1. The document proposes marketing strategies to position Chocomel as a refreshing drink for young adults to enjoy after activities or as a quick snack between activities. It suggests an Instagram photo campaign featuring young adults' active lifestyles and moments along with their Chocomel drinks. It also recommends sponsoring a marathon by providing Chocomel at the finish line and participant bags to strengthen its image as a post-exercise drink. Promoted Facebook posts and video ads are outlined to promote these events and showcase everyday people enjoying Chocomel. The total estimated budget for these activities is under €20,000.