The use of data in your marketing and operations simply makes for better decisions. By changing your organization's feelings on data, you foster a culture where strategy is no longer based on opinion or instinct.
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
Gaining Competitive Advantage Using Email Marketing
Why email is important and valuable
The role of the database
Relevance and recency
Behavioural email
Marketing automation
Email engagement
Case studies
This is a presentation I delivered at E-commercial 2016, a digital marketing conference in October. The content includes SEO predictions in the world of ecommerce with some advice and best practices to ensure you maximise your website's visibility.
Owen Gill
Hallam Internet
E-commerce Berlin Expo 2017 - 5 ways programmatic will change the paid search...E-Commerce Berlin EXPO
Bjorn Espenes CEO and Co-founder FINCH
The environment of the paid search industry changes at the incredible rate. Google has made more changes in AdWords over the last 2 years than in the 15 years previously. The complexity thus increases into the immeasurable and the times of Excel tables and the use of tools is over. Programmatic Advertising is also present in the search industry, and Fiinch is an absolute pioneer.
Blackbaud: Boost Efficiency with the Right Marketing StrategyMarketo
How did Blackbaud transform its marketing strategy to drive more success? Join Blackbaud’s Michelle Duckett, Senior Manager of Marketing Operations, to hear some of the key tactics the company has leveraged to drive efficiency and extend its reach with customers and prospects.
Attend to learn how Blackbaud:
- Streamlined marketing efforts to become more efficient
- Leveraged Marketo to extend its reach with customers and prospects
- Continues to achieve quarterly sales targets with marketing being a significant contributor
Multi-Channel Analytics & E-Commerce Success: A Case StudyMark F Simmons
Multi channel analytics are essential in today's multi touch world. Understanding where your conversions are coming from and how other channels contribute to that "last click" is crucial in proper optimization and budget allocation. Learn more about what I do at http://markfsimmons.com.
This case study goes through the steps taken to analyze a successful e-commerce company. It will show how taking a deeper look and using some of the more advanced features of Google Analytics was able to uncover incremental revenue and improve the customer experience.
Gaining Competitive Advantage Using Email Marketing
Why email is important and valuable
The role of the database
Relevance and recency
Behavioural email
Marketing automation
Email engagement
Case studies
This is a presentation I delivered at E-commercial 2016, a digital marketing conference in October. The content includes SEO predictions in the world of ecommerce with some advice and best practices to ensure you maximise your website's visibility.
Owen Gill
Hallam Internet
E-commerce Berlin Expo 2017 - 5 ways programmatic will change the paid search...E-Commerce Berlin EXPO
Bjorn Espenes CEO and Co-founder FINCH
The environment of the paid search industry changes at the incredible rate. Google has made more changes in AdWords over the last 2 years than in the 15 years previously. The complexity thus increases into the immeasurable and the times of Excel tables and the use of tools is over. Programmatic Advertising is also present in the search industry, and Fiinch is an absolute pioneer.
Blackbaud: Boost Efficiency with the Right Marketing StrategyMarketo
How did Blackbaud transform its marketing strategy to drive more success? Join Blackbaud’s Michelle Duckett, Senior Manager of Marketing Operations, to hear some of the key tactics the company has leveraged to drive efficiency and extend its reach with customers and prospects.
Attend to learn how Blackbaud:
- Streamlined marketing efforts to become more efficient
- Leveraged Marketo to extend its reach with customers and prospects
- Continues to achieve quarterly sales targets with marketing being a significant contributor
Graduate from Email Marketing to Marketing AutomationMarketo
Plain old email marketing just doesn't cut it anymore. Watch this presentation to see how easy and powerful marketing automation software can help you engage your audiences in relevant, 1:1 conversations across the channels of their choice, and drive impressive bottom line results fast.
As the pace of innovation and customer expectation continues to accelerate, the role of every marketer is becoming exponentially more challenging. The key to success for marketers in this rapidly evolving digital world is one thing: engagement.
Join our guest Lori Wizdo, Principal Analyst with Forrester Research, and Hally Pinaud, Sr. Manager, Product Marketing at Marketo, for a webinar on the key principles of engagement marketing and how marketers are leveraging them to create meaningful interactions with people continuously over time.
The Age of the Customer: Automating and Optimizing Audience EngagementMarketo
Consumers today have higher expectations than ever before. Thanks to the bombardment of marketing messages being thrown at them, they demand messages that are timely and relevant. To succeed in this new era, marketers must evolve their communications and campaigns to reflect the nature of today’s distracted audience. They must become customer obsessed.
In this must-see webinar with Jon Miller, VP of Marketing and Co-founder of Marketo, and featured guest speaker Cory Munchbach, Analyst at Forrester Research, Inc, you will get a taste of the strategies and solutions available to you for automating, optimizing, and powering this engagement.
You will discover:
-How to tackle common challenges such channel silos, limited data, and campaign mindset
-Behavioral, contextual, and conversational tools every marketer needs in their "customer obsessed" toolkit
-What a "customer life cycle marketing system" looks like
Real-Time Personalization: Optimize Ad Spend with Personalized Targeting and ...Marketo
In this presention, you'll learn how to get the most out of your content by optimizing your campaigns and landing pages. See how you can take online advertising one step further and personalize your outbound digital ads with personalized retargeting.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Understanding & Working with CASL: Engaging Your Canadian AudienceMarketo
Canada’s Anti-Spam Legislation (CASL) has been around since 2014, but deadlines are looming for private right of action. If you don’t yet understand the law or haven’t taken steps to become compliant, it’s more important than ever to get on board.
And once your rules are in place, it’s time to work towards moving your Canadian audience from Inquiry/Implied Consent to Express Consent for more lasting relationships—which can require some imagination!
Join us to:
- Demystify the rules and regulations of CASL
- Review guided steps to assess your compliance
- Explore creative campaigns to gain Express Consent for better Canadian engagement
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
Digital Marketing buzzwords have invaded our industry. Big Data. Optimization. Sales Funnel. Programmatic. This is not about buzzwords — it’s about leveraging the concepts that drive them to get people on your site, then converting them. If you are interested in hearing a presentation entirely around marketing buzzwords you’ve come to the wrong webinar. In this discussion we will instead be getting very strategic about how to create a plan for your website, founded in proven tactics and industry-wide information to net you the greatest increase in shoppers.
Vendors across the industry have so much information on the way that their customers are behaving, engaging, and interacting with their various platforms and are sitting on a goldmine of information on how people are buying cars today. That information exists inside and outside your website and how you can use that information to increase the number of shoppers and shopping behaviors on your website is how you will increase your sales.
And you’ll learn how to prioritize which area — traffic or conversion — will give you the best results for more sales. This session sets out to give you the insights about how to use the abundance of data at your fingertips to best identify your opportunities to win.
Traffic
How authoritative is your site compared to others?
What are car buyers searching for and are you being seen in those searches?
Does your website answer those questions in a way that influences those customers to buy?
Conversion Comparisons
How does your site compare to others in driving people to the most important pages on the site?
Where and how are you losing customers? How are the best dealers keeping them?
Do you know how to identify the changes you can make on your website to give you the biggest lift in shopping behavior?
Do you know how you stack up against the best of the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
How evo used data-driven personalization to acquire more traffic and retain m...WhatConts
Retail and eCommerce marketing has quickly evolved to be a data-driven field. Top retailers are consolidating, analyzing, and leveraging data from multiple sources to power personalized, targeted, and highly engaging marketing campaigns. Nathan Decker from evo.com, a popular online retailer of action sports gear and fashion apparel, will join the stage with Andrew Pearson from Windsor Circle to discuss how in a short 4 years they've been able to drive higher customer retention by integrating purchase history, product catalog, customer profile, census data, traffic acquisition source, on-site browse search behavior, cart abandonment, email engagement, and more. Since retailers are now able to automatically deliver relevant content at the optimal time in the customer lifecycle, Windsor Circle is seeing clients consistently drive 50-80% open rates and 5-25% click rates from such data-driven campaigns. In this 45-minute session, Nate and Andrew will reveal best practices, common pit-falls, and a planning methodology to prioritize content and campaign development based on the most important retention metrics.
SimilarWeb eCommerce experts reveal the marketing strategies behind e-commerce industry leaders in the U.S.
Learn how to:
* Reveal key industry influencers and partners
* Poach traffic from your competitors
* Discover consumer trends
* Understand user behavior in the mobile and app world
Grow Revenue with the Right Marketing StrategyMarketo
Today, mobile, social and cloud technologies are transforming the customer experience and putting customers in control. In this digital age, marketers must always be improving marketing execution with an eye toward growing revenue.
Listen in to our webinar with guest Laura Ramos, Vice President and Principal Analyst at Forrester Research, and Matt Zilli, Senior Director of Product Marketing at Marketo, to discover why the next wave of competitive advantage will favor firms that obsess over their customers’ experiences and deliver what buyers want before competitors do. Learn how marketing strategies that leverage automation can transform the customer experience and grow revenue in the digital age.
Killer Content In The Trenches: An Insider’s Look At B2B’s Top CampaignsG3 Communications
PANEL: Alex Schutte of Paycor, Alicia Esposito of Demand Gen Report, Amanda Fildes of Grant Thornton LLP, Colman Murphy of Xerox
http://b2bmarketing.exchange
MSP Marketing Update: Tips to Turn Your Website Into Your Best Performing Sal...Kaseya
During this 60 minute webinar, MSP marketing expert Dan Shapero of ClickCloud will show you how use your web site to bring new visitors to you, how to engage those visitors in meaningful ways, and how to convert web visitors into leads so that you can grow your MSP business. New MSP marketing tips you’ll learn: Basics of best practices in web site design Best practices to get found – by your ideal Prospects – using Search Engine Optimization (SEO) How to write engaging content that connects you to your customers Tips for improving lead conversion rates and how to use pay-per-click (PPC) ads & landing pages to help qualify leads Methods for using website analytics for easy ROI reporting and powerful win-loss analysis
Graduate from Email Marketing to Marketing AutomationMarketo
Plain old email marketing just doesn't cut it anymore. Watch this presentation to see how easy and powerful marketing automation software can help you engage your audiences in relevant, 1:1 conversations across the channels of their choice, and drive impressive bottom line results fast.
As the pace of innovation and customer expectation continues to accelerate, the role of every marketer is becoming exponentially more challenging. The key to success for marketers in this rapidly evolving digital world is one thing: engagement.
Join our guest Lori Wizdo, Principal Analyst with Forrester Research, and Hally Pinaud, Sr. Manager, Product Marketing at Marketo, for a webinar on the key principles of engagement marketing and how marketers are leveraging them to create meaningful interactions with people continuously over time.
The Age of the Customer: Automating and Optimizing Audience EngagementMarketo
Consumers today have higher expectations than ever before. Thanks to the bombardment of marketing messages being thrown at them, they demand messages that are timely and relevant. To succeed in this new era, marketers must evolve their communications and campaigns to reflect the nature of today’s distracted audience. They must become customer obsessed.
In this must-see webinar with Jon Miller, VP of Marketing and Co-founder of Marketo, and featured guest speaker Cory Munchbach, Analyst at Forrester Research, Inc, you will get a taste of the strategies and solutions available to you for automating, optimizing, and powering this engagement.
You will discover:
-How to tackle common challenges such channel silos, limited data, and campaign mindset
-Behavioral, contextual, and conversational tools every marketer needs in their "customer obsessed" toolkit
-What a "customer life cycle marketing system" looks like
Real-Time Personalization: Optimize Ad Spend with Personalized Targeting and ...Marketo
In this presention, you'll learn how to get the most out of your content by optimizing your campaigns and landing pages. See how you can take online advertising one step further and personalize your outbound digital ads with personalized retargeting.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Understanding & Working with CASL: Engaging Your Canadian AudienceMarketo
Canada’s Anti-Spam Legislation (CASL) has been around since 2014, but deadlines are looming for private right of action. If you don’t yet understand the law or haven’t taken steps to become compliant, it’s more important than ever to get on board.
And once your rules are in place, it’s time to work towards moving your Canadian audience from Inquiry/Implied Consent to Express Consent for more lasting relationships—which can require some imagination!
Join us to:
- Demystify the rules and regulations of CASL
- Review guided steps to assess your compliance
- Explore creative campaigns to gain Express Consent for better Canadian engagement
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Analysis of data collected on the Google Merchandise Store through the use of Google Analytics tools in order to understand the current situation of the website and to develop solutions
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
Digital Marketing buzzwords have invaded our industry. Big Data. Optimization. Sales Funnel. Programmatic. This is not about buzzwords — it’s about leveraging the concepts that drive them to get people on your site, then converting them. If you are interested in hearing a presentation entirely around marketing buzzwords you’ve come to the wrong webinar. In this discussion we will instead be getting very strategic about how to create a plan for your website, founded in proven tactics and industry-wide information to net you the greatest increase in shoppers.
Vendors across the industry have so much information on the way that their customers are behaving, engaging, and interacting with their various platforms and are sitting on a goldmine of information on how people are buying cars today. That information exists inside and outside your website and how you can use that information to increase the number of shoppers and shopping behaviors on your website is how you will increase your sales.
And you’ll learn how to prioritize which area — traffic or conversion — will give you the best results for more sales. This session sets out to give you the insights about how to use the abundance of data at your fingertips to best identify your opportunities to win.
Traffic
How authoritative is your site compared to others?
What are car buyers searching for and are you being seen in those searches?
Does your website answer those questions in a way that influences those customers to buy?
Conversion Comparisons
How does your site compare to others in driving people to the most important pages on the site?
Where and how are you losing customers? How are the best dealers keeping them?
Do you know how to identify the changes you can make on your website to give you the biggest lift in shopping behavior?
Do you know how you stack up against the best of the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
How evo used data-driven personalization to acquire more traffic and retain m...WhatConts
Retail and eCommerce marketing has quickly evolved to be a data-driven field. Top retailers are consolidating, analyzing, and leveraging data from multiple sources to power personalized, targeted, and highly engaging marketing campaigns. Nathan Decker from evo.com, a popular online retailer of action sports gear and fashion apparel, will join the stage with Andrew Pearson from Windsor Circle to discuss how in a short 4 years they've been able to drive higher customer retention by integrating purchase history, product catalog, customer profile, census data, traffic acquisition source, on-site browse search behavior, cart abandonment, email engagement, and more. Since retailers are now able to automatically deliver relevant content at the optimal time in the customer lifecycle, Windsor Circle is seeing clients consistently drive 50-80% open rates and 5-25% click rates from such data-driven campaigns. In this 45-minute session, Nate and Andrew will reveal best practices, common pit-falls, and a planning methodology to prioritize content and campaign development based on the most important retention metrics.
SimilarWeb eCommerce experts reveal the marketing strategies behind e-commerce industry leaders in the U.S.
Learn how to:
* Reveal key industry influencers and partners
* Poach traffic from your competitors
* Discover consumer trends
* Understand user behavior in the mobile and app world
Grow Revenue with the Right Marketing StrategyMarketo
Today, mobile, social and cloud technologies are transforming the customer experience and putting customers in control. In this digital age, marketers must always be improving marketing execution with an eye toward growing revenue.
Listen in to our webinar with guest Laura Ramos, Vice President and Principal Analyst at Forrester Research, and Matt Zilli, Senior Director of Product Marketing at Marketo, to discover why the next wave of competitive advantage will favor firms that obsess over their customers’ experiences and deliver what buyers want before competitors do. Learn how marketing strategies that leverage automation can transform the customer experience and grow revenue in the digital age.
Killer Content In The Trenches: An Insider’s Look At B2B’s Top CampaignsG3 Communications
PANEL: Alex Schutte of Paycor, Alicia Esposito of Demand Gen Report, Amanda Fildes of Grant Thornton LLP, Colman Murphy of Xerox
http://b2bmarketing.exchange
MSP Marketing Update: Tips to Turn Your Website Into Your Best Performing Sal...Kaseya
During this 60 minute webinar, MSP marketing expert Dan Shapero of ClickCloud will show you how use your web site to bring new visitors to you, how to engage those visitors in meaningful ways, and how to convert web visitors into leads so that you can grow your MSP business. New MSP marketing tips you’ll learn: Basics of best practices in web site design Best practices to get found – by your ideal Prospects – using Search Engine Optimization (SEO) How to write engaging content that connects you to your customers Tips for improving lead conversion rates and how to use pay-per-click (PPC) ads & landing pages to help qualify leads Methods for using website analytics for easy ROI reporting and powerful win-loss analysis
Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Diagnosing & Solving Technical SEO ChallengesCorey Morris
Part of a panel presentation at SMX West in 2015, this presentation provides a practical approach to diagnosing technical SEO challenges that can often be hidden. We'll identify risks, indicators of a problem, find the root cause, and work through the process of getting to a better place. Specific examples are included to round out the presentation.
Mike Duncan will be speaking at Board Retailers Certification Program, Survival of the Fittest, in Orlando, Florida on January 5th from 10:00 am – 5:00 pm for the Retail Finance and Retail Technology Courses. In its second year, Survival of the Fittest is designed to provide retail attendees an in-depth look at Retail Finance and Retail Technology, two areas of significance in today’s retail environment. For more info on this series please visit Board Retailers Association.
E-Commerce Strategies that Produce Results
Mike Duncan, CEO Sage Island
Your website is a vital extension of your business, so it’s crucial to have a marketing plan behind it that maximizes your investment. In this seminar Mike Duncan, CEO of Sage Island teaches effective strategies that help fine tune an ecommerce site into a profitable sales generating machine. As featured on CNNMoney.com, Mike speaks to the digital age of customer service in specialty retail and the necessity of a well designed website. By skillfully integrating Internet Marketing, social media, product recommendations, Live Chat, and more, Mike knows the successful e-Commerce strategies that make conversions and increase your bottom line.
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Lavacon 2012 How Documentation Teams Can Use Web Analytics to Expand their Co...bzebian
n this session, Karen Buchanan and Bob Zebian of IBM will describe how Web analytics play an increasing role in improving documentation quality, and how documentation teams can expand their value across the enterprise by sharing this information with other teams such as Quality Assurance, Development, Product Management, and Executive Management.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
13. @markfsimmons MixedDigital.com
Web Analytics: Advanced
Event Tracking: Advantages
Event tracking provides insight into the behavior of your
visitors by tracking the specific actions taken throughout
the site. This identifies opportunity to edit content,
provide additional content or implement technical
changes to impact user experience.
14. @markfsimmons MixedDigital.com
Web Analytics: Advanced
Event Tracking: Implementation
• Requires editing the analytics tracking code
• Google Tag Manager – simplifies
• Naming Convention
Category Action Label
White Papers Download [name of white paper]
Articles Download [name of article]
Brochures Download [name of brochure]
Support Literature Download [name of literature]
Video – [topical, bio, promotional] View [title]
High Value Links Click [destination]
15. @markfsimmons MixedDigital.com
Web Analytics: Advanced
Event Tracking: Assessment
• What is our most popular piece of downloadable content?
• How often do visitors click the subscribe button?
• What channel drives the most video views?
• What roles does social play in content consumption?
20. @markfsimmons MixedDigital.com
Web Analytics: Advanced
Multi-Channel Analysis: Custom Channel Groupings
• Standard channels
• Allow a deeper, customized view of your data
• Creating a custom channel
• Reporting
23. @markfsimmons MixedDigital.com
Web Analytics: Advanced
Advanced Segments: Definition
“Advanced segments allow you to isolate
and analyze subsets of sessions and
users to gain deeper insights.”
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26. @markfsimmons MixedDigital.com
Web Analytics: Advanced
Advanced Segments: Examples
• Users from the MidWest, whose revenue
exceeded $1,000 and sessions where the medium
was cpc
• Android users, coming from display ads, that
generated at least $100 in revenue
27. @markfsimmons MixedDigital.com
Web Analytics: Advanced
Content Grouping: Definition
“Content grouping lets you group content
into a logical structure based on how you
view your site or app.”
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31. @markfsimmons MixedDigital.com
Web Analytics: Advanced
Content Grouping: Implementation - Code Modification
Modify the code on each
page to identify the index
number and content group
to which the content
belongs
34. @markfsimmons MixedDigital.com
Case Studies
Lead Generation
• B2B company focused on workforce housing industry
• Used advanced segments to analyze visitor behavior
• Discovered visitors that consumed digital assets were
3x more likely to complete form and that repeat visitors
converted 50% more often
• Began increasing promotion of digital assets via paid
search, social media and on the site
• Successfully tested retargeting
• Increased leads ~25% within 6 months
35. @markfsimmons MixedDigital.com
Case Studies
E-Commerce
• E-commerce company selling essential oils and wellness
products
• Used content grouping, advanced segments and multi-channel
funnels to analyze performance
• Discovered that singles outperformed blends, women outspent
men 3 to 1 and that social media played a large role in first click
attribution
• Changed the way singles are merchandised and marketed,
launched a presence on Pinterest and targeted female-centric
sites, revamped the social strategy to better position the products.
• All together, sales increased ~250% over a 6 month timeframe