Many know where to find the data in Google auction insights, but not how to translate it and make decisions off of it. During this session, we will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you'll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have 5-10+ competitors in auction
The CPC and Impression volume changes since Google removed all right hand ads
Which spying tools to use to get competitor alerts and gain insights on winning ads and landing page
Vietnamese like to get connected but how connected are the university students in Vietnam? How long do they use Facebook and how much do they shop online? Here is the report of Q&Me by asking 800 university students in Vietnam?
Remote work becomes as the new standard due to Covid-19. Most of the office workers are instructed to work from their home due to the pandemic.
This survey was made in order to understand their satisfaction / dissatisfaction in remote work and their preference of the work after the pandemic.
The survey was held 307 respondents who work full-time at the office.
The survey was held at August, 2021
Japan and Korea are one of the foreign countries that gives strongest influence on Vietnam. This survey is conducted to find out the overall perception among Vietnamese toward Japan and Korea.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
In emerging countries, ”country of origin” is always one of the most important factors for the purchase decision making.
We had conducted the survey to know the importance of ”country of origin” and its images of Japan, Korea, US, Europe, Thailand, Vietnam and China from 600 respondents.
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
How does Vietnamese recognise Japanese cultures. What cultures are they interested and what Japanese food do they know? Here is the full report of Vietnamese view of "Cool Japan"
Vietnamese like to get connected but how connected are the university students in Vietnam? How long do they use Facebook and how much do they shop online? Here is the report of Q&Me by asking 800 university students in Vietnam?
Remote work becomes as the new standard due to Covid-19. Most of the office workers are instructed to work from their home due to the pandemic.
This survey was made in order to understand their satisfaction / dissatisfaction in remote work and their preference of the work after the pandemic.
The survey was held 307 respondents who work full-time at the office.
The survey was held at August, 2021
Japan and Korea are one of the foreign countries that gives strongest influence on Vietnam. This survey is conducted to find out the overall perception among Vietnamese toward Japan and Korea.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
In emerging countries, ”country of origin” is always one of the most important factors for the purchase decision making.
We had conducted the survey to know the importance of ”country of origin” and its images of Japan, Korea, US, Europe, Thailand, Vietnam and China from 600 respondents.
Vietnamese came to have more time at home during the lockdown period. Their time to go outside for shopping, entertainment, chatting has been replaced by the home activities.
This survey was made in order to understand how their leisure time is used during Covid and particularly pay attention to the usage change of social media.
The survey was held in September 2021.
How does Vietnamese recognise Japanese cultures. What cultures are they interested and what Japanese food do they know? Here is the full report of Vietnamese view of "Cool Japan"
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in Jun 2021
Instagram became very big in Asia especially in Thailand. So how about Vietnam? We ran the survey to more than 2000 people to find out if Facebook kingdom of Vietnam will become different
Experienced MLM attorney, Kevin Thompson, shares his insights and illustrates several factors to help people distinguish between pyramid schemes and legitimate network marketing companies. The article is full of relevant content to help protect the integrity of the industry.
Vietnamese love photos and it has been accelerated due to the increasing ownership of smartphones. Take a look at our research data to understand how they enjoy their lives of photos.
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016Maddie Cary Deuel
Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn:
How to do quality, effective localization without breaking the bank
Why a centralized, consolidated PPC team makes PPC agile & ROI+
What reasonable conversations around Goals & KPIs can or should look like by market or region
Elllie Armstrong is a Programmatic Account Manager at Brainlabs. Today, she'll tell you more about designing, building and executing digital display campaigns.
How To Use Excel To Unlock AdWords Secretsbrainlabs
Discover how to create campaigns, formulate budgets, model bid adjustments, and track competitors - all with the wonders of Excel!
This talk was originally given at HeroConf London 2015.
MCC and Feeds in AdWords Scripting - HeroConfSteve Hammer
The best two features of adwords scripts are the ability to use scripts at the MCC level and to integrate automated feed data for faster updates. However, these are often glossed over in many lessons for scripts. This dives into some of the considerations for a person that's started with scripting, but hasn't made the leap to these advanced topics.
It's All About Attractions: Simpilfy Your Tourism Marketing Strategy To Attra...BIGEYEAgency
With no slowdown in sight for the international travel industry, opportunities abound to attract and retain visitors to a desired destination. Why do businesses face potential marketing struggles in a thriving economic environment? BIGEYE shows you how possessing a greater understanding of area attractions - and properly positioning these unique attributes - might just simplify your strategy altogether, while resonating with your target traveler.
Take a look at the community around you. What do you see? This is what our Intern, Chelsea, envisioned when she immersed herself into each Park neighborhood in Orlando.
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (GSO)
Vietnam consumer price index data (GSO)
Vietnam core inflation data (GSO)
Vietnam import amount data from (GSO)
Vietnam export amount data from (GSO)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (GSO)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (GSO)
This report was updated in Jun 2021
Instagram became very big in Asia especially in Thailand. So how about Vietnam? We ran the survey to more than 2000 people to find out if Facebook kingdom of Vietnam will become different
Experienced MLM attorney, Kevin Thompson, shares his insights and illustrates several factors to help people distinguish between pyramid schemes and legitimate network marketing companies. The article is full of relevant content to help protect the integrity of the industry.
Vietnamese love photos and it has been accelerated due to the increasing ownership of smartphones. Take a look at our research data to understand how they enjoy their lives of photos.
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
The PPC Essentials for Successful Lead Generation - Hero Conf Philly 2016AdStage
This session will walk through PPC strategies for driving new leads, including types of content, channels, and ad targeting strategies. Learn how to design and optimize for conversion by examining examples of ads and lead generation strategies for your landing pages. Additionally, you'll discover the importance of and tactics for conversion tracking. In this session, you'll learn:
- PPC must-haves for lead generation
- Landing page design and optimization
- How to implement conversion tracking
Speaker:
Sahil Jain
CEO, AdStage
@Sahilio
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016Maddie Cary Deuel
Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn:
How to do quality, effective localization without breaking the bank
Why a centralized, consolidated PPC team makes PPC agile & ROI+
What reasonable conversations around Goals & KPIs can or should look like by market or region
Elllie Armstrong is a Programmatic Account Manager at Brainlabs. Today, she'll tell you more about designing, building and executing digital display campaigns.
How To Use Excel To Unlock AdWords Secretsbrainlabs
Discover how to create campaigns, formulate budgets, model bid adjustments, and track competitors - all with the wonders of Excel!
This talk was originally given at HeroConf London 2015.
MCC and Feeds in AdWords Scripting - HeroConfSteve Hammer
The best two features of adwords scripts are the ability to use scripts at the MCC level and to integrate automated feed data for faster updates. However, these are often glossed over in many lessons for scripts. This dives into some of the considerations for a person that's started with scripting, but hasn't made the leap to these advanced topics.
It's All About Attractions: Simpilfy Your Tourism Marketing Strategy To Attra...BIGEYEAgency
With no slowdown in sight for the international travel industry, opportunities abound to attract and retain visitors to a desired destination. Why do businesses face potential marketing struggles in a thriving economic environment? BIGEYE shows you how possessing a greater understanding of area attractions - and properly positioning these unique attributes - might just simplify your strategy altogether, while resonating with your target traveler.
Take a look at the community around you. What do you see? This is what our Intern, Chelsea, envisioned when she immersed herself into each Park neighborhood in Orlando.
Washington folks spend a lot of time writing briefings. But you might not guess just how much -- and now you don't have to. Check out this survey that lays it all bare.
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
Messaging That Delivers: The Lasting Benefits of Employing a Cause Marketing ...BIGEYEAgency
Without question, consumers find great favor with brands that aid in the development and promotion of charitable causes, and the lasting business benefits of cause marketing are undeniable. In this example, BIGEYE showcases the supporting statistics that effectively serve to increase exposure and awareness for non-profit organizations throughout Florida, with business benefits that far exceed increased brand awareness alone.
Next Best Dollar Strategy for PPC AccountsAaron Levy
Presentation from HeroConf Philly (Home field advantage), about a strategy for structuring and segmenting your PPC accounts well beyond the standard alpha/beta strategy. Applicable to every digital marketing channel.
Maddie Cary, Director at Point It | @MaddieMarketer
Many know where to find their account’s Google auction data, but not how to translate it and make decisions off of it. During this session, Maddie Cary, Director of Paid Search at Point It Digital Marketing, will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you’ll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have multiple competitors in auction
Which “spying tools” are worth the time to use to get competitor insights.
Many know where to find their account’s Google auction data, but not how to translate it and make decisions off of it. During this session, Maddie Cary, Director of Paid Search at Point It Digital Marketing, will demonstrate multiple ways to take complex, muddy auction data and turn it into clear, actionable graphs & visuals to help you quickly and easily identify what competitors are doing and what steps you can take to drive better PPC performance. In this session, you’ll learn:
How to quickly & easily identify historical competitor performance and trends in your account
How to understand competitors’ bidding impact when you have multiple competitors in auction
Which “spying tools” are worth the time to use to get competitor insights.
Turning Competitor Data into Actionable Visuals - SMX West 2018 - Maddie CaryMaddie Cary Deuel
It's not enough to be brilliant with your own SEM efforts. You need to know what your competitors are up to. That means identifying their keywords, their landing page and quality score strategies and their campaign management practices. In short, you need to know everything they're doing to enhance their visibility and diminish yours.
Attend this SEM session to learn how to apply time-tested techniques of competitive intelligence to your campaigns to sharpen your marketing edge and deliver the results you are seeking.
Paid search best practices are crucial to your success, but no longer sufficient. If you are spending money on PPC but not actively evaluating the competitive landscape for risks and opportunities you will quickly fall behind.
In this webinar, WordStream's founder Larry Kim joins up with competitive intelligence experts at SEMrush to bring you a completely new approach to PPC advertising. They'll share the 4 most important strategies for a comprehensive, holistic approach to paid search sure to make you the leader in your market.
You’ll learn how to:
-Analyze the competition’s performance and strategy
-Assess and optimize your campaign performance
-Apply PPC best practices
-And repeat. adjusting to trends and changes in your market
Visit www.wordstream.com for more details.
4 Steps to Outrank the PPC Competition: SEMrush & WordStreamSemrush
In “4 Steps to Outsmart the PPC Competition: Analyze, Assess Apply, Adjust,” WordStream and SEMrush offer a new approach to PPC advertising. Learn the four most important strategies for paid search, and how to evaluate the competitive landscape for risks and opportunities.
Analyze the competition’s performance and strategy;
Assess and optimize your campaign performance;
Apply PPC best practices;
And repeat, adjusting to trends and changes in your market.
If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads...
Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue.
So it begs the question: Do you know who your PPC competitors are?
Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape.
In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth and getting the most out of their advertising budgets.
Advancing Your PPC Strategy with Competitive IntelligenceHanapin Marketing
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
Advancing Your PPC Strategy with Competitive IntelligenceBonnie Mailey
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth and getting the most out of their advertising budgets.
Improving PPC Campaign Effectiveness Through Pipeline MeasurementJD Prater
According to Gartner's CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution.
Your PPC campaigns are driving relevant traffic and leads at a fantastic conversion rate and cheap cost per lead.
But how many of your leads are actually converting into sales?
This cost-per-lead mentality proves that marketing is a cost center rather than a pipeline driver. In this Hero Conf session, JD Prater shows how you can change that by syncing your marketing goals and business metrics across campaigns to grow your business.
Attendees will learn:
- How to improve lead quality by tracking and measuring deeper funnel metrics
- Tips on how to customize and optimize campaigns based on ROI
- How to create impactful reports to get CMO buy-in
Don't Start A Bidding War: Outmaneuver Your PPC CompetitorsClean Digital
This presentation was delivered at Hero Conf London, October 2016.
Don't be lazy with your PPC competitor analysis. Starting with Auction Insights reports, we analyse the AdWords and Facebook Ads techniques you can use to avoid a bidding war.
Using Google Analytics to turn data into action Overherd
Alina Sisianu, Digital Analytics Specialist at World Vision, joined us at Overherd to discuss how you can use Google Analytics to turn data into actions.
NetElixir CEO Udayan Bose and our other thought leaders will share their expertise about AI in search marketing.
With the ever-changing nature of the digital marketplace, AI is the next great development retailers must embrace in their marketing strategies. Retailers of every size and industry can re-energize their search marketing efforts with these new insights.
Creating A Data Strategy For Marketing Attribution SuccessG3 Communications
Access the full webcast here: https://dg-r.co/2Jn9QXl
Successful attribution models start on a foundation of accurate data. Having the right data is crucial to making sure you’re tying the right campaigns back to revenue. So where do you start?
During this webinar, experts will discuss the need and the payoffs for lead-to-account matching and the importance of having the right intelligence on contacts and key accounts to build successful attribution.
Key takeaways include:
Top challenges for B2B brands around attribution;
Best practices for assessing your data;
How to apply and align lead records to accounts;
How to ensure data accuracy; and
Use case examples of B2B companies’ attribution success stories.
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
Marking the case_for_predictive_marketing___webinar_slidesSean Zinsmeister
Hear how real customers are infusing predictive analytics into their go-to-market machines.
In this Presentation you'll learn:
• Differences in approaches to launching a predictive solution
• Top use cases for getting started
• How to measure success
We grade everything these days: restaurants, hotels, even attractiveness (Thanks, Tinder!). We regularly pass out awards to the top publishers, agencies and brands and shine a harsh light on the underperformers with aplomb. So why has it taken us so long to grade our programmatic partners, the players keeping our robust, automated transactions running day-in, day-out?
Over 600 professionals on both sides of the buy/sell divide had the chance to grade their partners across a number of areas – open markets, PMP and advance bidding/header bidding.
You’ll learn:
- How publishers and buyers grade their programmatic partners. What are the problem areas and what opportunities are there for improvement.
- How publishers and buyers view the effectiveness of private marketplaces. How do they each score their experiences and what strategies are working best·
- Why advance bidding/header bidding is emerging as a growing trend. What are the challenges and upside potential for publishers.
Similar to Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - HeroConf 2016 (20)
Inside Mobile App Campaigns for Google Play - Maddie Cary - SMX Advanced 2017Maddie Cary Deuel
Google's Play Store will generate $10 billion in app revenue in 2017, so to effectively snare some of that revenue you need to know how to harness search demand to drive app installs. This session covers best practices for setting up, running and fine-tuning mobile app campaigns via AdWords, including advanced features that offer greater control over your optimizations and audience targeting.
Debunking Your eCommerce Assumptions - HeroConf LA 2017 - Maddie CaryMaddie Cary Deuel
Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around:
- Promotions & Sales
- Bidding strategy
- Device targeting
- Demographic purchasing behaviors
Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX West 2017 - Maddie CaryMaddie Cary Deuel
Many PPC marketers have tried opting into mobile search and have seen poor results, including low CTR, poor SERP visibility, underwhelming conversion rates and higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance?
In this session, you'll learn how to take your SEM campaigns to the next level with best practices, case studies and approaches that take advantage of the unique opportunities available to mobile advertisers
Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX Ea...Maddie Cary Deuel
So many PPC marketers have tried opting into mobile search and seen poor results - lower CTR, lacking SERP visibility, worse conversion rates, higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? When will you stop hearing "it's the year of mobile!" and actually start seeing it reflected in your results? During this session, Maddie Cary will demolish those assumptions you have about mobile PPC by ensuring you walk away with a clear understanding of how to launch and manage power mobile advertising campaigns.
What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...Maddie Cary Deuel
What do PPC and Beyoncé have in common (besides everyone loving them?) They bring people together! In this session, paid search expert Maddie Cary reimagines Beyoncé hits to help your campaigns dominate the Google "charts,"
Now You See it! Visualizing your PPC Competition - SMX West 2016Maddie Cary Deuel
It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours.
This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Let's Get Visual, Visual! Turning Auction Insights Into Actionable Data - HeroConf 2016
1. Let’s Get Visual, Visual!
Turning Auction Insights
Into Actionable Data
Maddie Cary | @MaddieMarketer
Director of Paid Search | Point It
2. • Director of Paid Search at Point It
• Oversee $35M+ in Yearly Media
• Global SEM Program Lead
• 20 Account Managers
• 30 Languages
• 60 Markets
• 2015 US Search Award
“Young Search Professional”
@MaddieMarketer
3. @MaddieMarketer
Hi Jim! I did some searches for our
keywords and saw quite a few
competitors alongside our ads
What does our competitive
landscape look like in PPC?
Are we missing opportunities?
How has our performance been
impacted by our competitors?
Can you send me a report?
Jim gets an email from his boss:
6. @MaddieMarketer
Oh, she doesn’t understand the metrics!
Impression Share
How often a competitor received an impression
as a proportion of auctions in which you were in
Overlap Rate
How often a competitor received an impression
when you did
Position Above Rate
How often a competitor was shown above you
Top of Page Rate
How often a competitor was shown at the
top of page
Outranking Share
How often you outranked a competitor
7. @MaddieMarketer
Get it together, Jim
I know what the
metrics mean.
I need your help to
understand the
TRENDS,
OPPORTUNITIES,
& STORY
Not quite…
13. @MaddieMarketer
• PIVOT
To get Avg Impr
Share & Avg CPC
per competitor
• =COUNTIF
To count number of
times competitor shows
up in the auction over
your given time period
DATA NEEDED TOOLS & FORMULAS
• SEGMENTED BY
TIME (Month, Quarter)
AUCTION
INSIGHTS REPORT
CAMPAIGN REPORT
14. @MaddieMarketer
Quarter Avg Impr Share Number of Competitors
Q1 2015 86% 8
Q2 2015 84% 8
Q3 2015 85% 7
Q4 2015 93% 4
Q1 2016 87% 8
Capitalized on opportunity to
grow impression share when
fewer competitors in auction
15. Quarter Avg CPC Number of Competitors
Q1 2015 $4.89 8
Q2 2015 $3.42 8
Q3 2015 $3.12 7
Q4 2015 $2.10 4
Q1 2016 $3.54 8
@MaddieMarketer
Lower CPCs during quarter
with fewer competitors +
maintained lower costs when
auction returned to 8
17. @MaddieMarketer
• =COUNTIF
To count number of days
competitors showed in
auction over X total days
• =AVERAGEIF
To get Avg Impr Share
per competitor over X total
days
• =IF(AND(
Conditional logic to define
your parameters for when
data indicates competitor is
a bigger threat
DATA NEEDED TOOLS & FORMULAS
• LONGER TIME RANGE:
• Last 30 days
• Last 60 days
• Last 90 days
• SEGMENTED BY
TIME (Days)
AUCTION
INSIGHTS REPORT
21. @MaddieMarketer
• PIVOT
To get Avg Impr
Share & Avg Pos
per campaign
DATA NEEDED TOOLS & FORMULAS
• Pull by campaign and
then consolidated
together
AUCTION
INSIGHTS REPORT
24. @MaddieMarketer
• PIVOT
To get Avg Impr
Share trends
by device & time
DATA NEEDED TOOLS & FORMULAS
AUCTION
INSIGHTS REPORT
• SEGMENTED BY
DEVICE & TIME
25. @MaddieMarketer
Some of your competitors aren’t
bidding on mobile, which
may mean Impr Share
opportunity for you!
Competitor Computers Mobile Tablet
You 100% 98% 100%
Competitor 1 31% 49% 24%
Competitor 2 16% 12%
Competitor 3 14% 16%
Competitor 4 10% 16%
Competitor 5 12% 14% 11%
TOTAL 36% 55% 44%
28. @MaddieMarketer
• Copy/paste BrainLabs script into Google Sheet
• Pull segmented Campaign report
• Pull segmented Auction Insight report
• Throw both into Google Sheet
• Generates competitor charts alongside your trending CPC data
YOU
Can see where CPCs spiked when
competitors’ Impr Share rises
