This document discusses how short films use websites as a marketing tool. It notes that short films have less mass appeal and are usually viewed online or at festivals to gain exposure. Websites give short films a cross-media platform by hosting the film and links to social media. Effective website design includes clear typography, informative home pages with buttons, representative film images, and pages showing awards. Websites also allow audience interaction through social media sharing and commenting. The goal is to engage audiences and increase viewership and profits through online promotion.

1. WEBSITE ANALYSIS 3
Short films
How websites work as a marketing tool

2. SHORT FILMS - MARKETING
➤ Short films have less mass
audience appeal and are
usually viewed for the first
time by audiences online or
in film festivals to gain as
much exposure as possible
➤ Online marketing /
advertising works to give
short films a cross-media
platform, for example host
the visuals (the film), give
links to social media
platforms, and host print
adverts (poster or post card)

3. TYPOGRAPHY ON WEBSITES
➤ These are examples of typography found on short film
websites I have researched
This text is clear and
defined. The text is
displayed on a white
background and easily
read by the user. The
structure of the
typography commands
audience attention

4. TYPOGRAPHY ON WEBSITES
➤ These are examples of typography found on short film
websites I have researched
This text is clear but
used alongside more
images to give the
audience meaning that
this film is targeted
towards children.
The text is still used to
give information about
the short film and the
choice of font shows a
modern and defined
style - like the
filmmaking style of
Pixar.

5. CONVENTIONS OF WEB DESIGN
➤ The home page of the websites I am
researching are set up to be clear and
informative to the audience so they can easily
interact with the text online.
➤ For example this is the homepage of rabbit
hunt - it has clear easy to use buttons for the
audience.
➤ The home page image will be familiar to
audiences who have already seen the film and
for new users and new audience members it
gives them a clue to the narrative and plot of
the film.
➤ A typical convention for shorts films is
to include a festival award page that
shows off to the audience what awards
the film has won and this helps to
promote it to the audience.

6. REPRESENTATION OF THE FILMS
➤ Films are represented to be
successful on websites, for
short films it is important that
they appeal to audiences
through the critical success
they have had, for example at
film festivals.
➤ It is also important that if the
small short film is part of a
large company that this is
included information on the
website as it helps to promote
the credibility of the film to
the audience
RABBIT HUNT IS PART OF MOUNTAIN FILMS
SANJAYS SUPER TEAM IS PART
OF PIXAR

7. INSTITUTIONS
➤ The Rabbit hunt is
part of the Mountain
Film Institution
which is a film
festival organization.
The website hosts
films and gives links
to the winners of the
festival. This way
each film gets
exposure to wider
audiences and more
hits from internet
users by being part of
the institution.

8. AUDIENCE INTERACTION
➤ Ways that the audience can engage with the text is important, for example by including
links to social media platforms, the audience can share, upload, comment and tag
themselves on sites such as Facebook and Instagram. This is a free method of advertising
for film producers. Seeing a friend watching a movie via a tag on Facebook promotes that
film to a friend and can increase the viewing figures and profit for the film company.

9. ➤ https://www.mountainfilm.org/media/the-rabbit-hunt
➤ The film
➤ https://vimeo.com/240915171

10. MY AIMS FOR MY WEBSITE
➤ Overall I understand that websites are very important to form
a cross media marketing campaign and websites are the E-
media part of this marketing campaign.
➤ I know that I must include a simple and clear home page to
engage the audience that is accessible and easy for users to
navigate.
➤ I plan to have links to social media on my website to give
users the opportunity to interact with my short movie in more
ways online.
➤ I know that they most important aspect to plan is the design
of my website to attract my target audience.