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What is SEO 2.0 - How to use AI in SEO ?
The document discusses the evolution of SEO into SEO 2.0, influenced by advancements in AI and large language models, which emphasize high-quality content creation and programmatic strategies. It highlights the importance of adapting to new algorithms, improving user experience, and utilizing automated tools to enhance SEO effectiveness. Key strategies include leveraging AI for content generation, implementing programmatic SEO, and ensuring alignment between search intent and landing page content.
What is SEO 2.0 - How to use AI in SEO ?
- 1. What is SEO2.0 (and why can’t I shut up about it?) New Vision Consulting
- 2. 2023 was acrazy year, nothing short of an unpredictable, yet exciting roller coaster ride. New Vision Consulting
- 3. One day there’sChatGPT, then the next day there’s Bard then they say there’s something called Midjourney Claude Google SGE —you get the point. New Vision Consulting
- 4. As a consequence,there have been major shifts in marketing strategies, operations, coding, hiring, CAC, social media strategies, etc. Everything has changed. And so has SEO. New Vision Consulting
- 5. With AI, LLMs(Large Language Models), Google SGE, and a change in people’s perspectives, SEO 2.0 has emerged. What is SEO 2.0? New Vision Consulting
- 6. What is SEO2.0? New Vision Consulting
- 7. It Is aPowerful Combination Of Seo, AI- Assisted Workflows, No- code/low-code Tools, And A Team Of Ai-Assisted Writers..:, New Vision Consulting
- 8. 1)Leverage AI todevelop high-quality content quickly 2)Have an experiment-driven approach. 3)Programmatic strategies through no/low-code tools. 4)Create linkable assets fast with Replit, CoPilot, etc. 5)Using natural language to ask questions about your data. New Vision Consulting
- 9. 6) Smart AI“agents” to automate repetitive tasks. 7) Automated workflows with Zapier + GPT-4. 8) Contextual landing pages with custom messaging for each visitor. 9) New frameworks to implement to dominate chat-driven search. 10)Agile thinking and strategies, experts + AI to get massive leverage.. New Vision Consulting
- 10. In Short, WithSeo 2.0, You Can • 10x Your Results • With Half The Investment • And 2x The Productivity • Rapidly Grow Your Profits • In Half The Time. New Vision Consulting
- 11. The “Digital Goliaths”or the big sharks are already ahead in the game by leveraging AI-assisted content and SEO 2.0. We’re left faaaar behind. So, why even bother? New Vision Consulting
- 12. Here's why SEO (2.0)still matters: New Vision Consulting
- 13. 1. SGE ResponsesAppear For A Small Subset Of Queries. Even After SGE Is Rolled Out Completely, Ctr Is Still Estimated To Be As High As 40% For The SERP Results. . New Vision Consulting
- 14. Hence, There's AmpleRoom For Other Sites (Like Yours!) To Attract Traffic New Vision Consulting
- 15. 2. While LLMsMake Content Creation Accessible, It Has Also Raised The Quality Bar. You Can No Longer Get Away With Mediocre, Thin Or Duplicate Content. New Vision Consulting
- 16. 3. Google's RecentHelpful Content Update Cracked Down On Low-value Sites Focused On Monetization Over User Experience. New Vision Consulting
- 17. Investing In Ux,Engagement, And Building A Real Brand Matters Now More Than Ever. New Vision Consulting
- 18. How To EasilyCapture The Demand Before Someone Else Does? New Vision Consulting
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- 21. Programmatic SEO IsA Powerful Approach That Combines The Power Of Seo And Automation To Help You Publish 100s Or Even 1000s Of Pages In A No Time. New Vision Consulting
- 22. 3 Components: 1) AnOptimized Page Template 2) A Database Of All The 3) Information 4) A List Of Super Long Tail 5) Keywords. New Vision Consulting
- 23. So 1 X2 X 3 Will Enable You To Programmatically Create 1000s Of Pages With Minimal Effort. New Vision Consulting
- 24. Examples of ProgrammaticSEO: Ranks For Hundreds (Or Probably Thousands) Of Pages On Product Comparisons. You Can Also Compare More 2 Products. Imagine The Number Of Permutations Possible, Each Having The Opportunity To Rank. New Vision Consulting
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- 26. And the easiestway to get started with Programmatic SEO is **Comparison Pages** New Vision Consulting
- 27. Step 1: Createan optimized page template Step 2: Create a database and gather all the required data
- 28. Step 3: Comeup with a list of relevant long-tail comparison keywords (with the words “compare” or “vs” in them) Step 4: Deploy 100s (or 1000s) of comparison pages automatically
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- 30. 1. (Non AIDetect) Writer
- 31. 2. Personalized Back-link Outreachtool This Tool Takes A Company’s Name Or Website As Input. And Generates A Hyper-personalized Email Telling Them How Our Link/resource Can Be A Great Addition To Their Website.
- 32. 3: Ultimate SERPScraper So we built this Ultimate SERP scraper that goes through the top 10 SERP results for a keyword you enter. And adds all the H1, H2, etc., tags to your Google sheet in just a few seconds.
- 33. 4: Translator The Translatortranslates content into different languages while making sure it sounds conversational and human-like. Super-helpful for international SEO!
- 34. 5: Allintitle Googlescraper This tool helps us quantitatively analyze the competition of a keyword (rather than unreliable qualitative metrics like keyword difficulty). We use this tool to prioritize keywords and find primary keywords from keyword clusters
- 35. 6: Ahrefs volumetool This tool helps us get the monthly search volume for any keyword and country from Ahrefs. No need to log in to Ahrefs for every keyword, get everything in a single Google Sheets document
- 36. Technical Audit Underlying techSEO issues may be blocking the right pages and content from exposure to the Google bot.
- 38. Technical SEO Keyword →Supply Mapping & AI-Assisted Content Workflows.
- 39. Keyword Mapping The NextEqually Important Part Is Mapping These Keywords To The Right Supply
- 40. Keyword Mapping For ManyBusinesses, Seo = Blog Posts, Which Is A Very Wrong Approach To Seo!
- 41. Keyword Mapping Blog postsare just one tiny part of SEO. The type of resources (or supply) you create for each stage (awareness, discovery/consideration, and purchase) Looks Different.
- 43. Search Intent Informational -Users want to learn more about their problems and solutions to these problems. Discovery - Users want to research your and your competitors’ products Transactional - Users are ready to buy
- 45. AI ASSISTED We’ve foundour sweet spot to create top-quality AI-assisted content: 80% AI Content Generation + 20% Human Oversight & Refinement
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- 48. SEO For LandingPages Step #1 Creating dedicated landing pages Step #2: Finding high-intent keywords Step #3: Template and design Step #4: On-page optimization Step #5: Technical SEO Step #6: Test
- 49. Publishing Protocol forOptimizing Content
- 50. HOW TO BACKLINK Butthere’s a better way—you can earn backlinks in a passive way. You can earn passive backlinks by strategically creating high-quality “link- baits”
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- 54. But we canBuild the Ultimate SEO Asset With AI Consult LeadGen Chatbot
- 55. Create the LinkBait and Deploy
- 56. My R&D TeamHas Developed An Amazing Tool For Personalized Outreach
- 57. The Tool TakesThe Site’s Domain Name As Input, And Scrapes Data From Everywhere (Website, Google Search, Chatgpt, Bard, Ahrefs).
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- 59. In SEO, DataPlays Three Key Roles: 1)Identifying Opportunities 2)Informing The Overall 3)Strategy 4)Tracking Results.
- 60. Using This asa Base, my Team Has Devised This Data-Driven Approach to SEO..
- 61. #1 A/B TestLanding Page Elements We run split tests on key landing page elements to improve conversions: Headlines - Test different titles to identify what attracts more clicks Value Props - Determine which key benefits resonate most Forms - Try variations in form length, fields, and placement
- 62. #2 Conversion Rate Optimization IdentifyHigh Exit Rate pages and simplify navigation or shorten page Look at Scroll Depth Data to understand which sections engage visitors Try different Content Formats like video for complex topics CTAs - Experiment with CTA copy, color, size, and placement
- 63. #3 Query-to-CTA Alignment Higherbounce rates and lower conversions often mean there is a misalignment of search intent. We ensure tight alignment between the searcher’s intent, landing page content, persuasive copy, and CTA:
- 64. #3 Query-to-CTA Alignment MapTarget Keywords To Relevant Landing Pages And Optimize Those Pages For Searcher Intent Edit The On-page Copy That Directly Addresses The Searcher’s Query And Need Make Sure CTAs On The Page Align With The Searcher’s Micro-intent
- 65. Key Takeaways To recap,here are three ways to leverage data for 10X SEO returns: Identify your highest-potential SEO opportunities using data. Go granular. Take a rigorous, metrics-driven approach to optimization and testing. Align efforts to ultimately impact the one metric that matters most.