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What to Say, and How to Say It
Using Words and Images to Craft Your Email Messages
Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!"
What you say, and the way you say it (tone, date & time, frequency) is how you will attract,
engage and be shareworthy to your audiences.
What are the Keys to Great Content?
This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help
your content - and the way you share it - succeed! You'll learn how to:
•   Create
•   Curate
•   Extend
... the content that will help you achieve your goals. We’ll cover tidbits like how many links
create the most engagement, how to turn questions into high-open subject lines, tips on
using graphics, pictures and videos, re-purposing content across multiple platforms, and
more. And, we’ll give you the structure and tools to make creating your content fast, easy
and effective.
For more information or to book this Sweet Spot Academy and Constant Contact Workshop
SWEET SPOT ACADEMY: DIGITAL MARKETING SEMINARS & WORKSHOPS
Nancy Beth Guptill, President & Executive Consultant
902-954-0481 | info@sweetspotacademy.ca | www.SweetSpotAcademy.ca
@SweetSpotAcadmy | @nbguptill
www.linkedin.com/in/nancybethguptill	
  

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Content Marketing: What to Say & How to Say It

  • 1. What to Say, and How to Say It Using Words and Images to Craft Your Email Messages Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!" What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences. What are the Keys to Great Content? This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to: •   Create •   Curate •   Extend ... the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective. For more information or to book this Sweet Spot Academy and Constant Contact Workshop SWEET SPOT ACADEMY: DIGITAL MARKETING SEMINARS & WORKSHOPS Nancy Beth Guptill, President & Executive Consultant 902-954-0481 | info@sweetspotacademy.ca | www.SweetSpotAcademy.ca @SweetSpotAcadmy | @nbguptill www.linkedin.com/in/nancybethguptill