This document appears to be a survey collecting information from a target audience for primary research purposes. It asks for the respondent's name and age and then asks multiple choice and open-ended questions to understand the respondent's media consumption habits, including what types of media they use weekly, how often they visit the cinema, details about the most recent horror trailer they watched, their preferred film genres, and an open response for why they did or didn't like the recent horror trailer. The questions aim to gather both quantitative and qualitative data about the target audience's media and entertainment preferences.

1. Primary Research – Target Audience
Name:
Age:
1. Out of following, which type of media do you consume more than once a week?
Tick as many as apply.
Television
Radio
Internet
Newspaper
Film
2. How often do you visit the cinema within a month?
None
1-2 times
2-5 times
5+ times
3. What is the most recent horror trailer you have watched?
4. Did you like it? If so, why? If not, why not?
5. What is your preferred genre of film? Tick as many as apply.
Horror
Comedy
Thriller
Adventure
Action
Drama
Western