This document provides tips for creating an engaging website that converts visitors and is found in search engines. It discusses optimizing for search traffic by adding unique content, dealing with duplicate content issues, and avoiding spammy practices. It also discusses improving conversion rates through good design principles like reducing bounce rates, testing different homepage and product page designs, and optimizing the shopping cart experience. Finally, it stresses the importance of designing websites to be responsive for mobile devices given their increasing importance.
The document discusses digital marketing techniques for lead generation and ecommerce. It covers search engine optimization (SEO), paid search (AdWords), social media marketing, mobile marketing, and conversion rate optimization. The key points are that online shoppers now prefer shopping on mobile devices, content quality is important for SEO after Google's Panda update, and an integrated approach using multiple channels like SEO, paid search, social media, and mobile marketing is recommended. Data from paid search can help identify the best keywords to target for SEO.
Discover Your Searchability Factor by SEO KingIMSeoKing.com
The document provides information about Eugene Macarius, who is described as a digital marketing strategist and SEO consultant. It lists his professional experiences, which include roles at Standard Chartered Bank and Catholic Church of Singapore, as well as implementing customer relationship and loyalty programs. It also notes that he manages 360 digital marketing campaigns for businesses, is a mentor for various programs, and is certified in search engine optimization. The document appears to be profiling Eugene Macarius and his background and qualifications in digital marketing.
How to Use Online Marketing for FundraisingWO Strategies
The document provides guidance on online marketing strategies to convert prospects into donors. It discusses optimizing websites and social media profiles for natural prospect acquisition. It then covers using paid media like search ads and list relationships for paid acquisition. Tools like email testing and landing page optimization are recommended to convert acquired prospects into newsletter subscribers. Finally, personalized communications and engaging content are suggested to convert subscribers into donors.
This document provides information about Eugene Macarius and his expertise in search engine optimization (SEO). It discusses his background working in digital marketing roles and his current work managing digital marketing campaigns and mentoring students. It also outlines the importance of searchability and being found online through search engines. Key factors in SEO like on-page, off-page, technical, local, content and video optimization are defined. The document provides tips for immediately improving a business's SEO through domain registration, website optimization, content and keyword strategies, local listings, video and social media.
An Integrated Approach To Driving More Traffic To Your WebsiteAnicca Digital Ltd
The top ten tricks to get more traffic and conversions from your website. From some easy wins, some free methods, some paid techniques and the ones that take a long time to take effect but you can do yourself and drive sales.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
The document discusses ways to improve a business website through inbound marketing techniques. It provides 9 tips for improvement, including adding calls to action, creating relevant content, blogging regularly, using social media, monitoring website traffic, increasing inbound links, optimizing pages for keywords, ensuring good usability, and incorporating business processes. The goal is to harness the power of the web to generate qualified leads and customers through an effective online marketing strategy.
The document discusses digital marketing techniques for lead generation and ecommerce. It covers search engine optimization (SEO), paid search (AdWords), social media marketing, mobile marketing, and conversion rate optimization. The key points are that online shoppers now prefer shopping on mobile devices, content quality is important for SEO after Google's Panda update, and an integrated approach using multiple channels like SEO, paid search, social media, and mobile marketing is recommended. Data from paid search can help identify the best keywords to target for SEO.
Discover Your Searchability Factor by SEO KingIMSeoKing.com
The document provides information about Eugene Macarius, who is described as a digital marketing strategist and SEO consultant. It lists his professional experiences, which include roles at Standard Chartered Bank and Catholic Church of Singapore, as well as implementing customer relationship and loyalty programs. It also notes that he manages 360 digital marketing campaigns for businesses, is a mentor for various programs, and is certified in search engine optimization. The document appears to be profiling Eugene Macarius and his background and qualifications in digital marketing.
How to Use Online Marketing for FundraisingWO Strategies
The document provides guidance on online marketing strategies to convert prospects into donors. It discusses optimizing websites and social media profiles for natural prospect acquisition. It then covers using paid media like search ads and list relationships for paid acquisition. Tools like email testing and landing page optimization are recommended to convert acquired prospects into newsletter subscribers. Finally, personalized communications and engaging content are suggested to convert subscribers into donors.
This document provides information about Eugene Macarius and his expertise in search engine optimization (SEO). It discusses his background working in digital marketing roles and his current work managing digital marketing campaigns and mentoring students. It also outlines the importance of searchability and being found online through search engines. Key factors in SEO like on-page, off-page, technical, local, content and video optimization are defined. The document provides tips for immediately improving a business's SEO through domain registration, website optimization, content and keyword strategies, local listings, video and social media.
An Integrated Approach To Driving More Traffic To Your WebsiteAnicca Digital Ltd
The top ten tricks to get more traffic and conversions from your website. From some easy wins, some free methods, some paid techniques and the ones that take a long time to take effect but you can do yourself and drive sales.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
The document discusses ways to improve a business website through inbound marketing techniques. It provides 9 tips for improvement, including adding calls to action, creating relevant content, blogging regularly, using social media, monitoring website traffic, increasing inbound links, optimizing pages for keywords, ensuring good usability, and incorporating business processes. The goal is to harness the power of the web to generate qualified leads and customers through an effective online marketing strategy.
This document provides tips for redesigning a website. It discusses how websites should attract prospects through inbound marketing, convert visitors into leads and sales, and produce measurable ROI. It outlines 3 keys to a successful website and 4 tips for redesigning a website. The tips are to audit website assets and protect them during redesign, spend more on content than design, make conversion experiments easy, and make results easy to measure. The document promotes HubSpot as an all-in-one marketing software that can help with content, search optimization, lead generation, and analytics to put all the pieces together for an effective website redesign.
Using a Blog to Serve Strategic Business GoalsKirsten Meyer
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
Most website critiques focus on the things that customers see, the UX, the pretty stuff. This website critique focuses on what google sees, and the things that impact SEO, site rank, and traffic.
One Answer from Google
Chris talks about the current direction of internet search which is providing one answer to consumers. This will have a huge impact on your search results and how customers find you.
Fallout from the Year of Mobile
The “year of mobile” was last year, and you probably felt the impact of that change on your site. Chris explains what changed, why it changed, and most importantly, provides free tools you can use to find out how badly it hurt your site. That drop in new visitors you may have seen over the past year, yah, Chris explains exactly what happened.
Getting Traffic to the Site
Chris shares some of the new technology that Google is favoring, like AMP. Understanding what Google wants is the first step to giving Google what it wants, and making Google happy is job one. Chris provides three free tools to help you determine if your site is getting it right.
Critiques
Finally, Chris takes all the great learning and applies it to Cross Jewelers and Victorian Trading Company. You get to see how all the pieces fit together. Chris explains what the test results mean for each company and how they can improve. The explanation of how Cross Jewelers was playing a zero sum game was fascinating.
This was an excellent Pub Talk with lots of great take aways.
The document is a summary of a content marketing workshop presented by Arnie Kuenn, President of Vertical Measures. The workshop covers the importance of content marketing and search engine optimization. It provides guidance on developing a content strategy, creating different types of content, optimizing content for search engines, distributing content across various channels, and measuring the results of a content marketing strategy. The overall message is that providing useful, relevant content to target audiences can help businesses attract more traffic, leads, and customers over the long-term.
The document provides an analysis of Kidlandia's current website and recommendations for improvements. It finds that the existing site lacks flexibility in design, marketing, and content management. The proposed solution is to create a new CMS-based front end with modular page templates and components to increase flexibility and scalability. Next steps include finalizing wireframes, creating technical specifications, and beginning development.
Intensive training presentation newstartnewstartmark
The document discusses various digital marketing strategies including optimizing websites, search engine optimization, pay-per-click advertising, social media promotion, and conversion analysis testing. It provides examples of testing email subject lines and landing pages to maximize response rates and profits. The training emphasizes the importance of testing different elements of campaigns using A/B testing and multivariate testing to determine the most effective approaches.
What's New In Search for the B2B Marketing ExpoNeil Hannam
Digital Marketing Consultant, Neil Hannam, presents the latest developments in all things search marketing. Neil delves into the depths of Google and provides practical advice on how to increase the visibility of your website in the paid and the organic listings.
This masterclass is ideal for those looking to see some of the latest developments in search from changes to search results pages, to the changes in the way Google is working and the impact that may have on your SEO strategy and some of the most recent developments in PPC too.
This document provides an overview of various digital marketing tasks including website design, sales funnel creation, list building, email marketing, sales tracking, pay per click advertising, on-site and off-site optimization, social media strategies, blog content planning, video strategies, and keyword and targeting approaches.
This document summarizes a content marketing solution called Community Sherpa for the apartment industry. It discusses setting up a blog, social media pages, and connecting them to automatically share content. It also covers creating and sharing frequent unique content, using call tracking and analytics to measure results. Customers would receive content creation and social media management services to attract traffic, customers, and leads in a turnkey system.
The document discusses search engine optimization (SEO) and provides tips on how to improve SEO. It notes that SEO in the past focused mainly on keyword placement and links, but that Google now uses over 200 factors, focusing on quality content and user experience. The document recommends researching topics rather than keywords, writing content that is "10 times better" than competitors, and ensuring websites load fast and are easy to use on mobile. It also highlights trends like emphasis on mobile and tweets ranking in search results.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
This presentation will teach you to:
• Create a Blogging Marketing Plan
• Integrate Your Blog with Social Media to Create a Following
• Craft Compelling Copy that Converts Prospects into Customers
• Use Your Blog as a Successful Sales Funnel
From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Great conversion optimization must leverage the dynamics of each layer — and coordinate the interaction between them.
Denver ISS Digital Marketing PresentationMary Merritt
Mary Merritt is a digital marketing professional who provides services such as SEO, PPC, content marketing, and web design. She recommends that businesses develop a content strategy, blog regularly, optimize their website and social profiles, claim local business listings, and use analytics to measure results. Doing these activities can help drive traffic, establish expertise, and achieve marketing goals like generating leads. She highlights some companies that are effectively implementing digital marketing strategies for real estate.
The document discusses search engine optimization (SEO) strategies for websites. It recommends choosing relevant keyword phrases, optimizing content and pages for those keywords, and regularly updating content. It also stresses the importance of internal and external links, as well as ensuring the site works well on mobile. Content marketing is highlighted as an important technique for 2015, involving creating and distributing valuable content across different formats to engage audiences and drive leads.
This document provides an overview of search engine optimization (SEO) strategies and best practices. It discusses focusing SEO efforts on targeting keywords that match your ideal customers, creating high-quality and compelling content, and optimizing websites for both on-site and off-site SEO factors like internal links, social sharing, and backlinks. Regular testing, tracking of analytics, and ongoing refinement of the SEO approach are also recommended for success.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012Benu Aggarwal
Top 10 2012
1. Site/Content Freshness
2. User Experience and Site Usability
3. Using Mobile Effectively
4. Leveraging Hyperlocal Channels
5. List of Most Valuable Local Citations/Links & UNAP Audit
6. Cross Channel Ooptimization
7. Social Media Marketing Plan
8. UGC - Rating and Reviews
9. Deals, Offers, Coupons, Contest
10. Google+, Blogs, Maps, Video, Image Search
What are the new developments in digital marketing and how will they affect...Anicca Digital Ltd
The document discusses 10 key developments in digital marketing for 2012: 1) Increased competition among major players like Facebook, Google, and YouTube. 2) Google's Panda update emphasizes high-quality unique content. 3) Growing importance of video and rich media. 4) Personalized social search. 5) Expanding role of social media. 6) Innovation in paid search like new ad formats. 7) Impact of mobile and tablets. 8) Integrating online and offline marketing channels. 9) Increased focus on measurement and analytics. 10) Growing specialization among digital agencies.
The document provides an overview of how B2B companies should use search engine optimization (SEO) and pay-per-click (PPC) advertising. It discusses key on-page and off-page SEO factors like keywords, links, content, and social media. It also covers setting up effective PPC campaigns, measuring metrics, and optimizing for changes in Google's algorithms like Panda and Penguin. The main recommendation is to focus on providing high-quality, useful content for users to improve search engine rankings and avoid algorithmic penalties.
This document provides tips for redesigning a website. It discusses how websites should attract prospects through inbound marketing, convert visitors into leads and sales, and produce measurable ROI. It outlines 3 keys to a successful website and 4 tips for redesigning a website. The tips are to audit website assets and protect them during redesign, spend more on content than design, make conversion experiments easy, and make results easy to measure. The document promotes HubSpot as an all-in-one marketing software that can help with content, search optimization, lead generation, and analytics to put all the pieces together for an effective website redesign.
Using a Blog to Serve Strategic Business GoalsKirsten Meyer
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
Most website critiques focus on the things that customers see, the UX, the pretty stuff. This website critique focuses on what google sees, and the things that impact SEO, site rank, and traffic.
One Answer from Google
Chris talks about the current direction of internet search which is providing one answer to consumers. This will have a huge impact on your search results and how customers find you.
Fallout from the Year of Mobile
The “year of mobile” was last year, and you probably felt the impact of that change on your site. Chris explains what changed, why it changed, and most importantly, provides free tools you can use to find out how badly it hurt your site. That drop in new visitors you may have seen over the past year, yah, Chris explains exactly what happened.
Getting Traffic to the Site
Chris shares some of the new technology that Google is favoring, like AMP. Understanding what Google wants is the first step to giving Google what it wants, and making Google happy is job one. Chris provides three free tools to help you determine if your site is getting it right.
Critiques
Finally, Chris takes all the great learning and applies it to Cross Jewelers and Victorian Trading Company. You get to see how all the pieces fit together. Chris explains what the test results mean for each company and how they can improve. The explanation of how Cross Jewelers was playing a zero sum game was fascinating.
This was an excellent Pub Talk with lots of great take aways.
The document is a summary of a content marketing workshop presented by Arnie Kuenn, President of Vertical Measures. The workshop covers the importance of content marketing and search engine optimization. It provides guidance on developing a content strategy, creating different types of content, optimizing content for search engines, distributing content across various channels, and measuring the results of a content marketing strategy. The overall message is that providing useful, relevant content to target audiences can help businesses attract more traffic, leads, and customers over the long-term.
The document provides an analysis of Kidlandia's current website and recommendations for improvements. It finds that the existing site lacks flexibility in design, marketing, and content management. The proposed solution is to create a new CMS-based front end with modular page templates and components to increase flexibility and scalability. Next steps include finalizing wireframes, creating technical specifications, and beginning development.
Intensive training presentation newstartnewstartmark
The document discusses various digital marketing strategies including optimizing websites, search engine optimization, pay-per-click advertising, social media promotion, and conversion analysis testing. It provides examples of testing email subject lines and landing pages to maximize response rates and profits. The training emphasizes the importance of testing different elements of campaigns using A/B testing and multivariate testing to determine the most effective approaches.
What's New In Search for the B2B Marketing ExpoNeil Hannam
Digital Marketing Consultant, Neil Hannam, presents the latest developments in all things search marketing. Neil delves into the depths of Google and provides practical advice on how to increase the visibility of your website in the paid and the organic listings.
This masterclass is ideal for those looking to see some of the latest developments in search from changes to search results pages, to the changes in the way Google is working and the impact that may have on your SEO strategy and some of the most recent developments in PPC too.
This document provides an overview of various digital marketing tasks including website design, sales funnel creation, list building, email marketing, sales tracking, pay per click advertising, on-site and off-site optimization, social media strategies, blog content planning, video strategies, and keyword and targeting approaches.
This document summarizes a content marketing solution called Community Sherpa for the apartment industry. It discusses setting up a blog, social media pages, and connecting them to automatically share content. It also covers creating and sharing frequent unique content, using call tracking and analytics to measure results. Customers would receive content creation and social media management services to attract traffic, customers, and leads in a turnkey system.
The document discusses search engine optimization (SEO) and provides tips on how to improve SEO. It notes that SEO in the past focused mainly on keyword placement and links, but that Google now uses over 200 factors, focusing on quality content and user experience. The document recommends researching topics rather than keywords, writing content that is "10 times better" than competitors, and ensuring websites load fast and are easy to use on mobile. It also highlights trends like emphasis on mobile and tweets ranking in search results.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
This presentation will teach you to:
• Create a Blogging Marketing Plan
• Integrate Your Blog with Social Media to Create a Following
• Craft Compelling Copy that Converts Prospects into Customers
• Use Your Blog as a Successful Sales Funnel
From blogs and landing pages, to official outlets on social media sites, marketers now manage a large extended web that thrives beyond the borders of the traditional web site. Great conversion optimization must leverage the dynamics of each layer — and coordinate the interaction between them.
Denver ISS Digital Marketing PresentationMary Merritt
Mary Merritt is a digital marketing professional who provides services such as SEO, PPC, content marketing, and web design. She recommends that businesses develop a content strategy, blog regularly, optimize their website and social profiles, claim local business listings, and use analytics to measure results. Doing these activities can help drive traffic, establish expertise, and achieve marketing goals like generating leads. She highlights some companies that are effectively implementing digital marketing strategies for real estate.
The document discusses search engine optimization (SEO) strategies for websites. It recommends choosing relevant keyword phrases, optimizing content and pages for those keywords, and regularly updating content. It also stresses the importance of internal and external links, as well as ensuring the site works well on mobile. Content marketing is highlighted as an important technique for 2015, involving creating and distributing valuable content across different formats to engage audiences and drive leads.
This document provides an overview of search engine optimization (SEO) strategies and best practices. It discusses focusing SEO efforts on targeting keywords that match your ideal customers, creating high-quality and compelling content, and optimizing websites for both on-site and off-site SEO factors like internal links, social sharing, and backlinks. Regular testing, tracking of analytics, and ongoing refinement of the SEO approach are also recommended for success.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012Benu Aggarwal
Top 10 2012
1. Site/Content Freshness
2. User Experience and Site Usability
3. Using Mobile Effectively
4. Leveraging Hyperlocal Channels
5. List of Most Valuable Local Citations/Links & UNAP Audit
6. Cross Channel Ooptimization
7. Social Media Marketing Plan
8. UGC - Rating and Reviews
9. Deals, Offers, Coupons, Contest
10. Google+, Blogs, Maps, Video, Image Search
What are the new developments in digital marketing and how will they affect...Anicca Digital Ltd
The document discusses 10 key developments in digital marketing for 2012: 1) Increased competition among major players like Facebook, Google, and YouTube. 2) Google's Panda update emphasizes high-quality unique content. 3) Growing importance of video and rich media. 4) Personalized social search. 5) Expanding role of social media. 6) Innovation in paid search like new ad formats. 7) Impact of mobile and tablets. 8) Integrating online and offline marketing channels. 9) Increased focus on measurement and analytics. 10) Growing specialization among digital agencies.
The document provides an overview of how B2B companies should use search engine optimization (SEO) and pay-per-click (PPC) advertising. It discusses key on-page and off-page SEO factors like keywords, links, content, and social media. It also covers setting up effective PPC campaigns, measuring metrics, and optimizing for changes in Google's algorithms like Panda and Penguin. The main recommendation is to focus on providing high-quality, useful content for users to improve search engine rankings and avoid algorithmic penalties.
Search engine marketing for e-commerce websites - whats new in Google SEO and...Ann Stanley
Search engine marketing for e-commerce websites - whats new in Google SEO and AdWords in 2014
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London.
She starts by presenting data on online ad spend, the importance of search and mobile.
Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords, including announcement made during September
TFMA An Integrated Approach to Driving More Traffic and Sales to Your Ecommer...Anicca Digital Ltd
An integrated approach to driving more traffic and sales to an ecommerce website involves optimizing search engine optimization (SEO), pay-per-click (PPC) advertising, remarketing, social media, video, and local listings. Key aspects include ensuring high-quality unique content, especially on product pages; using user-generated content; integrating with Google Merchant Center; and leveraging search and conversion data from PPC to inform SEO keyword strategy. The goal is to provide the best possible user experience across online channels.
SEO tips and tools for franchise and local businesses - presented at The Nati...Ann Stanley
Ann Stanley delivers a presentation at the National Franchise Exhibition at the NEC. In it, she covers:
- The Digital Marketing Landscape
- Maximising visibility in the local Google search results
- Understanding Search Engine Optimisation (SEO)
- Recent changes to the Google algorithm and how to avoid getting a Google penalty
- The importance of mobile
- Essential tools and techniques to help you carry out SEO
SEO for franchise and local businesses - tips and toolsAnn Stanley
This document provides an overview of search engine optimization (SEO) tips and tools for local businesses. It discusses the importance of search and digital marketing, how to optimize visibility in local Google search results through tools like Google My Business and reviews, the basics of on-page and off-page SEO, recent Google algorithm updates like Panda and Penguin, and essential SEO tools for tracking metrics and keyword research. The presentation aims to educate franchise and local businesses on maximizing their organic search rankings and traffic.
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
What's New in Google & How Should Companies Really Use Search - CIM Conferenc...Ann Stanley
Search is always changing, so make sure you read all about the latest changes so that you are aware of what's new in search. Plus this guide also explains how you can use these changes to your advantage. Be sure to read, share and tell us what you think.
This document provides advice on marketing an internet startup without a budget. It discusses that while "no budget marketing" is not truly possible, there are low-cost strategies that can be effective. These include search engine optimization through content creation; search engine marketing through persistence with Google AdWords; social media like Facebook for initial branding and Twitter for direct customer interactions; email marketing; and public relations through blogs and guest posts. The document also shares the marketing strategies that worked for the company Akosha at different stages, such as SEO, SEM, social media, email, and PR. It recommends tools for tasks like keyword research, analytics, A/B testing, and social media and suggests reading materials on topics like growth hacking,
Top SEO Tips for Businesses - Presented at Birmingham City Business SchoolAnn Stanley
This document provides an overview of search engine optimization (SEO) tips and tools for local businesses. It discusses the importance of search and how to maximize visibility in local Google search results through both paid and organic methods. The document also provides a beginner's guide to SEO, covering on-page and off-page optimization techniques. Additionally, it discusses recent Google algorithm updates like Panda, Penguin, and Mobilegeddon and how to avoid penalties. Finally, the document recommends tools like Google Analytics, Webmaster Tools, and SEO Monitor to help track SEO performance.
Seo tips and tools for local businessesAnn Stanley
• The digital marketing landscape
• Maximising your visibility in the local Google search results
• Understanding Search Engine Optimisation (SEO) - a beginners' guide
• Recent changes to the Google algorithm and how to avoid getting a Google penalty
• Essential tools and techniques to help you carry out your own SEO
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
What's New in Google and How Should Companies Really Use Search? by Ann StanleyDigitalMarketingShow
The document discusses recent changes to Google search and advertising. It provides information on Google's Hummingbird update which focuses on semantic search, and the importance of Google+ for search engine optimization. It also summarizes Google's Penguin updates which aim to reduce unnatural links, and describes features of enhanced AdWords campaigns including remarketing and new shopping campaigns with product listing ads.
D2C Insider Elevate, Women Summit Delhi-Growth Hacking by Charu Krishnani -EV...D2C Insider
The document provides tips for using SEO to grow direct-to-consumer brands. It recommends focusing SEO efforts on the awareness, consideration, and purchase stages of the customer funnel. Key aspects of an SEO strategy discussed include keyword research, optimizing content for keywords, improving site speed and structure, and distributing content across platforms like blogs, YouTube, and Google Discover. Metrics like organic search traffic, social media engagement, email subscribers, conversion rates, and customer lifetime value are suggested for measuring SEO performance.
Breaking News: Google Panda Update Affects 48 Million Daily SearchesDemandWave
This document discusses Google's latest Panda algorithm update and provides recommendations for websites to improve their content quality and user experience in order to avoid being negatively impacted. It describes how Panda aims to reduce low-quality sites by focusing on original, high-value content over duplicate or scraped material. The document then offers tips for identifying issues, such as analyzing traffic and site metrics, auditing links, and creating unique, in-depth content. It stresses the importance of ongoing measurement to link online efforts to real-world business goals.
Local SEO - Getting found in Google presented at The Business Show Olympia 2015Ann Stanley
This document provides tips for small businesses to maximize their visibility on Google search results. It discusses understanding different types of Google search results like paid ads, organic listings, images, videos and more. It emphasizes the importance of local search results and how to appear in the local map, 3 listing results and get good reviews. It also provides an overview of search engine optimization (SEO) including on-page and off-page optimization techniques. Finally, it describes marketing services from Anicca Digital that can help small businesses with digital marketing including local SEO, paid search, social media, and training.
The document discusses how businesses can use content marketing and social media to drive engagement, leads, and business results by creating and sharing fresh, premium content across their website and social media platforms to attract and inform visitors while also capturing leads and proving their solutions. It provides recommendations for the types of content and assets to create, where to distribute them, and how a company called Crowd Hydrant can help businesses with their content marketing and social media strategies.
Similar to Ecommerce optimisation to avoid Google Panda and Penguin penalties and improving on-site conversions (20)
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
4. @annstanley
How to double your sales?
• Multi-channel management:
– Sell through other channels eg Amazon, eBay, Play.com etc.
• Increase traffic to your website:
– Buy more traffic eg PPC or ad serving
– Improve your search traffic through SEO, Google Merchant Centre,
Google Places
– Use other marketing techniques eg Affiliate marketing
– Make sure your site is mobile friendly to take advantage of 20-30% users
using mobile
5. @annstanley
How to double your sales
• Improve your conversion rate:
– Reduce your bounce rate
– Give buyers the confidence to buy from you
– Provide the information to make the buying decision easy – especially if it is
endorsed by other customers or social connections
– Personalise the user experience so your site is more relevant
– Improve the buying process so you reduce shopping cart abandonment
• Increase sales from each customer:
– Increase average order value
– Encourage customers to buy again or more often (email, loyalty, promotions, social
media)
– Build a community of advocates (sharing, social and incentives)
6. @annstanley
Ecommerce landscape
On-site Sales
On-site sales
Sales from Search from other sources
marketing
(email, affiliates, display ads, social, mobile,
(PPC, SEO, shopping comparison,
Merchant Centre) voucher sites)
Conversion
optimisation
Other
Shopping platforms off-site sales
& market places
(Social, Mobile, drop shipping,
(Amazon, eBay) daily deals sites)
Off-site Sales
7. @annstanley
Part 1:
Changes to your site to
increase search traffic
8. @annstanley
Top UK sites by visits and
where consumers start shopping
Source:
Hitwise week
ending
19/05/2012 http://go.channel
advisor.com/UK-
Website-2011-
Consumer-
Survey.html?ls=We
bsite
10. @annstanley
Google’s Panda update and the
need for ‘good quality content’
• In February 2011, Google implemented a rolling algorithm
update known as ‘Panda’, which ‘penalises’ sites that host
poor quality content and/or provide a poor user experience
• With every update, Google becomes more sophisticated at
judging the quality of content on a site
• Many ecommerce websites were badly affected
11. @annstanley
This was followed by the Penguin
update on the 24th April 2012?
Designed to penalise
search spam!
• Keyword stuffing
• Link schemes
• Cloaking, “sneaky” redirects
or “doorway” pages
• Purposeful duplicate
content
12. @annstanley
Optimise for the user –
not search engines
• Making sure a site is optimised to provide a rich, relevant and rewarding
experience for visitors is the best way to avoid penalties, which means:
– No duplicate content - use Canonical tag and Webmaster tools (plus other
technical ways) to ensure Google only indexes pages once (eg. when products
are listed in >1 categories, pagination issues, repeated content in tabs)
– All pages should have unique, relevant and useful content (including the 1000s
of category, sub-category and product pages on ecommerce sites!)
13. @annstanley
Optimise for the user –
not search engines
– Good levels of interaction on site (low bounce rates, inbound links
to ‘deep’ pages, social mentions etc.)
– No spam (keyword stuffing)
– Avoid link schemes and develop “Natural links” – a higher
proportion of links should have anchor text with your brand name
or URL (not just your keyphrase)
14. @annstanley
Ecommerce optimisation –
unique content on category pages
15. @annstanley
User-generated content
• User-generated content, or UGC, is still a great way to add
unique and relevant content to web pages – especially
product pages in the ‘post-Panda’ search environment.
19. @annstanley
• Pinterest is a social platform that allows users to ‘pin’ images and
videos they like into pre-determined categories or ‘boards’. Since it’s
launch last year Pinterest has become the fastest site ever to reach
over 10 million monthly unique visits. Therefore, if Pinterest is not part
of your social strategy – it should be!
• There are many social bookmarking sites like Reddit, Digg,
StumbleUpon and Delicious that are currently enjoying record traffic
(Reddit recently announced it has tripled in size over the past year
and now serves 1.6 billion pageviews per month). Again, with these
kind of figures, if these sites are not part of your social strategy then
perhaps they should be!
22. @annstanley
The key to getting the best website
Design
first impressions counts
We need to get
a balance
between these
elements
Content Functionality
what the site says what the site does
to the user and for the user and
search engines your business
23. @annstanley
Is your Bounce rate over 30%?
2/10 seconds to make the right impression:
– Load speed
• Also impacts Google rankings
• Platform issues
• Images/file size
• Servers/technical issues (often blamed?)
– Do I like what I see (design/layout/images/colours) or do I
have the “yuck response”?
– Am I on the right page (relevancy)?
– Are things in the right place (conventional design) and does
this site look trustworthy?
– Can I be bothered? Is it worth me spending more time
reviewing this page/site?
27. @annstanley
Common homepage themes
Above the fold:
• Conventional layout and “sandwich”
design
• Header with additional menu, search,
basket
• Top mega-menus
• Delivery messages
• Billboard image with great photography
• Rotating sales message
• 2-3 offers or calls for action (often on side
of main image)
• Carousel of brands
Below the fold
• Images of each category
• Text?
36. @annstanley
Example of landing page
A:B test using Google Optimiser
Using models for the product photos raised purchases by 44% and increased the average
order value by 67%.
39. @annstanley
Selecting variants or options
Table to select variants
(where availability is
displayed for each option)
Drop down to select
variants for simple
choices like colour and
size (this approach of
“parent and child” is also
used by Amazon)
40. @annstanley
Variant issues
• Parent-child relationships have to work for both your website and
any marketplaces you want to sell on
– Smaller websites may prefer each colour to be treated as a separate
product
– Amazon and larger websites will treat product/style as parent and
colours and sizes as children
– If you want to sell on Amazon you may have to aggregate your
products/variants into a “pseudo-grandparent”
41. @annstanley
Only have a separate variant page if
you have unique content
– but link back to other variants eg for alternative
colours
44. @annstanley
Calls for action – the blur test
Contrast may be
more important
than colour?
Ref: Dr Mike Baxter
www.slideshare.net/TheInternetConference/improving-the-ecommerce-user-experience-dr-mike-baxter
46. @annstanley
Shopping Cart checklist
Strong calls to action and button
Isolate the checkout – no navigation bar to encourage them
to leave
No compulsory registration
Single page checkout or “Progress bar” to see the steps
Repeat your offer/benefits on the first page
Clear form design – simple & easy to use
47. @annstanley
Shopping Cart checklist
Minimise the information input required
Avoid losing information already entered – have a summary
always displayed
Thumbnail images of products in cart
Stock management and delivery – no nasty surprises
Checks for errors and validation – eg correct email address
Reassurance and Trust (anti-spam, security, guarantees,
returns, credit cards taken)
48. @annstanley
Mobile and the
effect of different devices
49. @annstanley
Activities differ by device
(Data from AdMob )
Report can be found at http://googlemobileads.blogspot.com/
50. @annstanley
Designing for mobiles
• The growth of SmartPhones now means that around 30% of all
internet visits are currently made on a SmartPhone.
• The use of mobile devices to access the internet is due to
overtake desktops in 2014. So it is essential that your website is
optimised for mobile devices.
51. @annstanley
Designing for mobiles
• Mobile devices such as iPhones and Android phones will
display the standard version of your website, by letting you
zoom in and out of certain sections of the page, with the
different elements of page in miniature (i.e. they will be in the
same position as if you were viewing the page on a desktop).
• However it is possible for your site to be built with a separate
CSS specifically designed to work on different size screens –
we call this device responsive design
52. @annstanley
Device responsive design
• Same url for all devices rather than a separate mobile site or sub-domain
• User detection agent (distinguishes device)
• Liquid or responsive design suitable for each size device/operating
system/browser
• Mobile design often has a single column with most important
content/features moved to the top and in some cases some content
hidden
53. @annstanley
Amazon.co.uk responsive design
or Amazon.co.uk App
Main site – with adaptive CSS Amazon App
54. @annstanley
Key take-aways
• There are 4 main ways of increasing sales but increasing organic
traffic (from all devices) and improving website conversion rates
are the most cost-effective!
• Panda and Penguin may have affected your organic traffic:
– Deal with duplicate content issues
– Add unique content (category and product pages, user-generated
content, multi-media content)
– Use of blogs and social sharing
– Avoid spam (keyword stuffing and dodgy links)
– Site interaction and social signals now influence your search rankings
55. @annstanley
Key take-aways
• Improve on-site conversions with good design:
– Reduce bounce rate (load times and first impression)
– What’s hot in homepage design?
– Product page and variant page design
– Calls for action – blur test
– Test new ideas/designs using Google Optimiser
– Shopping cart optimisation
56. @annstanley
Thank You
Ann Stanley
@annstanley
ann@anicca-solutions.com
www.anicca-solutions.com