Why care about influencer marketing? Properly constructed Instagram influencer marketing campaigns help to expand your reach and drive more sales. The struggle for many businesses comes from the back-end work that goes into setting up an Instagram influencer marketing strategy. We’re here to help. Topics Discussed: Unpacking who your audience is and how to find them Micro vs Macro-influencers, what makes sense for you? Locating influencers that resonate with your target audience How to execute an Instagram influencer marketing campaign Tracking the success of your campaigns Don’t Miss Out—we brought in an expert on Instagram influencer marketing, Klear’s Rafi Offenbacher, to discuss how to find success incorporating influencer marketing into your current marketing strategy.

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Instagram Influencer Marketing:
Magnify Reach & Multiply Ad Revenue

2. ● Session Recording + Slides Will Be Sent Out
● Join in the Poll Questions!
● Submit Questions to Our Panelists
Today’s Logistics

3. Overview
Founded in 2007
Google Premier Partner
400+ Active Retail Clients
Top 50 Fastest Growing Company San Diego
D E L I V E R I N G
L A S T I N G
R E S U L T S F O R O U R
C L I E N T S
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Facebook Performance Marketing
Creative Services
About CPC Strategy

4. Overview
Founded in 2012
1B Profiles
60k categories
Hundreds of brands and digital agencies as clients
D E L I V E R I N G
L A S T I N G
R E S U L T S F O R O U R
C L I E N T S
Solutions
Find Influencers in any category worldwide
Vet them: know their real influence
Manage influencers in a campaign CRM
Measure campaign results
About Klear

5. Today’s Speaker
Rafi Offenbacher
Chief Customer Officer

6. Today’s Agenda
● What is Influencer Marketing?
● Why you need Influencer Marketing
● 5 Steps to building a campaign

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STACK TEXT ROW 2What is Influencer Marketing?

9. Influencer Marketing Media Buying Social Listening
INTEREST OVER TIME
Influencer Marketing is Trending

10. SEO;
Detailed
Reviews
500M DAU
Topic -
Oriented
Influencers
get higher
engagement
rates than
celebs
Fast, funny,
accompanies
other networks;
B2B, Politics
175M AU;
70% Female
1.45B DAU
Broad
interests
2M monthly
broadcasters;
Gaming Heavy
Social Media

11. Influencer Marketing
“IM is about building relationships
with the people your target market
trusts, who can deliver your
message through their own voice.”
-Rafi Offenbacher

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STACK TEXT ROW 2Why do I need Influencer Marketing?

13. Ads have lost
effectiveness
Authenticity Great ROI
Why Influencer Marketing?

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STACK TEXT ROW 2Influencer Marketing Example

15. “LOUD AND PROUD, let's ride!
Round Up & Donate your @lyft
ride to support Human Rights
Campaign. Click the link in my
bio to find out more! ❤
#RideOutLoud #Pride2017 #ad”
28K
“Be PROUD of who you are! In
honor of pride, round up
yours fares with @lyft to
#RideOutLoud and the
difference will be donated to
the Human Rights Campaign.
Link in my bio! #ad”
2.5K
“BUCKLE UP for safety and
ROUND UP your @Lyft fare to
#RideOutLoud and support the
Human Rights Campaign!
Everyone should feel safe and
empowered this Pride season,
shoutout to Lyft for making it
easy! Link in bio!”
72K
“This Pride, ride proud and
#RideOutLoud! Round up your
@Lyft fare to support the
Human Rights Campaign with
your donation! ✨ Link in
bio!”
47K
95 Matthew Crawford 90 Marissa Farina Gianino79 Shannon Beveridge 93Camden Scott
#rideoutloud Campaign

16. Influencers Est. ValueEngagementsPosts
21 $3.1M495k23
“Lyft Honored with Human Rights
Campaign Corporate Equality Award.“
Reach
3.7M

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STACK TEXT ROW 2Building an Influencer Campaign - 5 Steps

18. Sales Awareness Traffic
Step 1: Define Goals & KPIs (or NOT!)

19. Art: Javier Pérez @cintascotch
Step 2: Create Creative Strategy

20. Analyze Their Top Content
Look at what
resonates with
their fan base.

21. TechnologyGaming Music Sports Parenting Mommy
Bloggers
Step 3: Find the Right Type of Influencer

22. Audience First

23. True Reach & Engagement
Don’t let their
follower count
trick you!

24. Look for Fans

25. Pros:
● High reach
Cons:
● Low engagement
● Many sponsored posts
● Broad interests amongst
Audience
● Scattered demographics
● Expensive
Macro Influencers

26. Pros:
● Topic focused
● Cheap
● Active followers
● Highly engaged audience
● Owns audiences trust
Cons:
● Low/Medium reach
Micro Influencers

27. Step 4: Build a Relationship
Huawei KOL
Program

28. Step 5: Track Results
Your team of influencers:
● Mentions
● Engagements (likes, comments)
Other mentioners:
● Mentions
● Engagements (likes, comments)
KPIs:
● Traffic
● Sales
● Brand awareness

29. Tip: Create a unique
hashtag to be
shared by your
influencers
Why?
Create a Unique Hashtag

30. Today’s Recap
● Influencer Marketing is not a “nice to have!”
● Invest your time in finding the right influencers.
● Start simple, analyze and then optimize.

31. Questions for Today’s Speaker?
Rafi Offenbacher
Chief Customer Officer