…
Wipro Technologies welcomes you with a clean
and neat page that sparks interest through videos
and animation
Accenture is another winner with its bright colours
and image roll.
Navigation I Content I Design Aesthetics – Packaging I SEO I Web 2.0 24
25. The Hall of Fame
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 25
26. ARIBA
How to make a non-flash home page interesting
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 26
27. Capgemini
Covers all aspects of the website without cluttering the home page
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 27
28. BearingPoint
Stands out from the crowd with a revolving resource showcase
and a simple, yet prominent call-to-action
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 28
29. Cognizant
Simple visual, yet loaded with information
1
More
4
2 3 5
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 29
30. IBM
Smart thinking – Embedding the core message in the website through
vibrant colours and eye-catching logos
Connecting Smarter
Planet to IT
solutions
Marketing messaging extends to web design at a granular lever
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 30
31. Novell
A catchy line can grab attention only when combined with the right colours,
visuals and placement – Novell hits the bull‟s eye!
Half the job done!
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 31
32. NetApp
Business meets art at NetApp to create a visually appealing and
information-friendly website
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 32
33. Ciber
The right mix of corporate colours produces a crisp home page
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 33
34. Persistent Systems
Almost every website has a flash these days. It‟s what you do with it that
matters. An interesting and informative use of flash by Persistent
Navigation I Content I Design Aesthetics – The ones we loved I SEO I Web 2.0 34
36. RSS feeds
RSS or Really Simple Syndication has become the norm in most sites
surveyed
RSS feeds
91% 86%
71%
56%
36%
IT IT Niche BPO Overall
Services Products
71% of the total sites surveyed had an RSS feature. This is a huge increase from the
previous WebWatch report where only 41% of the total sites surveyed had the RSS
feature.
Navigation I Content I Design Aesthetics I SEO I Web 2.0 – RSS 36
37. Facebook
• Facebook is an increasingly
popular mode to connect with
customers
• 66% of the surveyed
companies have Facebook
pages
Facebook usage • BPO companies are still
exploring the Facebook
77% 79% 78% trend. Only 29% of the
66% surveyed sites have
Facebook pages.
29%
IT IT Niche BPO Overall
Services Products
37
38. Document sharing
SlideShare/Scribd/Other usage • Sharing content over
Slideshare, Scribd and other
32% platforms is a new and
emerging trend
21%
17% • The trend is still in the
exploratory stages and
only 17% of the surveyed
0% 0% companies have this
IT IT Niche BPO Overall feature.
Services Products • Niche and BPO companies
are yet to experiment with
this trend.
38
39. Twitter
Twitter is the top social media channel for
all companies
• Twitter is a mass
Twitter usage communication channel – used
for news dissemination, content
86% 86% promotion, event coverage and
78% 76%
careers
50% • About 42% of the
companies have dedicated
Twitter pages with well-
defined purposes
IT IT Niche BPO Overall • All niche companies and
Services Products nearly all BPO companies
have a single Twitter
handle
39
40. Blogs
• Companies like Infosys & Wipro have blog
channels, sharing employees‟ and
Sites with Blogs management‟s views on whitepapers, other
content and current industry trends.
79%
59% 56% 53%
14%
IT IT Niche BPO Overall
Services Products
• Blogs are slowly becoming popular
on company websites
– There has been a steep increase in
the number of IT product companies
with employee blogs
– Niche companies have caught on to
the trend while BPOs still lag behind.
Navigation I Content I Design Aesthetics I SEO I Web 2.0 – Blogs 40
41. Communities
Communities
• Communities are still a novelty 71%
– Product companies are early adopters
– The discussions are democratic, lively,
and often helpful 18% 24%
IT IT Niche BPO Overall
Services Products
Microsoft forums enable users to Intuit has a range of community resources. A library of articles, a
get tech guidance from experts forum, a wiki section to name a few.
..Also, questions and issues raised in the The members of the community can upload In the forum, members can get
forum helps developers create new tools and articles, reviews, and industry stories in the quick fix solutions to their
processes wiki section. problems, or can simply crib
about them!
Navigation I Content I Design Aesthetics I SEO I Web 2.0 – Communities 41
42. Summing up
• Increased focus on simplicity
• Targeting better engagement with visitors by increasing
interactivity of the site through contextual links, videos and
images
• More efforts to convey message to the audience more
clearly
• Social media tools well integrated to the website
Navigation I Content I Design Aesthetics I SEO I Web 2.0 42
43. Thank You !
Have a question? Suggestions? Feedback?
We would like to hear from you
Team Prayag
44. Companies covered in this study
IT Services (22) IT Products (14) Niche (9) BPO (14)
Accenture Ariba Aditi Technologies 24/7 Customer
ACS Cisco Systems Applabs Aegis
Citrix Systems Ciber EXL Services
Bearing Point
Cranes Software GlobalLogic First Source
Capgemini Honeywell IDS- Now Software AG Genpact
Cognizant Technologies Intuit Microland IBM Daksh
HCL Technologies McAfee Persistent Systems Indecomm Global
Hexaware Technologies Microsoft Corporation Sasken Communication Services
NetApp Technologies Sitel
HP
Novell Yash Technologies Sutherland Global
IBM Services
Oracle
Infosys Technologies Ramco Systems Sykes Enterprises
Keane SAP AG TracMail
L & T Infotech Tally Solutions vCustomer
WNS Global Services
Logica CMG
Zenta
Mastek
MindTree
Patni Computer Systems
Polaris Software Lab
Quinnox
TCS
Tech Mahindra
Wipro Technologies
Zensar
44