This survey was created by a student for their A2 Media Studies research project on short films. The survey aims to understand the target audience for their short film, including their interests, preferences for length and genres of short films, and how they find out about and watch new short films. The majority of respondents are young adults who enjoy watching comedies between 6-10 minutes long on social media platforms. This information will help the student develop their short film concept, marketing strategy, and distribution plan to best appeal to their target audience.

1. https://www.surveymonkey.com/r/GQ7GCJX

2. Short Film Survey
I have chosen to complete this survey as a part of my A2 Media Studies primary research.
The main reason I have created this survey is to research my audience and develop my target
audience profile in order to make a film that is entrancing to them in concept and artistic
design. With the information gathered I could properly develop an advertising and
distribution strategy, as well as get the general idea of what my audience are attracted to.
In order to create an easy to use and widely accessible survey for my audience I had used the
web-based SurveyMonkey, as it allows in-depth research due to no restrain on questions asked.
This program is widely advertised and used by many major corporations due to its simplicity
and design.
I have posted the link on Facebook, a widely popular social network with a massive user count
which allows me to conduct better audience research as more people answering allows me to
create a more accurate target audience profile.

3. 70%
20%
10%
0% 0%
What is your age?
18 to 24
25 to 34
35 to 44
45 to 54
55 or older
60%
10%
30%
Do you enjoy watching short films?
Yes
No
Sometimes
This question allows me to identify
the potential target audience for my
short film, as I can adapt my
marketing and film creation to be very
contemporary to suit the young adult
audiences which are the majority.
Through this question I can see that
there is an interest for short films,
which will motivate and encourage
me to work hard as their will be an
audience to cater.

4. 20%
50%
20%
10%
What do you think is the ideal
length for a short film?
1-5mins
6-10mins
11-20mins
21-30mins
8%
59%
25%
8%
0%
What makes a short film effective?
The setting of the film
A unique storyline
An unpredictable plot
twist
The actors
The soundtrack
This question shows me
approximately the time span I have in
order to impress the audience. If the
film is too short they will feel
unsatisfied, however if it is too long
they will no longer feel immersed
within the film world I am trying to
create.
This question helps me greatly I it lets
me know on what to focus my movie,
which is very relevant to my limited
experience and budget. I will have to
revise my script until I believe it is
unique enough to appeal to the
audience as that is what they pay
most attention to.

5. 50%
0%
40%
10%
What is the main purpose of a short
film?
To send a message to the
audience
To advertise/promote
To tell a story
To comment on society
7%
18%
43%
3%
11%
7%
4%
7%
What is your favorite short film genre?
Action
Adventure
Comedy
Crime
Drama
Fanstasy/Sci-fi
Sport
Thriler
This survey reveals what people value
most in a short film, which is t send a
message that impacts and influences
the audiences. Through this I can
establish the main theme and
direction of my short film.
This is a very important question as it
reveals the most socially popular
genre in which most of society are
interested in. As it is comedy, there is
a huge range of what I can doo from
light-hearted to dark comedy,
mockumentary or spoof adverts.
Might also mix it with some other
genres that are well-received with the
general audiences.

6. 80%
0%
20%
0% 0%
How do you find out about new
short films?
Social Media
Newspapers and
Magazines
Family and Friends
Television
Cinema
50%50%
Have you ever attended a short film
festival?
Yes
No
Through this I am able to establish an
effective promotional campaign for
my short film to attract my potential
target audience. As the majority use
social media, I will promote my short
film through the web on platforms
such as facebook, YouTube and
instagram.
This reveals the amount of experience
my audience has had with short films,
which will be more critically received
due to half of the audience visiting
film festivals and identifying quality
films.

7. 50%50%
0% 0%
How do you prefer to watch short
films?
Over social medias
Online video websites
Before a film in the
cinema
As an extra feature on
DVDs
10%
10%
20%
10%
50%
In a short film comedy, what do you
find most appealing?
Storyline
Narrative
The message
Characters
Visual presentation
This question is relevant in choosing
my method of distribution, since I
don’t have a large budget it is good
that the audiences prefer online
platforms. I can promote it through
popular social medias, or niche short
film websites that cater a specific
audience.
Here I am satisfied that there is a
majority answer so I can focus on a
certain aspects that the audiences
prefers. This will help me know that I
should works to improve my visual
presentation which is very important
in the modern day since there is high
technology, and to pay attention to
my mise-en-scene and camera shots
and angles.