Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
In this deck, I’ll be running you through the “4 Pillars” of SEO agency growth.
1. Knowledge: You must have deep expertise in your service(s).
2. Process: There needs to be a system through which you deliver your services.
3. People: You simply can’t do everything yourself. You need people who can help you deliver quality work quickly so you can better serve your clients.
4. Leads: You need to have a steady stream of predictable leads.
WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
High Ticket Sales - How to Sell Large Client RetainersRyan Stewart
We all get started selling our services at any price we can. But eventually, you need to land larger clients in order to scale. This deck walks you through how I attract, close and manage large retainer clients for our agency.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
In this deck, I’ll be running you through the “4 Pillars” of SEO agency growth.
1. Knowledge: You must have deep expertise in your service(s).
2. Process: There needs to be a system through which you deliver your services.
3. People: You simply can’t do everything yourself. You need people who can help you deliver quality work quickly so you can better serve your clients.
4. Leads: You need to have a steady stream of predictable leads.
WEBRIS: White Hat Link Building Proposal TemplateRyan Stewart
Link building is a shady business - that's why we put so much emphasis on transparency. This document contains the exact link building template proposal we use when engaging with new prospective clients.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
High Ticket Sales - How to Sell Large Client RetainersRyan Stewart
We all get started selling our services at any price we can. But eventually, you need to land larger clients in order to scale. This deck walks you through how I attract, close and manage large retainer clients for our agency.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
Social Media Analytics: Driving Traffic Through DataRyan Stewart
This presentation goes into detail about how to use your analytics and data to drive more meaningful actions, engagements and traffic from social media.
Effective Keywords Research For Beginners - Back To Basics | Semrush Live Web...Krishna Shekhar
In the semrush live webinar, India series with Parth Suba, I speak on the effective keywords research techniques in SEO, to drive targeted traffic and power sales.
* Basic tips to find best keywords in seo that drives organic traffic and conversions,
* Leveraging on Paid SEO keyword tools,
* How to center your KW strategy around user search intent, and more.
Follow me on:
Twitter: https://twitter.com/krishnashekhar
LinkedIn: https://www.linkedin.com/in/krishnashekhar86/
Company Website: https://krishmarketing.com/
Customer Acquisition: Growth marketing for startupsChris Schultz
Ready, set, launch! Were you thinking "if you build it they will come" would work?
This deck is a how-to guide for developing a customer acquisition for your startup. Customer acquisition marketing has become a hot topic with the expansion of "growth hacking" and Chris breaks down the lenses of how to develop your own strategy.
Topics covered include:
* The "field of dreams" misconception - if you build it they will come
* The Ravikant Thesis by Naval Ravikant - there are only three customer acquisition strategies that matter for startups, SEO, SEM & Viral - how to understand if they will work for you
* Understanding the basis of Growth Hacking by Thomas Knoll
* Devising strategies for inbound marketing channels
* User retention through drip marketing
*
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Creating a Content Offer Campaign Like a Pro ATX HUGCarrie Hokanson
How to create and plan a content offer campaign in HubSpot. Reviews best practices for content offers and HubSpot projects. A presentation from the Austin HubSpot User Group in collaboration with Jaxzen Marketing Strategies.
27 Free & Low-Budget Marketing Ideas for Any BusinessBusinessTime1
Small businesses often have a tightmarketing budgetto workwith, which can make promoting
your business a challenge. The good newsis,there are plenty of waysfor you tomarket
yourselfto your customers withoutspending any (or much) money.
Now as a business owner, you probably don’t have the time to research and identify these free
marketing ideas,so we’ve taken care ofthatfor you.
In this post, you'll find a ton of free and low-budgetwaystomarket your business, broken
down into three categories:
1. Free andfastmarketing ideas
2. Free marketing ideasthatrequire a bitmore effort
3. Quickmarketing ideasthatrequire a little more budget
So let’s getstarted on these marketing strategiesthatwon't put a dentin your wallet.
Free and fast marketing ideas
These strategies are 100% free and don’trequire a ton ofresources ortime (since we know
thattime is money).
1. Create a free Google My Business account
Forlocal businesses especially, a Google Business Profile has become one ofthe most effective
free marketing strategies available. Thisfree listing allows your businessto show up on Google ...
Aaron Weiche's presentation from MnSearch.org's "Landing Page and Conversion Rate Optimization" Search Snippets event held on July 26th, 2012 in Minneapolis, Minnesota.
SEO + Content Marketing Best PracticesRyan Stewart
There's a tight marriage between content marketing and SEO, but most marketing teams aren't sure of the exact correlation.
These slides lay out the best practices for content marketing and search engine optimization.
Social Media Analytics: Driving Traffic Through DataRyan Stewart
This presentation goes into detail about how to use your analytics and data to drive more meaningful actions, engagements and traffic from social media.
Effective Keywords Research For Beginners - Back To Basics | Semrush Live Web...Krishna Shekhar
In the semrush live webinar, India series with Parth Suba, I speak on the effective keywords research techniques in SEO, to drive targeted traffic and power sales.
* Basic tips to find best keywords in seo that drives organic traffic and conversions,
* Leveraging on Paid SEO keyword tools,
* How to center your KW strategy around user search intent, and more.
Follow me on:
Twitter: https://twitter.com/krishnashekhar
LinkedIn: https://www.linkedin.com/in/krishnashekhar86/
Company Website: https://krishmarketing.com/
Customer Acquisition: Growth marketing for startupsChris Schultz
Ready, set, launch! Were you thinking "if you build it they will come" would work?
This deck is a how-to guide for developing a customer acquisition for your startup. Customer acquisition marketing has become a hot topic with the expansion of "growth hacking" and Chris breaks down the lenses of how to develop your own strategy.
Topics covered include:
* The "field of dreams" misconception - if you build it they will come
* The Ravikant Thesis by Naval Ravikant - there are only three customer acquisition strategies that matter for startups, SEO, SEM & Viral - how to understand if they will work for you
* Understanding the basis of Growth Hacking by Thomas Knoll
* Devising strategies for inbound marketing channels
* User retention through drip marketing
*
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Creating a Content Offer Campaign Like a Pro ATX HUGCarrie Hokanson
How to create and plan a content offer campaign in HubSpot. Reviews best practices for content offers and HubSpot projects. A presentation from the Austin HubSpot User Group in collaboration with Jaxzen Marketing Strategies.
27 Free & Low-Budget Marketing Ideas for Any BusinessBusinessTime1
Small businesses often have a tightmarketing budgetto workwith, which can make promoting
your business a challenge. The good newsis,there are plenty of waysfor you tomarket
yourselfto your customers withoutspending any (or much) money.
Now as a business owner, you probably don’t have the time to research and identify these free
marketing ideas,so we’ve taken care ofthatfor you.
In this post, you'll find a ton of free and low-budgetwaystomarket your business, broken
down into three categories:
1. Free andfastmarketing ideas
2. Free marketing ideasthatrequire a bitmore effort
3. Quickmarketing ideasthatrequire a little more budget
So let’s getstarted on these marketing strategiesthatwon't put a dentin your wallet.
Free and fast marketing ideas
These strategies are 100% free and don’trequire a ton ofresources ortime (since we know
thattime is money).
1. Create a free Google My Business account
Forlocal businesses especially, a Google Business Profile has become one ofthe most effective
free marketing strategies available. Thisfree listing allows your businessto show up on Google ...
Aaron Weiche's presentation from MnSearch.org's "Landing Page and Conversion Rate Optimization" Search Snippets event held on July 26th, 2012 in Minneapolis, Minnesota.
SEO + Content Marketing Best PracticesRyan Stewart
There's a tight marriage between content marketing and SEO, but most marketing teams aren't sure of the exact correlation.
These slides lay out the best practices for content marketing and search engine optimization.
Big Picture CRO (Conversion Rate Optimization) | Rand Fishkin, MozDealmaker Media
Rand Fishkin, CEO & Founder, Moz
Conversion rate optimization is a powerful tactic to get more value from the visitors finding your site, but there's a lot of mythology out there about what really works and doesn't. CRO is about more than testing button colors, headlines, photos, or videos - even though that's what most testing software is good at. Learn more about the big picture, and what truly moves the needle in this presentation.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
Email is the digital key - dotmailer, Oro MeetUp, ParisOro Inc.
Faster, better, smarter email: How to move the ROI needle In this session by dotmailer, we consider lessons learned from years of working with marketers and share the guiding principles to increase your ROI from email marketing automation. Even for that email campaign your customers loved. A quick-hitting strategy session for attendees.
Did you already read our latest article on Email Marketing & Automation? In addition to the video and podcast, we also created a presentation illustrating why Email Marketing & Automation is so much more than sending out a monthly newsletter and is a vital piece in increasing your overall conversion rates.... https://catchi.digital/article/strategy-processes/email-marketing-and-automation
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
This presentation was given at Vistaprint's town hall-style 21st Century Marketing event for local micro businesses in conjunction with the Lexington Chamber of Commerce on January 20, 1011.
EMAIL GENERATION: AUTOMATING THE GROWTH OF YOUR LISTAndrew Maff
On May 31st Andrew Maff sat down with Josh Mendehlson of Privy.
We did a webinar on how to automate the growth of your email list and the benefits of using an email list to build revenue and community.
We went through everything from gated content to pop-ups and even what to offer to entice email submissions. We got A LOT of really good pieces of information out in this one and we even shared some secrets of what we know the big sellers are doing.
Check out the slides attached here and feel free to reach out if you have any questions!
SUBSCRIBE to our YouTube channel to see all of our other webinars!
SUBSCRIBE HERE: http://bit.ly/SellersChoice-YT
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
Workshop presentation given to Kingston Chamber of Commerce members on developing automated email marketing campaigns to provide a more continuous and consistent flow of business.
Email marketing tips by Fortius Technologies LLCAlan Flores
As a Digital Marketing Agency in Dubai, we have done many email marketing campaigns for our clients. Here is some tips for email marketing to enhance the sale of small business owners.
If you are a B2B marketer who is responsible for the content on your website and how it performs, then you might need to know what current performing website content looks like, and what you may need to do to improve yours. To improve your lead generation and content marketing combined!
What you’ll learn:
How to create a website user journey that reflects your top targets need
Creating standout key pages to convert prospects to sales
How to create compelling content that attracts, engages and converts website leads.
Similar to 20 Ways Your Business Can Leverage Email Automation (20)
Facebook Custom Audience Guide - Free Swipe FileRyan Stewart
Facebook Custom Audiences are critical to remarketing campaigns. This presentation contains the exact ones you need to have success with your remarketing campaigns.
9 LinkedIn Marketing Hacks to Use RIGHT NOWRyan Stewart
LinkedIn is having a huge moment right now - their algorithm is giving massive exposure to marketers, allowing you to get your content to go viral organically without much effort. This deck covers the exact tactics to use right now to maximize your reach and exposure on LinkedIn and to get your content to go viral.
If annoying your customers is your goal, then yes! They're the best form of advertisement on the web.
But seriously people, banner ads suck. It's time we moved away from annoying people and more towards providing value.
5 Proven Ways to Use Twitter to Grow Your Business - Ryan StewartRyan Stewart
Twitter is a powerful social network that very few businesses understand how to use.
I put together a presentation that outlines 5 proven ways I've used to grow my following and Twitter traffic x50 over the last 4 months.
1. Understand what Twitter is meant for. Use your data to streamline your process and achieve growth
2. Leverage the power of Twitter influencers
3. Build authority - take your authority seriously
4. Hashtag like an adult, not a tweenage girl!
5. Build a following by adding tremendous value to your community
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
How to Create a Web Analytics Measurement Plan - StrategyRyan Stewart
For more information, please visit us on the web: http://webris.org/services/web-analytics
Without a good grasp on your company's data, you are operating blind.
Think about it - how can you make effective decisions without the proper information?
Web analytics gives your business the power to see, think and act clearly. Having a good grasp on your data allows you to make better informed decisions about your marketing spend which will ultimately increase your top line revenues.
Before you can extract this data, you need to tag your analytics platform with the correct .javascript pixels.
Before you can tag your website, you need to know WHAT to tag.
A web analytics measurement plan outlines the goals, business objectives and key performance indicators that you need in order to translate them into tags.
This slideshow shows you how to create a web analytics measurement plan.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
20 Ways Your Business Can Leverage Email Automation
1. +
+
HOW TO USE EMAIL TO
AUTOMATE YOUR BUSINESS.
2. Who am I and why should you care?
Ø 8+ years as a digital marketing
consultant, working with brands like Best
Buy, Target, Accenture, Deloitte…the list
goes on.
Ø Started and scaled a number of my own
online businesses.
Ø Been featured in Forbes, Inc, Moz, Search
Engine Journal, Marketing Land and
dozens of other authority publications.
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
Ryan Stewart, MBA
Ø @ryanwashere
Ø Facebook/hellowebris
4. Automation is all about the process.
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
5. Most businesses fail with automation because they try
and make the tool fit their process.
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
AUTOMATION ONLY WORKS WHEN YOU ADAPT THE
TOOL TO FIT YOUR PROCESS.
6. Building out your processes.
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
7. Our process had a ton of inefficiencies.
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
Contact page form submissions
Footer consultation form submissions
Free report form submissions
Direct email contacts
Direct phone call contacts
8. Well over 2,000 inbound leads in a few months time.
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
9. Managing this had me like…
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
10. How can I automate this process?
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
11. We used email automation to bridge the gaps.
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
Contact Us Form Example
Ø 3 day sequence, driving towards
consult call
Ø Link to schedule a time, auto
synced to my calendar
Ø Pre qualification questionnaire
sequence
Ø If they never schedule a call, they
get added to our newsletter for a
nurture campaign
12. 30% increase in sales post-implementation.
+
+Webris | hello@webris.org | Ryan Stewart | http://webris.org
13. +
+
HOW YOU CAN USE
AUTOMATION TO INCREASE SALES.
15. Welcome new subscribers…!
Ø 74.4% of subscribers expect a
welcome email
Ø Those that receive a welcome email
show 33% more long term
engagement
Ø 96% of website visitors are NOT
ready to buy
Ø Welcome emails generate 4x the
open rate and 5x the click rates
Ø Bottom line: THEY ARE
IMPORTANT!
16. Sales receipts.
Ø Email receipts have an open rate of
70.9%
Ø When compared to the average
eCommerce open rate of 18%, this
is a HUGE opportunity
Ø They just paid you – you have their
trust
Ø Use it to cross promote other
products, build a social following,
offer coupons or other high priority
items
17. Solicit feedback.
Ø Set up an automated sequence that asks customers to click on a number
between 1 and 10 about their satisfaction
Webris | hello@webris.org | Ryan Stewart | http://webris.org
Ø Each number click can
trigger a different email
sequence
Ø Low scores get a nurturing
sequence to improve
satisfaction
Ø High scores get asked to
take action like leaving a
review, sharing on social,
etc.
18. List re-engagement series.
Ø List quality decays over time
Ø A Gmail rep stated they look
for “evidence” that your
recipients want your
message
Ø In other words, having a non
active list will hurt your
delivery rates
Ø You need to cleanse your list
every so often – that means
getting rid of subscribers!
19. Kill them with content.
Ø Open rates average in the 20%
range, while link clicks average
in the 4% range
Ø By forcing people to your
website to read content, you’re
cutting off a significant audience
Ø One of the best ways to nurture
an email list is by creating
content that natively lives in
email, nowhere else
21. Improve customer retention.
Ø Finding and acquiring new
customers is expensive
Ø A 5% increase in customer
retention can increase a
company’s profitability by
75% (Bain and Co)
Ø What are some ways we can
use email to increase
retention?
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+Webris | hello@webris.org | Ryan Stewart | http://webris.org
+5%
Retention
+75%
Profitability
24. Abandoned shopping cart sequence.
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Ø 67% of online shopping carts are
abandoned
Ø IF visitors are logged in on your site,
you can easily track abandoned
carts (if not, leverage remarketing)
q Email 1 – reminder (wait 1 day)
q Email 2 – objection handling (wait 3
days)
q Email 3 – discount (wait 6 days)
25. Increase product usage.
Ø Particularly useful for companies
who use free trials to show the
benefit of their product (SaaS,
info products, etc)
Ø Goal of this campaign type is to
slowly introduce benefits to the
user, with the end goal of
driving them to use the product
Ø Each time someone takes
action, they get sent to a
different list / funnel
26. Sales outreach.
Ø Companies that engage in targeted
email outreach can experience sales
increases of 15% or more
Ø By gathering the right field inputs
ahead of time (name, business
name, function) you can automate
highly targeted and personalized
outreach (cold emailing)
Ø We used to scrape large lists of
digital agencies and send
automated emails to inquire about
partnering on services (it works)
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29. Get to know your subscribers.
Ø Often times when list building, we
get minimum fields (name and
email)
Ø To get to know our list, we can use
content to better personalize future
communications
Ø By sending out simple newsletter
with links to various pieces of
content on our site, we can
understand what people enjoy
seeing and send better emails in the
future
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30. Send personal messages.
Ø Sometimes the little things go
a long way
Ø By sending our short emails
based on concrete dates, we
can build better relationships
with customers
Ø Birthdays, anniversaries and
other data points are easy
ways to build stronger
relationships
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31. Product recommendations.
Ø Take advantage of people who
trusted you enough to purchase
in the past
Ø Use email platform to track past
purchases and make intelligent
product recommendations for
the future
Ø This works incredibly well in
spaces like tech, where products
lapse over a certain period of
time
32. Product discovery.
Ø Similar to content preference
discovery, we can use behavior
to better personalize emails
Ø Trip Advisor sends out deals
based on location
Ø Their engine determines which
email to send based on previous
purchases OR in email behavior
Ø If you click a link to view Austin
deals, you get tagged with
Austin preferences for further
testing
34. Meeting / appointment reminders.
Ø If it’s not on my calendar, I’m lost
Ø Not everything makes it to your
calendar
Ø You can use your email platform
as a secondary record to track
meetings and appointment
requests
Ø Simply sending out internal
communications for meetings
saves a ton of time chasing
people down
35. Workflow automation.
Ø Leveraging remote workers my favorite way to either save on labor costs OR
find top talent
Ø Keeping everyone on the same page and process is a nightmare/ We use
email to keep our workflows and project management in sync
36. Automated billing and invoicing.
Ø Any way you can save time from having a human do a job, you’re saving
money
Ø Implementing auto invoicing and re-billing allowed us to save money on
hiring an accounting firm to manage this for us