3. Why the layout?
• Kenmore Air-themed colors
• Seaplane is a visual representation of the
company and services they provide
• “Destination” = Destination of the Week
• Smartphone App version of the website
5. Why the quote?
“One day, in retrospect, the years of struggle
will strike you as the most beautiful.”
• I agree with the idea behind the quote
• I thought it would be a nice reminder for
students in a classroom
• Hope
• Freud was an interesting person
6. Why the picture?
• Contrasting
• Lone person walking
• Sunlight rays through the clouds emphasizes
hopefulness of the quote
• I could see where I could do the overlay affect
with the person
7. Why the font?
• I thought the slight cursive was fitting for a
quote that was about reflecting on life
• Font isn’t too flashy, but it seems
comtemplative
• Larger font and more space in between the
letters in “beautiful” to give it more definition
8. Why the font color?
•
•
•
•
Contrast with the black water
Matches the sun rays in the sky
Color is a very, very pale pink
The color of “beautiful” is the brightest white
on the computer to make it stand out more
than the other letters
