The document provides a guide on using SimilarWeb Pro to analyze and benchmark website performance against competitors. It outlines steps for entering competitors, assessing traffic metrics, and uncovering market trends, aiding in understanding digital market share. Additionally, it emphasizes the importance of monitoring analysis over time and receiving alerts for performance changes.

1. Getting Started with
SimilarWeb PRO
Understand, Track & Grow Your Digital Market Share

2. Business Proprietary & Confidential | 2
Monitor
Your Analysis
A
Build
Your Analysis
B C
Understand Your Competitive Landscape
Lesson 1
Benchmark
Your Site Against the
Competition

3. Business Proprietary & Confidential | 3
Learn how you stack up against the competition

4. Pro Steps:
Business Proprietary & Confidential | 4
02.
01.
Build Your Analysis
From the main menu
navigate to Website
Analysis
Type the website you would
like to analyze in the
Search Bar
Click on the Compare
button and add up to 4
core competitors to
benchmark your
performance
01
01
02
Try it out: Website Analysis | Website Overview
A B C
02

5. Pro Steps:
Business Proprietary & Confidential | 5
Select a Geography
01.
02.
Select a Device
03 04
03
Select the time frame
04
Select the geography
05
Select the device view
05
Build Your Analysis A B C
Try it out: Website Analysis | Website Overview

6. Business Proprietary & Confidential | 6
Benchmark Your Site Against the Competition
Try it out: Website Analysis | Website Audience | Overview
Determine your market
share and your potential
market reach by
benchmarking total visits
Discover Insights:
06
From the Website
Audience, Overview page
check Total Visits to
benchmark the volume of
traffic you have against
your competitors’ sites
07
Understand the traffic
breakdown between
desktop and mobile web
with Traffic Share
A B C
07
Which site has higher
market share?
And from which device are
visitors coming?
06
Test Yourself

7. Business Proprietary & Confidential | 7
Understand the quality of
visitors and the overall
performance and health
of a site by analyzing
engagement metrics
Discover Insights:
08
Evaluate visitor engagement
with Visit Duration, Pages
per Visit and Bounce Rate,
and benchmark yourself
against the competition
Benchmark Your Site Against the Competition
Try it out: Website Analysis | Website Audience | Overview
08
A B C
Which site has higher
quality visitors? Why?
Test Yourself

8. Business Proprietary & Confidential | 8
Reveal seasonality and
traffic trends over time
to set goals for growth
and plan for future events
Discover Insights:
09
Spot trends and seasonality
by viewing traffic over time
Apply different levels of
granularity (daily, weekly,
monthly) to see spikes in
traffic
Benchmark Your Site Against the Competition
Try it out: Website Analysis | Website Audience | Overview
05
09
A B C
What is the most popular
shopping day for visitors to
Target.com and
Walmart.com?
Test Yourself

9. Business Proprietary & Confidential | 9
01.
Monitor Your Analysis
02.
Save and monitor your
analysis to easily spot
changes and spend more
time optimizing your
performance
Pro Steps:
10
Click on the Star next to the
title on each page to save
and monitor your analysis,
by recieving email alerts
11
Quickly access your analysis
anytime from the menu bar
or from your home page
A B C
10
Try it out: Website Analysis| Website Audience | Overview
11

10. Business Proprietary & Confidential | 10
Uncover new competitors
and stay on top of
changes or threats in
your ecosystem with
Similar Sites and Keyword
Competitors
01
Broaden your competitive
set by navigating to
Competitors from the side
menu bar
02
Visit Keyword Competitors
to identify sites that
compete over the the same
keywords
03
Visit Similar Sites to reveal
the sites that compete over
similar audiences
PRO Tip: Broaden Your Competitive Set
Try it out: Website Analysis | Competitors | Similar Sites | Keyword Competitors
01
02
03

11. Business Proprietary & Confidential | 11
Try It Out | Understand Your Competitive Landscape
☑ Assess and benchmark your market share and performance
○ Analyze traffic and engagement metrics against your competition
☑ Discover trends and seasonality
○ Analyze traffic over time
☑ Monitor key performance metrics
○ Save your analysis and stay tune for SimilarWeb email alerts
Lesson Review
Congratulations! You have completed the first lesson in Understand, Track and Grow your Digital Market Share
Open SimilarWeb PRO to try out what you’ve learned