1. Summary of Primary Audience Research
Create suspense through different camera shots
and angles – members of the target audience enjoy
the suspense/tension created.
Don’t give too much away in our trailer as members
of our target audience said that a horror trailer
preferably wouldn’t give too much of the narrative
away.
Play of the idea of a ‘fear of the unknown,’ as this
makes the film scarier as the fear isn’t physical but
is a mystery to the viewer.
Keep scenes showing the cult where dramatic irony
is created and the audience know more, this puts
them on the side of the protagonist.
Try to keep different clips of scenes chronological
so that the narrative makes sense.