This document provides a marketer's guide to visual communications. It discusses how visuals are processed faster than text and are better remembered. Marketers should think visually and understand various visual content options like videos, infographics, and graphics. When designing visual content, marketers can create it themselves using online platforms or outsource to agencies, which leverages expertise but costs more. The document recommends experimenting with different visual formats like infographics, motion graphics, and interactive graphics for long-term marketing strategies.

1. VISUAL
COMMUNICATIONS
A MARKETER’S GUIDE TO

2. In order for marketers
to effectively communicate visually, they should
Think Visually Know their options Start designing

3. Think
Visually

4. Communicate with
visuals whenever
possible

5. We are becoming a
For many, understanding of the world
is being accomplished, not through
words, but by reading images
“ “visually-mediated society
Paul Martin Lester
Professor, California State University

6. fast car
Visuals are
processed
faster than text
60,000x

7. fast
car People
remember
of what
they see
only 20% of what they read
80%

8. Know your
Options

9. Understand the
various forms of visual
content and their uses

10. Jesse Noyes
Senior Director, Kapost
Fat content will become the
focus of marketers everywhere.
This includes content types like
content that can be broken up and used
as the fuel for multi-channel campaigns
“ “white papers, videos, eBooks, infographics...

11. Visual
content
platforms
Facebook
Youtube
Instagram
With increasing interest in visual
platforms, many brands are
creating their own customized
content to attract customers
Userbase
1.35B
1B
300M

12. Infographics/
micro-graphics
Purpose
Applications
Present bite-size information in
a simple, easy-to-understand
and attractive manner
Quick guides & tips
Trivia & insights
3 ways to enjoy coffee
Top 5 time-saving tips
1
2
3

13. Purpose
Applications
Create dynamic and
engaging experiences
to deliver a core
message/story
Brand story
Product promo
User scenarios
Motion
Graphics

14. Interactive
Infographics
Purpose
Applications
Present macro concepts and
allow users to understand the
finer details at their own pace
Geographical data
Market data
Timeline information
Understanding the
Modern Economy

15. Other visual content include :
Slides Long form
Articles
Content
blogs

16. Designing
Start

17. Create it yourself or
get in touch with a
reliable agency

18. Online
Platforms
What are the benefits:
Basic customisation
and design options
Low cost

19. Outsource the
whole process
Leverage
agency expertise
Saves time and
resources overall
Better results
What are the benefits:

20. For long-term marketing strategy, try experimenting
with different kinds of visual content formats such as :
Not sure how to get started ?
Infographics/
Micrographics
Motions graphics Interactive
graphics

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www.infographics.sg
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