Get an overview of the impact search marketing can have on your business, learn the difference between SEO, SEM, and PPC search marketing, and learn the ins and outs of how search engines work and why. Plus, learn the basics of effectively optimizing your website for search: how to identify strategic keywords, optimize your pages, register your site with search engines, and build link popularity. Finally, learn the basics of pay-per-click search marketing and why it matters to you and to your bottom line.
Advanced seo techniques to boost your trafficMelina Williams
Here are some most advanced and most successful as well as effective ways to boost your website traffic and attract more repeated visitors to your website to make your business a successful brand.
This document provides an overview of search engine marketing (SEM). It defines key SEM concepts like paid search, organic search, and search engine optimization (SEO). It also outlines tactics for SEM like keyword research, building targeted ad campaigns, optimizing ad copy, and leveraging different match types and platforms like Google, Yahoo, and Bing. The goal of SEM is to drive qualified traffic to websites through search engine results.
SEO and SEM are important digital marketing strategies. SEO is the process of improving a website to rank higher organically in search engines through on-page and off-page optimization tactics. SEM is a paid form of advertising where advertisers bid on keywords and ads are shown in search engine results. The top digital marketing companies in India that provide SEO and SEM services are Pinstorm, Techshu, Reprise Media, Ogilvy PR, iStrat, K Web Maker, Webchutney, JWT, McCann Erickson India, and Lowe Lintas.
Search Engine Marketing - Boost your presence. Build your brand.Katie Laird
This document summarizes search engine marketing strategies and techniques. It discusses search engine optimization through on-page techniques like keywords, titles, meta info and links as well as off-page techniques like link building. It also discusses pay-per-click advertising, setting up campaigns, choosing keywords, monitoring results and measuring return on investment. The key messages are that content is important, links are powerful, and search engine marketing should be optimized and tweaked over time to improve results.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
The webinar covered search engine marketing strategies, including:
1) An overview of search engine marketing and the anatomy of search engine results pages, which include paid and organic search listings.
2) Details on optimizing for organic search through content targeting, user experience, and external links to a website.
3) How paid search works on a pay-per-click auction model and tips to improve quality scores without increasing budgets.
4) Key tips for 2015 like using negative keywords, rebuilding campaigns for quality score refreshes, and leveraging remarketing lists and link reclamation.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Advanced seo techniques to boost your trafficMelina Williams
Here are some most advanced and most successful as well as effective ways to boost your website traffic and attract more repeated visitors to your website to make your business a successful brand.
This document provides an overview of search engine marketing (SEM). It defines key SEM concepts like paid search, organic search, and search engine optimization (SEO). It also outlines tactics for SEM like keyword research, building targeted ad campaigns, optimizing ad copy, and leveraging different match types and platforms like Google, Yahoo, and Bing. The goal of SEM is to drive qualified traffic to websites through search engine results.
SEO and SEM are important digital marketing strategies. SEO is the process of improving a website to rank higher organically in search engines through on-page and off-page optimization tactics. SEM is a paid form of advertising where advertisers bid on keywords and ads are shown in search engine results. The top digital marketing companies in India that provide SEO and SEM services are Pinstorm, Techshu, Reprise Media, Ogilvy PR, iStrat, K Web Maker, Webchutney, JWT, McCann Erickson India, and Lowe Lintas.
Search Engine Marketing - Boost your presence. Build your brand.Katie Laird
This document summarizes search engine marketing strategies and techniques. It discusses search engine optimization through on-page techniques like keywords, titles, meta info and links as well as off-page techniques like link building. It also discusses pay-per-click advertising, setting up campaigns, choosing keywords, monitoring results and measuring return on investment. The key messages are that content is important, links are powerful, and search engine marketing should be optimized and tweaked over time to improve results.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
The webinar covered search engine marketing strategies, including:
1) An overview of search engine marketing and the anatomy of search engine results pages, which include paid and organic search listings.
2) Details on optimizing for organic search through content targeting, user experience, and external links to a website.
3) How paid search works on a pay-per-click auction model and tips to improve quality scores without increasing budgets.
4) Key tips for 2015 like using negative keywords, rebuilding campaigns for quality score refreshes, and leveraging remarketing lists and link reclamation.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
The document outlines the key stages in an effective content creation process:
1. Determine your business objectives and unique selling proposition. Identify what your business excels at compared to competitors.
2. Conduct persona studies to understand customer needs and expectations.
3. Build internal capacity for sustained content efforts by hiring writers, designers, and SEO experts, and establishing systems for content management.
4. Ideate, conceptualize, and plan content strategies based on target audiences, platforms, and metrics to measure success.
Digital marketing tools for businesses in 2018 include:
1. Email marketing has the highest ROI of over 122% compared to other formats like social media, direct mail, and paid search.
2. Companies publishing 16+ blog posts per month get 3.5x more traffic than those publishing 0-4 posts.
3. 83% of marketers pursue social media initiatives like Facebook ads and growing organic presence on platforms with billions of users.
Topics covered are email marketing best practices, paid advertising on Google and Facebook, content and SEO optimization, and social media marketing. Landing pages, keyword research, and various content types are also discussed.
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
This document outlines the syllabus for an SEO course. The course is divided into two parts: Part 1 covers basic introductions to online marketing, search engines, and website terminology. Part 2 focuses on on-page and off-page optimization techniques. On-page optimization involves analyzing site structure and content, keyword research, and optimizing titles, meta tags, and headings. Off-page optimization involves various link building techniques like directory submissions, social bookmarking, guest blogging, and more. The course also covers tracking analytics in Google Analytics and researching keywords and competitors.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
The document provides an overview of digital marketing, including common goals, channels, and how to develop a digital marketing plan. It discusses increasing awareness, acquiring customers, activating and monetizing leads. It also lists channels like search, social media, email and re-marketing. The document outlines the steps to create a digital marketing plan, from objectives and personas to keywords, platforms and KPIs.
- The document is a presentation on search engine marketing (SEM) masterclass. It will cover optimizing website ranking in search engines, performing keyword research and benchmarks, implementing best practice SEO, link building strategies, paid search campaigns, managing paid search budgets, ad copywriting, and measuring SEM success. The training will take place from 9am to 5pm with breaks at 10:30am, 12:30-1:30pm, and 3pm. The presenter has over 15 years of training experience.
In this presentation, I have explained the various KPIs for Content Marketing. You can use these KPIs for accessing the effectiveness of Content Marketing Campaigns within your organisation.
Tim Metzner and Connie Ross from Empower Media Marketing presented on search engine marketing. They discussed paid search (PPC), organic search (SEO), local search, and mobile search. Empower Media Marketing has experience helping startups, regional companies, and global brands with search engine marketing. They outlined trends in digital advertising spending and provided an overview of key concepts in search engine marketing.
Search Engine Marketing Campaign sample for California FitnessLeo Concepcion
California Fitness opened their first gym in Hong Kong in July 1996, pioneering the mega gym concept in the region. They were successful and expanded to other locations in Hong Kong and Asia. The document discusses search engine marketing objectives and methods for California Fitness' website, including keyword research, optimization of website content and coding, and use of paid search advertising. It also outlines metrics for analyzing website traffic and audience, such as numbers of visits, pages views, and interactions, to measure the effectiveness of search engine marketing efforts.
Here we have explained completely about Search Engine Optimization Every slide in this presentation is powered by www.slideegg.com(Slideegg).
If you need to download these Search Engine Optimization PowerPoint templates, you can visit https://www.slideegg.com
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
Social Media Marketing, Benefits Of Social mediaDheeraj Sukumar
Modern world of cut-throat competition of e-commerce makes SEO imperative. SEO is the process of figuring out "key words" potential customers might use to find what the website is offering and doing whatever is necessary to move to the top of the search results so these searchers visit the site. Getting a website in the top half of search results ensures it will generate public awareness and more traffic leading to potential income. SEO refers to optimizing on-page and off-page ranking factors to obtain high rankings for desirable keyword search terms.
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
The document discusses search engine marketing strategies. It notes that most new online visitors arrive through search engines and that pay-per-click advertising can be optimized to dramatically improve returns. Case studies show how keyword research, ad testing, and integrated search campaigns increased traffic, conversions, and revenue for clients. The company presented, EngineWorks, provides search engine optimization, social media marketing, and paid search services with a focus on data-driven strategies and measurable returns on investment.
Seo basicsfrom-digital marketing paathshalaSimplilearn
SEO Basics provides an overview of search engine optimization (SEO) fundamentals. SEO involves optimizing websites to increase their visibility in organic search engine results. The key components of SEO are technical elements, links, and content. Technical elements involve how search engines read and understand websites. Links connect websites and help search engines evaluate relevance and importance. High-quality, keyword-rich content is essential for search engines to understand what a website is about and determine its ranking. Monitoring website analytics provides insights into user behavior that can help improve SEO performance over time.
This document provides a guide to search engine optimization (SEO) and discusses key on-page and off-page optimization strategies. It covers optimizing titles, meta descriptions, headers, images and content with keywords. It also discusses link building through social media and internal/external links. Tracking metrics like traffic sources, top referring keywords and goal completions is recommended to measure SEO success.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
The document provides an overview of an SEO presentation given by Alex Vasquez and Chris Tolar. It introduces the presenters and their backgrounds, discusses how they met playing card games, and outlines the agenda which includes explanations of what SEO is, important SEO techniques and principles, and tools used for SEO.
The document outlines the key stages in an effective content creation process:
1. Determine your business objectives and unique selling proposition. Identify what your business excels at compared to competitors.
2. Conduct persona studies to understand customer needs and expectations.
3. Build internal capacity for sustained content efforts by hiring writers, designers, and SEO experts, and establishing systems for content management.
4. Ideate, conceptualize, and plan content strategies based on target audiences, platforms, and metrics to measure success.
Digital marketing tools for businesses in 2018 include:
1. Email marketing has the highest ROI of over 122% compared to other formats like social media, direct mail, and paid search.
2. Companies publishing 16+ blog posts per month get 3.5x more traffic than those publishing 0-4 posts.
3. 83% of marketers pursue social media initiatives like Facebook ads and growing organic presence on platforms with billions of users.
Topics covered are email marketing best practices, paid advertising on Google and Facebook, content and SEO optimization, and social media marketing. Landing pages, keyword research, and various content types are also discussed.
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
This document outlines the syllabus for an SEO course. The course is divided into two parts: Part 1 covers basic introductions to online marketing, search engines, and website terminology. Part 2 focuses on on-page and off-page optimization techniques. On-page optimization involves analyzing site structure and content, keyword research, and optimizing titles, meta tags, and headings. Off-page optimization involves various link building techniques like directory submissions, social bookmarking, guest blogging, and more. The course also covers tracking analytics in Google Analytics and researching keywords and competitors.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
The document provides an overview of digital marketing, including common goals, channels, and how to develop a digital marketing plan. It discusses increasing awareness, acquiring customers, activating and monetizing leads. It also lists channels like search, social media, email and re-marketing. The document outlines the steps to create a digital marketing plan, from objectives and personas to keywords, platforms and KPIs.
- The document is a presentation on search engine marketing (SEM) masterclass. It will cover optimizing website ranking in search engines, performing keyword research and benchmarks, implementing best practice SEO, link building strategies, paid search campaigns, managing paid search budgets, ad copywriting, and measuring SEM success. The training will take place from 9am to 5pm with breaks at 10:30am, 12:30-1:30pm, and 3pm. The presenter has over 15 years of training experience.
In this presentation, I have explained the various KPIs for Content Marketing. You can use these KPIs for accessing the effectiveness of Content Marketing Campaigns within your organisation.
Tim Metzner and Connie Ross from Empower Media Marketing presented on search engine marketing. They discussed paid search (PPC), organic search (SEO), local search, and mobile search. Empower Media Marketing has experience helping startups, regional companies, and global brands with search engine marketing. They outlined trends in digital advertising spending and provided an overview of key concepts in search engine marketing.
Search Engine Marketing Campaign sample for California FitnessLeo Concepcion
California Fitness opened their first gym in Hong Kong in July 1996, pioneering the mega gym concept in the region. They were successful and expanded to other locations in Hong Kong and Asia. The document discusses search engine marketing objectives and methods for California Fitness' website, including keyword research, optimization of website content and coding, and use of paid search advertising. It also outlines metrics for analyzing website traffic and audience, such as numbers of visits, pages views, and interactions, to measure the effectiveness of search engine marketing efforts.
Here we have explained completely about Search Engine Optimization Every slide in this presentation is powered by www.slideegg.com(Slideegg).
If you need to download these Search Engine Optimization PowerPoint templates, you can visit https://www.slideegg.com
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
Social Media Marketing, Benefits Of Social mediaDheeraj Sukumar
Modern world of cut-throat competition of e-commerce makes SEO imperative. SEO is the process of figuring out "key words" potential customers might use to find what the website is offering and doing whatever is necessary to move to the top of the search results so these searchers visit the site. Getting a website in the top half of search results ensures it will generate public awareness and more traffic leading to potential income. SEO refers to optimizing on-page and off-page ranking factors to obtain high rankings for desirable keyword search terms.
Learn the importance of Keyword Research and competition analysis for SEO.
Keyword Research is a process of finding the good keywords for website to optimize the site.
Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
The document discusses search engine marketing strategies. It notes that most new online visitors arrive through search engines and that pay-per-click advertising can be optimized to dramatically improve returns. Case studies show how keyword research, ad testing, and integrated search campaigns increased traffic, conversions, and revenue for clients. The company presented, EngineWorks, provides search engine optimization, social media marketing, and paid search services with a focus on data-driven strategies and measurable returns on investment.
Seo basicsfrom-digital marketing paathshalaSimplilearn
SEO Basics provides an overview of search engine optimization (SEO) fundamentals. SEO involves optimizing websites to increase their visibility in organic search engine results. The key components of SEO are technical elements, links, and content. Technical elements involve how search engines read and understand websites. Links connect websites and help search engines evaluate relevance and importance. High-quality, keyword-rich content is essential for search engines to understand what a website is about and determine its ranking. Monitoring website analytics provides insights into user behavior that can help improve SEO performance over time.
This document provides a guide to search engine optimization (SEO) and discusses key on-page and off-page optimization strategies. It covers optimizing titles, meta descriptions, headers, images and content with keywords. It also discusses link building through social media and internal/external links. Tracking metrics like traffic sources, top referring keywords and goal completions is recommended to measure SEO success.
SEO Campaign Strategy is a vital part of the planning process for every company no matter how big or small. Having a good SEO Campaign Strategy can give you a head start over your competitors.
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
The document provides an overview of an SEO presentation given by Alex Vasquez and Chris Tolar. It introduces the presenters and their backgrounds, discusses how they met playing card games, and outlines the agenda which includes explanations of what SEO is, important SEO techniques and principles, and tools used for SEO.
The document summarizes the key points from a webcast on search engine optimization (SEO) basics. It covers the fundamentals of SEO, including site structure, content optimization, keyword research, on-site optimization, link building, and measuring success. The presentation emphasizes the importance of white hat SEO tactics to build trust with search engines over time in order to increase organic traffic and leads.
Search Engine Optimization (SEO) is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.
This presentation aims to explain the SEO basics that every SEO beginner, website designer, developer, or site owner should know.
Learn more about SEO here: http://seoinformationtechnology.blogspot.com/
This document outlines strategies for optimizing WordPress sites for search engine optimization (SEO) and increasing engagement. It recommends essential plugins like HeadSpace2 and Redirection to optimize titles, meta descriptions, and redirects. It also provides tips for internal linking, image optimization, clean permalinks, breadcrumbs, and robots.txt files. Additional sections cover promoting blogs through social media, guest posts and conversations to boost subscribers. Metrics and maintaining engagement through comments are also discussed.
Becoming an SEO Superhero at #SMXLmilan Aleyda Solís
The document discusses how to develop SEO superhero abilities by evolving 10 SEO powers to achieve heroic results. It recommends starting with a competitive analysis to identify strengths and weaknesses. It also suggests assessing search performance versus competitors, understanding what is making them successful, and spotting weaknesses. Further, it advises prioritizing actions towards growth by focusing audits on optimization status and potential, and implementing changes for biggest gaps and growth opportunities.
The document provides an overview of advanced search engine optimization techniques. It discusses technical optimization including on-page and off-page factors. On-page optimization techniques covered include title, meta tag, header tag, keyword, URL and image optimization. Off-page optimization discussed link building strategies like article submissions, blogging, forums and press releases. The document also discusses content optimization and the importance of unique, high-quality content. Link building is described as a process to increase the number and quality of inbound links to improve search engine rankings. Various link building platforms are also listed.
Advanced Strategies in Search Engine OptimizationDemandWave
Search Engine Optimization Marketing has gained an enormous amount of visibility with companies ranging from small businesses to Enterprise. SEO mainly focuses on achieving long term business goals. In order for your business’s website to be found and remain visible, it is essential to research and apply advanced SEO strategies to the web. This webinar is intended for those who have a current SEO strategy and are looking to elevate it to the next level.
In Webmarketing123's Webinar, Advanced Strategies in Search Engine Optimization, you'll find out:
- How to increase traffic by implementing overlooked techniques.
- How to use site structure and content to gain an SEO advantage.
- How to convert existing search traffic to leads and ultimately closed deals.
- What you need to know about the future of Mobile Search and SEO.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
Learn the beginner to advanced strategies in search engine optimization by the SEOGoddess. Jenn Mathews has been optimizing websites since 1997 having worked as an in-house SEO Manager up to Director level for companies like Classmates.com. This unique approach to optimizing websites teaches you enough to either optimize your website yourself or know enough to understand what your consultant or SEO is suggesting.
The SEO with the SEOGoddess workshop is offered all over the U.S. at various Wappow! and other conferences, and in Seattle, WA as a stand alone 4 hour workshop. For more information visit http://wappow.com
Lecture from Palomar College Search Engine Optimization class. The SEO Starter Kit describes how a website should be built from the beginning using basic search engine optimization. We will go through the creation of a eCommerce site featuring the US Women’s World Cup team.
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Do's & Don'ts of Developing Corporate Hispanic Websites in the Age of Social ...Stone Crossing Solutions
The document discusses Stone Crossing Solutions, a digital marketing agency focused on helping clients grow their business through effective technology and digital marketing solutions. It provides an overview of their services, which include strategic internet marketing, search engine optimization, social media marketing, and analytics. The document then discusses best practices for organic search engine optimization, including keyword research, on-site optimization of elements like page titles and headers, and off-site promotion through link building and content marketing.
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
See Part 1 here: http://www.youtube.com/watch?v=OIzocGBwZ4E
Social Media & Search: Tying It All Together for Increased ROIKat Jenkins
Social media becomes even more important for business as search engines begin indexing social media content—and it can affect the way your target market sees your business. Find out how search engines work, how they view and index social media, and what you can do to positively influence the conversation and your visibility online. Plus, you’ll learn about tracking tools (many of them free) that help you track, manage, and enhance your presence in the social mediasphere.
Social Media & Search - Tying It All Together for Increased ROISanger & Eby
Social media becomes even more important for business as search engines begin indexing social media content—and it can affect the way your target market sees your business. Find out how search engines work, how they view and index social media, and what you can do to positively influence the conversation and your visibility online. Plus, you’ll learn about tracking tools (many of them free) that help you track, manage, and enhance your presence in the social mediasphere.
Making Pay-Per-Click Search Marketing Work For Your BusinessKat Jenkins
Join presenters Kat Jenkins and Rob Bunting (of the Cincinnati i-Marketing Group)as they explore the world of pay-per-click search marketing, and how SEO and SEM come together to maximize your search results. Learn about the top pay-per-click search engines, how to write effective ads, and why and how to manage your campaign. Real-life examples and case studies bring this session to life for business marketers!
Making Pay-Per-Click Search Marketing Work for Your BusinessSanger & Eby
Explore the world of pay-per-click search marketing, and how SEO and SEM come together to maximize your search results. Learn about the top pay-per-click search engines, how to write effective ads, and why and how to manage your campaign. Real-life examples and case studies bring this session to life for business marketers!
Understand search engine algorithms and how and why they change—and what this means for your search results over time. Get in depth with advanced SEO techniques, including keyword density, meta tags and page titles, alternate text, and how search engine optimization and website accessibility both complement and compete with one another. Understand link popularity and why it’s the most enduring way to build visibility over time, and learn the ins and outs of black hat versus white hat SEO.
Advanced SEO Techniques: Putting It In PlayKat Jenkins
Understand search engine algorithms and how and why they change—and what this means for your search results over time. Get in depth with advanced SEO techniques, including keyword density, meta tags and page titles, alternate text, and how search engine optimization and website accessibility both complement and compete with one another. Understand link popularity and why it’s the most enduring way to build visibility over time, and learn the ins and outs of black hat versus white hat SEO.
B2B content, website, and lead generation programs planning workshopScott Armstrong
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more infomation
This is version 5.0 of our B2B content, website, lead generation planning methodology.
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more information
Synopsis of HubSpot's Guide to Internet MarketingDr. Joel Evans
Here is a synopsis of HubSpot's in-dept guide to Internet marketing. There are many excellent tips in this guide.
http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_essential_guide_to_internet_marketing.pdf
This document provides an overview of a digital marketing course. It discusses key concepts in digital marketing and SEO, including how search engines work and the history and development of SEO. It outlines the course learning outcomes and weekly schedule. It also provides literature on related research topics, identifying variables and findings. The goal of the course is to equip students with knowledge and skills for digital marketing and to design and execute SEO strategies and digital campaigns.
This document discusses enabling success for large-scale enterprise search programs. It recommends adopting an enterprise search ecosystem approach with centralized search teams that develop best practices, tools, and processes. This includes establishing a global search council, search knowledgebase, and center of excellence to coordinate search efforts across business units and languages. The document also provides strategies for optimizing templates, content deployment, keywords, links, priorities, and performance metrics to scale search programs globally.
Internet marketing involves using digital platforms like websites and social media to promote a company. It is an element of an overall marketing strategy to establish an online presence and reach customers. Effective internet marketing strategies include optimizing a company's website and web presence, using email marketing, leveraging social media, search engine optimization, and developing compelling online content to engage with customers. The goal is to connect with customers and prospects online and integrate digital strategies with a company's overall marketing approach.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Overview of SEO & SEM
1. Overview of Search Marketing:
SEO & SEM
Sanger & Eby
New Horizons Computer Learning Centers
24 March 2011
2. About Sanger & Eby
• Strategic Design and Technology Firm Focused on Specialized
Business Communications
• Services Include:
– Strategic planning and research
– Social media strategy and execution
– User experience planning
– Print and interactive design
– Interactive and multi-channel marketing
– Content development
– Search marketing (SEO & SEM)
– Website development
– Custom business and web applications
– Mobile applications
Seminar Series 2011
24 March 2011 2
Copyright Sanger & Eby 2011 All Rights Reserved
3. Fast Facts About Sanger & Eby
• Founded in 1988 by Lisa Sanger & Donna Eby
• Certified Women’s Business Enterprise (WBE)
• Staff of 21 Employees
• All Strategy, Design, and Programming Done In-House
• 15 Years Experience Creating Websites
• 700+ Sites Designed and Developed
• 95% Client Retention Rate Year Over Year
• Clients include:
– Macy’s
– Fifth Third Bank
– Luxottica
– RotoRooter
– Crayons to Computers
– Children’s Hospital
Seminar Series 2011
24 March 2011 3
Copyright Sanger & Eby 2011 All Rights Reserved
4. What is Search Marketing?
• Search marketing is leveraging search engines such as Google,
Bing, and Yahoo to market your company, brand, or product
via paid and editorial search engine results
• Ensuring your company is featured prominently in search
results when people enter keywords or phrases related to your
business.
• Two Primary Components
– Search Engine Optimization (SEO)
– Search Engine Marketing (SEM), a.k.a. Pay Per Click (PPC)
24 March 2011 2011 Seminar Series 4
5. Want to Catch a Fish?
Fish where the fish are.
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6. The Value of Search Marketing
• 50% of Consumers Start Purchase with Online Research
• 63% of B2B Buyers Start with Online Research
• 85% of B2B Buyers Do Online Research During Buying Cycle
• To Buy from You, They Have to Find You
• 1 Trillion Websites…and Counting
• 90% of Search Engine Users Don’t Look Past the Top 30 Results
• 75% Don’t Look Beyond the First Page
• Rankings 1-5 10 Times More Likely to Be Clicked on Than 6 & 7
Sources: PowerReviews Study 2010,
Nielsen/NetRatings, Enquiro Search Solutions, Google
The New Rule of SEO, 2010
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7. Benefits of Effective Search Marketing
• Increased Visibility
• Increased Awareness
• Perception of Leadership and Increased Credibility
• Powerful Branding
• Immediate Results (PPC)
• Long-Term Visibility (SEO)
• Increased Targeted Traffic
• Increased Conversion Rates for Call to Action
• Decreased Cost per Lead
• Decreased Cost per Sale
• Increased Sales
• Measurable
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8. Search Engine Optimization (SEO)
• The process of improving the visibility of a website or specific
page in search engines through natural or organic search
• Utilizes search engine algorithms to elevate a site to top
rankings in search results
• Considers how search engines work and what people search for
• Ongoing process (search engines continually refine algorithms)
• Key techniques include:
– Editing content and HTML within a site
– Increasing relevance for specific keywords and phrases
– Removing barriers to search engine indexing
– Building link popularity
• Related negative category: Black Hat SEO
24 March 2011 2011 Seminar Series 8
9. Search Engine Marketing (SEM)
• Search advertising model in which advertisers pay the search
engine when a featured ad is clicked.
• Advertisers bid on keywords and phrases relevant to their
business to achieve visibility within paid search results.
• Search engines display an ad when a user keyword query
matches the advertiser’s keyword list.
• Ads are called sponsored links or sponsored ads
• Appear separately from organic search results
• Also referred to as Pay Per Click (PPC)
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10. Leading Search Engines
• Google
• YouTube
• Bing
• Yahoo!
• Ask
• AOL
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11. How Search Engines Work
• Register Site with Search Engine
• Automated Site Crawlers (AKA “spiders” or “bots”)
• Index Content in Database
• Utilize Specialized Algorithms to Rank Sites
• Display Contents of Index Based on User Search Queries
• Constantly Adjusted Algorithms
– Better user experience
– More relevant search results
– Level playing field
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12. How to Get Started with Search Marketing
• Determine your objectives
• Develop a search strategy
• Identify strategic keywords (including long-tail keywords)
– Relevant to your business and products or services
– Include negative keywords
– Google AdWords or WordTracker
– Leverage for both PPC and SEO
– PPC results feed into SEO
• Develop Good Content Featuring Strategic Keywords
• Home Page Highest Priority
• Remember Your Home Page May Not Be the Entry Point
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13. Benefits of SEM
• Flexibility
• Immediate Results
• Control Over Location and Time Ads Appear
• Google Content Network Displays Ads Across Sites
• Test Keywords for SEO
• Merit-Based Rankings (Not Just Bids)
– Quality score and relevance
– Clickthrough rate and relevance
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14. Secrets of SEM
• Make Ad Copy Relevant to Search Terms
• Manage and Track Campaign
• Utilize Long-Tail Keywords
• Utilize Landing Pages
• Test Your Ads
• Adjust Budgets for Keywords
• Measure, Measure, Measure
• Optimize, Optimize, Optimize
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15. Case Study: Macy’s District Planner
Recruiting
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17. Macy’s District Planner Recruiting
• Strategic Landing Pages Provide Details on Position
• Clearly Featured Call to Action (Yes, I’m Interested!)
• Follow Up Page Includes Short Response Form
• Both Pages Include Tracking Code
• Enables Accurate Measurement of ROI
• Provides Tracking of:
– Impressions
– Clicks
– Applications Completed
• Macy’s Can Quantify Cost for Each Action
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18. Macy’s District Planner SEM Results
• 1MM+ Impressions per Month
• 2,500+ Clicks
• 9% Conversion Rate
• 50%+ Identified as Appropriate Candidates & Enter Interview
Process
• Expanding Campaigns to Other Positions
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19. Search Engine Optimization Tactics: Internal
• Long-Tail Keywords
• Page Titles
• Headlines and Subheads
• Body Text
• Alternate Text for Images and Interactive Pieces (Flash, etc.)
• Accessibility
• Meta Tags
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20. Search Engine Optimization Tactics:
External
• Register with Search Engines
• Build Link Popularity
• Utilize Social Media
• Start (and Maintain) a Blog
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21. Case Study: Macy’s Diversity Leadership
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22. Case Study: Macy’s Diversity Leadership
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23. Case Study: Macy’s Diversity Leadership
• Content-Rich Pages
• Limited Use of Flash
• Strategic Page Titles, Headlines, and Meta Tags
• Alternate Text for Images
• Text-Based Navigation
24 March 2011 2011 Seminar Series 23
24. Macy’s Diversity Leadership Results
• #1 Spot in Google for Key Search Terms
• Traffic Increased 41%
• 82% of Visits are New
• All Major Site Sections Receive Nearly Equal Traffic
• Dramatically Increased Awareness
24 March 2011 2011 Seminar Series 24
25. Social Media and Search
• Search engines are indexing social media content
– Facebook
– Twitter
– LinkedIn (particularly Groups and Answers)
• YouTube is the second largest search engine
• Increases visibility and inbound links
• Generates multiple and unique listings
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26. Blogging
• Share Your Expertise and Promote Your Business
• Additional Opportunities to Utilize Keywords
• More Pages of Content to Index
• Frequently Updated Sites Rank Higher
• Expand Your Focus (Comments on Other Blogs)
• Participate in the Conversation
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27. The Perils of Black Hat SEO
• Defined as using unethical techniques to improve search engine
rankings
• Presents content differently to search engine spiders than to
search engine users
• Creates a poor user experience
• Violates search engine rules and policies
• Sites are penalized or even delisted when caught
• Short-sighted solution to a long-term problem
• JC Penney Case Study
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28. Black Hat Tactics to Avoid
• Keyword Stuffing: long lists of keywords without other content
• Hidden Text: e.g, white text on a white background
• Doorway Pages: pages users don’t see, created just for search
engines
• Link Farms: long lists of unrelated links that artificially boost
link popularity
• Link Spamming: Posting your URL on unrelated or irrelevant
sites
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