This document discusses how multimedia is impacting communications and best practices for using multimedia. It notes that research has found multimedia can increase time spent on pages by 42.6% and drive visits up 158% compared to average. The document advises that multimedia can enhance engagement if used relevantly, has multiple benefits like boosting metrics and aiding content creators, and that the definition of high production quality is shifting online. It recommends focusing on content over production and considering if multimedia is appropriate or distracting for the content type, as well as seeing multimedia as supplemental to the overall message and experience.
This is a Powerpoint that highlights the usefulness of using short video tutorials as a form of advertising on social media. This is done by analyzing the data that was collected from conducting a twenty question survey.
This is a Powerpoint that highlights the usefulness of using short video tutorials as a form of advertising on social media. This is done by analyzing the data that was collected from conducting a twenty question survey.
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...Web2LLP
First session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat
Website: http://web2llp.eu/training/pilot-online-session-1-web-strategy
with MyLab BusinessCommunication®• Reporting Dashboar.docxadolphoyonker
with MyLab BusinessCommunication®
• Reporting Dashboard—View, analyze, and report learning outcomes
clearly and easily, and get the information you need to keep your
students on track throughout the course with the new Reporting
Dashboard. Available via the MyLab Gradebook and fully mobile-
ready, the Reporting Dashboard presents student performance
data at the class, section, and program levels in an accessible, visual
manner.
• Pearson eText—Keeps students engaged in learning on their own time,
while helping them achieve greater conceptual understanding of course
material. The worked examples bring learning to life, and algorithmic
practice allows students to apply the very concepts they are reading
about. Combining resources that illuminate content with accessible self-
assessment, MyLab with eText provides students with a complete digital
learning experience—all in one place.
• Quizzes and Tests—Pre-built quizzes and tests allow you to quiz students
without having to grade the assignments yourself.
• Video Exercises—These engaging videos explore a variety of
business topics related to the theory students are learning in class.
Quizzes assess students' comprehension of the concepts covered in
each video.
• Learning Catalytics™—Is an interactive, student response
tool that uses students' smartphones, tablets, or laptops to
engage them in more sophisticated tasks and thinking. Now
included with MyLab with eText, Learning Catalytics enables
you to generate classroom discussion, guide your lecture,
and promote peer-to-peer learning with real-time analytics.
Instructors, you can:
■ ■■ Pose a variety of open-ended questions that help your
students develop critical thinking skills
■ ■■ Monitor responses to find out where students are struggling
■ ■■ Use real-time data to adjust your instructional strategy and
try other ways of engaging your students during class
■ ■■ Manage student interactions by automatically grouping
students for discussion, teamwork, and peer-to-peer
learning
A L W A Y S L E A R N I N G
Giving Students the Skills and Insights They Need to Thrive
in Today’s Digital Business Environment
The essential skills of writing, listening, collaborating, and public speaking are as important as
ever, but they’re not enough to succeed in today’s business world. As business communication
continues to get rocked by waves of innovation—first digital media, then social media, now
mobile communication, and watch out for the upcoming invasion of chatbots—the nature of
communication is changing. And the changes go far deeper than the tools themselves.
In this exciting but complex new world, no other textbook can match the depth and range of
coverage offered by Business Communication Today.
Figure 1.7 The Social Communication Model
The social communication model differs from conventional communication strategies and practices in a
number of significant ways. You’re probably already an accompl.
with MyLab BusinessCommunication®• Reporting Dashboar.docxmansonagnus
with MyLab BusinessCommunication®
• Reporting Dashboard—View, analyze, and report learning outcomes
clearly and easily, and get the information you need to keep your
students on track throughout the course with the new Reporting
Dashboard. Available via the MyLab Gradebook and fully mobile-
ready, the Reporting Dashboard presents student performance
data at the class, section, and program levels in an accessible, visual
manner.
• Pearson eText—Keeps students engaged in learning on their own time,
while helping them achieve greater conceptual understanding of course
material. The worked examples bring learning to life, and algorithmic
practice allows students to apply the very concepts they are reading
about. Combining resources that illuminate content with accessible self-
assessment, MyLab with eText provides students with a complete digital
learning experience—all in one place.
• Quizzes and Tests—Pre-built quizzes and tests allow you to quiz students
without having to grade the assignments yourself.
• Video Exercises—These engaging videos explore a variety of
business topics related to the theory students are learning in class.
Quizzes assess students' comprehension of the concepts covered in
each video.
• Learning Catalytics™—Is an interactive, student response
tool that uses students' smartphones, tablets, or laptops to
engage them in more sophisticated tasks and thinking. Now
included with MyLab with eText, Learning Catalytics enables
you to generate classroom discussion, guide your lecture,
and promote peer-to-peer learning with real-time analytics.
Instructors, you can:
■ ■■ Pose a variety of open-ended questions that help your
students develop critical thinking skills
■ ■■ Monitor responses to find out where students are struggling
■ ■■ Use real-time data to adjust your instructional strategy and
try other ways of engaging your students during class
■ ■■ Manage student interactions by automatically grouping
students for discussion, teamwork, and peer-to-peer
learning
A L W A Y S L E A R N I N G
Giving Students the Skills and Insights They Need to Thrive
in Today’s Digital Business Environment
The essential skills of writing, listening, collaborating, and public speaking are as important as
ever, but they’re not enough to succeed in today’s business world. As business communication
continues to get rocked by waves of innovation—first digital media, then social media, now
mobile communication, and watch out for the upcoming invasion of chatbots—the nature of
communication is changing. And the changes go far deeper than the tools themselves.
In this exciting but complex new world, no other textbook can match the depth and range of
coverage offered by Business Communication Today.
Figure 1.7 The Social Communication Model
The social communication model differs from conventional communication strategies and practices in a
number of significant ways. You’re probably already an accompl ...
with MyLab BusinessCommunication®• Reporting Dashboar.docxhelzerpatrina
with MyLab BusinessCommunication®
• Reporting Dashboard—View, analyze, and report learning outcomes
clearly and easily, and get the information you need to keep your
students on track throughout the course with the new Reporting
Dashboard. Available via the MyLab Gradebook and fully mobile-
ready, the Reporting Dashboard presents student performance
data at the class, section, and program levels in an accessible, visual
manner.
• Pearson eText—Keeps students engaged in learning on their own time,
while helping them achieve greater conceptual understanding of course
material. The worked examples bring learning to life, and algorithmic
practice allows students to apply the very concepts they are reading
about. Combining resources that illuminate content with accessible self-
assessment, MyLab with eText provides students with a complete digital
learning experience—all in one place.
• Quizzes and Tests—Pre-built quizzes and tests allow you to quiz students
without having to grade the assignments yourself.
• Video Exercises—These engaging videos explore a variety of
business topics related to the theory students are learning in class.
Quizzes assess students' comprehension of the concepts covered in
each video.
• Learning Catalytics™—Is an interactive, student response
tool that uses students' smartphones, tablets, or laptops to
engage them in more sophisticated tasks and thinking. Now
included with MyLab with eText, Learning Catalytics enables
you to generate classroom discussion, guide your lecture,
and promote peer-to-peer learning with real-time analytics.
Instructors, you can:
■ ■■ Pose a variety of open-ended questions that help your
students develop critical thinking skills
■ ■■ Monitor responses to find out where students are struggling
■ ■■ Use real-time data to adjust your instructional strategy and
try other ways of engaging your students during class
■ ■■ Manage student interactions by automatically grouping
students for discussion, teamwork, and peer-to-peer
learning
A L W A Y S L E A R N I N G
Giving Students the Skills and Insights They Need to Thrive
in Today’s Digital Business Environment
The essential skills of writing, listening, collaborating, and public speaking are as important as
ever, but they’re not enough to succeed in today’s business world. As business communication
continues to get rocked by waves of innovation—first digital media, then social media, now
mobile communication, and watch out for the upcoming invasion of chatbots—the nature of
communication is changing. And the changes go far deeper than the tools themselves.
In this exciting but complex new world, no other textbook can match the depth and range of
coverage offered by Business Communication Today.
Figure 1.7 The Social Communication Model
The social communication model differs from conventional communication strategies and practices in a
number of significant ways. You’re probably already an accomplished ...
A Study on Contemporary Technical Trends of Web Journalism
Be it an academic scholar or a professional aspirant, anybody who want to be
successful or achieve excellence in the field of web journalism should keep track of the changing
processes and practices that the online world is going through. With this
dissertation paper I have tried to sketch out the whole idea and process of Online
Journalism in the current context, and shed light on some contemporary technological
trends. With this I have also explored online media habits of
the audience. I feel this work of mine will help those scholars to conduct more
detailed research on emerging issues of web journalism & also expect aspiring
web journalists to get benefitted from this.
Department of Journalism & Mass Communication
West Bengal State University
Semester: 3 Session: 2013-2015
Reg No. 002017-2013
Paper: Communication Research
#AkashCreations
Gary Shochat - PAU Education - Web Strategy and Communication Action Plan for...Web2LLP
First session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat
Website: http://web2llp.eu/training/pilot-online-session-1-web-strategy
with MyLab BusinessCommunication®• Reporting Dashboar.docxadolphoyonker
with MyLab BusinessCommunication®
• Reporting Dashboard—View, analyze, and report learning outcomes
clearly and easily, and get the information you need to keep your
students on track throughout the course with the new Reporting
Dashboard. Available via the MyLab Gradebook and fully mobile-
ready, the Reporting Dashboard presents student performance
data at the class, section, and program levels in an accessible, visual
manner.
• Pearson eText—Keeps students engaged in learning on their own time,
while helping them achieve greater conceptual understanding of course
material. The worked examples bring learning to life, and algorithmic
practice allows students to apply the very concepts they are reading
about. Combining resources that illuminate content with accessible self-
assessment, MyLab with eText provides students with a complete digital
learning experience—all in one place.
• Quizzes and Tests—Pre-built quizzes and tests allow you to quiz students
without having to grade the assignments yourself.
• Video Exercises—These engaging videos explore a variety of
business topics related to the theory students are learning in class.
Quizzes assess students' comprehension of the concepts covered in
each video.
• Learning Catalytics™—Is an interactive, student response
tool that uses students' smartphones, tablets, or laptops to
engage them in more sophisticated tasks and thinking. Now
included with MyLab with eText, Learning Catalytics enables
you to generate classroom discussion, guide your lecture,
and promote peer-to-peer learning with real-time analytics.
Instructors, you can:
■ ■■ Pose a variety of open-ended questions that help your
students develop critical thinking skills
■ ■■ Monitor responses to find out where students are struggling
■ ■■ Use real-time data to adjust your instructional strategy and
try other ways of engaging your students during class
■ ■■ Manage student interactions by automatically grouping
students for discussion, teamwork, and peer-to-peer
learning
A L W A Y S L E A R N I N G
Giving Students the Skills and Insights They Need to Thrive
in Today’s Digital Business Environment
The essential skills of writing, listening, collaborating, and public speaking are as important as
ever, but they’re not enough to succeed in today’s business world. As business communication
continues to get rocked by waves of innovation—first digital media, then social media, now
mobile communication, and watch out for the upcoming invasion of chatbots—the nature of
communication is changing. And the changes go far deeper than the tools themselves.
In this exciting but complex new world, no other textbook can match the depth and range of
coverage offered by Business Communication Today.
Figure 1.7 The Social Communication Model
The social communication model differs from conventional communication strategies and practices in a
number of significant ways. You’re probably already an accompl.
with MyLab BusinessCommunication®• Reporting Dashboar.docxmansonagnus
with MyLab BusinessCommunication®
• Reporting Dashboard—View, analyze, and report learning outcomes
clearly and easily, and get the information you need to keep your
students on track throughout the course with the new Reporting
Dashboard. Available via the MyLab Gradebook and fully mobile-
ready, the Reporting Dashboard presents student performance
data at the class, section, and program levels in an accessible, visual
manner.
• Pearson eText—Keeps students engaged in learning on their own time,
while helping them achieve greater conceptual understanding of course
material. The worked examples bring learning to life, and algorithmic
practice allows students to apply the very concepts they are reading
about. Combining resources that illuminate content with accessible self-
assessment, MyLab with eText provides students with a complete digital
learning experience—all in one place.
• Quizzes and Tests—Pre-built quizzes and tests allow you to quiz students
without having to grade the assignments yourself.
• Video Exercises—These engaging videos explore a variety of
business topics related to the theory students are learning in class.
Quizzes assess students' comprehension of the concepts covered in
each video.
• Learning Catalytics™—Is an interactive, student response
tool that uses students' smartphones, tablets, or laptops to
engage them in more sophisticated tasks and thinking. Now
included with MyLab with eText, Learning Catalytics enables
you to generate classroom discussion, guide your lecture,
and promote peer-to-peer learning with real-time analytics.
Instructors, you can:
■ ■■ Pose a variety of open-ended questions that help your
students develop critical thinking skills
■ ■■ Monitor responses to find out where students are struggling
■ ■■ Use real-time data to adjust your instructional strategy and
try other ways of engaging your students during class
■ ■■ Manage student interactions by automatically grouping
students for discussion, teamwork, and peer-to-peer
learning
A L W A Y S L E A R N I N G
Giving Students the Skills and Insights They Need to Thrive
in Today’s Digital Business Environment
The essential skills of writing, listening, collaborating, and public speaking are as important as
ever, but they’re not enough to succeed in today’s business world. As business communication
continues to get rocked by waves of innovation—first digital media, then social media, now
mobile communication, and watch out for the upcoming invasion of chatbots—the nature of
communication is changing. And the changes go far deeper than the tools themselves.
In this exciting but complex new world, no other textbook can match the depth and range of
coverage offered by Business Communication Today.
Figure 1.7 The Social Communication Model
The social communication model differs from conventional communication strategies and practices in a
number of significant ways. You’re probably already an accompl ...
with MyLab BusinessCommunication®• Reporting Dashboar.docxhelzerpatrina
with MyLab BusinessCommunication®
• Reporting Dashboard—View, analyze, and report learning outcomes
clearly and easily, and get the information you need to keep your
students on track throughout the course with the new Reporting
Dashboard. Available via the MyLab Gradebook and fully mobile-
ready, the Reporting Dashboard presents student performance
data at the class, section, and program levels in an accessible, visual
manner.
• Pearson eText—Keeps students engaged in learning on their own time,
while helping them achieve greater conceptual understanding of course
material. The worked examples bring learning to life, and algorithmic
practice allows students to apply the very concepts they are reading
about. Combining resources that illuminate content with accessible self-
assessment, MyLab with eText provides students with a complete digital
learning experience—all in one place.
• Quizzes and Tests—Pre-built quizzes and tests allow you to quiz students
without having to grade the assignments yourself.
• Video Exercises—These engaging videos explore a variety of
business topics related to the theory students are learning in class.
Quizzes assess students' comprehension of the concepts covered in
each video.
• Learning Catalytics™—Is an interactive, student response
tool that uses students' smartphones, tablets, or laptops to
engage them in more sophisticated tasks and thinking. Now
included with MyLab with eText, Learning Catalytics enables
you to generate classroom discussion, guide your lecture,
and promote peer-to-peer learning with real-time analytics.
Instructors, you can:
■ ■■ Pose a variety of open-ended questions that help your
students develop critical thinking skills
■ ■■ Monitor responses to find out where students are struggling
■ ■■ Use real-time data to adjust your instructional strategy and
try other ways of engaging your students during class
■ ■■ Manage student interactions by automatically grouping
students for discussion, teamwork, and peer-to-peer
learning
A L W A Y S L E A R N I N G
Giving Students the Skills and Insights They Need to Thrive
in Today’s Digital Business Environment
The essential skills of writing, listening, collaborating, and public speaking are as important as
ever, but they’re not enough to succeed in today’s business world. As business communication
continues to get rocked by waves of innovation—first digital media, then social media, now
mobile communication, and watch out for the upcoming invasion of chatbots—the nature of
communication is changing. And the changes go far deeper than the tools themselves.
In this exciting but complex new world, no other textbook can match the depth and range of
coverage offered by Business Communication Today.
Figure 1.7 The Social Communication Model
The social communication model differs from conventional communication strategies and practices in a
number of significant ways. You’re probably already an accomplished ...
A Study on Contemporary Technical Trends of Web Journalism
Be it an academic scholar or a professional aspirant, anybody who want to be
successful or achieve excellence in the field of web journalism should keep track of the changing
processes and practices that the online world is going through. With this
dissertation paper I have tried to sketch out the whole idea and process of Online
Journalism in the current context, and shed light on some contemporary technological
trends. With this I have also explored online media habits of
the audience. I feel this work of mine will help those scholars to conduct more
detailed research on emerging issues of web journalism & also expect aspiring
web journalists to get benefitted from this.
Department of Journalism & Mass Communication
West Bengal State University
Semester: 3 Session: 2013-2015
Reg No. 002017-2013
Paper: Communication Research
#AkashCreations
22. 1. Multimedia can create a more engaging experience than text Tip : Consider ways that multimedia can be used to relevantly enhance the visitor’s experience
23. 2. The benefits to using multimedia are multi-faceted Multimedia can enhance time-on-page, click-through rate, provides fodder for content producers and sharers, and can increase the online footprint.
24. 3. The definition of “production quality” shifts online Tip : Focus on content; not production quality.
25. 4. Multimedia is appropriate for some content types but not all Tip : Multimedia is particularly helpful in describing complex processes. However, there are times when multimedia can be distracting.
26. 5. Multimedia should be considered in relation to the broader message Images, video and audio should be seen as supplementary to a broader content experience. The entirety needs to be considered when selecting multimedia.
Editor's Notes
Online survey of 1,422 U.S. online video users Recruitment: OTX panel members recruited via email OTX panel is representative of the US online population: Gender Age Ethnicity Broadband/Dial-Up Respondents were qualified on these dimensions: U.S. Residency No Sensitive Industry Employment No Research Participation in the Past 3 Months Have Viewed Videos Online (excluding adult content) Field Dates: April 21-May 1, 2007
Half of test participants (approximately 25 people) experienced one of the stories in text and the other in multimedia. The other half of our participants experienced the opposite formats. (They all saw a control article beforehand, as well.) After they read or viewed a story, they were given a same recall quiz. They found a slight, marginally significant difference in how test subjects correctly recalled story information that was presented in text vs. using multimedia. When asked to recall information about names and places, participants who received information in text were more likely to answer questions correctly. However, information about a process or procedure that was unfamiliar to them was more correctly recalled when participants received it in a multimedia graphic format. Users who received information in text form seemed to have better recall of specific factual information.