The document discusses the importance of websites for promoting films and increasing sales. It provides 10 tips for an effective film website, such as having a logo, navigation, and search function. The website for Kung Fury is then analyzed, noting its unique design attracts viewers to the film and represents its uniqueness. Social media is also highlighted as a cheap promotion method that allows viewers to discuss the film online.
Why you should do things that won’t scale the dark funnel case studyNemanja Zivkovic
DARK FUNNEL. Let's dive in.
Marketers have long been encouraged to believe that they can precisely monitor the customer journey online thanks to the digital sales environment.
However, the truth is that much of the customer journey continues to take place offline, and even online activities rarely follow a linear path.
The customer journey is complex, with elements that aren’t immediately obvious.
These hidden elements are what we refer to as the dark funnel in the online environment.
As you probably noticed, marketers are facing a difficult challenge in identifying a clear path to purchase due to this twisting and complicated process that can’t be easily tracked.
No more can they map the journey from need, to awareness, to consideration, to purchase — if they ever even could.
The existence of those hidden elements is the reason why you should do things that won’t scale.
And this is where we start talking about the dark funnel.
So if the dark funnel is designed to help you better understand how customers behave, how can it be a useful part of your marketing strategy?
Take a look:
✅ It’s not about knowing where customers are — it’s about understanding why they’re there
✅ It helps you define why you should do something and what to do
✅ It helps you understand how things change over time
As you can see, the Dark Funnel is not a new tactic or something designed to replace traditional analytics.
It’s an additional lens through which marketers can view and understand their customers.
This extra insight into customer behaviors and motivations can help you make more effective decisions in terms of strategy, messaging, and content creation.
I'll extend on this and get into details on a webinar called "Why You Should Do Things That Won’t Scale: The Dark Funnel Case Study"
Landing pages are a crucial part of any online marketing campaign. They can be used to more effectively communicate your marketing message and ad a result increase the conversion rate of your campaigns.
This presentation presents a detailed look at 101 ways you can improve the conversion potential of your digital marketing.
I have the document in PDF format also, but I thought the presentation format would be useful for anyone wanting to run a session on the subject.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
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Learn How To Use Banner Ads To Drop The Competition In Its Tracks… The banner ad tool is not necessarily an expensive form of internet advertising and it does not have many prohibiting features and this makes it an attractive proposition to use especially for the smaller business entrepreneur. The ability of banner ads to bring in new traffic to the site is another reason to use this tool as it effectively provides the necessary interest in the site that features it.
You can get all the info you need on using Banner Ads here…
One of the more popular tools that is currently making waves in the
advertising arena over the internet is the banner ads tool. The banner
ads are a new form of advertising that has proven its worth in terms
of its capability in reaching the masses effectively.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
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Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2. Website Design
Conventions
Every small business, film producer, distributor has to understand the
importance of having its own website. Despite the fact that website provides
main points of your product, it is also used as a commercial. It attracts new
customers, encourages repeat purchases and motivates employees to feel
important-as their product/service they created/maintained is more valued.
Promotion of a product, lets say film (as this it the topic we are covering) through
website is extremely cheap and flexible. All of the people around the world can
see it, create their own opinion and discuss it over various kinds of social
networks. Thanks to promotional techniques people use nowadays, e.g. direct
mail, short film distributor will be able to target its audience-customers, and
decrease the risk of failure. This is the case because demand for the film is likely
to increase, so as the profit margin.
Professional website designers will be able to create innovative, eye-catching
websites that could boost sales. If it is nicely packed and presented, potential
viewers will have both the chance to meet better with the up-coming film and to
explore whether they will like it or not. On the other side, if website is poorly
conducted, prejudice could be made and sales could plummet.
3. 10 Website Tips
1. Impressive Logo
Logo of the web page should be positioned at the top of the page, most likely on the left side. This is important as it
is the first thing people will spot once they are on your webpage.
2. Logo should have a link back to the homepage
This is flexible solution and is also very important if if the link to the homepage is not clearly and easily visible.
3. Links should be underlined and of different font than the text
Do not rely only on colour to differentiate links from “normal” text because a lot of people suffer from colour
blindness.
4.Visited Links are of different colour than other links
This is extremely important, because viewers can have better overview on what they have seen and what they
haven’t. It will easy the use of your web. Simpler-the better.
5. The navigation stands out and is consistent throughout the site
Consistent navigation means that it is always at the same place, preferably above the fold, at the top (horizontally)
or on the side (vertically). It behaves the same way throughout the website and can easily be identified.
4. 6.Visitors can search your site
For medium size and large size, search facilities are almost mandatory. You need to make
sure it is obvious what search facility does so people do not get confused. As I said, simpler-
the better
7. Unique design
If design is quite simpler, it indicates that your film is very simple. It is definitely not a good
sign, as no one wants to watch simple and boring films. Always have something that will
inspire viewers to download your film and watch it.
8. All information included
There should be nothing missing. If some important issues are missing and people have
questions on these field, they might consider the company as unreliable and do not want to
watch its short films.
9. Website should be assessable with and without www
This is portable solution as consumers are usually to lazy to type in www. If they type in
without, and your website does not appear to their search site, they will most certainly give up.
10. Try your best
Do not ‘just do’ your web to finish it, take time, think about it, consult with people. It would be
even smart to do test marketing before you upload it for all people. Research other websites
before you create one of your own.
7. Kung Fury
Kung Fury is a 2015 English-
language Swedish martial arts
action comedy short film written,
directed by, and starring David
Sandberg. It pays homage to
1980s martial arts and police
action films.
Trivia
The scene with Nazi soldiers
speaking to each other features
Swedish comedians Magnus
Betnér and Björn Gustavsson
drifting between poor German with
a heavy Swedish accent and
Swedish.
Director David Sandberg
8. Once you click on what is this, short synopsis of the film pops out. Like
that, potential viewers are able to see what is the film about, whether
they like the inner motivation of the story and not and whether that
specific genre-in this case comedy is their field or not. Kung Fury did
extremely brief synopsis, compared to Interstellar website where there
is only two or three lines explanation. This could be both bad and good.
To create extremely short synopsis, one creating it has to be very
skilled.
9. Credits. Here you can always check for your favorite actor, director,
costume designer and so on…For example, fans of David Sanberg are
less likely to resist the chellange of not watching this film than those who
don’t find him that appealing. You can also search for them on IMBD and
see their previous projects and check the mark they recieved.
If low, you’ll probably have prejudice about their new film indeed...
10. Online shopping is the
most portable kind of
shopping consumers
can buy, especially in
this case when posters,
shirts and time travel
paraphernalia's are in
question. This will allow
Kung Fury to increase
its sales revenue,
awareness and
customers loyalty.
Thanks to synergy,
Kung Fury team will be
able to allow their fans
to gather more than just
watching the film. This is
an important fact as film
alone is not enough if
Kung Fury aims to be
highy competitive in
Short Film industry.
11. By clicking on the link of the trailer, potential audience will be
able to quickly see the best moments of the short film. For
example, I wasn’t significantly pleased by the outlook of the
website and it didn’t attract me to continue watching the film.
However, once I have seen the trailer-which I would never
search on YouTube, I became extremely interested in the
movie so I downloaded it to watch it. This is the big
advantage for attracting potential ‘customers’ and increasing
demand of the ‘product’.
12. As far as we know, social networks are the cheapest and the
most efficient ways of promoting. A lot of new entrepreneurs
consider Facebook, Twitter and Instagram the new form of ‘Word-
of-Mouth’- one person likes a page/picture the other one sees it,
likes it and follows it. It is also a form of cross media convergence
where consumers can become prosumers and enjoy the
discussions, exchange of opinions and various kinds of advices
for their personal development. This can allow people to emulate
Kung Fury style of production and help them understand how it
should be properly done.
13. The outlook of Kung Fury
The outlook of the website is extremely unique and fancy.
From a peer review we can conclude that high
percentage of people consider it as contemporary art.
This is important because if it looked cheap and boring
people wouldn’t be attracted to it and wouldn’t be
interested in watching the film. The main character
located at the center of the website emphasizes his
importance to the film. This is important as most of the
audience ‘judges book by its cover’ and the title Kung
Fury is not enough to attract people to go to the cinema
or download the movie to watch it. Also the design of the
website is unique and represents how the unique is the
film. Many producers consider a website of being a part
of USP of one film.