Whether you’re new to creating webinar and video content, or you’re a process pro, this presentation will help you take your own webinar efforts to the next level.

1. The
Wonderful
World
of
Webinars
Improving
Your
Webinar
Process
Presented
by:
Rob
Dyson,
Product
Team
1

2. Agenda
• What
content?
• Webinar
and
video
recording
process
• Process
specifics
• Tips
2

3. Why
You
Need
Video
Content
• People
prefer
video
content
–
faster
delivery
mechanism
• Video
instrucIon
is
far
more
effecIve
than
text
and
screenshots
• Easier
to
aMract
aMenIon
of
casual
visitors
3

4. What
Content?
Webinars
• Anything
needing
an
explanaIon
that
lasts
thirty
seconds
or
longer
• Product
features
• How-­‐to
• Demos
• Upcoming
plans
• Company
happenings/info
4

5. What
content?
More!
• Customer
feedback
• ConversaIon
with
team
members
• Use
cases
• Product
comparison
• Concept
explanaIons
• Doesn't
have
to
have
video,
can
be
audio
and
slides
5

6. Equipment
• Laptop
with
mic
• So]ware
to
capture
presentaIon
(Screenflow
for
Mac,
Camtasia
for
PC)
• Service
to
host
webinar
(GoToMeeIng,
WebEx,
Readytalk)
• Service
to
host
video
(WisIa)
6

7. Slides
• Make
them
concise
• Make
them
fun!
• Include
a
presentaIon
agenda,
your
contact
informaIon,
and
addiIonal
resources
7

8. PreparaIon
• Come
up
with
a
Itle
and
an
abstract
• Let
interested
parIes
know
through
your
website,
email,
social
sharing
• QA/discussion
Ime?
8

9. Present!
• Allow
20-­‐30
minutes
before
the
presentaIon
to
get
set
up
and
work
out
any
technical
issues
• Recruit
someone
to
help
if
possible
• Speak
slowly
and
clearly!
9

10. Process
Specifics
-­‐
PreparaIon
• Legng
people
know
about
the
event
• Calendar
on
website
• Mailing
list
• Scheduling
conference
room
10

11. Process
Specifics
-­‐
Recording
• ScreenFlow
(Mac)
for
recording
(Camtasia
if
you re
on
a
PC)
• Dropbox
for
sharing
the
webinars
for
ediIng
• Edit
video
content
in
ScreenFlow,
upload
• Embed
the
video
into
a
blog
post
and
share
it
on
TwiMer,
Facebook
11

12. Tips
-­‐
Recording
• Record
at
the
largest
screen
size
you
can
• Use
an
external
microphone
• Reduce
background
noise
12

13. Tips
-­‐
Browsers
• Use
Full
Screen
mode
to
hide
your
toolbars
and
maximize
screen
real
estate
• Increase
the
text
size
(Ctrl
+
or
Command
+)
13

14. Tips
-­‐
EdiIng
• Export
your
videos
at
the
highest
resoluIon
• Trim
the
beginning
and
end
of
your
videos
• Add
a
Itle
slide
• Use
discreIon
when
ediIng
mistakes
-­‐
you
don't
have
to
fix
everything!
14

15. Tips
-­‐
More
• Check
out
OmniDazzle
for
on-­‐screen
highlighIng
and
doodling
• Once
you
have
a
process
in
place,
share
it
with
the
rest
of
your
company.
Make
it
easy
enough
for
anyone
to
throw
a
video
together!
15

16. Thanks
for
Your
Time
Pardot
950
East
Paces
Ferry
Rd
Robert
Dyson
Suite
3300
Atlanta,
Georgia
30326
Product
Team
robert.dyson@pardot.com
@rdyson
404.492.6848
877.3B2B.ROI
@pardot
www.pardot.com
16