The document discusses the promotional strategies used for the film "An Eye for Danger". These included creating a poster, film website, Facebook page, and Twitter feed to attract an audience. The key elements like the victim's staring eye were consistently featured across different promotional materials to create synergy and a recognizable visual identity. The website, Facebook page, and Twitter feed were updated to engage the audience and generate hype during the film's release. Audience feedback was also gathered through views and comments on the film trailer uploaded to YouTube.