This presentation covers the digital marketing strategy applied to increase the visitor engagement on a personal blog. A set of objective were decided upfront and were tested with the adopted digital strategies.
Uber's social media strategy document outlines objectives to build trust with customers by responding to questions and concerns, increase engagement across platforms, and highlight how Uber cares about customers. It analyzes Uber's social media presence and audiences, competitor strategies, and provides guidelines for brand voice, content creation, measurement, and critical response planning. The primary focus is positioning Uber as trustworthy through transparent, empathetic communication on social media.
The document provides a social media strategy for increasing customer satisfaction and app downloads. Key elements include conducting social media audits to analyze performance; setting objectives to boost engagement, followers and address complaints; defining brand voice and personas; outlining content, advertising and influencer strategies; establishing roles and a response plan; and setting metrics to measure success.
diudara.com - Malaysia Airlines presentation by Zalikha Razali Zalikha Razali
This document proposes a strategy for Malaysia Airlines to launch a microsite called diudara.com to generate additional revenue and improve their brand stability following recent challenges. The site would encourage customers to share their travel experiences to generate user-generated content and a personal communication channel for the airline. It outlines competitive advantages over other airlines, including owning their domain and having user-generated content. A business model is proposed that would generate revenue through content and ads on the site, with the goal of becoming profitable within three years. The proposal includes hiring a team to manage different aspects of the site such as writing, design, development, and business development.
This form of drawing interest to a site is both effective to a certain
extent and also quite in expensive as it usually does not require any
significant sign up fees.
There are also sites that also pay for visits though the sum is also
insignificantly small. There are also offers received through emails
that encourage the individual to click on the link ads that this too
helps to drive traffic to the site quite effectively as most would be
enticed to view the offers featured.
This document provides an overview of Zoomcar, an Indian self-drive car rental company. It includes information about the company's founders, fleet size, funding raised, vision for global and India expansion, and new business models being explored. The document also analyzes Zoomcar's website and mobile performance, SEO, social media presence, creative content, marketing campaigns, and recommendations to improve SEO, influencer marketing, Google ads, email marketing and more.
Instagram has over 500 million active users and is expected to generate over $3.2 billion in revenue for advertisers in 2017. It has become a key platform for online advertising due to its large mobile user base and high engagement with native ad formats. This guide outlines best practices for advertisers to leverage Instagram's scale and visual format to grow their mobile audience and drive higher engagement and returns than traditional display ads.
This document discusses how hospitality businesses can use social media. It begins with background on social media trends like the large number of users and time spent on sites. It then outlines 9 steps for social media engagement: 1) listen to conversations, 2) define goals, 3) find audiences, 4) understand tools, 5) define voice, 6) create a branded identity, 7) identify influencers, 8) create and share content, and 9) measure results. The document emphasizes monitoring competitors and trends, using social media to drive awareness, loyalty and reputation, and tailoring messaging to different audiences.
Chapter 15 - The Internet: Digital and Social Media by Belch & Belchkpatric
This document discusses advertising and marketing techniques on the Internet. It describes the evolution from Web 1.0 to Web 2.0 and the rise of social media. Various digital advertising methods are outlined from banner ads to behavioral targeting. New media such as blogs, podcasts, and augmented reality are also discussed. Both advantages like targeted marketing and disadvantages like measurement problems of digital and social media are presented.
Uber's social media strategy document outlines objectives to build trust with customers by responding to questions and concerns, increase engagement across platforms, and highlight how Uber cares about customers. It analyzes Uber's social media presence and audiences, competitor strategies, and provides guidelines for brand voice, content creation, measurement, and critical response planning. The primary focus is positioning Uber as trustworthy through transparent, empathetic communication on social media.
The document provides a social media strategy for increasing customer satisfaction and app downloads. Key elements include conducting social media audits to analyze performance; setting objectives to boost engagement, followers and address complaints; defining brand voice and personas; outlining content, advertising and influencer strategies; establishing roles and a response plan; and setting metrics to measure success.
diudara.com - Malaysia Airlines presentation by Zalikha Razali Zalikha Razali
This document proposes a strategy for Malaysia Airlines to launch a microsite called diudara.com to generate additional revenue and improve their brand stability following recent challenges. The site would encourage customers to share their travel experiences to generate user-generated content and a personal communication channel for the airline. It outlines competitive advantages over other airlines, including owning their domain and having user-generated content. A business model is proposed that would generate revenue through content and ads on the site, with the goal of becoming profitable within three years. The proposal includes hiring a team to manage different aspects of the site such as writing, design, development, and business development.
This form of drawing interest to a site is both effective to a certain
extent and also quite in expensive as it usually does not require any
significant sign up fees.
There are also sites that also pay for visits though the sum is also
insignificantly small. There are also offers received through emails
that encourage the individual to click on the link ads that this too
helps to drive traffic to the site quite effectively as most would be
enticed to view the offers featured.
This document provides an overview of Zoomcar, an Indian self-drive car rental company. It includes information about the company's founders, fleet size, funding raised, vision for global and India expansion, and new business models being explored. The document also analyzes Zoomcar's website and mobile performance, SEO, social media presence, creative content, marketing campaigns, and recommendations to improve SEO, influencer marketing, Google ads, email marketing and more.
Instagram has over 500 million active users and is expected to generate over $3.2 billion in revenue for advertisers in 2017. It has become a key platform for online advertising due to its large mobile user base and high engagement with native ad formats. This guide outlines best practices for advertisers to leverage Instagram's scale and visual format to grow their mobile audience and drive higher engagement and returns than traditional display ads.
This document discusses how hospitality businesses can use social media. It begins with background on social media trends like the large number of users and time spent on sites. It then outlines 9 steps for social media engagement: 1) listen to conversations, 2) define goals, 3) find audiences, 4) understand tools, 5) define voice, 6) create a branded identity, 7) identify influencers, 8) create and share content, and 9) measure results. The document emphasizes monitoring competitors and trends, using social media to drive awareness, loyalty and reputation, and tailoring messaging to different audiences.
Chapter 15 - The Internet: Digital and Social Media by Belch & Belchkpatric
This document discusses advertising and marketing techniques on the Internet. It describes the evolution from Web 1.0 to Web 2.0 and the rise of social media. Various digital advertising methods are outlined from banner ads to behavioral targeting. New media such as blogs, podcasts, and augmented reality are also discussed. Both advantages like targeted marketing and disadvantages like measurement problems of digital and social media are presented.
This document provides information on setting up and optimizing Facebook and Instagram ads. It discusses setting up a Facebook business page, understanding Facebook and Instagram ads, and includes case studies. The goal is to help businesses use social media advertising to reach customers locally and affordably through targeted ads on Facebook and Instagram.
This document provides information on search engine marketing and optimization services. It discusses key topics such as:
- The objectives of internet marketing and how SEO focuses on brand awareness, customer generation and retention, sales conversion, and competition analysis.
- A case study on the potential of internet marketing in Nigeria, highlighting growing internet and mobile usage statistics that indicate opportunities.
- Definitions of search engines, marketing, and how search engine marketing aims to promote websites in search results.
- An overview of common SEO services including on-site optimization, link building, social media marketing, and analysis reporting.
- The differences between organic search results that are earned and maintained longer-term, versus generic results
A show case of our work which is around KPI/performance-led Influencer Marketing across Facebook, Instagram, YouTube and Twitter.
We have done uniquely interesting work around Long Tail Virality on YouTube and Video SEO (on steroids) and Speed ORM.
We work with a long tail of top YouTubers across India.
Geographies: India, Singapore, Malaysia, Indonesia and Middle East, Eastern Europe
Moblized provides various features to help apps acquire users, including unlimited clicks and leads, custom app profile and integration pages, comparison pages, platform and collection listings, conversion tracking, deals promotion, retargeting support, blog content distribution, social promotion, weekly reports, app featuring, growth experiments, and tailored content distribution. The more involved an app is with Moblized, the more clicks and exposure it will receive through Moblized's digital channels and features.
Real Estate Digital Media Marketing StrategyIttisa
The document provides an overview of the Indian real estate industry. Some key points:
- The residential real estate segment saw a 43% increase in the first quarter of 2014.
- The market size of the Indian real estate sector is projected to reach $180 billion by 2020.
- Demand for office space in top 8 Indian metro areas increased 58% in recent years.
- Social media is becoming increasingly important for the real estate industry, but many companies' social media efforts are poorly run or fail to establish relationships.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
Indian Real Estate Industry Sets Social Media Stage on FireSimplify360
It is said that investment in real estate is one thing that is never going to earn you losses. With Narendra Modi announcing the allowance of foreign investors to join the Indian Real Estate Industry, the competition among the various players has stiffened and the margins of difference in their popularity are disappearing rapidly.
Kolte Patil achieved the lead in the share of voice due to the Nest Fest that concluded only recently. This fest exhibited Pune’s biggest Property Expo, and their campaign witnessed over 200 million impressions online, with 5.3 million impressions achieved through Twitter alone.
The document discusses Facebook's large user base and the opportunities it provides for advertising and marketing. Some key details include:
- Facebook has over 800 million active users globally and is one of the most populated "countries" in the world.
- The average Facebook user is connected to over 80 pages, groups and events and spends over 20 minutes per day on the platform.
- Marketers can leverage Facebook to build their brand and fan base through pages, ads, and sponsored stories which allow word-of-mouth marketing at scale.
This document provides a marketing plan for TripBud, a travel app that connects solo travelers based on common interests to meet up. It introduces the CEO and COO, then outlines the app's functionality and target audience. Sections describe goals to address pain points for solo travelers, revenue sources like premium subscriptions and ads, and competitors like TripIt and Airbnb. Quarterly goals include expanding to colleges and influencers. Financial details address startup expenses, pricing, and profit from ads and subscriptions. The presentation aims to showcase how TripBud can offer safe and personalized travel experiences through social connections.
- Facebookster is a social media marketing company founded in 2003 with offices in multiple locations focusing on social media application development and advertising.
- They have over 150 developers and staff across departments like project management, R&D, QA, and security to develop applications and digital media for clients.
- Facebookster helps brands connect with customers through engaging social media applications across various platforms using their proprietary LEADS development framework.
Facebookster has been functional in the market for years providing Facebook application developments solutions and strategies to our clients, and we’ve done good. Today, Facebookster stands as the only entity that is able to provide you with thriving applications because it is well familiar with the DNA of Facebook.
Here at Facebookster, we are fully equipped with all the technological advancements and have a staff of well trained professionals.
Quora is a growing website and web-based application that provides a question and answer platform for users looking for answers to questions they do not have. Well, the same question will get different answers from different users.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
How content marketing can be used in the travel industry AbiolaOladunni
This document discusses content marketing strategies for the travel industry. It provides examples of different types of content that travel companies can use, including reviews, blogs, images, videos, podcasts, online magazines, newsletters, social media, and gamification. Reviews, social media, and images are identified as particularly effective at engaging customers and building brand awareness when done well. References are provided for all examples and content types discussed.
Digital marketing for international colloquiumOscar Ruban
1) Digital marketing campaigns were conducted on Facebook and Google platforms to promote an International Colloquium on Artificial Intelligence at a business school in South India.
2) Over 12 lakh impressions were generated through various advertisements like Facebook event promotions, page boosting, and Google display ads placed on partner websites.
3) Facebook event ads were most effective in generating responses from interested participants, while Google display ads achieved the highest reach.
This document discusses content marketing strategies for the travel industry. It defines content marketing and explains why it is important. Various content types and formats are described that can be used on a travel company website, including calls to action, reviews, blogs, images, videos, podcasts, online magazines, newsletters, and social media. Examples are provided of how different travel companies successfully utilize these content marketing strategies. The key advantages of each content type are outlined, such as increasing engagement, conversions, and search engine rankings.
Social Media Marketing for Travel and Tourism - CogentCOGENT IBS
Social Media Marketing is a Powerful tool for Travel Agencies to Reach Potential Customers and Convert them into paying clients. Here are some ways that targeting social Media Marketing can Help travel Agencies Achieve their Goals.
Social Media Marketing Services for Tourism - CogentCOGENT IBS
We Help Clients Boost Brand Awareness, Engage High-Quality Leads, and Drive Direct Sales.We offer web design, SEO, social media, PPC, content marketing and more. Request a proposal today!
Social Media Marketing Services for Tourism - Cogent.pdfCOGENT IBS
We Help Clients Boost Brand Awareness, Engage High-Quality Leads, and Drive Direct Sales.We offer web design, SEO, social media, PPC, content marketing and more. Request a proposal today!
Agency's Guide to China Digital Marketing OfferingRocky Fu
An introductory guide for agencies who want to extend their digital marketing services into Chinese markets. Visit http://ciw.me/14ox8SD for agency partner program for China.
This document provides information on setting up and optimizing Facebook and Instagram ads. It discusses setting up a Facebook business page, understanding Facebook and Instagram ads, and includes case studies. The goal is to help businesses use social media advertising to reach customers locally and affordably through targeted ads on Facebook and Instagram.
This document provides information on search engine marketing and optimization services. It discusses key topics such as:
- The objectives of internet marketing and how SEO focuses on brand awareness, customer generation and retention, sales conversion, and competition analysis.
- A case study on the potential of internet marketing in Nigeria, highlighting growing internet and mobile usage statistics that indicate opportunities.
- Definitions of search engines, marketing, and how search engine marketing aims to promote websites in search results.
- An overview of common SEO services including on-site optimization, link building, social media marketing, and analysis reporting.
- The differences between organic search results that are earned and maintained longer-term, versus generic results
A show case of our work which is around KPI/performance-led Influencer Marketing across Facebook, Instagram, YouTube and Twitter.
We have done uniquely interesting work around Long Tail Virality on YouTube and Video SEO (on steroids) and Speed ORM.
We work with a long tail of top YouTubers across India.
Geographies: India, Singapore, Malaysia, Indonesia and Middle East, Eastern Europe
Moblized provides various features to help apps acquire users, including unlimited clicks and leads, custom app profile and integration pages, comparison pages, platform and collection listings, conversion tracking, deals promotion, retargeting support, blog content distribution, social promotion, weekly reports, app featuring, growth experiments, and tailored content distribution. The more involved an app is with Moblized, the more clicks and exposure it will receive through Moblized's digital channels and features.
Real Estate Digital Media Marketing StrategyIttisa
The document provides an overview of the Indian real estate industry. Some key points:
- The residential real estate segment saw a 43% increase in the first quarter of 2014.
- The market size of the Indian real estate sector is projected to reach $180 billion by 2020.
- Demand for office space in top 8 Indian metro areas increased 58% in recent years.
- Social media is becoming increasingly important for the real estate industry, but many companies' social media efforts are poorly run or fail to establish relationships.
Making your mobile app more popular through social isn’t as easy as adding a Facebook share or like button. When designing around a social dynamic, you must understand the user - what, when, and how they want to share.
Indian Real Estate Industry Sets Social Media Stage on FireSimplify360
It is said that investment in real estate is one thing that is never going to earn you losses. With Narendra Modi announcing the allowance of foreign investors to join the Indian Real Estate Industry, the competition among the various players has stiffened and the margins of difference in their popularity are disappearing rapidly.
Kolte Patil achieved the lead in the share of voice due to the Nest Fest that concluded only recently. This fest exhibited Pune’s biggest Property Expo, and their campaign witnessed over 200 million impressions online, with 5.3 million impressions achieved through Twitter alone.
The document discusses Facebook's large user base and the opportunities it provides for advertising and marketing. Some key details include:
- Facebook has over 800 million active users globally and is one of the most populated "countries" in the world.
- The average Facebook user is connected to over 80 pages, groups and events and spends over 20 minutes per day on the platform.
- Marketers can leverage Facebook to build their brand and fan base through pages, ads, and sponsored stories which allow word-of-mouth marketing at scale.
This document provides a marketing plan for TripBud, a travel app that connects solo travelers based on common interests to meet up. It introduces the CEO and COO, then outlines the app's functionality and target audience. Sections describe goals to address pain points for solo travelers, revenue sources like premium subscriptions and ads, and competitors like TripIt and Airbnb. Quarterly goals include expanding to colleges and influencers. Financial details address startup expenses, pricing, and profit from ads and subscriptions. The presentation aims to showcase how TripBud can offer safe and personalized travel experiences through social connections.
- Facebookster is a social media marketing company founded in 2003 with offices in multiple locations focusing on social media application development and advertising.
- They have over 150 developers and staff across departments like project management, R&D, QA, and security to develop applications and digital media for clients.
- Facebookster helps brands connect with customers through engaging social media applications across various platforms using their proprietary LEADS development framework.
Facebookster has been functional in the market for years providing Facebook application developments solutions and strategies to our clients, and we’ve done good. Today, Facebookster stands as the only entity that is able to provide you with thriving applications because it is well familiar with the DNA of Facebook.
Here at Facebookster, we are fully equipped with all the technological advancements and have a staff of well trained professionals.
Quora is a growing website and web-based application that provides a question and answer platform for users looking for answers to questions they do not have. Well, the same question will get different answers from different users.
This document summarizes Nicholas Hall's presentation on digital tourism trends at the Digital Tourism Think Tank conference in Slovenia on October 14, 2014. Some of the key points discussed include:
- The exponential growth of internet usage and digital data creation in recent years.
- Privacy concerns among internet users are rising even as more personal data is shared online.
- Video and mobile usage is growing rapidly, especially among travelers who increasingly film and share their trips.
- New technologies like mobile wallets and apps are driving growth in mobile commerce opportunities for tourism businesses.
- Travelers expect easy access to real-time trip information and services through their mobile devices.
- Social media continues to be important for sharing travel experiences, though
How content marketing can be used in the travel industry AbiolaOladunni
This document discusses content marketing strategies for the travel industry. It provides examples of different types of content that travel companies can use, including reviews, blogs, images, videos, podcasts, online magazines, newsletters, social media, and gamification. Reviews, social media, and images are identified as particularly effective at engaging customers and building brand awareness when done well. References are provided for all examples and content types discussed.
Digital marketing for international colloquiumOscar Ruban
1) Digital marketing campaigns were conducted on Facebook and Google platforms to promote an International Colloquium on Artificial Intelligence at a business school in South India.
2) Over 12 lakh impressions were generated through various advertisements like Facebook event promotions, page boosting, and Google display ads placed on partner websites.
3) Facebook event ads were most effective in generating responses from interested participants, while Google display ads achieved the highest reach.
This document discusses content marketing strategies for the travel industry. It defines content marketing and explains why it is important. Various content types and formats are described that can be used on a travel company website, including calls to action, reviews, blogs, images, videos, podcasts, online magazines, newsletters, and social media. Examples are provided of how different travel companies successfully utilize these content marketing strategies. The key advantages of each content type are outlined, such as increasing engagement, conversions, and search engine rankings.
Social Media Marketing for Travel and Tourism - CogentCOGENT IBS
Social Media Marketing is a Powerful tool for Travel Agencies to Reach Potential Customers and Convert them into paying clients. Here are some ways that targeting social Media Marketing can Help travel Agencies Achieve their Goals.
Social Media Marketing Services for Tourism - CogentCOGENT IBS
We Help Clients Boost Brand Awareness, Engage High-Quality Leads, and Drive Direct Sales.We offer web design, SEO, social media, PPC, content marketing and more. Request a proposal today!
Social Media Marketing Services for Tourism - Cogent.pdfCOGENT IBS
We Help Clients Boost Brand Awareness, Engage High-Quality Leads, and Drive Direct Sales.We offer web design, SEO, social media, PPC, content marketing and more. Request a proposal today!
Agency's Guide to China Digital Marketing OfferingRocky Fu
An introductory guide for agencies who want to extend their digital marketing services into Chinese markets. Visit http://ciw.me/14ox8SD for agency partner program for China.
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
This presentation will make an amateur understand what is Digital Marketing.
What are the tools used for online marketing & what are its advantages or disadvantages.
You can get more information on http://victormediainstitute.com
This document is a 26-page website analyzer report for mp3cwitch.com.ng that was generated on September 16, 2018. The report analyzes the website based on 37 criteria organized into 5 segments: Audience, SEO, Speed & Usability, Server & Security, and Mobile. For the Audience segment, the report provides details on the website's Alexa rank, bounce rate, daily pageviews per visitor, daily time on site, and visitors' localization. It finds the website does not rank highly on Alexa but has a bounce rate less than 30% and average daily time on site of over 4 minutes. The majority of visitors are from Nigeria. The report provides recommendations on how to improve various metrics.
Digital Marketing for the Tourism Industryaspire media
In today's digital age, the tourism industry has greatly benefited from the power of digital marketing. With the increasing number of travelers using the internet to plan their trips, it has become essential for businesses in the tourism industry to have a strong online presence. In this article, we will explore the importance of digital marketing for the tourism industry and how it can help businesses thrive in this competitive landscape.
In the intricate web of the digital landscape, businesses must navigate a multitude of strategies to effectively connect with their audience and achieve online success. From the foundational principles of SEO and content marketing to the dynamic realms of social media, influencer collaborations, and emerging trends like video marketing, the world of digital marketing services is expansive and ever-evolving.
Content marketing is a strategy that involves creating and sharing online material like videos, blogs, and social media posts to attract an audience and drive customer action without explicitly promoting a brand. For travel companies, effective content includes compelling visuals, destination guides, and travel blogs. Top travel brands like Tui, TripAdvisor, and Booking.com leverage user generated content and search engine optimization as part of their content strategies. Virgin also utilizes print materials, videos, and social media to share content and build community. The document recommends travel companies focus initially on search engine optimization, creating blogs and destination guides, and building social media presence with engaging images and videos.
Digital marketing uses various online channels like websites, social media, search engines, and mobile apps to reach consumers. It requires new approaches compared to traditional marketing. The nature of digital marketing is dynamic and constantly changing as the online environment evolves. Its scope is vast, similar to the scale of the internet itself. Common types of digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content marketing. Careers in digital marketing involve roles like digital marketing manager, SEO specialist, social media manager, and content marketing specialist.
Web Development A Vital Part of Digital Marketing.pdfJessica Walton
Unless a website has been significantly designed with user-friendly and SEO-friendly terms in mind, digital marketers will have a tough time running the campaigns successfully.
Digital Advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other digitally available program. Consumers spend most of their time on the Internet, so digital advertising helps you run your business right where your audience is. This is very important for digital Advertising. The only way brands can get the attention of their prospects is to create a strong digital presence so that their targeted customers are well informed.
Apponix provides SEO services to help boost websites in search engine rankings. They analyze websites, research keywords, and find ways to increase visibility on local and global search platforms. As the top SEO company in India, Apponix understands each client's product and goals to develop customized strategies. Services include lead generation, traffic boosting, and social media engagement to deliver measurable results and weekly performance reports. Apponix experts ensure technical SEO best practices like mobile-friendliness, page speed, and optimized content to help clients outrank competitors.
The document discusses the history and principles of internet marketing. It began in the early 1990s with basic websites and grew significantly in 1995. Internet marketing is now essential and has principles of immediacy, personalization, and relevance. It offers advantages over traditional marketing like lower costs, measurability, and convenience for users. The document then outlines various internet marketing strategies like search engine marketing, advertising, affiliate marketing, social media marketing, content marketing, video marketing, email marketing, and analytics. It emphasizes that internet marketing requires an overall online strategy and time to achieve results.
AdSense is a program by Google that allows publishers to earn money by displaying targeted ads on their websites or mobile apps. Publishers get paid based on clicks or impressions. Advertisers bid in real-time auctions to display their ads, while Google's ad server manages ad inventory and matches ads to publisher spaces. The document provides tips on growing AdSense in Malaysia, such as targeting high traffic sites, mobile and video publishers, and notifying market trends around mobile and app usage. It also compares AdSense to other Google and third party programs.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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2. 2
The website, www.travelvish.com is a
personal travelogue aimed at sharing
personal travel experiences and build a
platform to showcase the photography skills
of the owner.
This website is also aimed at generating
travel related content such as itineraries,
photographs of various travel destinations in
India & abroad.
Alternatively the owner aims at connecting
with various like minded people across the
regions.
Why Use Internet?
What benefits does it provide?
Increased use of Internet among the youth
population which happens to be a majority
portion of the target audience.
Leveraging the vast reach of the Internet in
order to connect with like minded travelers.
Improving online presence and building a
strong image in the motorcycle riding
communities across regions.
Easily connecting with other users to know
about their travel experiences which can be
of greater use to the owner.
Easy accessibility to information on various
travel blogs and chance to connect with
them.
About our
Website
3. 3
TARGET AUDIENCE
1 2 3 4
Youth Riding Communities Travel Blogs Photography
communities
With the increase in tourism
sector in India, travel has
become a lifestyle for majority
of the youth population. Youth
aged 18-35 look for online
information before deciding
their final destination of
vacation.
Riding communities form an
integral part of the target
audience given that the
content & style of the website
clearly matches the
expectations of fellow rider
who look for online
information before deciding on
their itinerary.
Travel blogs who publish a
similar content to that of our
website will help in increasing
awareness about our website
and will also enable engaging
new users of other travel
blogs.
With maximum content filled
with photographs, photography
communities will help in
identifying the photography
skills of the owner which will be
judged by experienced
members of the communities to
gather constructive feedback
and recognition.
4. 4
INTERNET INTERACTION
OF
TARGET AUDIENCE
70%
This is the percentage number of travellers
who share their travel experiences on social
networks or blogs.
95%
This percentage number of users prefer to
trust in online reviews posted online about
travel experiences.
1700%
Percentage increase in usage of mobile
devices for online bookings related to travel.
FACT 1 FACT 2 FACT 3
Source: Digital Transformation Report
5. 5
Our Positioning
The content of the website will help fellow travellers & potential
travellers to gather insightful information about various
motorcycle destination or tourism destinations through the
photographs, videos and the excerpts by the owner himself.
“The Website is positioned as a travelogue aimed at
providing information in the form of blogs,
photographs & videos to the target audience
comprising of youth, fellow travellers and
photography communities. The website also aims at
increasing awareness about motorcycle rides &
inspire potential travellers.”
www.travelvish.com
Personal Travelogue
”
6. 6
SEO
Promotion
Word of
mouth
Google
AdWords
SEO
SEO marks the important part of the marketing strategy for
the website. It will help in improving the website rank and
enabling website to feature in the top SERPs.
Promotion
Promotion of various content of the website at various
social networking websites which will help in directing the
traffic towards the website.
Google AdWords
Google AdWords will be useful in promoting ads of the
website to the relevant target group specified by the
owner.
Word of mouth
Lastly the word of mouth strategy will be useful in
spreading awareness about the website among the users
in the immediate circle of the owner
Marketing Strategy
7. 7
Environmental Analysis
COMPETITION
There are numerous
travel blogging websites
available on the web
which provides
plenty of information on
traveling essentials. The
differentiator for this
website is the
personal touch applied by
the author. He provides
information to the users
based on his
personal experiences.
SOCIAL
There is a number of
increase in adventure
traveling population.
These individuals
actively search for
information before
planning their trips.
Travelvish.com helps
them in
planning and
consulting for their
trips.
TECHNOLOGY
Constant innovations
in information
technology has led to
creation of various
tools
like Google
Analytics, Facebook
Adverts etc. The
website actively uses
these new creations
to be in line with the
ongoing trend and
maximize its reach.
ECONOMIC
As the website is non-
commercial, there is
not much of an
impact on its
operations.
The author created
the website because
of his passion for
traveling and provides
the
information to share
his experiences only.
LEGAL
There are plenty of
laws to protect
intellectual property
rights. Also, there are
laws
that restricts users to
post defamatory or
offensive contents.
The web site being a
travel
blogging website and
published on personal
experience doesn’t
violates anyone’s
copyrights..
8. 8
1
2
3
45
6
7
Search Engine
Optimization
Website Structure
Website Content
User ExperienceBlogging
Social Networking
Link Building
&
Directory
submission
Keywords
Website Structure
The structure was developed for easy & intuitive
navigation for the users. The goal of the website is to
increase user engagement hence the structure has
been optimized to achieve that goal.
Website Content
The website contains images & videos which were
targeted towards users interested in the domain of
photography & travelling. Also blogs which gives
information regarding various tourist destinations
are attached to website to attract traffic.
User Experience
The website content was optimized so as to
take less time to load website content. Also,
the layout of the website is kept intuitive so as
to make it easy for users to navigate.
Keyword Research
Keywords which Match the content of the website as well as the
ones which match the search queries of the user were used for
each relevant page so as to increase the rank of the pages &
website. Online keyword generators were used for generating
keywords relevant for the webpages.
Social Networking
The website blog posts, images & other content has
been actively presented on social media websites to
increase awareness among the immediate friends and
related communities to the website.
Blogging
Blogging section has been attached to the website
so as to increase the traffic on website due to
different blog visits. The content of the blog
provides information on itineraries of various
motorcycle destinations & hence it will help in
directing traffic towards other media on the website
such as photographs & videos.
Link Building
Link building was carried out by associating the website hyperlink
with various social media websites with relevant content. Also, the
website was submitted to different online directories catering to
tourism and motorcycle riding. Website was associated with various
communities present online which deal with tourism
SEARCH ENGINE
OPTIMIZATION
9. 9
Keywords
A set of keywords were used for the
purpose of advertising on Google and
measuring performance of the ads
relating to each keyword and eliminate
the low performing keywords
Demographics
The ad was manipulated so as to cater to
people in the age range of 18 – 35. as
well as people who are into riding
motorcycles and travelling as their
profession. Various countries were
selected for advertising depending on the
past traffic data.
Location
The location was chosen on the basis of
historical data. Major new Indian cities
were included. Also, all the famous
motorcycle destinations were also added
to the list of locations. Cities with more
student population were identifies
approximately and included in the
location list for the advertising.
Google
AdWords
The Google AdWords platform was used to advertise the website on Google. The ads
were created in two formats viz. responsive ads & text ads. Both the categories of the
ads included different variants for mobile & desktop devices.
The objective of the advertising is go improve the reach, bounce rate and session
duration. Since the above factors did not result into more conversion of users hence it
was deemed important to set up objectives so as to improve these metrics.
Advertising Schedule
The advertising was run for a
duration of 30 days with daily
CPC budget of INR 150.
Devices
Both the text ad & responsive ads were
developed so as to cater to users of
desktop, mobile phones, tablets.
Placement
Ads were placed in two different varieties.
First one being a medium rectangle and
second one being a skyscraper with a
wide rectangle on top of the page.
Advertising strategy
11. 11
A total of 17% increase was found as
compared to site average in the total number
of users after the ad campaign.
Sessions
There was an increase of 10.8%
in the average number of sessions
as compared to site average after
the ad campaign.
Session Duration
Session duration increased by
61.9% as compared to website
average after the ad campaign.
Location
Out of all the new users in
India, Pune has the highest
percentage of new users
accounting 21%
Bounce Rate
The bounce rate decreased by 7.6% as
compared to website average after the
ad campaign.
Users
Ad campaign
Google ad campaign resulted
in a average CTR of 2.89.
Average is calculated by using
CTR of all the keywords.
Google AdWords
Analytics
12. 12
51%Of new users after the ad campaign
were from India. The second highest
users were from Russia, 23%.
62%
Of new users browsed through
desktop whereas 44% browsed via
Mobile devices
Analytics
51%
23%
13%
13%
India Russia UK US
54%
Is the percentage by which the
desktop users increased after ad
campaign as compared to website
average data.
13. 13
Social Media Marketing Strategy
AUDIENCE OBJECTIVES AUDIT CONTENT ANALYZE
SOCIAL MEDIA PLAN
1 2 3 4 5
The social media plan developed here comprises of objectives which include improving the reach & awareness of the
website under consideration. We will focus on conversion of the new users followed by increasing the engagement
of the users at the website and then ultimately ensuring the user returns back to the website. The use of social
media networks such as Facebook, Instagram, Quora & Twitter has been included in the SMM strategy. Promotion of
posts (Paid Media), Sharing of content (Earned Media) will help in accomplishing the objectives of the SMM strategy.
14. 14
New user generation from
Social Networks
42%
23%
20%
7%
3%
Out of all the total users generated from SMM a pop was developed on the landing page of the website asking users from which social
media network they accessed the website. Out of all the valid responses we get above composition of the new users that were
generated because of the SMM strategy applied.
15. 15
Evaluation of Website
It helped in analysing the past data and
finding out loopholes which on further
evaluation can increase the reach &
awareness about the website.
GOOGLE ANALYTICS
Usage of Google AdWords & SMM helped
in increasing the overall number of new
users as indicated in the above sections.
This also helped in increasing Mobile
users due to mobile optimized layout of the
website.
NEW USER GENERATION
On analysing the data it was found that the
number of mobile devices accessing the
website has decreased. The content of the
website was then optimized for mobiles as
well so as to engage the user browsing
through the website.
LAYOUT OPTIMIZATION
Session Duration of each user increased
61% which represents the fact that optimizing
the website content helped in user
engagement on the website.
INCREASE IN METRICS
Ads campaign were run on Google
AdWords. Also, Facebook posts were
promoted for better reach. This helped in
reaching out to target users who were not in
the users list of the website.
ADS CAMPAIGN
Overall, the operation of Google AdWords &
SMM helped in conversion and
engagement of the users. Further SMM
techniques need to be employed for
retention of new users generated.
OVERALL PERFORMANCE