Site audit presentation powerpoint templateJeremy Rivera
When you're doing a site audit, chances are that you'll want to actually present your findings to your client or boss. While XLS, and Google drive are where most of your data are going to live you may want to choose a slide deck to cover the fundamentals of your audit. I created this as part of a blog post for http://beamusup.com for site audit resources, I hope you find it useful!
SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the SEO market (external), while identifying how well your website is optimized to obtain additional market share (internal).
The document analyzes the website http://dmdhronaaz.com and identifies several positive and negative factors affecting its search engine optimization and rankings. Positives include good content and page structure, but negatives include a new domain registration, lack of relevant inbound links, missing social media integration, and low keyword density. The analysis provides recommendations to improve targeted keywords, on-page elements like meta tags and images, and off-page elements such as blog posts, videos and links to increase traffic.
Website Structure Analysis Report Sample - SEO TrafficSEO Traffic
We analyze your websites pages for crucial factors that deal with your website's structure and HTML-coding.
Areas we cover in this report:
HTTP status codes
Broken links
HTML code errors
Page size
HTML code size
Titles
Meta descriptions
Meta keywords
External links
Nofollow links
Total links
Cache date in Google, Yahoo and Bing
Popularity according to Google and Yahoo
PageRank
Link Value
Popularity in social media
We offer the same website structure analysis for FREE, so get in touch with us and let's help to make your website more SEO friendly so that you can achieve better search rankings in major search engines.
This document provides recommendations for search engine optimization (SEO). It discusses on-page factors like title tags, meta descriptions, content, and navigation that can be optimized. It also discusses off-page factors like link popularity, anchor text, directories, and social signals. The key recommendations are to focus on creating high-quality content and then optimize on-page and off-page factors like internal links, external links, and social sharing to improve search engine rankings over time.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
Site audit presentation powerpoint templateJeremy Rivera
When you're doing a site audit, chances are that you'll want to actually present your findings to your client or boss. While XLS, and Google drive are where most of your data are going to live you may want to choose a slide deck to cover the fundamentals of your audit. I created this as part of a blog post for http://beamusup.com for site audit resources, I hope you find it useful!
SEO Audits contain both an internal analysis and external analysis. You gain a general understanding of your share of the SEO market (external), while identifying how well your website is optimized to obtain additional market share (internal).
The document analyzes the website http://dmdhronaaz.com and identifies several positive and negative factors affecting its search engine optimization and rankings. Positives include good content and page structure, but negatives include a new domain registration, lack of relevant inbound links, missing social media integration, and low keyword density. The analysis provides recommendations to improve targeted keywords, on-page elements like meta tags and images, and off-page elements such as blog posts, videos and links to increase traffic.
Website Structure Analysis Report Sample - SEO TrafficSEO Traffic
We analyze your websites pages for crucial factors that deal with your website's structure and HTML-coding.
Areas we cover in this report:
HTTP status codes
Broken links
HTML code errors
Page size
HTML code size
Titles
Meta descriptions
Meta keywords
External links
Nofollow links
Total links
Cache date in Google, Yahoo and Bing
Popularity according to Google and Yahoo
PageRank
Link Value
Popularity in social media
We offer the same website structure analysis for FREE, so get in touch with us and let's help to make your website more SEO friendly so that you can achieve better search rankings in major search engines.
This document provides recommendations for search engine optimization (SEO). It discusses on-page factors like title tags, meta descriptions, content, and navigation that can be optimized. It also discusses off-page factors like link popularity, anchor text, directories, and social signals. The key recommendations are to focus on creating high-quality content and then optimize on-page and off-page factors like internal links, external links, and social sharing to improve search engine rankings over time.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
The document is an SEO audit report that analyzes various aspects of a website's search engine optimization. It examines the domain information, hosting details, ability to be crawled, canonical issues, use of technologies like Flash, banned URLs, sitemaps, robots.txt file, status and indexing on search engines, on-page elements, keyword rankings, and social media presence. It then provides recommendations to improve the site's on-page and off-page SEO.
This document provides a technical analysis of the website www.detectiveservices.com. It analyzes various on-page and off-page SEO factors like keywords, backlinks, page speed, mobile friendliness, and more. The analysis finds some issues like duplicate content, broken links, lack of social profiles that need to be addressed. It also compares the site's rankings against top competitors. The analysis concludes by offering AuroIN's help in improving natural search engine rankings through keyword research, website optimizations, and an inbound link building campaign.
Website Analysis report of 4mantras CompanyNithin Kumar
This report analyzes the website 4mantras.com across several metrics including accessibility, content, marketing, technology, and social media presence. Some key findings include: the site is not fully accessible, content has not been updated in over 2 years, there are no incoming links, pages load slowly, social media influence is very low, and the site has a low global popularity ranking. The report provides specific analysis, opportunities for improvement, and recommendations to enhance the user experience and increase online visibility.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This document discusses key topics in search engine optimization (SEO) that are important for executives to understand, including how search engines work, ranking factors, keyword research, and content strategies. It provides an overview of technical SEO issues like crawling, indexing and link analysis, as well as non-technical topics such as identifying high value keywords and targeting influential websites to attract links. The goal is to give executives a high-level understanding of SEO and how it can help their business.
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
Regalix conducted an SEO audit of the client's website at www.client.com. The audit included checking if the site could be crawled, identifying any canonical URL issues, checking for excessive use of Flash/Frames/Ajax, verifying URLs were not banned by Google, analyzing the site structure and internal linking, and evaluating key on-page SEO elements like titles, descriptions, and keyword usage. Regalix also analyzed the top 5 competitor keywords, competitor traffic and rankings, backlink profiles, and social media presences. Regalix is an expert SEO and digital marketing firm with global delivery centers and services including SEO, SEM, website development, lead generation, and analytics.
This document is a summary of a presentation by Paul J Bruemmer on SEO success that lasts. It includes Paul's background in increasing organic search revenues for clients from under $50 million to $250 million annually. The summary also mentions some of Paul's clients which include companies like Advance Auto Parts, AT&T, GM, and Sony Music.
The document discusses white hat cloaking techniques and provides 6 practical scenarios where cloaking can be implemented appropriately. It covers how to detect search engine robots, deliver different content to robots versus users, and risks associated with cloaking. The last section provides next steps and additional resources on white hat cloaking and Google's policies.
The document provides an overview of search engine optimization (SEO). It defines SEO and discusses how search engines work by gathering content, building an index, and running searches against the index. The document outlines key SEO building blocks like keywords, making sites crawler-friendly, and developing links. It also discusses SEO tools, black hat SEO methods to avoid, and defines success as being search-friendly, user-friendly, and persuasive.
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
This document provides an analysis of inbound links and backlinks for a website. It examines metrics like link type, location, Facebook likes, AC rank, page authority, and more. It also includes a keyword heatmap showing opportunities, an evaluation of top ranking sites for keywords, and an on-page SEO report card. The goal is to analyze various online metrics to develop a viable search engine optimization strategy.
This document provides an overview of search engine optimization (SEO) including defining SEO, discussing SEO industry research findings, outlining the typical SEO process, describing technical on-site SEO aspects, discussing social media optimization on MySpace, and ways to measure SEO success such as through keyword rankings, traffic, and revenue metrics. Key points covered include that organic search results receive the majority of clicks, that organic SEO is the most popular form of search engine marketing, and that an effective SEO strategy provides high return on investment.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
The document is an SEO audit report that analyzes various aspects of a website's search engine optimization. It examines the domain information, hosting details, ability to be crawled, canonical issues, use of technologies like Flash, banned URLs, sitemaps, robots.txt file, status and indexing on search engines, on-page elements, keyword rankings, and social media presence. It then provides recommendations to improve the site's on-page and off-page SEO.
This document provides a technical analysis of the website www.detectiveservices.com. It analyzes various on-page and off-page SEO factors like keywords, backlinks, page speed, mobile friendliness, and more. The analysis finds some issues like duplicate content, broken links, lack of social profiles that need to be addressed. It also compares the site's rankings against top competitors. The analysis concludes by offering AuroIN's help in improving natural search engine rankings through keyword research, website optimizations, and an inbound link building campaign.
Website Analysis report of 4mantras CompanyNithin Kumar
This report analyzes the website 4mantras.com across several metrics including accessibility, content, marketing, technology, and social media presence. Some key findings include: the site is not fully accessible, content has not been updated in over 2 years, there are no incoming links, pages load slowly, social media influence is very low, and the site has a low global popularity ranking. The report provides specific analysis, opportunities for improvement, and recommendations to enhance the user experience and increase online visibility.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This document discusses key topics in search engine optimization (SEO) that are important for executives to understand, including how search engines work, ranking factors, keyword research, and content strategies. It provides an overview of technical SEO issues like crawling, indexing and link analysis, as well as non-technical topics such as identifying high value keywords and targeting influential websites to attract links. The goal is to give executives a high-level understanding of SEO and how it can help their business.
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
Regalix conducted an SEO audit of the client's website at www.client.com. The audit included checking if the site could be crawled, identifying any canonical URL issues, checking for excessive use of Flash/Frames/Ajax, verifying URLs were not banned by Google, analyzing the site structure and internal linking, and evaluating key on-page SEO elements like titles, descriptions, and keyword usage. Regalix also analyzed the top 5 competitor keywords, competitor traffic and rankings, backlink profiles, and social media presences. Regalix is an expert SEO and digital marketing firm with global delivery centers and services including SEO, SEM, website development, lead generation, and analytics.
This document is a summary of a presentation by Paul J Bruemmer on SEO success that lasts. It includes Paul's background in increasing organic search revenues for clients from under $50 million to $250 million annually. The summary also mentions some of Paul's clients which include companies like Advance Auto Parts, AT&T, GM, and Sony Music.
The document discusses white hat cloaking techniques and provides 6 practical scenarios where cloaking can be implemented appropriately. It covers how to detect search engine robots, deliver different content to robots versus users, and risks associated with cloaking. The last section provides next steps and additional resources on white hat cloaking and Google's policies.
The document provides an overview of search engine optimization (SEO). It defines SEO and discusses how search engines work by gathering content, building an index, and running searches against the index. The document outlines key SEO building blocks like keywords, making sites crawler-friendly, and developing links. It also discusses SEO tools, black hat SEO methods to avoid, and defines success as being search-friendly, user-friendly, and persuasive.
Natural," or "organic," search engine optimization (SEO) is designing, writing, and HTML-coding a Web site to maximize the chance its pages will appear at the top of spider-based search engine results for selected keywords and phrases
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
This document provides an analysis of inbound links and backlinks for a website. It examines metrics like link type, location, Facebook likes, AC rank, page authority, and more. It also includes a keyword heatmap showing opportunities, an evaluation of top ranking sites for keywords, and an on-page SEO report card. The goal is to analyze various online metrics to develop a viable search engine optimization strategy.
This document provides an overview of search engine optimization (SEO) including defining SEO, discussing SEO industry research findings, outlining the typical SEO process, describing technical on-site SEO aspects, discussing social media optimization on MySpace, and ways to measure SEO success such as through keyword rankings, traffic, and revenue metrics. Key points covered include that organic search results receive the majority of clicks, that organic SEO is the most popular form of search engine marketing, and that an effective SEO strategy provides high return on investment.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
A project combines human and non-human resources within an organization to achieve a specific goal, stemming from the Latin word "projectum" meaning before an action. A program is a group of related projects designed to accomplish a common goal within a set timeframe, with each project overseen by a project manager. A portfolio refers to a collection of projects and programs grouped together to pursue strategic business objectives across a wide spectrum of areas for large, diversified companies.
This document is a curriculum vitae for Mel Dawson, an experienced software developer and analyst specializing in Microsoft Dynamics AX and SQL Server. Over his career, Mel has worked as a sole developer, senior developer, and development manager on various projects involving custom report development, data integration, and application enhancements for AX. His most recent roles have involved building a data warehouse and developing reports for SQL Server at Hays Travel, and customizing AX and developing SSRS reports as an AX developer at American Air Filters.
This document provides instructions for a virtual English lesson on directions for 7th grade students. It outlines that teachers will greet students and then play a game where students ask for directions to locations on a map and teachers respond following the map's answers. Teachers are asked to stick strictly to the provided dialogue, speak slowly, and praise students to encourage them.
This document outlines a service level agreement between an RPO provider and client. It defines the key terms of their arrangement, responsibilities of each party, services covered, metrics and reporting requirements. Specifically, it details the recruitment processes and timelines to be followed, fees and pricing, procedures for requests, incident management, and defines rewards/penalties for meeting or missing service level targets. The goal is to ensure both parties clearly understand expectations and have accountability for success of the outsourced recruitment engagement.
The Federal Rules of Civil Procedure were updated effective December 1, 2015. Key changes include:
- Forms like the patent infringement complaint form were eliminated. Pleading standards were not altered, though legislation could heighten them.
- The time limit to serve defendants was shortened from 120 to 90 days.
- Rule 26 on the scope of discovery was rephrased to focus on relevance, proportionality, and that discovery need not be admissible to be discoverable.
- Rules regarding the timing of Rule 34 requests and responses were adjusted. Objections to requests must now state if materials are being withheld.
- Rule 37 on sanctions for lost ESI was amended to address prejudice and
From Ideas to Innovation: Formalizing Idea Management in SharePointChristian Buckley
Joint webinar with Christian Buckley, MVP and CMO from Beezy, and Mike Oryszak, Senior Solution Architect with B&R Business Solutions discussing the value that idea management provides to the SharePoint knowledge management story. Live session included demo of Beezy Idea Campaigns. More info at www.Beezy.net and @followbeezy
This document summarizes several recent and upcoming Supreme Court cases related to intellectual property law. It discusses key holdings and issues in cases like Cuozzo v. Lee regarding the appealability of Patent Office decisions, Halo v. Pulse regarding standards for enhanced patent damages, and Samsung v. Apple regarding the scope of design patent damages. It also previews several patent cases the Supreme Court has agreed to hear in its upcoming 2016 term.
The document summarizes India's growing startup ecosystem and outlines the Startup India Action Plan announced by the Indian government. Some key points:
- India has over 4,200 startups growing at 40% annually, receiving over $5 billion in funding in 2015, up 125% from 2014.
- The Action Plan aims to build a strong startup environment through simplifying regulations, improving funding access, and strengthening industry-academia partnerships.
- It proposes setting up a Rs. 10,000 crore fund-of-funds, Rs. 500 crore credit guarantee fund, 35 new incubators, and 31 innovation centers to support startups.
Glam2Go is an on-demand app-based beauty service that provides professional hair and makeup services anywhere. It has a team of experienced professionals from the fashion and entertainment industry. The app offers celebrity-level looks with personalized consultations at affordable prices compared to traditional salons. Glam2Go's target client is an urban working woman between 22-45 who values her appearance but has little free time.
"Start Up India... Stand Up India" is an government initiative - announced by GOI on 16th Jan 2016. For inspiring youth for the entrepreneurship & start ups.
Este documento describe el caso de un niño llamado Pedrito que presenta problemas de déficit de atención, impulsividad e hiperactividad. Vive en un contexto desfavorable que afecta su desarrollo. Se propone implementar actividades que promuevan la inclusión, los valores y el control de la atención a través de dinámicas, juegos y ejercicios físicos durante cuatro semanas para mejorar su integración social y rendimiento escolar.
This document outlines over 150 factors that influence a website's search engine optimization (SEO) performance across several categories: domain, server, architecture, content, internal linking, keywords usage, outbound links, backlinks, individual backlinks, visitor behavior, and penalties/manipulation. Some key factors include domain age, site structure, content quality/uniqueness, internal linking, backlink profile, keywords prominence, and visitor engagement. The large number of technical elements considered demonstrates how complex SEO can be.
Search engine optimization (SEO) involves designing web pages to maximize the chance they appear at the top of search engine results for selected keywords. It is an iterative process that requires understanding how search engines work and using both technical and content-based methods to improve rankings. Key factors for SEO success include optimizing a site for crawlability, focusing on relevant and popular keywords, building internal and external links, and creating high-quality, keyword-rich content. Proper SEO implementation requires ongoing measurement and adjustment to a dynamic search engine environment.
On Page SEO Ppt Seven Boats project reportSohanNaidu1
SEO is the process of improving a website's visibility in organic search results. It involves on-page optimization of elements like titles, meta descriptions and content, as well as off-page efforts to build backlinks. Some key techniques include keyword research to understand user intent, developing unique and valuable content, optimizing technical elements and links on the website, gaining backlinks through blogging, social media and forums, and submitting the site to search engines and directories. SEO is a long-term strategy that takes time to see results but can help websites reach more potential customers in an organic and cost-effective way.
I’m Sooraj A S Freelance Digital Marketer in Calicut. Specializing in assisting entrepreneurs in successfully and favourably growing their companies. I specialize in helping businesses of all sizes grow their online presence through Search engine optimization (SEO), Search engine marketing (SEM), Social media marketing (SMM) and Email Marketing
Tired of crickets chirping on your website instead of cash registers ringing? Fear not, SEO warriors! "Lessons in SEO 2024" is your secret weapon to skyrocket your traffic and dominate the search engine battlefield! ⚔️
Imagine ranking higher than your fiercest competitors, drowning out their whispers with your own SEO symphony. Visualize hordes of organic visitors flooding your site, eager to devour your content and become loyal fans.
This ain't no dusty old SEO textbook. We're talking fresh, actionable strategies for 2024 and beyond:
Crack the Google code: Uncover the latest algorithm secrets and master the art of content that search engines crave. ️♀️
Keyword mastery: Ditch keyword stuffing and learn to choose the perfect words that attract your ideal audience and boost your rankings. 🪄
Content that converts: Craft irresistible content that keeps visitors glued to your site, begging for more. No clickbait needed! ✍️
Technical SEO demystified: From site speed to backlinks, we'll break down the technical bits so you can optimize your website like a pro. ️
Social media synergy: Learn how to leverage social media for SEO gold, creating a powerful online presence that drives traffic and builds brand authority.
"Lessons in SEO 2024" is your roadmap to online domination. No prior SEO experience required, just a thirst for knowledge and a burning desire to conquer the search engine jungle.
So, grab your keyboard, sharpen your digital sword, and prepare to unleash your inner SEO champion! The future of your website is bright...and brimming with organic traffic!
The Web Design Business with Josh Hall podcast discusses using YouTube to grow a design business, covering concepts like SEO, PPC, and link building. The Launchers podcast talks about building a successful web design business, touching on topics like keyword research and analytics. The Responsive Web Design podcast examines building responsive websites using CSS Grid and Flexbox.
This document provides an overview of online marketing strategies and recommendations for optimizing several websites for search engine results. It discusses search engine optimization techniques like SEO, pay-per-click advertising, and social media optimization. It also performs an analysis of the current keywords and competitors for the websites. Several recommendations are provided to improve the on-page and off-page optimization of the websites.
This document provides an introduction to search engine optimization (SEO) including what SEO is, why it is important, and how search engines work. It discusses key on-page and off-page optimization strategies like optimizing titles, content, links, and site architecture. The document also outlines the process for an SEO audit including analyzing titles, content, links, duplicate content, and more. An action plan is proposed focusing on structural changes, keyword research, content development, on-page optimization, and social media strategies to improve search engine rankings.
SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility.
Specifically, this session will address issues such as:
• Proper implementation of various HTML elements,
• Effective use of AJAX and Flash,
• Use of redirections (301 vs 302),
• Proper URL structuring and rewriting,
• Duplicate content and the canonical tag
Webinar Essential Actions For Dramatic SEO GrowthStephen Galgocy
This document outlines 11 essential actions for dramatic SEO growth:
1. Secure sites by switching from HTTP to HTTPS.
2. Ensure sites are fully mobile friendly by testing on mobile devices.
3. Improve accessibility by adding text equivalents for images and videos.
4. Clean up internal site structure and ensure all pages can be reached by internal links.
5. Optimize tags like title tags, meta descriptions, and headings.
6. Perform competitive keyword research using tools like Keywordtool.io and SEMRush.
7. Analyze link profiles with tools like Majestic and Ahrefs.
8. Remove duplicate content and limit URL parameters and session IDs.
9.
The document discusses various factors that may influence a website's search engine rankings, though not all factors are proven. Some discussed factors include keywords in the domain name, title tags, page loading speed, duplicate content, canonical tags, keyword prominence, outbound link quality, website usability, Google Analytics integration, mobile friendliness, diversity of link types, bounce rates, direct traffic, user browsing history, and search history. The document provides brief explanations for many of these potential ranking factors.
This document provides an overview of key concepts in search engine optimization (SEO) and search engine marketing (SEM). It discusses how SEO involves optimizing websites to appear high in organic search results, while SEM incorporates additional paid search marketing techniques. The document outlines various SEO elements like keywords, content optimization, linking strategies, and how to get business listings on search engines. It emphasizes using relevant keywords in titles, headings, URLs and body text to improve search rankings.
Acting local in a global world (local SEO)Similarweb
Earlier today Gerald Murphy represented 7thingsmedia at the Internet Advertising Bureau (IAB) as part of the Connected Consumer -- Devices and Data session.
What are the quick wins for your local SEO campaign? How can you increase reviews, quickly?
Wida Search is a UK-based SEO agency established in 1998 with 20 employees across 5 offices. They have over 2,000 developed websites and a 98% client retention rate. Their services include on-going SEO and PPC management without long-term contracts, as well as free consultations and support. SEO involves both technical optimization of websites as well as link building, content creation, and social media engagement to improve search rankings organically.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
This document provides an overview of search engine optimization (SEO) strategies and best practices. It discusses the importance of understanding target audiences, and how SEO has evolved from a focus on singular keywords to prioritizing long tail keywords and user intent. Both white hat and black hat SEO techniques are covered, emphasizing the importance of high-quality, relevant content and links. Key factors for on-page and off-page optimization are also summarized.
This document discusses online marketing and search engine optimization (SEO). It outlines several types of online marketing including display advertising, search engine marketing, social media marketing, and more. It then discusses SEO in more detail and provides best practices for optimizing a website for search engines through keyword research, on-page factors like titles and descriptions, link building, and more. The document emphasizes keywords, links, titles, and other on-page elements as critical to improving search engine rankings.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
The document discusses digital marketing strategies and frameworks. It outlines a 6-phase customer purchase journey model and recommends that digital marketing work at each step of the journey. It also recommends integrating digital marketing with other marketing channels and stakeholders. The document then evaluates a company's digital strategy by assessing factors like market position and spending. Finally, it provides a framework for planning a digital marketing mix by aligning it with corporate and marketing strategies and determining appropriate budget allocation and tactics.
The document discusses 5 outdated SEO tactics such as keyword stuffing, hidden text, and doorway pages and provides 5 alternative tactics such as focusing on user experience, creating helpful content, and building links from relevant domains. The outdated tactics can hurt a website's ranking while the alternative tactics aim to improve organic search performance through useful content and natural linking.
Customer evangelism is a new digital marketing practice that leverages existing happy customers to promote products and services to their social networks. As evangelists, satisfied customers engage in positive conversations to convert others. This organic word-of-mouth has been strengthened by digital platforms like Facebook and Twitter. Studies show customer referrals significantly increase purchase intent. Companies can encourage evangelism by making it easy for customers to refer products, being transparent about their identity online, and monitoring/participating in social media conversations. Measuring the results of evangelism tactics is important to prove their value.
Facebook An Effective Marketing Tool (India Industry Trends)Prakash Ranjan
Facebook is an effective marketing tool for Indian businesses. The document analyzes key metrics for several brands across different industries on Facebook, including number of fans, growth rate, interactions, and post frequency. MTV India has the most fans overall, while Videocon is growing fans the fastest. The media, consumer durables, and online portals sectors generally saw the most engagement on Facebook.
The document summarizes the primary holdings of the world's top four agency companies by 2009 worldwide revenue:
1) WPP had $13.6 billion in worldwide revenue and holdings include Grey Group and other marketing services agencies.
2) Omnicom Group had $11.72 billion in worldwide revenue and holdings include specialty communications agencies and traditional media advertising.
3) Publicis Groupe had $6.29 billion in worldwide revenue and holdings are led by its media agency Starcom Mediavest Group.
4) Interpublic Group had $6.03 billion in worldwide revenue and holdings include advertising and media agencies such as Lowe & Partners.
The document advertises 2010 user experience calendars on various topics related to user experience design. Each calendar can be purchased individually for US $12.95 plus shipping by ordering from the website www.experiencedynamics.com. The calendars are copyrighted by Experience Dynamics and Frank Spillers, with illustrations by Bryce Glass and Ferenc Andahazy.
The document discusses how a company's website is an important marketing tool that can establish an online presence, showcase capabilities, and generate leads. However, many company websites are outdated, lack relevant content, or do not accurately reflect the company. A website revamp may be needed if the site does not represent the company's current offerings, capabilities, or market position. Any changes to a website should have clear objectives and consider using targeted solutions instead of a full redesign if not truly needed.
Interactive marketing is the future of promotion according to ID8 Labs, an interactive marketing agency. They offer services to connect brands directly to customers through interactive experiences. Brands can contact ID8 Labs at prakash@id8labs.com or 09711990078 to learn how they can promote their brand interactively.
This document provides 4 common sense ideas to help build your brand online:
1) Build for Efficiency - Catch trends before they become trends and save money by not wasting it.
2) Operate to Acquire - Reach wide audiences but target narrowly, and find people who want to find you.
3) Lead with Experimentation - Redefine the rules of the game through experimentation and get more from existing resources.
4) Design for Engagement - Don't underestimate word-of-mouth marketing and force your brand to listen to customers.
This document discusses new media trends for 2009. It focuses on trends to watch for that year, including social media and networking. It also provides contact information for Prakash Ranjan of ID8labs regarding 2008 vertical spend and influential online uses.
Marketing In A Recession "An Online Survey Of Financial Services Mark...Prakash Ranjan
This document discusses marketing strategies during an economic recession. An online survey was conducted of financial services marketers to understand their approaches. The survey found that marketers were focusing on core messaging, emphasizing value and benefits to customers, and leveraging online channels including email, search and social media.
Word of mouth marketing is becoming increasingly important in a bad economy for several reasons:
1) Traditional advertising is less effective as people are overwhelmed by ads and ignore them, while word of mouth is noticed and trusted more.
2) Word of mouth aligns better with customers' desires for participation and customization compared to traditional one-way advertising.
3) Word of mouth is more likely to stimulate real action and engagement from customers compared to advertising that people can easily ignore.
4) Word of mouth marketing costs less per impact than traditional advertising but has greater longevity in influencing customer purchase decisions.
The document discusses using interactive conversation and storytelling to create enthusiasm for ideas and stories that want to be told. It also mentions adopting new strategies during recessions and provides contact information for sharing experiences.
2. Why
Websites Fail!
If your website isn't working then I absolutely 100% guarantee you that
it will be because of one (or both) of these two things.
Not enough people are visiting your website.
Not enough people are being persuaded by your website to take action!
The Two 'P's
I like to call these two things the two 'P's of website success.
Promotion
Persuasion
If your website 'promotion' is poor, then very few people will visit your
website. If your website is not 'persuasive' then very few people will be
persuaded to take action.
3. Promotion
• Online Directories - listing your website in online directories such as
www.yellowpages.com
• Email Marketing - building a database of customers who have given you
permission to send them email promotions and newsletters.
• Search Engines - creating your website in such as way so as to get a high
ranking in the search engines.
• Search Engine Advertising - placing text advertisements within the
different search engines.
• Stationery Promotion - promoting your website on your business cards,
brochures, letterheads and other stationery used within your businesses.
• Website Advertising - placing banner or text advertisements promoting
your websites on other related websites.
• Affiliate Marketing - promoting your website through referral partners.
4. Persuasion
• Fast-Loading Website - your website must load in under eight seconds on
a standard modem, otherwise you are losing business!
• Standard Website Layout - your website must follow accepted layout
standards for websites. Getting too far 'outside the box' with your website
layout is a sure-fire recipe for disappointment!
• Professional Design - your website must be designed by a professional! If it
doesn't look professional - results will suffer!
• Clear Sales Pathway - every website needs to have at least one clear
and well understood goal! Everything about the website should then
drive the website visitor along a well thought out conversion pathway
towards that desired goal.
• Trust & Credibility - right up front you need to establish your trust and
credibility. This can be done through a number of means - great
testimonials & references, a strong guarantee or even the simplest of
things like a clear privacy policy or terms of trade.
5. The bottom line is this ...
The most effective ways to increase the number of
people visiting your website and the rate at which
you are persuading people to take action will
depend on many different factors ... your industry
... your competition ... your product(s) or service(s)
... what makes your organisation special ... and so
on.
7. site/domain
1. Domain age;
2. Length of domain registration;
3. Domain registration information hidden/anonymous;
4. Site top level domain (geographical focus, e.g. com versus co.uk);
5. Site top level domain (e.g. .com versus .info);
6. Sub domain or root domain?
7. Domain past records (how often it changed IP);
8. Domain past owners (how often the owner was changed)
9. Keywords in the domain;
10. Domain IP;
11. Domain IP neighbors;
12. Domain external mentions (non-linked)
13. Geo-targeting settings in Google Webmaster Tools
9. Architecture
1. URL structure;
2. HTML structure;
3. Semantic structure;
4. Use of external CSS / JS files;
5. Website structure accessibility (use of inaccessible navigation,
JavaScript, etc)
6. Use of canonical URLs;
7. “Correct” HTML code (?);
8. Cookies usage
10. Content
1. Content language
2. Content uniqueness;
3. Amount of content (text versus HTML);
4. Unlinked content density (links versus text);
5. Pure text content ratio (without links, images, code, etc)
6. Content topicality / timeliness (for seasonal searches for example);
7. Semantic information (phrase-based indexing and co-occurring phrase
indicators)
8. Content flag for general category (transactional, informational,
navigational)
9. Content / market niche
10. Flagged keywords usage (gambling, dating vocabulary)
11. Text in images (?)
12. Malicious content (possibly added by hackers);
13. Rampant miss-spelling of words, bad grammar, and 10,000 word
screeds without punctuation;
14. Use of absolutely unique /new phrases
11. Internal
Cross
Linking
1. No. of internal links to page;
2. No. of internal links to page with identical / targeted anchor text;
3. No. of internal links to page from content (instead of navigation bar,
breadcrumbs, etc);
4. No. of links using “no follow” attribute; (?)
5. Internal link density
12. Website
factors
1. Website Robots.txt file content
2. Overall site update frequency;
3. Overall site size (number of pages);
4. Age of the site since it was first discovered by Google
5. XML Sitemap;
6. On-page trust flags (Contact info ( for local search even more
important), Privacy policy, TOS, and similar);
7. Website type (e.g. blog instead of informational sites in top 10)
13. Page-specific
factors
1. Page meta Robots tags;
2. Page age;
3. Page freshness (Frequency of edits and
% of page effected (changed) by page edits);
4. Content duplication with other pages of the site (internal duplicate
content);
5. Page content reading level; (?)
6. Page load time (many factors in here);
7. Page type (About-us page versus main content page);
8. Page internal popularity (how many internal links it has);
9. Page external popularity (how many external links it has relevant to
other pages of this site)
14. Keywords
usage and
keyword
prominence
1. Keywords in the title of a page;
2. Keywords in the beginning of page title;
3. Keywords in Alt tags;
4. Keywords in anchor text of internal links (internal anchor text);
5. Keywords in anchor text of outbound links (?);
6. Keywords in bold and italic text (?);
7. Keywords in the beginning of the body text;
8. Keywords in body text;
9. Keyword synonyms relating to theme of page/site;
10. Keywords in filenames;
11. Keywords in URL;
12. No “Randomness on purpose” (placing “keyword” in the domain,
“keyword” in the filename, “keyword” starting the first word of the title,
“keyword” in the first word of the first line of the description and
keyword tag…)
13. The use (abuse) of keywords utilized in HTML comment tags
15. Outbound
links
1. Number of outbound links (per domain);
2. Number of outbound links (per page);
3. Quality of pages the site links in;
4. Links to bad neighborhoods;
5. Relevancy of outbound links;
6. Links to 404 and other error pages.
7. Links to SEO agencies from clients site
8. Hot-linked images
16. Back link
profile
1.Relevancy of sites linking in;
2. Relevancy of pages linking in;
3. Quality of sites linking in;
4. Quality of web page linking in;
5. Back links within network of sites;
6. Co-citations (which sites have similar back link sources);
7. Link profile diversity:
8. Anchor text diversity;
9. Different IP addresses of linking sites,
10. Geographical diversity,
11. Different TLDs,
12. Topical diversity,
13. Different types of linking sites (logs, directories, etc);
14. Diversity of link placements
15. Authority Link (CNN, BBC, etc) Per Inbound Link
16. Back links from bad neighborhoods (absence / presence of backlinks from
flagged sites)
17. Reciprocal links ratio (relevant to the overall backlink profile);
18. Social media links ratio (links from social media sites versus overall backlink
profile);
19. Back links trends and patterns (like sudden spikes or drops of backlink number)
20. Citations in Wikipedia and Dmoz;
21. Back link profile historical records (ever caught for link buying/selling, etc);
22. Back links from social bookmarking sites.
17. Each Separate
Backlink
1. Authority of TLD (.com versus .gov)
2. Authority of a domain linking in
3. Authority of a page linking in
4. Location of a link (footer, navigation, body text)
5. Anchor text of a link (and Alt tag of images linking)
6. Title attribute of a link (?)
18. Visitor Profile
and Behavior
1. Number of visits;
2. Visitors’ demographics;
3. Bounce rate;
4. Visitors’ browsing habits (which other sites they tend to visit)
5. Visiting trends and patterns (like sudden spiked in incoming traffic)
6. How often the listing is clicked within the SERPs (relevant to other
listings)
19. Penalties,
Filters and
Manipulation
1. Keyword over usage / Keyword stuffing;
2. Link buying flag
3. Link selling flag;
4. Spamming records (comment, forums, other link spam);
5. Cloaking;
6. Hidden Text;
7. Duplicate Content (external duplication)
8. History of past penalties for this domain
9. History of past penalties for this owner
10. History of past penalties for other properties of this owner (?)
11. Past hackers’ attacks records
12. 301 flags: double re-directs/re-direct loops, or re-directs ending in
404 error
20. More Factors
1. Domain registration with Google Webmaster Tools;
2. Domain presence in Google News;
3. Domain presence in Google Blog Search;
4. Use of the domain in Google Ad Words;
5. Use of the domain in Google Analytics;
6. Business name / brand name external mentions.
21. Website
Success
Metrics
Website
Objectives
New
Visitor
New Visitor
Conversion Rate
Return
Visitor
Return Visitor
Conversion
Rate
Avera
ge
Sale
Enquiries/Lead √ √ √ √ X
Sales Revenue √ √ √ √ √
Advertising
Revenue
√ X √ X X
Referral
Revenue
√ √ √ √ X
Present
Information
√ X √ X X
The Golden Rule :
If you can increase anyone of the website success metrics the your
website will deliver more results!!
It is as simple as that !!
The following table outlines the exact success metrics that determines
performance of your website depends on your objective