SlideShare a Scribd company logo
YouTube for
Government
Use YouTube to engage citizens




                     May 3rd, 2011
                    Will Houghteling
Agenda


1.   Why use YouTube?


2.   What is YouTube for Government?

3.   How to engage citizens using YouTube?
Why use YouTube? Content


1.   Audience


2.   Content

3.   Virality
What is YouTube for Government?




                                     Channel
                                     branding




Longer
uploads
                                   Custom
                                    Icons
How to use YouTube? Content


1.   Be relevant


2.   Be informative

3.   Be genuine and engaging

4.   Build a community
Be relevant
Be informative
Be genuine and engaging
Build a community
How to use YouTube? Tech advice


1.   SEO / Promotion


2.   Google Moderator

3.   Annotations

4.   Insight
Know the ins and outs of SEO and video
promotion


1.   SEO: Headlines, Meta Tags, Descriptions


2.   Leverage social media, blogs using Activity Sharing


3.   Subscribers: Annotations, Bulletins, Friends
Use Google Moderator to engage the community

 Interview with PM Stephen       CNN/YouTube Debate on          Interview with President
            Harper                   Climate Change                       Obama




                  Potential
                  market



• Following the Speech from    • Citizens submitted questions
  the Throne, citizens
                    Current      with top questions posed to    • 14k questions submitted
                    revenue
  submitted questions local
                    from for     Kofi Annan and others at UN      and 772k votes cast by 65k
  Canadian PM Stephen            Climate Change Summit            people
  Harper. The top-voted        • Over 5000 submissions from     • 200k viewers during live
  questions were asked in a      citizens                         interview and
  live interview               • The final event viewed was       approximately 1MM video
• Over 2000 questions            by over 200 million              views to date on YouTube
  submitted and over 100,000     households                     • Substantial press about
  votes cast                   • Nominated for two                innovative event in the New
• Broadcast nationally on        Association of International     York Times, Washington
  CPAC and covered by over       Broadcasting Awards              Post, CNN and more.
  150 media outlets
Annotations
Find out who is watching your videos with
YouTube Insight
Playlists: Become the expert
HHS New Media Webinar Series: YouTube

More Related Content

Similar to HHS New Media Webinar Series: YouTube

Know More About YouTube
Know More About YouTubeKnow More About YouTube
Know More About YouTube
Gavin Lam
 
Wolfstar case studies 1302
Wolfstar case studies 1302Wolfstar case studies 1302
Wolfstar case studies 1302
Wolfstar
 
The next big thing timeline
The next big thing timelineThe next big thing timeline
The next big thing timeline
Carolyn Dateo
 
Viral videos final
Viral videos finalViral videos final
Viral videos final
tholub01
 
CDC NPIN In the Know: Google Plus & YouTube for Public Health
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN In the Know: Google Plus & YouTube for Public Health
CDC NPIN In the Know: Google Plus & YouTube for Public Health
CDC NPIN
 
Putting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government CommunicationsPutting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government Communications
Lee Aase
 
State of Digital Marketing
State of Digital MarketingState of Digital Marketing
State of Digital Marketing
Offerpop
 
Sanjana slcj - new media
Sanjana   slcj - new mediaSanjana   slcj - new media
Sanjana slcj - new media
Sri Lanka College of Journalism
 
New media: What really is new?
New media: What really is new?New media: What really is new?
New media: What really is new?
Sanjana Hattotuwa
 
New media
New mediaNew media
Sanjana slcj - new media
Sanjana   slcj - new mediaSanjana   slcj - new media
Sanjana slcj - new media
showslides
 
Lt Jennifer Cragg, Department of Defense
Lt Jennifer Cragg, Department of DefenseLt Jennifer Cragg, Department of Defense
Lt Jennifer Cragg, Department of Defense
PRSA Colorado
 
Social media
Social mediaSocial media
Social media
Shubham Mishra
 
Social media
Social mediaSocial media
Social media
Beyene Legesse
 
Amnesty UK: social media and Burma
Amnesty UK: social media and Burma Amnesty UK: social media and Burma
Amnesty UK: social media and Burma
NFPtweetup
 
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari TrivediSocial media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Hari Trivedi (LION)
 
Haiti Online Work
Haiti Online WorkHaiti Online Work
Haiti Online Work
Oxfam
 
Social Media in Air Medical Transport
Social Media in Air Medical TransportSocial Media in Air Medical Transport
Social Media in Air Medical Transport
Lee Aase
 
Presentation on social media
Presentation on social mediaPresentation on social media
Presentation on social media
Rumeel Ahmad
 
Presentation on social media
Presentation on social mediaPresentation on social media
Presentation on social media
Rumeel Ahmad
 

Similar to HHS New Media Webinar Series: YouTube (20)

Know More About YouTube
Know More About YouTubeKnow More About YouTube
Know More About YouTube
 
Wolfstar case studies 1302
Wolfstar case studies 1302Wolfstar case studies 1302
Wolfstar case studies 1302
 
The next big thing timeline
The next big thing timelineThe next big thing timeline
The next big thing timeline
 
Viral videos final
Viral videos finalViral videos final
Viral videos final
 
CDC NPIN In the Know: Google Plus & YouTube for Public Health
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN In the Know: Google Plus & YouTube for Public Health
CDC NPIN In the Know: Google Plus & YouTube for Public Health
 
Putting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government CommunicationsPutting Social Media to Good Use in Government Communications
Putting Social Media to Good Use in Government Communications
 
State of Digital Marketing
State of Digital MarketingState of Digital Marketing
State of Digital Marketing
 
Sanjana slcj - new media
Sanjana   slcj - new mediaSanjana   slcj - new media
Sanjana slcj - new media
 
New media: What really is new?
New media: What really is new?New media: What really is new?
New media: What really is new?
 
New media
New mediaNew media
New media
 
Sanjana slcj - new media
Sanjana   slcj - new mediaSanjana   slcj - new media
Sanjana slcj - new media
 
Lt Jennifer Cragg, Department of Defense
Lt Jennifer Cragg, Department of DefenseLt Jennifer Cragg, Department of Defense
Lt Jennifer Cragg, Department of Defense
 
Social media
Social mediaSocial media
Social media
 
Social media
Social mediaSocial media
Social media
 
Amnesty UK: social media and Burma
Amnesty UK: social media and Burma Amnesty UK: social media and Burma
Amnesty UK: social media and Burma
 
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari TrivediSocial media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
Social media generic ppt.by Awaaz India Media Pvt. Ltd. Hari Trivedi
 
Haiti Online Work
Haiti Online WorkHaiti Online Work
Haiti Online Work
 
Social Media in Air Medical Transport
Social Media in Air Medical TransportSocial Media in Air Medical Transport
Social Media in Air Medical Transport
 
Presentation on social media
Presentation on social mediaPresentation on social media
Presentation on social media
 
Presentation on social media
Presentation on social mediaPresentation on social media
Presentation on social media
 

More from HHS Digital

HHS New Media Webinar: Twitter Chats
HHS New Media Webinar: Twitter ChatsHHS New Media Webinar: Twitter Chats
HHS New Media Webinar: Twitter Chats
HHS Digital
 
Webinar: HHS Open Government Plan Version #2
Webinar: HHS Open Government Plan Version #2Webinar: HHS Open Government Plan Version #2
Webinar: HHS Open Government Plan Version #2
HHS Digital
 
Webinar: Ideation
Webinar: IdeationWebinar: Ideation
Webinar: Ideation
HHS Digital
 
Webinar: Innovations in Mobile Health: Highlights and Future Directions
Webinar: Innovations in Mobile Health: Highlights and Future DirectionsWebinar: Innovations in Mobile Health: Highlights and Future Directions
Webinar: Innovations in Mobile Health: Highlights and Future Directions
HHS Digital
 
Webinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaWebinar: Building a Case for Social Media
Webinar: Building a Case for Social Media
HHS Digital
 
Online Community Webinar
Online Community WebinarOnline Community Webinar
Online Community Webinar
HHS Digital
 
Challenges and Competitions: How HHS is using this new tool to foster innovation
Challenges and Competitions: How HHS is using this new tool to foster innovationChallenges and Competitions: How HHS is using this new tool to foster innovation
Challenges and Competitions: How HHS is using this new tool to foster innovation
HHS Digital
 
Third Party Websites and Applications - Kris O'Neil (HHS Cybersecurity)
Third Party Websites and Applications -  Kris O'Neil (HHS Cybersecurity)Third Party Websites and Applications -  Kris O'Neil (HHS Cybersecurity)
Third Party Websites and Applications - Kris O'Neil (HHS Cybersecurity)
HHS Digital
 

More from HHS Digital (8)

HHS New Media Webinar: Twitter Chats
HHS New Media Webinar: Twitter ChatsHHS New Media Webinar: Twitter Chats
HHS New Media Webinar: Twitter Chats
 
Webinar: HHS Open Government Plan Version #2
Webinar: HHS Open Government Plan Version #2Webinar: HHS Open Government Plan Version #2
Webinar: HHS Open Government Plan Version #2
 
Webinar: Ideation
Webinar: IdeationWebinar: Ideation
Webinar: Ideation
 
Webinar: Innovations in Mobile Health: Highlights and Future Directions
Webinar: Innovations in Mobile Health: Highlights and Future DirectionsWebinar: Innovations in Mobile Health: Highlights and Future Directions
Webinar: Innovations in Mobile Health: Highlights and Future Directions
 
Webinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaWebinar: Building a Case for Social Media
Webinar: Building a Case for Social Media
 
Online Community Webinar
Online Community WebinarOnline Community Webinar
Online Community Webinar
 
Challenges and Competitions: How HHS is using this new tool to foster innovation
Challenges and Competitions: How HHS is using this new tool to foster innovationChallenges and Competitions: How HHS is using this new tool to foster innovation
Challenges and Competitions: How HHS is using this new tool to foster innovation
 
Third Party Websites and Applications - Kris O'Neil (HHS Cybersecurity)
Third Party Websites and Applications -  Kris O'Neil (HHS Cybersecurity)Third Party Websites and Applications -  Kris O'Neil (HHS Cybersecurity)
Third Party Websites and Applications - Kris O'Neil (HHS Cybersecurity)
 

Recently uploaded

Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Wask
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
DianaGray10
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
David Brossard
 

Recently uploaded (20)

Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
 

HHS New Media Webinar Series: YouTube

  • 1. YouTube for Government Use YouTube to engage citizens May 3rd, 2011 Will Houghteling
  • 2. Agenda 1. Why use YouTube? 2. What is YouTube for Government? 3. How to engage citizens using YouTube?
  • 3.
  • 4. Why use YouTube? Content 1. Audience 2. Content 3. Virality
  • 5. What is YouTube for Government? Channel branding Longer uploads Custom Icons
  • 6. How to use YouTube? Content 1. Be relevant 2. Be informative 3. Be genuine and engaging 4. Build a community
  • 9. Be genuine and engaging
  • 11. How to use YouTube? Tech advice 1. SEO / Promotion 2. Google Moderator 3. Annotations 4. Insight
  • 12. Know the ins and outs of SEO and video promotion 1. SEO: Headlines, Meta Tags, Descriptions 2. Leverage social media, blogs using Activity Sharing 3. Subscribers: Annotations, Bulletins, Friends
  • 13. Use Google Moderator to engage the community Interview with PM Stephen CNN/YouTube Debate on Interview with President Harper Climate Change Obama Potential market • Following the Speech from • Citizens submitted questions the Throne, citizens Current with top questions posed to • 14k questions submitted revenue submitted questions local from for Kofi Annan and others at UN and 772k votes cast by 65k Canadian PM Stephen Climate Change Summit people Harper. The top-voted • Over 5000 submissions from • 200k viewers during live questions were asked in a citizens interview and live interview • The final event viewed was approximately 1MM video • Over 2000 questions by over 200 million views to date on YouTube submitted and over 100,000 households • Substantial press about votes cast • Nominated for two innovative event in the New • Broadcast nationally on Association of International York Times, Washington CPAC and covered by over Broadcasting Awards Post, CNN and more. 150 media outlets
  • 15. Find out who is watching your videos with YouTube Insight