The document discusses how the author chose a horror-themed font to use on their horror website. They searched for "horror fonts" online and found a font called "dafont" that provided free fonts. The author selected a font that reflected horror conventions and fit their overall design. They inverted the colors of the font to switch it from black to white text on a black background, which fit better visually with the website's dark color palette. After seeing it worked well, the author used the font for all titles, subtitles, and reviews on the site to add to the horror conventions and attract fans of horror as the target audience.