Shopping malls face challenges due to changing consumer behavior with many preferring online shopping, yet over 60% still visit malls for fashion due to the advantages of trying and comparing products. Key issues include adapting to tech-savvy millennials, managing omni-channel experiences, and addressing cybersecurity threats while facing staffing and infrastructure challenges. Potential solutions include utilizing mobile technology, improving customer engagement through personalized experiences, and leveraging data analytics for better marketing strategies.

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OneSmartServices
Solutions to Mall 4.0

2. 22
“What happened
with our SLA?
What’s going with
our task force? I’m
confused which
technology suitable
for us…..”
The Future of Shopping Malls
EXPERIENCE – VERSATILITY - TECHNOLOGY
It’s no secret that shopping malls are facing multiple challenges, but just what is it they need to do to transform
their fortunes and ensure longevity? Fundamental changes in consumer shopping behaviour aside, a new
survey has come up with some suggestions.
The fact is that people who used to have to do most of their shopping in a mall, aren’t in that position any more
– around half of them say that they do most of their shopping online.

3. 22
“What happened
with our SLA?
What’s going with
our task force? I’m
confused which
technology suitable
for us…..”
Why do they even bother still going to malls?
Why people spend time at Malls
To Buy Fashion They Just Love Options Not Sure Why
Well, more than 60% of people go to buy fashion, and
say they’re more likely to shop for clothing in a mall
than online. Some 39% like the option of having
multiple retailers in one place so they can potentially
complete several purchases in one location. Trying on
and comparing is also a clear advantage malls have
over online storefronts. (source: WGSN)

4. 22
“What happened
with our SLA?
What’s going with
our task force? I’m
confused which
technology suitable
for us…..”
Mall 4.0 Challenges
• Millennials matter: Retailers often cannot
keep up with the demands from the tech-savvy,
connected, and information-driven group of
customers. By 2020, 60% of the world's "millennials"
(18-29) will live in Asia.
• Omni-channel demands: The customer
experience across channels is disjointed,
inconsistent, and disconnected.
• Mobile: Mobile penetration in the region
is increasing, but mobile sales
conversion remains low.
• Social media — like to buy: Social
platforms are still driven as a marketing
channel rather than a sales channel.
ASEAN is the world's second-largest Facebook
user community.
• Growing connected ecosystem: Wearables
and digital kiosks have extended store
ecosystem. Asia/Pacific is currently the largest IoT
market in total spending.
• Skill shortage: Shortage of trained staff in
digital technologies.
• Legacy networks: Poor network connectivity
causing delayed application performance.
• Cybersecurity: Increasing threats of security
breaches with the rise in web and mobile
shopping channels.
• Omni-channel barriers: Difficulty in
aggregating customer data across channels
because legacy and siloed systems create a
barrier in providing a true omni-channel
experience.
• Scalable architecture: The absence of
scalable architecture causes delay in rolling out
applications to serve growing customer
demands.
• Higher infrastructure cost: The increasing IT
complexity makes it an expensive affair to run
digital initiatives, causing reduced digital
competency.
Business Challenges Technology Challenges
Source: IDC Research

5. 22
“What happened
with our SLA?
What’s going with
our task force? I’m
confused which
technology suitable
for us…..”
Omnichannel Engagement Challenges
Before Visiting the Mall During the Visit
Personalized shopping
experience:
• Location based promotion
info
• Guide the path to
event/promo
After Leaving the Mall
Get the Customer to Come
back to the Mall:
• Learn the Customer
preference based on
shopping
• Smart Customer
membership program
Get the customer to come
to the mall:
• Mall events
• Mall highlights
• Personalized promo info

6. 21
OneSmartServices: We are here to help you
Mobile Cloud
• OneSmartCloud
Analytics
• Customer
segmentation/
identification
• Marketing and
campaign
management lead
generation
IoT
• Shopper analytics
• Traffic Counting
• Customer Loyalty
Program
• Location-based services

7. 2
Case Study: Wifi Analytics

8. 2
Case Study: Wifi Analytics

9. 2
Case Study: Wifi Analytics

10. 22
“What happened
with our SLA?
What’s going with
our task force? I’m
confused which
technology suitable
for us…..”
Target Market - Industries
Heat Map
Provide capture
traffic customer
Provide
information
regarding prime
spot
Visitor
Provide Gender
information
Provide Customer
Demographics
Provide Customer
Social Interest
Technology
Provide
information
Customer Gadget
Information
Provide
information
Customer
behavior

11. 2
Business Benefit for Malls
Traffic Flow Prime Spots
The heat map also enable
Property Management to
identify Prime Spots
Prime spots may be rented
with different pricing to drive
more revenues.
Location Based Marketing
By understanding customers
location, it is now possible to
do location based marketing.
The customer can be provided
with marketing information
based on where they are.
By knowing the heat map,
The Mall can design better
traffic flow.
The improved traffic flow
will allow all tenants to
benefit from getting traffic
of visitors passing by their
shops

12. 2
Let’s define the solutions..

13. 22
“What happened
with our SLA?
What’s going with
our task force? I’m
confused which
technology suitable
for us…..”
OneSmartServices solutions methodology
Strategize
Solution
Proposal
Implementation Maintenance
• Understand
requirements
• Assess existing
solution/situation
• Know your pain points
• Scopes definition
• Site survey(s)
• Reconfirm survey results
for solution candidate vs
scopes
• Technical solution
presentation
• Commercial offering
• Project implementation• Hardware warranty and
maintenance period
• Managed services*
* if OneSmartConnect-
Wireless option is chosen

14. 2
Tell us your requirements..

15. 2
MyRepublic Plaza / GOP 6 Building, Wing B - 2nd Floor
Jl. Grand Boulevard, BSD Green Office Park, BSD City
South Tangerang 15345, Indonesia.
P : +6221-2958-0238