An introduction to #SEO: Search engine optimization, commonly referred to as SEO, is an umbrella term for a whole range tasks you perform both on and off your #website. The goal is to attract the attention of the search engines with your website.
This presentation shares some tips on how to do this effectively
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
Website promotion is the continuing process used by webmasters to promote and bring more visitors to a website.
Many techniques such as web content development, search engine optimization, and search engine submission, are used to increase a site's traffic.
Search Engine Land created an infographic of factors that affect ranking in search engines for search engine optimization that help drive traffic to a specific website.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
The 5 Most Important Benchmarks for a New SEO ClientRaven Tools
Senior Digital Marketing Specialist Nicolette Beard walks through the 5 most important benchmarks for a new SEO client and how to create benchmark reports.You can craft marketing reports in minutes with Raven: https://raventools.com/reporting-engine/
"Don't get lost in the interesting." Learn how to decipher and understand what your Google Analytics dashboard is trying to tell you and how to utilize all the other wonderful tools Google Analytics offers digital marketers in this presentation by Mike Weisert, a Strategist at One North Interactive.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1tgXqSe.
What is SEO? The mystery ends here! We cover the basics of search engine optimization, including what it is & how important it is to your digital strategy.
Making It Personal: 10 Things To Do To Drive Better Results On Your WebsiteLab
Hints and tips to drive conversions on your website - how brands can use an array of techniques and strategies to get closer to your customers and prospects, such as using personas, value proposition development and improving calls to action.
Lab director, Tom Head, recently delivered these slides in conjunction with Marketing Week and Sitecore.
You can listen to the webinar here:
http://knowledgebank.marketingweek.co.uk/upcoming-webinars/
Choosing an e-commerce platform?
What does it takes to be successful online?
Through this presentation, I hope to cover the technology essentials required for your online success.
search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field. Galagali Multimedia office search engine optimization services which help to improve your website page rank in Google. We provide social bookmarking service, Article submission service, Press release submission service, Directory submission service, EDU backlinks, GOV backlinks, DMOZ listing, Content writing service, Backlinks Building this all services help to increase visitors as well as inquiry for your website.
Maeve E Cunningham
LSIS 5645; Core Assessment 4
Please excuse that this is not perfect! Putting these slideshows and audio files was a lot more difficult than I thought.
An introduction to #SEO: Search engine optimization, commonly referred to as SEO, is an umbrella term for a whole range tasks you perform both on and off your #website. The goal is to attract the attention of the search engines with your website.
This presentation shares some tips on how to do this effectively
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
Website promotion is the continuing process used by webmasters to promote and bring more visitors to a website.
Many techniques such as web content development, search engine optimization, and search engine submission, are used to increase a site's traffic.
Search Engine Land created an infographic of factors that affect ranking in search engines for search engine optimization that help drive traffic to a specific website.
Kelsey McCoy shares her insight and professional expertise at the 2014 Cleveland Nonprofit Marketing Summit. From understanding the best content to put on your website to being found on search engines, this presentation covers all the bases.
The 5 Most Important Benchmarks for a New SEO ClientRaven Tools
Senior Digital Marketing Specialist Nicolette Beard walks through the 5 most important benchmarks for a new SEO client and how to create benchmark reports.You can craft marketing reports in minutes with Raven: https://raventools.com/reporting-engine/
"Don't get lost in the interesting." Learn how to decipher and understand what your Google Analytics dashboard is trying to tell you and how to utilize all the other wonderful tools Google Analytics offers digital marketers in this presentation by Mike Weisert, a Strategist at One North Interactive.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1tgXqSe.
What is SEO? The mystery ends here! We cover the basics of search engine optimization, including what it is & how important it is to your digital strategy.
Making It Personal: 10 Things To Do To Drive Better Results On Your WebsiteLab
Hints and tips to drive conversions on your website - how brands can use an array of techniques and strategies to get closer to your customers and prospects, such as using personas, value proposition development and improving calls to action.
Lab director, Tom Head, recently delivered these slides in conjunction with Marketing Week and Sitecore.
You can listen to the webinar here:
http://knowledgebank.marketingweek.co.uk/upcoming-webinars/
Choosing an e-commerce platform?
What does it takes to be successful online?
Through this presentation, I hope to cover the technology essentials required for your online success.
search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field. Galagali Multimedia office search engine optimization services which help to improve your website page rank in Google. We provide social bookmarking service, Article submission service, Press release submission service, Directory submission service, EDU backlinks, GOV backlinks, DMOZ listing, Content writing service, Backlinks Building this all services help to increase visitors as well as inquiry for your website.
Maeve E Cunningham
LSIS 5645; Core Assessment 4
Please excuse that this is not perfect! Putting these slideshows and audio files was a lot more difficult than I thought.
Guest blogging, also known as “guest posting”, is the practice of writing and publishing an article on someone else’s blog or website in order to build relationships, exposure, authority, and links. Source: https://www.gerommetalampas.com/the-definitive-guide-to-guest-blogging/
Search Engine Optimization Checklist You Need To Knowi-engage
In the vast world of the internet, standing out can be tough. But fear not! With the right SEO (Search Engine Optimization) checklist, you can make sure your website gets the attention it deserves. Whether you’re a seasoned pro or just starting, this guide will walk you through the essentials step by step. SEO is not a one-time endeavor but an ongoing journey of optimization and adaptation to ever-evolving search algorithms and user behaviors. Stay vigilant, stay informed, and reap the rewards of a finely-tuned SEO strategy that drives sustainable organic growth and visibility for your website.
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
Website Redesign ROI - 10 Ideas to Make the Most of Your Website InvestmentSkoda Minotti
Idea #1: Website Strategy
Idea #2: Web Design
Idea #3: Search Engine Optimization
Idea #4: Mobile vs. Responsive
Idea #5: Inbound Marketing
Idea #6: Content Management System
Idea #7: E-Newsletters
Idea #8: Analytics
Idea #9: Ongoing Maintenance
Idea #10: Your Design Team
2. Context is Key
“I want one million visits!”
Quantity Visits vs. Quality Visits
Look for Engagement Markers
Time on Site
Pageviews
Recency
Blog Bounce Rate vs. eCommerce Bounce Rate
(Measure Bounce Rate for New Visitors to Blog)
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3. Asking Key Questions
Why does your blog/website exist?
What are your 3 most important priorities for the
website or blog?
• Your answers are your Business Objectives
• This is what you are measuring against
Examples: Make your marketing more effective,
connect with more customers, etc.
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4. Define Your Biz Objectives
Business Objectives must be DUMB:
• Doable
• Understandable
• Manageable
• Beneficial (to the firm and clients)
4
5. Metrics
A metric is a number.
• Counts
• site visits
• pageviews
• Ratios
• conversion rate
• task completion
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6. Definitions of Key Metrics
Cornerstones
Visits: The total number of
visits to your blog,
including multiple visits by
the same person
Unique Visitors: The
number of people who
visit your blog
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7. Definition of Key Metrics
Engagement Markers (Overview)
Avg. Time on Site:
Avg. time spent on blog by each visitor
Pages/Visit:
Avg. number of pages on blog viewed during each visit
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8. Definition of Key Metrics
Engagement Markers
Frequency and Recency
Count of Visits:
Visits and Pageviews organized
by the number of times visitors
return to your blog.
Days Between Visit:
Visits and Pageviews organized
by number of days between
visits to your site by unique
visitors
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9. Definitions of Key Metrics
Engagement Markers
Engagement
Visit Duration:
Visits and pageviews
organized by seconds
visitors spent on blog
Page Depth:
Visits and pageviews
organized by number of
pages viewed during visits
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10. Definition of Key Metrics
Loyalty, Blog Maturity
New vs. Returning:
Mature, healthy blogs
should have equal
percentage of New and
Return Visitors
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11. Definition of Key Metrics
Traffic Sources
Search: Visit coming into blog
from search engine searches
Referral: Visit coming into blog
from a link on another website or
blog
Direct: Visit by visitor who typed
the blog URL directly into URL bar
Campaigns: Visitors coming into
the blog from pay-per-click links,
or RSS Feeds
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12. Traffic Source Context
Search: These visitors do not
know you, yet
Referral: These visitors are
coming based on a referral from
a trusted source. Opportunities
to create relationships with
others in the blogosphere
Direct: These users know you.
Campaigns: Are you spending
well on PPC? Are loyal readers
adding you to their RSS?
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13. Traffic Source Context
Apply Advanced Segments: Engaged Visitor Custom
Segment
Which traffic sources are delivering the highest number of
Engaged Visitors to the blog
Search: Consider investing in Pay-Per-Click sponsored links
to top blog articles
Referral: Consider reaching out to referral source to swap
guest posts, or inquire about obtaining more links to your blog
Direct: Consider rewarding your loyal readers with value-add
content, such as an eBook
13
14. Search Engine Optimization
Toggle to Old Version
Top 10 Keywords visitor are
searching who ultimately enter
your blog
(not provided)
Use this report to mine for
popular topics to create more
article or a series around
Keywords with HIGH Bounce
Rate need updated articles, or
more specific articles
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15. Search Engine Optimization
Landing Pages
These are the first
(sometimes only) pages New
Visitors coming from search
engines see
Keep these articles updated
Watch for HIGH Bounce
Rate–always link to related
articles to ensure readers are
encouraged to read more
15
16. Article Performance
Top 10 articles by number
of Pageviews
Cross measure
performance with Avg.
Time on Page
Consider these articles for
a “Must Read” eBook
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17. Article Performance
Apply Advanced Segments: Engaged Visitor Custom Segment
Which articles are capturing the most valuable readers, engaged
readers?
Create a series around these articles, webinars on these topics, podcasts
to deliver content in alternate format, topic-specific eBook to promote this
content
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18. Segments
Default Segments
• Visit and Visitor segments pre-programmed by Google. These are
the most commonly applied segments.
Segment top articles by New Visitors and Return Visitors: Know Which
articles bring in the highest percentage of New Visitors and keep them
updated
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19. Segments
Advance Segments:
Create Custom Segment:
“Engaged Visitor”
Include:
Time on Site | Greater than | 2
-or-
Pageviews | Greater than | 2
Know which articles, keywords,
and traffic sources bring the
highest percentage of Engaged
Visitors and focus on those
“winners”
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