Presented by Paul Taylor, CEO of Webmarketing123, this presentation walks you through how to calculate the annual cost associated with not ranking on page 1 of Google. In this B2B example, we use a study conducted with a Semiconductor Manufacturer.
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
Optimizing for User Intent Why SEO is About the Buyer, Not your Brand - SlidesDemandWave
This document summarizes an online webinar about optimizing SEO for user intent and lead generation. It discusses how marketers like Jane struggle to generate sales-qualified leads through traditional SEO efforts. A three-step roadmap is then presented: 1) think about user intent rather than just keywords, 2) define and understand the buyer journey, and 3) make the website easy to convert visitors within 15 seconds on desktop and mobile. Attendees are encouraged to ask questions of the webinar presenter, Robyn Winner, about optimizing their SEO strategy for lead generation.
#FlipMyFunnel Boston 2016 - Kipp Bodnar - A Brave New World: Insights from 10...#FlipMyFunnel
The document discusses the importance of inbound marketing strategies over outbound strategies. It shows that inbound approaches like creating valuable content and distributing it widely can increase awareness, conversions, and revenue more effectively than outbound tactics like cold calling and interruptive ads. Specific metrics and examples are provided that demonstrate how content marketing helped HubSpot increase website traffic, leads, and conversions without relying on spam or interruption. The overall message is that marketers need to shift their focus to inbound strategies that provide value to potential customers through helpful, relevant content.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Thinking Big: Enterprise Ecommerce Paid Search. PRESENTATION: Thinking Big: Enterprise Ecommerce Paid Search - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #12B1
This document summarizes current trends in B2B marketing. It finds that B2B marketers are increasingly focusing on individual customers rather than businesses, using personalized digital content and data. Specifically, more marketers are using video, social media, and mobile marketing to engage customers throughout the purchasing process. There is also a greater emphasis on creating emotional connections and communicating in a less formal, more human tone.
The document discusses how marketers waste 96% of their ad budgets by optimizing for clicks rather than conversions. It introduces Postclick, a company that helps brands automate advertising conversions by leveraging ad and audience data to personalize the post-click experience. Postclick Automation can boost conversion rates from an average of 4.4% to over 16% by ensuring landing pages are relevant to each ad and visitor through dynamic content matching. The document argues that the biggest opportunity for return on ad spend is in optimizing the post-click experience.
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
Optimizing for User Intent Why SEO is About the Buyer, Not your Brand - SlidesDemandWave
This document summarizes an online webinar about optimizing SEO for user intent and lead generation. It discusses how marketers like Jane struggle to generate sales-qualified leads through traditional SEO efforts. A three-step roadmap is then presented: 1) think about user intent rather than just keywords, 2) define and understand the buyer journey, and 3) make the website easy to convert visitors within 15 seconds on desktop and mobile. Attendees are encouraged to ask questions of the webinar presenter, Robyn Winner, about optimizing their SEO strategy for lead generation.
#FlipMyFunnel Boston 2016 - Kipp Bodnar - A Brave New World: Insights from 10...#FlipMyFunnel
The document discusses the importance of inbound marketing strategies over outbound strategies. It shows that inbound approaches like creating valuable content and distributing it widely can increase awareness, conversions, and revenue more effectively than outbound tactics like cold calling and interruptive ads. Specific metrics and examples are provided that demonstrate how content marketing helped HubSpot increase website traffic, leads, and conversions without relying on spam or interruption. The overall message is that marketers need to shift their focus to inbound strategies that provide value to potential customers through helpful, relevant content.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Thinking Big: Enterprise Ecommerce Paid Search. PRESENTATION: Thinking Big: Enterprise Ecommerce Paid Search - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #12B1
This document summarizes current trends in B2B marketing. It finds that B2B marketers are increasingly focusing on individual customers rather than businesses, using personalized digital content and data. Specifically, more marketers are using video, social media, and mobile marketing to engage customers throughout the purchasing process. There is also a greater emphasis on creating emotional connections and communicating in a less formal, more human tone.
The document discusses how marketers waste 96% of their ad budgets by optimizing for clicks rather than conversions. It introduces Postclick, a company that helps brands automate advertising conversions by leveraging ad and audience data to personalize the post-click experience. Postclick Automation can boost conversion rates from an average of 4.4% to over 16% by ensuring landing pages are relevant to each ad and visitor through dynamic content matching. The document argues that the biggest opportunity for return on ad spend is in optimizing the post-click experience.
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Maddie Cary Deuel
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have 5-10+ competitors in auction
The CPC and Impression volume changes since Google removed all right hand ads
Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page
Looking to stay ahead of the digital marketing curve?
Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020.
Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting.
In this presentation, you will learn:
- How search and digital marketing evolved in 2019.
- The planning must-haves for search, digital, voice, and -omnichannel strategies in 2020.
- Key mobile content trends and must-haves to stay competitive.
- How to leverage omnichannel strategies to market your business.
- How to saturate your customer journey, purchase funnel, and cross-channel attributions.
- Key digital strategies to stay ahead: voice search, chatbots, progressive web apps (PWA), videos, and AI.
3 data-led growth hacks that got our App ready for take off Applying scientif...Skyscanner
A presentation by Ilana Munckton of Skyscanner.
For more information visit https://medium.com/@Skyscanner/3-data-led-growth-hacks-that-got-our-app-ready-for-take-off-98db95b15dfc and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
Andrew Shotland, CEO of LOCALSEOGUIDE.COM, gave a presentation on reverse engineering Google's local search algorithm at the Advanced Search Summit. He discussed many opportunities for local SEO at scale, including optimizing Google My Business profiles, location pages, and citations. Shotland emphasized measuring performance, fixing issues across profiles, and testing new features like posts and structured data.
This document outlines a search engine optimization (SEO) proposal to help improve a website's search engine rankings. It includes an analysis of the current site and recommendations. The proposal details on-page and off-page optimization tasks like keyword research, meta tags, submissions to search engines, and backlink building. It estimates the costs at Rs. 12,500 per month and a timeline of 5-6 months to achieve first page rankings for 10-15 keywords on Google and other search engines. Maintaining rankings through ongoing optimization and reporting is also included.
Andrej Pancik - Scaling e-commerce with marketing automationMarketing Festival
1. The document discusses custom Facebook marketing automation for scaling e-commerce. It describes challenges with existing tools, like bad data, lack of the right data metrics, and slow optimization processes.
2. Custom automation was built on top of the Facebook API to automate tasks like A/B testing, scheduling, rules, and templates. This helped address issues and guide bidding and spending more effectively.
3. Sample setups and tools are shown, including ad banner creation, targeting tools, and dashboards. In summary, custom automation was necessary due to limitations of existing tools for optimizing complex e-commerce campaigns at scale.
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
Turbo Charge Your Landing Pages with Best PracticesAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Landing page optimization can fuel your marketing ROI and ramp you bottom. Four experts in the field discuss approaches, available technologies, myths and best practices.
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
My presentation from AM Digital Dealer.
An overview of the main challenges and opportunities in the automotive industry, and other.
Read more about the eight areas of improvement to develop a solid data framework.
This document discusses how the speed of a website impacts key performance indicators (KPIs) for online businesses. It provides examples of companies that improved website speed and saw increases in important metrics like conversion rates and revenue. The document advocates for justifying investments in performance based on expected returns calculated from increased conversions and order values rather than just page load times. It calls for more experiments to better understand the relationship between website speed and business outcomes for different types of sites and user experiences.
This document summarizes an e-commerce marketing presentation. It discusses:
1) The state of e-commerce and growth trends in online shopping.
2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies.
3) Details on Google's Product Listing Ads and tips to increase sales through these listings.
4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.
B2B digital marketing. The new communications landscapefifthring
This document discusses trends in B2B digital marketing and the changing communications landscape. It notes that traditional channels like phone, events, magazines and sales reps are being supplemented or replaced by digital channels like social networks, blogs, webinars and websites. Statistics show that business buyers are increasingly using these digital channels and social media to research products and services. The document advocates that B2B marketers engage customers through these new digital touchpoints to better influence purchasing decisions.
If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads...
Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue.
So it begs the question: Do you know who your PPC competitors are?
Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape.
The document discusses B2B SEO strategies for 2017. It recommends that links and content remain important but content may become more important. It emphasizes setting up tracking to tie marketing activities like content, landing pages, and keywords to ROI. Finally, it promotes conducting live site audits to analyze SEO performance, identify issues, and recommend acceleration strategies.
With all the talk about predictive, a new question is emerging - can you identify prospects who are in-market but not on your site? Is intent data a good source of net new leads?
Predictive Analytics: A Content Marketer's Secret WeaponUberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.
Las animaciones del proyecto de Daniela Quimbayo incluyen una presentación de PowerPoint con gráficos e imágenes que explican el proyecto de manera visual y atractiva para los espectadores.
El Club de Naturaleza Ecocampoamor está organizando una actividad el domingo 27 de mayo para tomar fotos de las flores que crecen en la dehesa municipal de Alpedrete y participar en una exposición y en la web del club. Los interesados deben encontrarse a las 10:45 h en la dehesa, llevando cámara, gorra, protector solar, agua y almuerzo.
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - Her...Maddie Cary Deuel
Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have 5-10+ competitors in auction
The CPC and Impression volume changes since Google removed all right hand ads
Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page
Looking to stay ahead of the digital marketing curve?
Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020.
Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting.
In this presentation, you will learn:
- How search and digital marketing evolved in 2019.
- The planning must-haves for search, digital, voice, and -omnichannel strategies in 2020.
- Key mobile content trends and must-haves to stay competitive.
- How to leverage omnichannel strategies to market your business.
- How to saturate your customer journey, purchase funnel, and cross-channel attributions.
- Key digital strategies to stay ahead: voice search, chatbots, progressive web apps (PWA), videos, and AI.
3 data-led growth hacks that got our App ready for take off Applying scientif...Skyscanner
A presentation by Ilana Munckton of Skyscanner.
For more information visit https://medium.com/@Skyscanner/3-data-led-growth-hacks-that-got-our-app-ready-for-take-off-98db95b15dfc and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
Andrew Shotland, CEO of LOCALSEOGUIDE.COM, gave a presentation on reverse engineering Google's local search algorithm at the Advanced Search Summit. He discussed many opportunities for local SEO at scale, including optimizing Google My Business profiles, location pages, and citations. Shotland emphasized measuring performance, fixing issues across profiles, and testing new features like posts and structured data.
This document outlines a search engine optimization (SEO) proposal to help improve a website's search engine rankings. It includes an analysis of the current site and recommendations. The proposal details on-page and off-page optimization tasks like keyword research, meta tags, submissions to search engines, and backlink building. It estimates the costs at Rs. 12,500 per month and a timeline of 5-6 months to achieve first page rankings for 10-15 keywords on Google and other search engines. Maintaining rankings through ongoing optimization and reporting is also included.
Andrej Pancik - Scaling e-commerce with marketing automationMarketing Festival
1. The document discusses custom Facebook marketing automation for scaling e-commerce. It describes challenges with existing tools, like bad data, lack of the right data metrics, and slow optimization processes.
2. Custom automation was built on top of the Facebook API to automate tasks like A/B testing, scheduling, rules, and templates. This helped address issues and guide bidding and spending more effectively.
3. Sample setups and tools are shown, including ad banner creation, targeting tools, and dashboards. In summary, custom automation was necessary due to limitations of existing tools for optimizing complex e-commerce campaigns at scale.
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
Turbo Charge Your Landing Pages with Best PracticesAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Landing page optimization can fuel your marketing ROI and ramp you bottom. Four experts in the field discuss approaches, available technologies, myths and best practices.
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
My presentation from AM Digital Dealer.
An overview of the main challenges and opportunities in the automotive industry, and other.
Read more about the eight areas of improvement to develop a solid data framework.
This document discusses how the speed of a website impacts key performance indicators (KPIs) for online businesses. It provides examples of companies that improved website speed and saw increases in important metrics like conversion rates and revenue. The document advocates for justifying investments in performance based on expected returns calculated from increased conversions and order values rather than just page load times. It calls for more experiments to better understand the relationship between website speed and business outcomes for different types of sites and user experiences.
This document summarizes an e-commerce marketing presentation. It discusses:
1) The state of e-commerce and growth trends in online shopping.
2) The importance of business metrics, competitive intelligence, compelling marketing, SEO, and advanced PPC strategies.
3) Details on Google's Product Listing Ads and tips to increase sales through these listings.
4) Additional tips provided on conversion optimization and getting a free audit of marketing campaigns.
B2B digital marketing. The new communications landscapefifthring
This document discusses trends in B2B digital marketing and the changing communications landscape. It notes that traditional channels like phone, events, magazines and sales reps are being supplemented or replaced by digital channels like social networks, blogs, webinars and websites. Statistics show that business buyers are increasingly using these digital channels and social media to research products and services. The document advocates that B2B marketers engage customers through these new digital touchpoints to better influence purchasing decisions.
If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads...
Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue.
So it begs the question: Do you know who your PPC competitors are?
Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape.
The document discusses B2B SEO strategies for 2017. It recommends that links and content remain important but content may become more important. It emphasizes setting up tracking to tie marketing activities like content, landing pages, and keywords to ROI. Finally, it promotes conducting live site audits to analyze SEO performance, identify issues, and recommend acceleration strategies.
With all the talk about predictive, a new question is emerging - can you identify prospects who are in-market but not on your site? Is intent data a good source of net new leads?
Predictive Analytics: A Content Marketer's Secret WeaponUberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.
Las animaciones del proyecto de Daniela Quimbayo incluyen una presentación de PowerPoint con gráficos e imágenes que explican el proyecto de manera visual y atractiva para los espectadores.
El Club de Naturaleza Ecocampoamor está organizando una actividad el domingo 27 de mayo para tomar fotos de las flores que crecen en la dehesa municipal de Alpedrete y participar en una exposición y en la web del club. Los interesados deben encontrarse a las 10:45 h en la dehesa, llevando cámara, gorra, protector solar, agua y almuerzo.
La comunicación es el proceso mediante el cual podemos transmitir información de una entidad a otra. Se define como el proceso mediante el cual podemos transmitir información de una entidad a otra.
This document discusses key concepts for customer value, satisfaction, and loyalty. It defines total customer benefit as the actual benefits of a product or service, and total customer cost as the monetary and non-monetary costs to the customer. Perceived value is determined by comparing the total benefits to total costs. Customer satisfaction results from providing benefits that outweigh costs and offering advantages over competitors. Satisfied customers are likely to become loyal customers, leading to increased company profits.
1. El intervalo de confianza del 95% para los ingresos medios semanales de personas que trabajan en servicios legales es entre $5,632.81 y $5,645.19.
2. El intervalo de confianza del 95% para las pensiones judiciales de alimentos es entre 218.10 soles y 281.24 soles.
3. El intervalo de confianza del 95% para la vida media de las calculadoras científicas es entre 3.004 años y 3.396 años.
Rotary club of south miami presentation 2016 05-11Ellen Book
This document outlines many of the resources available through a library card from the Maryland Public Library System (MDPLS), including online courses, career tools, scholarship searches, business resources, and access to ebooks, audiobooks, music, magazines and movies through services like Hoopla, Freegal, and Zinio. It provides information on pricing for some subscription databases and notes that MDPLS offers competitive rates compared to other services. A variety of resources are available for students, job seekers, entrepreneurs and those looking to further their education or business.
Peter Miller: Creating compelling location-aware promotional material to supp...AGI Geocommunity
This document discusses creating promotional materials to encourage public transport use. It includes images of bus maps and routes. There are also brief descriptions of locations in Suffolk, England, including Christchurch Park, Aldeburgh, Snape Maltings, Felixstowe, and Sutton Hoo. Contact information is provided for Peter Miller, CEO of ITO World Ltd.
El documento narra la historia de Alfredo Martin, un mayor de la policía nacional de Perú que está en el hospital en estado de coma después de haber sido baleado. Mientras está inconsciente, recuerda los eventos que lo llevaron a su actual situación, incluyendo su papel en la protección de un asesor presidencial que luego lo traicionó disparándole. También recuerda cuando una enfermera entra a su habitación y trata de asfixiarlo con una almohada, aparentemente para terminar el trabajo.
Traditional karate do okinawa goju ryu, vol. 1Paulo Maia
This long document discusses many topics over numerous sections. It covers a wide range of subjects such as nature, society, technology and more. While touching on many ideas, it does not delve deeply into any single issue. The document seems to be providing a broad overview of various subjects rather than an in-depth analysis of a small set of themes.
Enter2013 Travel Industry Context MarketingJohn Doxaras
This document discusses context based marketing and Warply, a mobile marketing toolbox. It summarizes that traditional mobile advertising like banners is underperforming. Warply allows brands to directly send interactive push notifications to engage customers. It offers segmentation tools to target messages based on factors like location and user behavior data. Case studies show campaigns on Warply achieving redemption rates up to 80% and 10x consumer reach with lower budgets.
Museum- A Connecting Link Between Growing Present & Valuable PastAntilog Vacations
This document discusses several famous museums around the world and provides details about their collections and exhibits. It summarizes the Acropolis Museum in Athens which houses artifacts from the Acropolis archaeological site. It also describes the British Museum in London which contains over 8 million artifacts spanning human culture and history. Further, it outlines the collections of the Louvre in Paris including the Mona Lisa and Winged Victory sculptures, as well as the National Museum in Delhi featuring artifacts from India's ancient history. Finally, it discusses the State Hermitage Museum in St. Petersburg housing over 3 million works, and the Vatican Museums containing renowned art including Michelangelo's Sistine Chapel.
YouTube presentation: https://www.youtube.com/watch?v=LiAnfgcx7VQ
We’ve been in a rapid release cycle with Sitecore Email Experience Manager (EXM). Come see how we’ve overhauled this workhorse solution, and how to enable your Sitecore environment with email, marketers’ perennial favorite. Find out how you can benefit from the new and improved Sitecore Email Experience Manager from a leading partner practitioner and a Sitecore product expert.
Speakers:
Roland Villemoes, CTO - Alpha Solutions
Semion McAlice, Senior Software Architect - Alpha Solutions
Anthony Hook, Principal Product Strategist - Sitecore
The document discusses the basics of strength training, including key principles, aerobic vs anaerobic metabolism, muscle fiber types, and the neuromuscular connection. It also covers primary training goals, repetition and set recommendations, weekly routine types, specialized set types, and the importance of having specific goals and a program to reach them.
1) The document is a lesson plan for a mathematics class on circle measures, specifically the relationship between the length of an arc and the central angle of the arc.
2) The lesson involves explaining the terms arc length and central angle, presenting the formula that relates arc length to central angle and radius, and working through examples to apply the formula.
3) The learning outcomes are for students to understand and be able to apply the relationship between arc length and central angle, as well as do calculations accurately.
State of play fintech webdesign 2016 - Conversion Rate OptimisationPaul Sullivan
The document provides an analysis of website performance and conversion metrics for websites in the fintech sector. It finds that fintech websites generally score well in metrics like mobile readiness and security, with over 90% being fully mobile ready. However, it also finds weaknesses in key areas like performance, SEO, and conversion metrics. Only around 30% of fintech websites achieved high SEO scores, and conversion metrics averaged just 28% overall, indicating room for improvement in optimizing websites for lead generation and sales.
You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy.
The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing.
In a few words: Pull Your Customers Toward You!
Discover here the conference Pycty gave at UBA.
Want to learn more: www.pycty.com
This document discusses the importance of competitor benchmarking and aligning online marketing with business strategy. It recommends researching competitors' websites, marketing tactics, keywords used, and traffic to understand best practices. Tools like Alexa, Compete, KeywordSpy, Google Insights and Google Trends can provide insights into search volumes, trends and what keywords competitors are targeting. This competitive analysis allows building an online marketing campaign based on real market data to ensure competitiveness.
The Hottest B2B Marketing Trends of 2017DemandWave
DemandWave outlines the top B2B marketing trends for 2017, including renewed focus on mobile with the introduction of mobile-first indexing by Google. Account-based marketing (ABM) adoption will continue to grow but marketers will need to find the right blend with inbound marketing. There will also be a surge in search engine marketing investment due to changes in Google's search results page layout. Content marketing expectations will rise as well, requiring marketers to run content gap analyses, focus on topics aligned with customer intent, and optimize visual content for sharing on mobile.
There is an understandable desire among marketers of all levels to regain some control over their SEO data.
Enterprise SEO tools aim to achieve exactly this.
They perform a number of vital functions and bring these together into one, comprehensive dashboard.
When they perform their function well, they unify disparate data sets and automatically generate insights.
This comprehensive guide reviews 6 market-leading technologies.
This document discusses actionable analytics and metrics for search engine optimization (SEO). It begins by defining actionable analytics as using business goals and data to drive decisions. It then provides examples of how to use metrics like keyword rankings, click-through rates, paid search data, and indexing issues to answer common SEO questions and make improvements that support goals like increasing traffic, sales, or conversions. The document emphasizes focusing metrics on goals and user intent to find opportunities for optimization.
Advanced Web Analytics - Penn State Web Conference 2010Shelby Thayer
This document discusses key performance indicators and metrics for measuring the success of a website in meeting its objectives, such as increasing applicants, donations, or user engagement. It recommends tracking things like conversion rates, time on site, and user behavior to understand how well the website is performing. It also discusses the importance of segmentation, such as analyzing metrics separately for new vs. returning visitors or different marketing campaigns. Proper tracking and analysis of data is needed to optimize efforts and measure the impact of various marketing channels.
SEO Landing Pages: How we achieved 548% more conversions without damaging org...MarketingExperiments
1. By optimizing the lead capture process on an SEO landing page through a multi-step A/B test, the treatment page achieved a 548% increase in total leads without damaging organic search rankings.
2. Key learnings include prioritizing profit maximization, understanding how search engines rank pages, assessing risk to rankings from changes, and minimizing impact through techniques like segmentation, emphasis, and concealment of content.
3. A four-step process is recommended to minimize ranking risk: understand objectives, learn ranking basics, assess risk, and minimize impact through the above techniques.
The document discusses four fundamentals of SEO to boost natural search traffic: 1) creating compelling web content tailored to the audience, 2) optimizing metadata like title tags, meta descriptions, and URL structure, 3) developing targeted landing pages for long-tail keyword searches, and 4) implementing comprehensive site maps. It emphasizes the importance of high-quality, relevant content and optimizing all aspects of the site's architecture and technical implementation to improve search engine visibility and rankings.
This document discusses how SEO and conversion rate optimization (CRO) work together to increase leads, sales, and revenue. SEO widens the top of the marketing funnel by bringing in organic search traffic, while CRO makes the bottom of the funnel larger by improving how incoming traffic converts into customers. Real-world examples show how SEO traffic alone can generate hundreds of thousands of monthly visitors and thousands in sales. While combining SEO and CRO carries some risks like potentially hurting search rankings, the rewards can be significant through testing and optimizing landing pages and content to substantially increase conversion rates and revenue from existing organic traffic flows.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Introduction to Online marketing strategyjameslever
This document provides an overview and suggestions for an effective online marketing strategy. It discusses key techniques including search engine optimization (SEO), social media, email marketing, banner ads, video ads, and microsites. The author, James Lever, has extensive experience in online marketing and digital agencies. He offers this guide to help companies understand and improve their online marketing approach.
Maximize ROI by Unlocking the Full Value of Undiscovered ContentBloomReach
The webinar explored the need for retailers to reach new customers using natural search. Participants were Forrester Research's Dean Davison, Meijer.com's Erik Small and BloomReach's Joelle Kaufman.
Forrester TEI report referenced is available here - http://go.bloomreach.com/tei-report
KM Strategic provides marketing consulting services focused on content creation, social media, email marketing, SEO, and reporting/analysis. They work with clients of various sizes from a variety of industries to develop customized marketing solutions. Case studies show clients achieving significant results like increased traffic, leads, and conversions through KM Strategic's services. Clients appreciate finding an expert partner that understands their business and delivers tangible outcomes.
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
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Cost of Not Ranking on Page 1 of Google (how to calculate) - IMS SF June, 2012
1. The Cost of Not Ranking
on Page 1 of Google
Paul Taylor, CEO
Webmarketing123
Inbound Marketing Summit | June 13, 2012
@webmarketing123
2. Digital Marketing Survey
1 November 2011, 600+ Respondents (B2B & B2C)
SEO seen as the most potent driver of lead generation
2 Case Study
Applying KPIs & Analytics to Calculate the Cost of Not Ranking
3. Lead Generation is the #1 Objective
for Digital Marketers
2.80%
Build Online Community
5.00%
60-70% identify
Generate Site Traffic
17.40%
Lead Gen and
Sales as Primary
11.10%
Build Brand Awareness
16.90% Goals
15.30%
23.00%
Generate Sales
22.20%
39.90%
Generate Leads
46.40%
0% 20% 40% 60%
B2C B2B
4. SEO Makes the Biggest Impact
on Lead Generation
B2B B2C
18%
Social 25%
25% Media Social
PPC 34% Media
PPC
57% 41%
SEO SEO
According to both B2B and B2C Marketers.
5. But Social Media is Increasingly Important
68% of marketers say they have generated
leads from Facebook, LinkedIn, and Twitter.
Of those, 55% have
closed deals.
68%
55%
7. 95% of Clicks Happen on
the 1st Page of Search Results
Source: 2010 BrandSoftech.com Study
8. 60% of Clicks are on Top 3 Results
Eye-tracking data from the Official Google Blog
9. B2B & B2C Digital Marketing Survey
1 November 2011, 600+ Respondents (B2B & B2C)
SEO seen as the most potent driver of lead generation
2 Case Study
Applying KPIs & Analytics to Calculate the Cost of Not Ranking
11. Step-by-Step Calculation
of the Cost of Not Ranking on Page 1
of Google
• Keyword Selection
• CTR on SERP / New Visitors
• Website Conversion Rate
• Lead Qualified Lead
• Qualified Lead Sale
• Monthly Cost of Not Ranking
• Annualized Cost of Not Ranking
12. Keyword Selection:
Monthly traffic
volume, analytics
data, and
competitor rankings
are three of the
(many) factors
considered when
creating a keyword
list for SEO.
This list of keywords includes head terms like “mosfet”, which have high
volume, but are more competitive to place for. It also includes
keywords that have less traffic, but a higher likelihood of
conversion, such as “power transistors”.
13. Click-through
rates on page 1
of Google range
from 2%-35%
depending on
position.
All of these keywords will appear on the first page, but in different
positions. So let’s use 7% as a conservative estimate of your
potential CTR.
14. Next, we
calculate the
number of
website visits you
are losing each
month
1,024,700 monthly searches
multiplied by 7% average click through rate
=71,729 new website visitors
15. Now, we incorporate
your conversion data.
Google Analytics B2B
average is 3%.
What percentage of your current website visitors are converting
(purchase, download, demo, etc.)? Let’s use the Google Analytics
average of 3%.
16. Now, we incorporate
your conversion data.
71,729 visitors
multiplied by 3% average conversion rate
= 1,793 new leads
17. Now, we incorporate
your conversion data.
Lead to qualified lead
percentage varies
business to
business, but in our
example, we’ll use
15%.
What percentage of your leads are qualified? Let’s use 15%.
18. Now, we incorporate
your conversion data.
1,793 leads
Multiplied by 15% average qualification rate
= 269 new qualified leads
19. Now, we incorporate
your conversion data.
Qualified lead to
closed deal
percentage varies
business to
business, but in our
example, we’ll use
10%.
What percentage of your qualified leads become closed deals?
Let’s use 10%.
20. Now, we incorporate
your conversion data.
269 qualified leads
Multiplied by 10% average closed deal rate
= 27 new sales
21. Now, we incorporate
your conversion data.
For a semi-conductor
manufacturer, the
average value of a
new deal is
$100,000, so we’ll use
that here.
What is the average value of a closed deal from your website?
Let’s use $100,000.
22. Now, we calculate
the monthly cost of
not ranking on page 1
of Google.
27 new sales x average sale price of $100,000 = $2,700,000
23. Annual Cost of Not Ranking:
$2,700,000
monthly cost
multiplied by 12
months
= 32 million+/year
24. Key Takeaways
SEO is still the workhorse
― While Social Media is increasingly important, SEO is still the core driver of lead
generation.
SEO is measurable
― Marketers are increasingly expected to be metrics-driven, produce measurable
results, and shoulder P & L responsibilities.
SEO empowers you to make informed decisions
― By calculating the cost of not ranking, you can identify lost opportunities and capture
incremental revenue. SEO has the potential to make you a hero in the workplace.
25. Thank You
Paul Taylor, CEO
paul@webmarketing123.com
webmarketing123 facebook.com/webmarketing123 @webmarketing123
Editor's Notes
3 parts to our discussion today-1) I wanted to share with you the results of a Digital Marketing Effectiveness survey we conducted with 600 online marketers at various sizes and types of companies.2) Discuss some of the costs of not ranking on the search engines3) Go through an example of quantifying this cost with one of our clients by using their analytics and conversion metricsFirst, if I may ask, what is the #1 objective of your web marketing efforts?
We surveyed over 600 US marketing professionals in Sept. of 2011. Great, here is what our respondents said were their #1 objectives for digital marketing-Most of our respondents said lead or sales generation, depending on whether they were B2B or B2C60-70% said sales and lead generation were their primary goals. Seems consistent with the idea that marketers are increasingly being asked to lead with a P&L mindset.
We then asked which online medium has the greatest impact on your lead generation? Over ½ of the B2Bs said SEO and just under 50% of the B2Cs said SEOSocial is an increasingly larger slice of this pie. Note: Social is increasingly important mainly for Brand Preference and Purchase Intent.
This chart helps us understand why. There are 4B searches per day on Google alone.And we’ve observed that buyers across segments, from design engineers to scientists and researchers to travel professionals, increasingly use the web and search engines as a primary information source in their purchase journey. Your B2B customers are also consumers, and behave much as you do. They go to Starbucks for a morning coffee, shop at Amazon.com, and use Google, LinkedIn, Twitter and Facebook. These experiences shape their expectations. They expect to be able to find and interact with you online as well.(10,000 C-level executives search more than…...”)
The bad news for many companies is that searchers rarely look beyond the first page of results. A recent study shows that fully 95% of searchers do not click past page 1.
In fact, Page 1 is not good enough anymore… You have to be above the fold, in the top 3 or 4 results.Even if you are on page 1, as this heat map shows, you need to be at the top of the page or you don’t get noticed.This trend is being magnified by the shift to the use of mobile devices, which display fewer results and are skewing the trend even further.
3 parts to our discussion today-1) I wanted to share with you the results of a Digital Marketing Effectiveness survey we conducted with 500 online marketers at various sizes and types of companies.2) Discuss some of the costs of not ranking on the search engines3) Go through an example of quantifying this cost with one of our clients by using their analytics and conversion metricsFirst, if I may ask, what is the #1 objective of your web marketing efforts?
Here is an example taken from a semiconductor manufacturer