What is SEO 2.0 - How to use AI in SEO ?

What is SEO 2.0
(and why can’t I shut up
about it?)
New Vision Consulting

2023 was a crazy year,
nothing short of an
unpredictable, yet exciting
roller coaster ride.

One day there’s ChatGPT,
then the next day there’s Bard
then they say there’s something called
Midjourney
Claude
Google SGE —you get the point.

As a consequence, there have been major
shifts in marketing strategies, operations,
coding, hiring, CAC, social media
strategies, etc.
Everything has changed.
And so has SEO.

With AI, LLMs (Large Language
Models), Google SGE, and a change
in people’s perspectives,
SEO 2.0 has emerged.
What is SEO 2.0?

What is SEO 2.0?

It Is a Powerful
Combination Of Seo, AI-
Assisted Workflows, No-
code/low-code Tools, And
A Team Of Ai-Assisted
Writers..:,

1)Leverage AI to develop high-quality content quickly
2)Have an experiment-driven approach.
3)Programmatic strategies through no/low-code tools.
4)Create linkable assets fast with Replit, CoPilot, etc.
5)Using natural language to ask questions about your data.

6) Smart AI “agents” to automate repetitive tasks.
7) Automated workflows with Zapier + GPT-4.
8) Contextual landing pages with custom messaging for each
visitor.
9) New frameworks to implement to dominate chat-driven search.
10)Agile thinking and strategies, experts + AI to get massive
leverage..

In Short, With Seo 2.0, You Can
• 10x Your Results
• With Half The Investment
• And 2x The Productivity
• Rapidly Grow Your Profits
• In Half The Time.

The “Digital Goliaths” or the big
sharks are already ahead in the
game by leveraging AI-assisted
content and SEO 2.0. We’re left
faaaar behind. So, why even bother?

Here's why SEO
(2.0) still matters:

1. SGE Responses Appear For A
Small Subset Of Queries. Even After
SGE Is Rolled Out Completely, Ctr Is
Still Estimated To Be As High As
40% For The SERP Results. .

Hence, There's Ample Room For
Other Sites (Like Yours!) To Attract
Traffic

2. While LLMs Make Content
Creation Accessible, It Has Also
Raised The Quality Bar. You Can No
Longer Get Away With Mediocre,
Thin Or Duplicate Content.

3. Google's Recent Helpful Content
Update Cracked Down On Low-value
Sites Focused On Monetization Over
User Experience.

Investing In Ux, Engagement, And
Building A Real Brand Matters Now
More Than Ever.

How To Easily Capture The
Demand Before Someone
Else Does?

Programmatic
SEO

Programmatic SEO Is A Powerful
Approach That Combines The
Power Of Seo And Automation To
Help You Publish 100s Or Even
1000s Of Pages In A No Time.

3 Components:
1) An Optimized Page Template
2) A Database Of All The
3) Information
4) A List Of Super Long Tail
5) Keywords.

So 1 X 2 X 3 Will Enable
You To Programmatically
Create 1000s Of Pages
With Minimal Effort.

Examples of Programmatic SEO:
Ranks For Hundreds (Or Probably
Thousands) Of Pages On Product
Comparisons. You Can Also Compare More 2
Products. Imagine The Number Of
Permutations Possible, Each Having The
Opportunity To Rank.

And the easiest way to get
started with Programmatic
SEO is
**Comparison Pages**

Step 1: Create an optimized page template
Step 2: Create a database and gather all the required
data

Step 3: Come up with a list of relevant long-tail
comparison keywords (with the words “compare” or
“vs” in them)
Step 4: Deploy 100s (or 1000s) of comparison pages
automatically

2. Personalized
Back-link Outreach tool
This Tool Takes A Company’s Name Or Website As
Input. And Generates A Hyper-personalized Email
Telling Them How Our Link/resource Can Be A Great
Addition To
Their Website.

3: Ultimate SERP Scraper
So we built this Ultimate SERP scraper that goes
through the top 10 SERP results for a keyword you
enter. And adds all the H1, H2, etc., tags to your
Google sheet in just a few seconds.

4: Translator
The Translator translates content into different
languages while making sure it sounds
conversational and human-like. Super-helpful for
international SEO!

5: Allintitle Google scraper
This tool helps us quantitatively analyze the
competition of a keyword (rather than unreliable
qualitative metrics like keyword difficulty). We use
this tool to prioritize keywords and find primary
keywords from keyword clusters

6: Ahrefs volume tool
This tool helps us get the monthly search volume for
any keyword and country from Ahrefs. No need to
log in to Ahrefs for every keyword, get everything in
a single Google Sheets document

Technical Audit
Underlying tech SEO issues may
be blocking the right pages and
content from exposure to the
Google bot.

Technical SEO
Keyword → Supply
Mapping & AI-Assisted
Content Workflows.

Keyword Mapping
The Next Equally Important Part Is
Mapping These Keywords To The
Right Supply

Keyword Mapping
For Many Businesses, Seo = Blog
Posts,
Which Is A Very Wrong Approach
To Seo!

Keyword Mapping
Blog posts are just one tiny part of SEO. The
type of resources (or supply) you create for
each stage (awareness,
discovery/consideration, and purchase)
Looks Different.

Search Intent
Informational - Users want to learn more about their
problems and solutions to these problems.
Discovery - Users want to research your and your
competitors’ products
Transactional - Users are ready to buy

AI ASSISTED
We’ve found our sweet spot to create
top-quality AI-assisted content:
80% AI Content Generation + 20%
Human Oversight & Refinement

SEO For Landing Pages
Step #1 Creating dedicated landing pages
Step #2: Finding high-intent keywords
Step #3: Template and design
Step #4: On-page optimization
Step #5: Technical SEO
Step #6: Test

Publishing Protocol for Optimizing
Content

HOW TO BACKLINK
But there’s a better way—you can earn
backlinks in a passive way.
You can earn passive backlinks by
strategically creating high-quality “link-
baits”

But we can Build the
Ultimate SEO Asset
With AI Consult LeadGen
Chatbot

Create the Link Bait and
Deploy

My R&D Team Has
Developed An Amazing
Tool For Personalized
Outreach

The Tool Takes The Site’s Domain
Name As Input, And Scrapes Data
From Everywhere
(Website, Google Search, Chatgpt,
Bard, Ahrefs).

In SEO, Data Plays
Three Key Roles:
1)Identifying Opportunities
2)Informing The Overall
3)Strategy
4)Tracking Results.

Using This as a Base,
my Team Has Devised
This Data-Driven
Approach to SEO..

#1 A/B Test Landing Page
Elements
We run split tests on key landing page elements to
improve conversions:
Headlines - Test different titles to identify what attracts
more clicks
Value Props - Determine which key benefits resonate
most
Forms - Try variations in form length, fields, and
placement

#2 Conversion Rate
Optimization
Identify High Exit Rate pages and simplify navigation or
shorten page
Look at Scroll Depth Data to understand which sections
engage visitors
Try different Content Formats like video for complex
topics
CTAs - Experiment with CTA copy, color, size, and
placement

#3 Query-to-CTA Alignment
Higher bounce rates and lower conversions often mean
there is a misalignment of search intent.
We ensure tight alignment between the searcher’s intent,
landing page content, persuasive copy, and CTA:

#3 Query-to-CTA Alignment
Map Target Keywords To Relevant Landing Pages And
Optimize Those Pages For Searcher Intent
Edit The On-page Copy That Directly Addresses The
Searcher’s Query And Need
Make Sure CTAs On The Page Align With The Searcher’s
Micro-intent

Key Takeaways
To recap, here are three ways to leverage data for 10X
SEO returns:
 Identify your highest-potential SEO opportunities using
data. Go granular.
 Take a rigorous, metrics-driven approach to
optimization and testing.
 Align efforts to ultimately impact the one metric that
matters most.

What is SEO 2.0 - How to use AI in SEO ?

What is SEO 2.0 - How to use AI in SEO ?

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