The document discusses various tactics for effective email marketing in 2015, including engagement strategies, mobile email, channel integration, contact strategies, social-email marketing, and email optimization. It provides examples of how companies have successfully implemented these tactics, such as British Airways targeting smartphone users to promote a mobile app and eBay conducting extensive subject line testing. The document also outlines key questions for each tactic and considerations for email marketers.
Capitalize on These 5 Communication Trends to Boost Email Marketing Effective...Yes Lifecycle Marketing
The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience.
In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how:
-Consumers are accessing email anytime, anywhere
-The passive opt-out is avoidable through activation campaigns
-Gmail is a relative newcomer but leader in the email space
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
Can Social Media & Enterprise Applications team up?NUS-ISS
Presented by Mr Sushil Anand, Senior Managing Consultant, IBM Analytics & Strategy - Global Centre of Competence at ISS-IBM Seminar: A Measure of Social Media Analytics on 31 July 2014.
10 Things Direct Marketers Can Do to Take Advantage of Social MediaPaul Gillin
People are no longer just names on a mailing list. Today they're self-appointed influencers who freely share their opinions and expertise with others online. The opportunity for direct marketers is to reach out to these people and create awareness for your company and products, but that requires you to re-think and revise your tactics. There's still plenty of opportunity to market directly to customers, but the tools and tactics have changed. Get smart, because the old methods are in long-term decline.
Capitalize on These 5 Communication Trends to Boost Email Marketing Effective...Yes Lifecycle Marketing
The ever-evolving media landscape looks nothing like it did just a few years ago. As customer behavior and preferences constantly change, marketers need to be agile in order to provide an optimal brand experience.
In this whitepaper, Yesmail covers five communication trends affecting the way consumers engage with companies. Read it now to learn how:
-Consumers are accessing email anytime, anywhere
-The passive opt-out is avoidable through activation campaigns
-Gmail is a relative newcomer but leader in the email space
Digital marketing- A non conventional way of Marketing where the clients and the organization has a digital relationship between them. A newest and cheapest way of marketing.
In this presentation you will get a complete insight of the digital marketing and its types.
The current digital space is inundated with a multitude of content, from the mundane to the relevant, all wanting to grab the attention of online audiences, whatever background or milieu they originated from. This is made even more complex with the deluge of user-generated content, adding to the din and cacophony of information digital marketers are struggling to overcome with daily. Read more about our presentation on the current B2B content marketing trends this 2020.
Check out our original blog post here: https://digitalmarketingphilippines.com/b2b-content-marketing-trends-in-2020-infographic/
Can Social Media & Enterprise Applications team up?NUS-ISS
Presented by Mr Sushil Anand, Senior Managing Consultant, IBM Analytics & Strategy - Global Centre of Competence at ISS-IBM Seminar: A Measure of Social Media Analytics on 31 July 2014.
10 Things Direct Marketers Can Do to Take Advantage of Social MediaPaul Gillin
People are no longer just names on a mailing list. Today they're self-appointed influencers who freely share their opinions and expertise with others online. The opportunity for direct marketers is to reach out to these people and create awareness for your company and products, but that requires you to re-think and revise your tactics. There's still plenty of opportunity to market directly to customers, but the tools and tactics have changed. Get smart, because the old methods are in long-term decline.
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
The budget airline space is a competitive one, but the U.K.s airline bmibaby gets sky high results with its clever and strategic email marketing program. Techniques to be showcased include the following: Cutting through inbox clutter with enticing subject lines, Starting the relationship with a memorable welcome email,l Delivering one to one value through transactional emails, Extending your reach through social sharing.
Presentation was given at the Travel Distribution Summit in London, June 17th and 18th, 2010 by Will Schnabel, Silverpop and Marie Clare Dixon, bmibaby.
Happy to share my sessions to the basics of Digital Marketing. It was a fantastic experience teaching young minds and sharing from my share of corporate experience.
Marketing Trends Seminar: Digital Marketing and the Education MarketMDR
As the industry leader in delivering customer communication that drives engagement and growth, MDR has put together insights to help optimize results from your email marketing and digital advertising efforts. These insights are pulled from an unprecedented dataset of almost 400,000,000 deployed prospecting emails of over 20,000 email campaigns across over 1,300 clients. In addition to email we also pull from over 97 million display advertising impressions of over 580 unique display advertising campaigns.
Here are the key learnings:
Email Marketing
Email Delivery Rate, Open Rate, Click Thru Rate by Industries
Avg. Campaign Size’s Impact on Email Engagement
Opens by Device Type and Industry
Clicks by Device Type and Industry
Total Click and Open Rates by Day of Week
Common Traits of Top Performing Emails
Web Display Advertising
Avg. Ad Click Thru Rates
How Many Impressions Should an Ad Receive for Optimal Engagement?
Ad Design Best Practices
Landing Page Best Practices
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
Yesmail Email Marketing Compass | Q4 2014 Recap: The Season of MobileYes Lifecycle Marketing
The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year.
Read this edition of Yesmail’s Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover :
-The growth in mobile adoption rates amongst marketers and how they affect the bottom line
-How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV)
-The surprising effect of seasonal email volume increase on customer engagement
[Webinar] Click, Open! The Era Of New Age Email MarketingWebEngage
Email Marketing done right can help brands create remarkable customer experiences and drive tangible business results.
Explore:
1.The notable shifts in email marketing during the pandemic
2. Strategies to get your email marketing right
- No more Bulk Emails!
- Resolving email delivery issues
- Understanding Impact on Revenue
3. The top 5 trends to beat email fatigue in 2021
4. A go-to checklist for nailing email marketing
5. How other brands are leveraging email marketing to drive results
View a webinar on the New Era of Email Marketing for detailed insights from experts -
https://webengage.com/resource/webinar/click-open-the-new-era-of-email-marketing/
Email Marketing Best Practices: Business to Educator Marketing SummitMDR
At our B2E Marketing Summit, customers learned tips and tricks for improving their email marketing including best practices for deliverability, testing, subject lines, design, engagement across channels, and more!
Facebook chia sẻ báo cáo mới về tầm quan trọng của tính đa dạng trong quảng cáoMarketingTrips
Bên cạnh việc chia sẻ tầm quan trọng của sự đa dạng trong quảng cáo, Facebook còn đề cập đến những rào cản trong việc tạo ra nhiều tính đại diện hơn trong tất cả các hình thức quảng cáo.
Moção apresentada pelo companheiro Marco Correia, Presidente da Comissão Política Concelhia da Maia da Juventude Social Democrata no I Congresso Regional do Porto da JSD.
As search engines remain to be the strongest digital arena for attracting targeted customers, marketers should adopt SEO trends that have now come full circle.
Full blog here - https://digitalmarketingphilippines.com/search-engine-optimization-trends-2021-mid-year-report-infographic/
The budget airline space is a competitive one, but the U.K.s airline bmibaby gets sky high results with its clever and strategic email marketing program. Techniques to be showcased include the following: Cutting through inbox clutter with enticing subject lines, Starting the relationship with a memorable welcome email,l Delivering one to one value through transactional emails, Extending your reach through social sharing.
Presentation was given at the Travel Distribution Summit in London, June 17th and 18th, 2010 by Will Schnabel, Silverpop and Marie Clare Dixon, bmibaby.
Happy to share my sessions to the basics of Digital Marketing. It was a fantastic experience teaching young minds and sharing from my share of corporate experience.
Marketing Trends Seminar: Digital Marketing and the Education MarketMDR
As the industry leader in delivering customer communication that drives engagement and growth, MDR has put together insights to help optimize results from your email marketing and digital advertising efforts. These insights are pulled from an unprecedented dataset of almost 400,000,000 deployed prospecting emails of over 20,000 email campaigns across over 1,300 clients. In addition to email we also pull from over 97 million display advertising impressions of over 580 unique display advertising campaigns.
Here are the key learnings:
Email Marketing
Email Delivery Rate, Open Rate, Click Thru Rate by Industries
Avg. Campaign Size’s Impact on Email Engagement
Opens by Device Type and Industry
Clicks by Device Type and Industry
Total Click and Open Rates by Day of Week
Common Traits of Top Performing Emails
Web Display Advertising
Avg. Ad Click Thru Rates
How Many Impressions Should an Ad Receive for Optimal Engagement?
Ad Design Best Practices
Landing Page Best Practices
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
Yesmail Email Marketing Compass | Q4 2014 Recap: The Season of MobileYes Lifecycle Marketing
The holiday rush has settled and the Q4 email performance results are in. Yesmail analyzed billions of emails sent in Q4 of 2014 and compared them to Q4 of 2013 to gauge how mobile trends have changed year-over-year.
Read this edition of Yesmail’s Email Marketing Compass to learn how shifting consumer preferences have changed the email landscape and the way subscribers are interacting with their inbox. You will discover :
-The growth in mobile adoption rates amongst marketers and how they affect the bottom line
-How mobile and desktop metrics compare in terms of conversion rates and average order value (AOV)
-The surprising effect of seasonal email volume increase on customer engagement
[Webinar] Click, Open! The Era Of New Age Email MarketingWebEngage
Email Marketing done right can help brands create remarkable customer experiences and drive tangible business results.
Explore:
1.The notable shifts in email marketing during the pandemic
2. Strategies to get your email marketing right
- No more Bulk Emails!
- Resolving email delivery issues
- Understanding Impact on Revenue
3. The top 5 trends to beat email fatigue in 2021
4. A go-to checklist for nailing email marketing
5. How other brands are leveraging email marketing to drive results
View a webinar on the New Era of Email Marketing for detailed insights from experts -
https://webengage.com/resource/webinar/click-open-the-new-era-of-email-marketing/
Email Marketing Best Practices: Business to Educator Marketing SummitMDR
At our B2E Marketing Summit, customers learned tips and tricks for improving their email marketing including best practices for deliverability, testing, subject lines, design, engagement across channels, and more!
Facebook chia sẻ báo cáo mới về tầm quan trọng của tính đa dạng trong quảng cáoMarketingTrips
Bên cạnh việc chia sẻ tầm quan trọng của sự đa dạng trong quảng cáo, Facebook còn đề cập đến những rào cản trong việc tạo ra nhiều tính đại diện hơn trong tất cả các hình thức quảng cáo.
Moção apresentada pelo companheiro Marco Correia, Presidente da Comissão Política Concelhia da Maia da Juventude Social Democrata no I Congresso Regional do Porto da JSD.
Al barri de la Salut fan falta aparcaments de bici, a través d'aquesta presentació volem fer palesa aquesta necessitat i que l'Ajuntament es busqui alternatives.
Pays de Guer. Des aides pour améliorer votre habitatGuyon Jacky
L’Opération Programmée d’Amélioration de l’Habitat, mise en place par l’Oust à Broceliande communauté est un dispositif d’aides financières, techniques et administratives à l’amélioration de l’habitat PRIVE. Elle est prévue pour une durée de 3 ans à compter du 1er janvier 2017. Cette opération ne concerne que l’ancien territoire de Guer Communauté (Augan, Beignon, Guer, Monteneuf, Porcaro, Réminiac, Saint-Malo-de-Beignon).
Presentación completa sobre las consideraciones de las religiones en diversos temas de índole sexual, tabúes, aborto y otros temas polémicos. Las religiones incluidas son:
Catolicismo
Cristianismo Evangélico
Testigos de Jehová
Movimiento de Los Santos de los Últimos Días (Mormonismo)
Judaísmo
Islam
Hinduismo
Budismo
Yoruba
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Mobile Campaign Measurement – Your Questions Answered, hosted by Bango, Mille...IABmembership
With more brands using mobile as a marketing platform to engage with customers, measuring the performance of mobile campaigns is now becoming more essential. Measurement is at the heart of mobile, giving brands the data they need to target and personalize their offerings and more importantly to build customer engagement.
This webinar will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial Media will provide tips to understanding the performance of mobile campaigns.
You’ll learn:
*An overview of the mobile marketing landscape
*The importance of measuring mobile campaigns
*What marketers should watch out for
*How to measure mobile campaigns
*How to get the most accurate view of active, ongoing mobile campaigns
*What matters to brand marketers
SPEAKERS:
Martin G. Harris, SVP Strategic Accounts, Bango
Marcus Startzel, Senior Vice President, Sales, Millennial Media
Ed Chater, Group Account Director, Somo
Brian Morel, Strategic Account Director, Yahoo!
Bango mobile measurement IAB webinar, 12 January 2011Bango
Presentation from IAB webinar - Mobile Campaigns Measurement - 12th January 2011. With contributions from Martin Harris, Bango, Ed Chater, Somo, Brian Morel, Yahoo and Marcus Startzel, Millennial Media
BCM "Interactive: The Most Able Medium'' Presentation - November 2008BCM Group
In tough economic times, you can rely on interactive media to be the most able medium. Presentation given to clients of BCM Partnership, Brisbane, 20 November 2008
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Day 2 Panel @ OMS 2012 about cross-channel marketing best practices. Panel included:
Michelle Fitzgerald, Jason Pinto, CMO, Jon Oakes, Des Cahill, Dan Siroker, and Stephanie McReynolds. Companies represented: Teradata, InterlinkOne, Ensighten, Optimizely, and L2.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...Online Marketing Summit
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Future Success
This keynote focuses on innovative ways to combine new and well-established marketing tools and data to capture the attention, imagination and loyalty of customers. Drawing from real-life case-studies, Scott Jamieson will share leading-edge ways to lift key aspects of multi-channel marketing campaigns.
* Scott Jamieson, Sr. Strategist & General Manager, Thindata 1:1
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Branch<>mParticle Webinar: Customer-Centric Mobile Experiences that Convert -...Branch
With U.S. consumers spending an avg. of 90 hours on their smartphones every month*, mobile devices have certainly become the focal point for all types of consumer engagements. According to Forrester*, 53% of enterprises using mobile to transform their customer experience have already realized significant positive financial gains.*
However, the cross-platform and cross-channel nature of the modern consumer journey also creates big headaches for brands: Where to start to enhance that journey and what data to dig into for optimization?
Join Tae Kim, Director of Partner Growth from Branch, and Richard Sgro, Director of Solutions from mParticle for an in-depth discussion on:
-Top considerations in building a successful all-around mobile journey
-User experiences that drive conversions for B2C enterprises on mobile
-The essential data layer to understand the consumer journey
-Case studies of effective mobile user experiences
*Forrester: Mobile Moments Transform Commerce And Service Experiences
A single email platform might not fit all of your business needs. That's why NetGains offers a hybrid email platform that allows you to design an email plan with the exact number of hosted Microsoft® Exchange accounts and NetGains OfficeConnect POP email accounts as you need.
NetGains eSigner.NET is a Digital Contract & Mailing software performing multiple functions of digitally signing the documents, encrypting and subsequently mailing the documents to the clients’ email address.
Being purely web-based, it has easy accessibility from anywhere anytime. Its efficient and complex engine empowers it to easily send up to 100,000 documents per hour. Using its own SMTP Gateway, this software frees itself from being dependent upon MS Outlook / Express. Its built-in archival feature is another unique characteristic of this software. The encryption is 100% foolproof and is immune to any brute force.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
11. Your email marketing journey:
Assessing your email marketing capability
Email marketing
maturity stage
A. Goal setting &
evaluation
B. Contact
strategy and
policy
C. Segmentation,
targeting &
personalisation
D. Email
marketing
integration &
governance
E. Test & learn
Stage 1. Initial
‘Pray and Spray’
None None; Enewsletter
/ Solus emails
0 Segments Limited
integration of
broadcasts and
data
Limited
Stage 2. Managed
Improving
relevance
List growth
Segmented
response
Basic contact
strategy and rules
2-6 Segments
Basic contact
strategy
Campaign
integration (DM or
phone)
Subject line
Offer testing
Stage 3. Defined
Segmented
relevance
Marketing
outcomes
“Beyond the
click”
Basic lifecycle
communications
Simple event-
triggered
Welcome
reactivate
ESP, web analytics
& social media
integration
Template layouts
Stage 4.
Quantitative
Contextual
relevance
Subscriber
engagement
Individualised
contact strategy
Recency,
Frequency, Value
Auto-triggers
based on web
behaviour
Individual /
segment testing
Stage 5.
Optimising
Optimised
relevance
Integrated web
and multichannel
Integrated online
& offline contacts
Multi-layered
Dynamic content
insertion
Right-channeling
based on value &
preference
Real-time and
multivariate
20. 3 more advanced ways of
measuring email engagement
How do you measure engagement with email?
Open/clicks/CTOR is NOT good enough, instead…
Opens/clicks/CTOR/revenue:
1. At position in lifecycle
2. By segment
3. By offer / email type
4. Aggregated over a longer time period
20
21. Measuring list activity – email
engagement/disengagement
These “hurdle rates” are for whole list. Repeat:
By segment
By product categories purchased
21
TIP: Measure the overall
health of your list through
activity / inactivity levels
over time
Measure Period Number of Subscribers % of list total
Never Open All time 48,000 16.0%
Last 6 Months 168,000 56.0%
Never Click All time 96,000 32.0%
Last 6 Months 144,000 48.0%
Never Bought All time 48,000 16.0%
Last 6 Months 192,000 64.0%
Never Bought Online All time 96,000 32.0%
Last 6 Months 216,000 72.0%
22. Start with the customer!
Getting the sell-inform-entertain balance right
http://www.ruderfinn.com/rfrelate/intent/intent-index.html
27. Creating a content “hub”
1. Be relevant. Understand the content
that will appeal to different
audiences.
2. Create an editorial calendar. Your
social media marketing will be more
effective if you produce content on
a regular, consistent schedule.
3. Offer distribution choices, but keep a
focus. Offer choice to alert
subscribers to content using different
types of channels since they will
have different preferences.
5 rules SMO – Rohit Bharaava
http://www.smartinsights.com/social-media-marketing-alerts/what-is-social-media-optimisation-smo/
28. Creating a content “hub”
4. Syndicate through partners.
Identify partner sites and
networks who may publish your
content, either in it’s original form
or tailored for their audiences.
5. Make communications two-way.
Don’t just treat the channels as
an alert or update service.
Engage!
5 rules SMO – Rohit Bharaava
http://www.smartinsights.com/social-media-marketing-alerts/what-is-social-media-optimisation-smo/
30. Tactic 2: mobile marketing
Key questions:
Q. How important is mobile email use for your audience?
Q. Is user mobile email experience satisfactory?
Q. Is mobile driving commercial outcomes?
31. The rise and rise of mobile marketing
Source: Campaign Monitor, 3 billion emails, 2011
32. The desktop in decline…?
Share of device page traffic for News category (weekday)
Source: comScore Custom Analytics, U.S., August 2011
34. British Airways
We helped BA launch a new suite of
mobile applications in late July/early
August. The campaign was prompted by
an increasing penetration of smartphones,
and an analysis of the devices most
commonly used by members to access
standard Executive Club emails.
Innovation in Email Marketing
Winner: e-Dialog and British Airways
About the winning entry: To promote the launch and maximise downloads of the
Executive Club mobile application, BA and e-Dialog developed a unique strategy,
using historical customer data to target smartphone users in a highly targeted
email-to-mobile campaign.
Judge’s comments: A smart and progressive email marketing campaign that – as
well as being innovative in its scope – generated some great results.
35. Still variable by country…
Mobile share of non-computer traffic for select market
Source: comScore Device Essentials, August 2011
36. Targeting customer by Device
After launching in 2010, the Skype App on Android & iPhone grew
fast, becoming number 6 in Apple’s most popular app list in 2010.
e-Dialog recognised that an analysis of the devices used to view
emails would allow Skype to target owners of specific devices
Email campaign CTA drove straight to iTunes for app download
Skype’s Mobile App Downloads
37. Targeting customer by Device
Results
Click through Target = 5%, Achieved 9%
Open rates were as high as the mid 40s (%)
The average across all markets was up from 31% to 38%, for the volumes sent this is
a significant increase
Skype’s Mobile App Downloads
38. Mobile Email Design Best Practices
A narrow email width
Single column layout
Super subject line
Large headlines & CTAs
Bullet proof buttons
Graceful Degradation
42. iPad Optimised Video in Email
e-Dialog planned, designed and
executed a campaign that
specifically targets iPad owners to
drive digital subscriptions to the
Times websites and iPad editions.
43. Tactic 3: Channel integration
Key questions:
Q. How does email work with other channels to drive results?
Q. Have we reviewed attribution?
Q. Are we using email to drive offline outcomes?
44. Source: Forrester eBusiness research in collaboration with GSI
Commerce Holiday Season Marketing Attribution Research
Touchpoints
45. Source: Forrester eBusiness research in collaboration with GSI
Commerce Holiday Season Marketing Attribution Research
http://www.smartinsights.com/email-marketing-ecrm-alerts/email-business-case/
Email & search
46. Case study
Understanding multichannel behaviour – implications?
http://www.smartinsights.com/analytics-conversion-optimisation-alerts/multichannel-customer-journeys-ropo/
Research Online, Purchase Offline (ROPO) Mobile Buyer
Mobile Buyer
Mobile Buyer
49. Tactic 4: Contact strategies
Key questions:
Q. Is our layered segmentation effective?
Q. Have we optimised our triggered emails?
Q. How do we grow value?
51. Common Email targeting options
Targeting approaches Method
1. Classic profile-based
demographic segmentation
Target customer groupings according to their
characteristics & motivations
2. Customer value Assess customers by current and future value
potential
3. Web design personas Target 2-10 typical customer journeys
4. Customer lifecycle Target messages according to length of time
using online services
5. Purchase and response
behaviour
Use “sense and respond” behavioual targeting
based on RFM
6. Channel preference Communicate with customer in their preferred
media (and according to value)
7. Tone and style preference Communicate with customers according to
their tastes inferred from demographics or
behaviour.
51
52. Tip – create a layered segmentation
An example from eBay
Static
Recent
BehaviouralDerivedDemographic
Gender, Geography
Consumer/Business
Transactional Value Segmentation
Propensity Models
Kids
Last
purchase
Tech Fashion Cars & Parts
Last
category
Keyword
Keyword
personas
Category clusters
Recent Activity
53. Do you send out emails based on
the following triggers?
54. Retargeting– do Amazon get it right?
Purchase
Dispatched +7d
+14d
+21d
Recognition of
previous purchase
56. Integrating SMS into email campaigns
Confused.com is the UK’s
comparison site of choice for
car, home, travel, life, and more.
Keeps its customers up-to-date
with guides, tips and information
and renewal advice
To extend email’s impact they
followed it with an SMS using our
platform to send both email and
SMS messages.
Contains two custom published
fields: first name and the lowest
price offer for insurance.
Confused.com Renewal Reminder
57. Summary: targeting options
Purchase behaviour:
Buyer vs non-buyer
One-time vs multiple
Email activity
Active vs inactive clicker
Number of clicks on email
Web activity
Visited, never visited
Browsed, not bought
Channel activity
Web vs Store vs Catalogue
RFM
Proportional
Hard-coded
Category purchased
Appending lifestyle data
Value
58. Tactic 5: social-email
Key questions:
Q. Are social sharing links and social content effective?
Q. Do you cross-promote social channel OVPs?
Q. Do you have a plan for social sign-on / email integration?
60. SYWN prominent above fold
In this May 1, 2011 email, Macy’s places the
share call-to-action in the same content
block as the “Friends & Family” promotion.
This positioning is much more prominent and
compelling than the usual placement in the
header or footer.
In this Feb. 2, 2011 email, Kohl’s asks their
customers to nominate a kid in the
community to receive a scholarship.
There’s a prominent secondary call-to-
action to “Share this on Facebook” to try
to broaden the reach of the campaign.
66. Offer optimisation
Summary
A simple, generic (branded-only)
retargeting email achieved a 10
percent uplift in online conversions
A bespoke retargeting email that
offered a 5% discount via a time-limited
promotional code of 72 hours, more
than doubled this conversion rate
A bespoke retargeting email with the
same discount, but this time with a
time-limited code of 48 hours
quadrupled the original conversion rate
http://www.smartinsights.com/email-marketing-ecrm-alerts/email-remarketing-an-example-of-how-to-test/
67. Creative optimisation
Test version A
Send Volume: 10,000
Sample criteria: Random
Click through rate: 6.1%
Test version B
Send Volume: 10,000
Sample criteria: Random
Click through rate: 4.5%
Main Broadcast
Send Volume: 180,000
Click through rate: 5.8%
69. Timing optimisation
May sound simplistic, but finding the right day to send to our
customers has significantly improved our revenue and
engagement rates
To find the right time, we undertook significant day of the week
testing, with some interesting results
70. Subject line optimisation
Subject line testing has been one of our most powerful ways of
increasing channel engagement
Every eBay DM is tested against at least three different subject lines with
test cells sent 4-8 hours before main cells are sent
Subject line optimisation can increase response rates by up to 20-40%