The document outlines the partnership canvas, used in conjunction with the business model canvas, to facilitate value transfer and collaboration between partners. It emphasizes the importance of defining desired assets, collaboration strategies, and value propositions for joint products or services. The text encourages partners to identify and leverage both tangible and intangible assets, improving overall benefits and relationships.

1. VALUE OFFERDESIRED ASSETS
CREATED VALUE
TRANSFER ACTIVITY
PARTNERSHIP
CANVAS
PARTNERSHIP INTENT
PARTNER WE
ThePartnershipCanvasislicensedundertheCreativeCommonsAttribution-ShareAlike3.0Un-portedLicense
Bart Doorneweert - valuechaingeneration.com
The Partnership Canvas is best used in joint application with the
Business Model Canvas (www.businessmodelgeneration.com)
KEY
PARTNERS
COST
STRUCTURE
KEY
ACTIVITIES
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIP
CHANNELS
CUSTOMER
SEGMENTS
REVENUE
STREAMS
KEY
RESOURCES
KEY
PARTNERS
COST
STRUCTURE
KEY
ACTIVITIES
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIP
CHANNELS
CUSTOMER
SEGMENTS
REVENUE
STREAMS
KEY
RESOURCES
How will we collaborate to
connect and transfer value
with our partner?
What will be the result of the
value transfer between partners?
Think of:
Joint product/service, new resource, exclusive arrangements,
channel collaboration, ways for customer acquisition/retention/growth
e.g. the type of assets: land, buildings, plant and machinery,
fixtures and fitting, technology, infrastructure.
Or intangible assets: goodwill, patents, copyrights, knowledge,
reputation, scale, networks, channels, customers
e.g. collaborating teams, training,
matching technology protocols,
referral management
systems, content
creation
How does our offer complement or enhance the assets
we desire from our partner?
E.g. through: performance improvement, customization, design,
brand value, pricing, cost reduction, risk mitigation
What asset do we seek to leverage
from a partner?
What leverage do we offer
our partner?
(Whatdoesourpartnervalueinus?)(Whatisourpartnerwillingtoofferus?)
VALU
E OFFER
DESIRED ASSETS
CREATED VALU
E
TRANSFER ACTIVITY
VALU
EOFFER
DESIREDASSETS
CREATEDVALU
E
TRANSFERACTIVITY