The document outlines the evolution of media and communication from ancient times to the present, highlighting key inventions such as the printing press, telegraph, and internet. It also discusses the impact of social media and online connectivity in South Asia, particularly Sri Lanka, noting the increasing internet penetration and engagement on platforms like Facebook and LinkedIn. The document suggests that the new generation of media is characterized by identity, conversation, sharing, and decentralized communication, emphasizing the need for a platform to enhance global positioning and information dissemination.

2. 1st
Generation
2nd
Generation
3rd
Generation
Primitive Generation Printed Generation Electronic Generation
Evolution of Media & Communication
1775 BC Greeks use a
phonetic alphabet written
from left to right.
900 BC The very first postal
service - for government use
in China.
200 BC to 100 BCHuman
messengers on foot or
horseback common in Egypt
and China with messenger
relay stations built.
Sometimes fire messages
used from relay station to
station instead of humans.
105 BC Tsai Lun of China
invents paper as we know it.
1455 Johannes
Gutenberg invents a printing
press with metal movable
type.
1560 Camera
Obscura invented - primitive
image making.
1650First daily newspaper -
Leipzig.
1714Englishmen, Henry Mill
receives the first patent for
a typewriter.
1831 Joseph Henry invents
the first electric telegraph.
1876 Alexander Graham Bell
patents the electric
telephone.
1902 Guglielmo Marconi
transmits radio signals from
Cornwall to Newfoundland -
the first radio signal across
the Atlantic Ocean.
1939 Scheduled television
broadcasts begin.
1951Computers are first sold
commercially.
1969 ARPANET - the first
Internet started.
1979First cellular
phone communication
network started in Japan..
the
Next Generation
of Media &
Communication
Evolves…
&

3. freedom
right
hold
media
receive
opinions
ideas
interference
information
includes
expression
seek
frontiers
everyone
regardless
impart
A Free Movement of Expressions…

4. Next
Generation
Conversation
Publishing
Participation Sharing
 Micro-blogging
 Social Networking
 Discussion
 Video Sharing
 Photo Sharing
 Content Publishing
 Articles
 Blogging
 Wiki’s
 Live- streaming
 Virtual Worlds
 MMO (Multiplayer)
 Social Gaming
 Reviews/
Recommendations
 Collaborative
Filtering
Relationship
Building
Content
Dissemination/
Distribution
Entertainment
Rating/ Tagging
The Big Picture

5. We Eat, Enjoy & Love Our Morning Bread…
New Generation is a Revolution
I “Like” Bread
I’m eating
Bread
My skills include
eating Bread!
This is How
I eat Bread!
Here’s a Picture
of my Bread
My experience of
eating Bread
Where I buy
my Bread
How to Make
your own Bread
The Bread Story
It Could be simple as this…

6. Identity, Conversation, Sharing, Presence,
Relationships, Reputation & Groups…
Scalable, Instantaneous, Alterable, Available, Decentralized,
Non-Hierarchical, High Usability, No or Low Cost..

7. Equipping Ourselves to Reap the Benefits of
the New Generation
Wonder of South Asia

8. 4%
7%
42%
33%
9%
3%
1% 1%0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
13 - 15 16 -17 18 - 24 25-34 35 - 44 45 - 54 55 - 64 65 - 100
Online Penetration in Sri Lanka classified to age-groups
New generation is
here to stay…
http://www.socialbakers.com/facebook-statistics/sri-lanka

9. Sri Lanka has an Internet Penetration of over 2.4 Million Users
3 India 62,627,940 5.34%
28 Pakistan 8,007,460 4.34%
48 Bangladesh 3,347,820 2.14%
67 Nepal 1,953,660 6.75%
74 Sri Lanka 1,515,720 7.05%
http://www.socialbakers.com/facebook-statistics/
We are positioned at 5th in the South Asia and the 74th place Globally,
in the Largest Social Media Network - Facebook
2 India 18,348,445 1.56%
10 Pakistan 1,472,143 0.83%
42 Bangladesh 422,411 0.27%
50 Sri Lanka 291,298 1.35%
http://www.socialbakers.com/linkedin-statistics
We are positioned at 4th in the South Asia and the 50th place Globally,
in the Largest Social Media Network for Professionals- LinkedIn

10. Channel Videos Views
1. janasansadaya 97 281,462
2. Etisalat 356 279,552
3. Dialog 268 208,812
4. Lux 23 180,863
5. Efmcolombo 113 84,842
Page Fans
1. Kumar Sangakkara 460713
2. Mobitel 338579
3. Lasith Malinga 298727
4. Dialog Axiata 257605
5. IRAJ 228120
Profile Followers
1. eMail Broadcasting (@mebslive) 33,220
2. Extreme Seo Internet (@extreme_seo_net) 28,446
3. Osanda Cooray (@osandacooray) 24,011
4. Dialog Axiata (@dialoglk) 22,232
5. Daily Mirror (@Dmbreakingnews) 9,737
Sportsmen, Telecom
Brands, Musicians,
Personal Care Brands,
Radio Stations,
Marketing Companies are
occupying the top Spots!
What Are Sri Lankans Doing On-line
The Top 5

11. Establish the Right for Information
(from the source)
The Social Media Portal Could extract Information
from the Ministries of ,
 Consumer Welfare
 Disaster Management
 Education
 Environment
 Economic Development
 Good Governance & Infrastructure
 Health
 Higher Education
 Justice
 Labour and Labour Relations
 Mass Media and Information
 Transport
 Telecommunication and Information Technology
Information, Updates & FAQ’s
The Way Forward…

12. A Platform To
Position The Island
Globally
Image
Building
Public
Relations
Focus
Groups
Investor
Relations Economic
Climate
Infrastr
ucture
Branding &
Promotions

13. Thank You