visual content need in social sharing.

1. visual
content
why you
need
Presented by Julie Van Noy
Marketing Technology Coordinator, Hall Render

2. Visual content get shared more

3. Editors also know that

4. Visual content gets shared a lot more

5. I begged, begged, PR professionals
to send video and multiple photos
with their new releases.
Clay Morgan,
Former editor, The Daily News Journal

6. Here are the numbers
source >

7. Tweets with images
get more clicks, favorites and retweets
+18%
+89%
+150%
source >

8. Facebook posts with images
get more likes and comments
+53%
+104%
source >

9. Articles with images
get viewed more
+94%
source >

10. Press releases with multimedia
get viewed more
+14%
+20%
= Attachments, soundbites, charts, interactive, etc. source >
+48%
+77%

11. The more you can give journalists what
they need to be successful, the more
coverage you’ll get for your clients
source >