Rundown of the data on search marketing (organic, paid, PLA), Amazon, mobile, e-commerce, and social.
Images are either original or used under Creative Commons license.
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
The document discusses how most small businesses still lack a mobile presence and strategy for mobile search, despite the growing importance of mobile and local searches. It provides statistics showing that over 60% of small businesses do not have a mobile search strategy, while 84% of those with a mobile presence see increased new business. Additionally, half of local mobile searches lead to in-store visits within a day, and local mobile searches are much more likely to lead to purchases than non-local searches. The market for local mobile searches is already huge and growing rapidly.
Presentation for HBA 2012 - Some example and data still can be used for knowledge and understanding of strategic campaigns and how quickly digital media strategies have changed or evolved.
A white-label set of slides that mobile marketers can freely use to show how smartphones, tablets and mobile devices are used more and more every day to search online, make purchase decisions and do business.
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
Search engines are the most commonly used resource for consumers looking for local businesses. Over 200 million people in the US conduct online searches each month for services like AC repair. However, many local businesses are missing out on these online customers if they do not have an online presence through search engine advertising. Having a strong online presence can drive significant offline sales and long-term customer value through repeat purchases and referrals.
LSA Bootcamp Portland: Mobile Marketing - What You Need to KnowLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
From Innovation To Execution: Best Practices For Retailing In The Age Of The ...G3 Communications
This document summarizes key points from a Forrester Research presentation on best practices for retailing in the age of the connected customer. It finds that digital technology is transforming customer expectations and behaviors, with 98% of customers now shopping digitally. It recommends that retailers focus on enabling new customer insights, optimizing profitability, empowering employees, improving service levels, and personalizing the shopping experience to bridge physical and digital channels. Four barriers - poor store connectivity, outdated store systems, lack of real-time data insights, and siloed teams - currently hold back digital innovation. The emergence of a "digital store platform" is presented as key to overcoming these barriers and building the retail store of the future.
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
The document discusses how most small businesses still lack a mobile presence and strategy for mobile search, despite the growing importance of mobile and local searches. It provides statistics showing that over 60% of small businesses do not have a mobile search strategy, while 84% of those with a mobile presence see increased new business. Additionally, half of local mobile searches lead to in-store visits within a day, and local mobile searches are much more likely to lead to purchases than non-local searches. The market for local mobile searches is already huge and growing rapidly.
Presentation for HBA 2012 - Some example and data still can be used for knowledge and understanding of strategic campaigns and how quickly digital media strategies have changed or evolved.
A white-label set of slides that mobile marketers can freely use to show how smartphones, tablets and mobile devices are used more and more every day to search online, make purchase decisions and do business.
This was presented at the Duluth Chamber's Social Media Conference on Wednesday, May 25, 2011. It gives a pretty general overview of what location-based social media is and how small businesses can use it.
Search engines are the most commonly used resource for consumers looking for local businesses. Over 200 million people in the US conduct online searches each month for services like AC repair. However, many local businesses are missing out on these online customers if they do not have an online presence through search engine advertising. Having a strong online presence can drive significant offline sales and long-term customer value through repeat purchases and referrals.
LSA Bootcamp Portland: Mobile Marketing - What You Need to KnowLocalogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Portland 11/1/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
From Innovation To Execution: Best Practices For Retailing In The Age Of The ...G3 Communications
This document summarizes key points from a Forrester Research presentation on best practices for retailing in the age of the connected customer. It finds that digital technology is transforming customer expectations and behaviors, with 98% of customers now shopping digitally. It recommends that retailers focus on enabling new customer insights, optimizing profitability, empowering employees, improving service levels, and personalizing the shopping experience to bridge physical and digital channels. Four barriers - poor store connectivity, outdated store systems, lack of real-time data insights, and siloed teams - currently hold back digital innovation. The emergence of a "digital store platform" is presented as key to overcoming these barriers and building the retail store of the future.
(1) The document discusses strategies for growing an auto brand through social media. It outlines key trends in the auto industry including focusing on brand advertising, leveraging consumer advocacy, targeting younger audiences, and thinking globally while acting locally. (2) Data shows the car purchasing process is increasingly social, with over 90% of consumers using social media for research. Brands are adjusting strategies to meet consumers online. (3) Emerging trends include focusing on aspirational and lifestyle content, encouraging consumer advocacy, engaging millennials through mobile and video, and connecting with local communities on social platforms like Facebook. The document advocates developing a social strategy as part of an integrated marketing plan.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
More Offline Leads from Online Traffic - Brighton SEO 2013 - CalltracksAli White
We all spend vast sums of money on digital marketing activities that drive traffic to our websites. But what can we do to make sure we are getting the right type of traffic, and what can we do to make sure we increase our conversion rate of these visitors to both leads and more importantly to sales
The consumer experiences confusion and uncertainty in the early "Landscape" stage of purchasing a new vehicle. They seek to understand the wide range of options available in the current market. Multiple sources of information are used to research vehicles and determine criteria for their next purchase. Independent review websites are especially influential for helping consumers make sense of their options and start defining their needs.
Warren Raisch joins DMD and Greg Sterling of the Local Search Marketing Association to present on Transforming Mobile Searches into Sales - The Hype Around Beacon Technology.
By 2015 mobile search queries will overtake desktop queries while over 70% of people worldwide use their smartphones to search for products, shops and information. Find these stats and much more in this complete and free to use presentation about mobile search growth and penetration.
A set of slides you can freely embed and re-use to the latest trends in mobile commerce stats and the growing number of people using their smartphones and other portable devices to search and make purchases on the mobile web
3 ways to get more local customers through mobile marketingsimon mchugo
Mobile marketing is an effective way for local businesses to reach customers. There are three main ways: 1) Get locally listed on search engines and directories to increase visibility to local customers searching online. 2) Ask for online reviews to build trust, as 88% of consumers trust online reviews as much as personal recommendations. 3) Invest in a mobile app to engage local customers, as nearly half of digital ad spending is now on mobile and people increasingly use mobile devices to research and purchase products.
3 ways to get more local customers through mobile marketingMary Aldoseri
This document provides 3 ways for businesses to get more local customers through mobile marketing. It first discusses how mobile marketing works and why businesses need it given mobile usage statistics. The first way is to get locally listed on maps, search engines, and location-based review sites since most searches and photos online include a location. The second is to ask for online reviews since most consumers trust reviews as much as personal recommendations. The third way is to invest in a mobile app because mobile ad spending and app usage is growing significantly.
This presentation exposes key facts about mobile search for small and moderate sized businesses in the US. Consumer usage and penetration statistics are presented in a quick and accessible fashion. Advertising and marketing recommendations are for business owners and managers is included at the end of the presentation which was produced by DigiMechanix, Inc (DMX) - A Division of BALLA, Llc
Complete presentation on the latest mobile web and marketing stats.
Very useful to show your prospect customers and leads how important it is for them to have a mobile presence and use your services to start and implement a full-fledged mobile marketing campaign.
Totally white-label, use it at will in your website, blog and anywhere else.
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
This document discusses the impact of mobile devices on local businesses. Some key points:
- Mobile now accounts for 12% of global internet traffic and over 50% of local searches are done on mobile.
- For local businesses to be competitive, they need a mobile-optimized website or app and to rank highly in local search results.
- Customers now expect to easily access business information from their mobile devices and often purchase shortly after searching on mobile. Having a strong mobile presence is important for local businesses to capture these customers.
This document provides an overview of key internet trends and statistics from 2012 as well as discussing new developments in online advertising and search.
The summary includes internet user numbers, email and social media stats, and breakdowns of the top websites, browsers, and domains. It also covers new features from Facebook like Graph Search and from Google like Enhanced Adwords Campaigns which allow advertisers to manage bids across devices. Remarketing is highlighted as an effective lead generation tactic.
The document provides a summary of web analytics data for the Google Merchandise Store (GMS). Key findings include:
- The majority of current users are from India and on the home page. Most traffic comes from desktop users in the US.
- The primary user persona is a 25-34 year old English-speaking male from California interested in shopping and employment.
- Organic search brings over half the traffic and has the highest bounce rate and percentage of new users.
- The home page receives the most sessions and has the highest percentage of new users and a bounce rate below 50%.
- Conversion rates decrease at each stage with over 1% of users completing purchases, and organic search
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
Matt Kulig is co-founder of Aisle 411, where they're growing a business around letting consumers find exactly where products are within stores. The data they build to do this has interesting implications as they begin to offer marketers the ability to communicate with consumers about finding the products they want in the stores nearest to them. Matt will help us see the un-tapped value for consumers, entrepreneurs, marketers and investors in location-based solutions.
Mobile Search and Marketing - Pubcon 2013 New Orleansadlift
The document summarizes mobile search and marketing trends from 2013-2017. It notes that by 2015, mobile search volume will surpass desktop search volume. It also states that mobile ad spending, which was 20% of search spending in 2013, will grow to 50% by 2017. Other key points include the growing percentage of mobile paid search clicks and lower mobile CPCs compared to desktop. The presentation was given by Prashant Puri, CEO of the digital marketing company AdLift.
(1) The document discusses strategies for growing an auto brand through social media. It outlines key trends in the auto industry including focusing on brand advertising, leveraging consumer advocacy, targeting younger audiences, and thinking globally while acting locally. (2) Data shows the car purchasing process is increasingly social, with over 90% of consumers using social media for research. Brands are adjusting strategies to meet consumers online. (3) Emerging trends include focusing on aspirational and lifestyle content, encouraging consumer advocacy, engaging millennials through mobile and video, and connecting with local communities on social platforms like Facebook. The document advocates developing a social strategy as part of an integrated marketing plan.
eMarketer Webinar: Mobile Commerce TrendseMarketer
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
More Offline Leads from Online Traffic - Brighton SEO 2013 - CalltracksAli White
We all spend vast sums of money on digital marketing activities that drive traffic to our websites. But what can we do to make sure we are getting the right type of traffic, and what can we do to make sure we increase our conversion rate of these visitors to both leads and more importantly to sales
The consumer experiences confusion and uncertainty in the early "Landscape" stage of purchasing a new vehicle. They seek to understand the wide range of options available in the current market. Multiple sources of information are used to research vehicles and determine criteria for their next purchase. Independent review websites are especially influential for helping consumers make sense of their options and start defining their needs.
Warren Raisch joins DMD and Greg Sterling of the Local Search Marketing Association to present on Transforming Mobile Searches into Sales - The Hype Around Beacon Technology.
By 2015 mobile search queries will overtake desktop queries while over 70% of people worldwide use their smartphones to search for products, shops and information. Find these stats and much more in this complete and free to use presentation about mobile search growth and penetration.
A set of slides you can freely embed and re-use to the latest trends in mobile commerce stats and the growing number of people using their smartphones and other portable devices to search and make purchases on the mobile web
3 ways to get more local customers through mobile marketingsimon mchugo
Mobile marketing is an effective way for local businesses to reach customers. There are three main ways: 1) Get locally listed on search engines and directories to increase visibility to local customers searching online. 2) Ask for online reviews to build trust, as 88% of consumers trust online reviews as much as personal recommendations. 3) Invest in a mobile app to engage local customers, as nearly half of digital ad spending is now on mobile and people increasingly use mobile devices to research and purchase products.
3 ways to get more local customers through mobile marketingMary Aldoseri
This document provides 3 ways for businesses to get more local customers through mobile marketing. It first discusses how mobile marketing works and why businesses need it given mobile usage statistics. The first way is to get locally listed on maps, search engines, and location-based review sites since most searches and photos online include a location. The second is to ask for online reviews since most consumers trust reviews as much as personal recommendations. The third way is to invest in a mobile app because mobile ad spending and app usage is growing significantly.
This presentation exposes key facts about mobile search for small and moderate sized businesses in the US. Consumer usage and penetration statistics are presented in a quick and accessible fashion. Advertising and marketing recommendations are for business owners and managers is included at the end of the presentation which was produced by DigiMechanix, Inc (DMX) - A Division of BALLA, Llc
Complete presentation on the latest mobile web and marketing stats.
Very useful to show your prospect customers and leads how important it is for them to have a mobile presence and use your services to start and implement a full-fledged mobile marketing campaign.
Totally white-label, use it at will in your website, blog and anywhere else.
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
This document discusses the impact of mobile devices on local businesses. Some key points:
- Mobile now accounts for 12% of global internet traffic and over 50% of local searches are done on mobile.
- For local businesses to be competitive, they need a mobile-optimized website or app and to rank highly in local search results.
- Customers now expect to easily access business information from their mobile devices and often purchase shortly after searching on mobile. Having a strong mobile presence is important for local businesses to capture these customers.
This document provides an overview of key internet trends and statistics from 2012 as well as discussing new developments in online advertising and search.
The summary includes internet user numbers, email and social media stats, and breakdowns of the top websites, browsers, and domains. It also covers new features from Facebook like Graph Search and from Google like Enhanced Adwords Campaigns which allow advertisers to manage bids across devices. Remarketing is highlighted as an effective lead generation tactic.
The document provides a summary of web analytics data for the Google Merchandise Store (GMS). Key findings include:
- The majority of current users are from India and on the home page. Most traffic comes from desktop users in the US.
- The primary user persona is a 25-34 year old English-speaking male from California interested in shopping and employment.
- Organic search brings over half the traffic and has the highest bounce rate and percentage of new users.
- The home page receives the most sessions and has the highest percentage of new users and a bounce rate below 50%.
- Conversion rates decrease at each stage with over 1% of users completing purchases, and organic search
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
Matt Kulig is co-founder of Aisle 411, where they're growing a business around letting consumers find exactly where products are within stores. The data they build to do this has interesting implications as they begin to offer marketers the ability to communicate with consumers about finding the products they want in the stores nearest to them. Matt will help us see the un-tapped value for consumers, entrepreneurs, marketers and investors in location-based solutions.
Mobile Search and Marketing - Pubcon 2013 New Orleansadlift
The document summarizes mobile search and marketing trends from 2013-2017. It notes that by 2015, mobile search volume will surpass desktop search volume. It also states that mobile ad spending, which was 20% of search spending in 2013, will grow to 50% by 2017. Other key points include the growing percentage of mobile paid search clicks and lower mobile CPCs compared to desktop. The presentation was given by Prashant Puri, CEO of the digital marketing company AdLift.
This presentation goes in-depth into the features and technology behind our new big data marketing application, BloomReach Mobile. We believe a solid mobile strategy is imperative to success in this new and emerging channel.
As you see more and more traffic migrate to your mobile site, the need for a relevant cross-channel shopping experience is becoming more and more apparent. BloomReach Mobile continuously optimizes mobile experiences for search and discovery with data-driven search, visual discovery and personalized results.
Bryson Meunier, Mobile Search Specialist & Director at Resolution Media, Joelle Kaufman, Head of Marketing at BloomReach and Raj De Datta, Co-Founder of BloomReach are the presenters.
Here are some useful / scary / interesting stats about mobile. Feel free to pepper your presentations and conversations with them to show everyone you know what you're talking about
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by James Wilsdon, Vodafone, @nickwilsdon - Understanding The Mobile SEO Opportunity. #benchmarksearchconf
In the last decade, the most significant change in the communications industry has been in the area of “mobile,” a landscape filled with devices and apps that keep us connected 24/7, 365.
These slides explore a handful of facts and figures; trends that will give you a sense of just how big the mobile market is and how it’s expected to explode over the next few years.
This document discusses the growth of mobile commerce and how retailers need to optimize their mobile experiences. It provides statistics showing the rise in mobile traffic and sales. Retailers like Jackthreads, Beyond the Rack, and Overstock have seen a large percentage of their traffic and sales coming from mobile. The document advocates that BloomReach's mobile solution can help optimize the mobile user experience through personalized search, recommendations, and predictive features. It highlights how BloomReach helped retailer Deb Shops improve their mobile metrics like time on site and revenue per user through a better optimized mobile experience.
Mobile commerce is growing rapidly. Nearly half of consumers use their smartphones to research local stores and check prices or inventory before shopping in person. Many shoppers also use multiple devices like smartphones and tablets to research and purchase items. Mobile coupon usage and mobile searches within stores are also increasing. Younger consumers and those with higher incomes are more likely to engage in mobile shopping activities. Retailers are investing heavily in mobile and see it as an important strategic initiative.
This document provides a summary of key trends in online and mobile commerce. It discusses how eMarketer expects US retail ecommerce sales to reach $224.2 billion in 2012, up 15% from 2011, led by growth in apparel sales. It also notes that showrooming, where consumers research products in stores and buy elsewhere, is a concern for retailers as more consumers use smartphones for in-store price comparisons. Additionally, the document outlines that mobile commerce sales are increasing rapidly and will reach $6.7 billion in 2012, up 91.4% from 2010, as more consumers make purchases on their phones.
This document discusses challenges with digital media measurement and opportunities for improvement. It notes that cookies often provide an inaccurate view of audiences as they don't always reflect unique individuals and are frequently deleted. Additionally, clicks are an incomplete metric and optimization based solely on clicks ignores most users. The document recommends moving to a viewable impressions standard and currency based on audience size rather than gross impressions to address these issues.
Devising a mobile strategy should be a priority for your B2B business. Clarifying what your audience wants to see and do on a small screen and figuring out how to turn that attention into revenue is critical. Here are a few highlights of the current state of B2B mobile use:
Mobile-friendly sites turn users into customers. If your site offers a great mobile experience, users are more likely to make a purchase.
B2B users regularly use mobile to search for and access content on the go. While the desktop website is still the most-used source of information, increasing numbers of B2B tech buyers read white papers, case studies, and product brochures/data sheets on mobile devices.
B2B customers shop for tech products for their businesses on mobile. They use their devices to read reviews, read general product/service information, compare product/service features, compare prices, and look for promotions or coupons.
Tech B2B customers rely more heavily on mobile browsers than on mobile apps, though 53% of B2B executives have downloaded and use branded B2B mobile apps regularly.
B2B mobile traffic will grow 13x over the next four years, with a 6x growth of mobile compared to desktop, according to Cisco’s latest report on global traffic growth.
The numbers for your company might be different, so determine how many visitors use mobile devices to access your site by checking Google Analytics. But, without a doubt, those mobile numbers are going to grow over the next few years, as more and more customers use mobile devices to research and make their B2B purchases.
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
The document discusses the rising use of smartphones and how having a mobile-optimized website can help businesses attract new customers. It notes that 80% of users take their smartphone everywhere, and that mobile searches often lead to store visits, calls to businesses, and purchases. The document recommends that businesses get started with a mobile website to display location buttons and call-to-action buttons that can increase store visits and calls from mobile users. It concludes by offering mobile website development services starting at $180 per year.
21 Mobile Commerce Statistics Every Consumer Brand Should KnowMobStac
Mobile commerce accounted for nearly one-fourth of all e-commerce sales in 2013. Yet, many brands fail to realize the potential of mobile. Here are 21 recent stats on how mobile is changing the way people research and buy.
This document summarizes key mobile commerce trends from a report on how mobile is changing buying and selling behaviors. It finds that mobile web and app usage is growing rapidly, with over 1.2 billion people accessing the web via mobile devices. Users are more spontaneous shoppers on mobile and expect fast load times and seamless experiences across devices. The rise of tablets also presents major opportunities for retailers, with tablet owners spending more and being more likely to complete purchases. Email, social media, and search are increasingly mobile activities that influence purchasing decisions.
Catch Me If You Can! Getting in Front of On-The-Go Local CustomersCori Graft
Marketing to mobile local customers presents a unique set of challenges, but catching these high-intent searchers pays off.
Presented at "Are You a MoLo SlowMo? Getting Mobile & Local Right" at Seer Interactive in Philadelphia on June 9, 2016
This document discusses trends in consumer behavior and technology that are impacting marketing. It notes that while internet usage in Canada is high, many small businesses still lack an online presence. Consumers are doing extensive online research prior to purchases. Mobile internet usage and smartphone ownership are growing rapidly and will continue to change consumer habits. The document provides recommendations for marketers to have an online and mobile-friendly presence, utilize social media and location-based advertising, and provide measurable multi-media experiences to engage consumers.
This document discusses how mobile devices have become central to people's lives and media consumption. It provides statistics showing that most time spent on apps is on just a few apps, and that people have their phones with them almost constantly. Various industries have been changed by the shift to mobile. The document then focuses on Facebook and Instagram, giving user statistics for these platforms. It argues that Facebook is a large media platform and discusses how its targeting capabilities through use of first and third party data allow for effective advertising on mobile.
Smx west multiplatform search behavior meunierBryson Meunier
The document discusses research findings about mobile search behavior and implications for marketers. It finds that mobile searchers are task-oriented and search more for entertainment, trivia and local information. Mobile searchers are twice as likely to search for brands and have higher engagement rates through organic clicks and conversions when given mobile-optimized content. Voice and app store searches differ from desktop in using longer, more local queries. The document recommends marketers build mobile experiences with mobile keywords, bid on brand terms for mobile, and optimize for voice, images and app-specific queries to engage mobile users.
Similar to Marketing Trends: Search, Social, Shopping & Mobile (20)
We've shared our experience of migrating from External Files to Solr Payloads for storage of ranking data. The migration resulted in a huge savings in memory footprint and more stable systems, capable of supporting multiple A/B tests.
Presentation by Soubhik Bhattacharya
Designing Solr schema and different use cases in e-commerce world. This is our experience with Solr Schema and how it evolved while building multi-tenant search platform.
Presentation by Mohit Jain
In this complimentary webinar, we explore:
The importance of relevance in user experience and how matching intent with content enhances happiness and increases conversions.
How integrating big data – your site data with the data of the worldwide web – is critical to user happiness.
How applying big data helps predict intent and helps influence content changes that reflect what consumers actually want (versus what they may have typed). Having big data is not enough
Jeffrey Eisenberg, Author "Call to Action" and "Waiting For Your Cat to Bark?" and Joelle Kaufman, Head of Marketing from BloomReach are the presenters
Maximize ROI by Unlocking the Full Value of Undiscovered ContentBloomReach
The webinar explored the need for retailers to reach new customers using natural search. Participants were Forrester Research's Dean Davison, Meijer.com's Erik Small and BloomReach's Joelle Kaufman.
Forrester TEI report referenced is available here - http://go.bloomreach.com/tei-report
BloomReach CEO and co-founder Raj De Datta's presentation from the SES Chicago session on "Mastering the Four Crucial Ingredients for Successful Landing Pages". Raj focuses on "relevance", providing examples of landing pages that are and are not relevant to the user's intent.
He suggests asking:
- Is this page relevant to my query?
- Do I know why this is the right solution for me?
- Is it obvious what I need to do next?
Description of the session from the SES website:
In this session, you'll learn how to boost conversion of your web pages using the four critical conversion-optimization ingredients: aesthetics, usability, marketing, and context appropriateness. You'll see examples of winning pages that used the right balance of the four aspects, as well as pages that failed by focusing too much on just one of the four key areas. You'll also get specific ideas on how to immediately improve your pages' conversion by incorporating all four ingredients in your design and messaging.
The document discusses how companies can use big data to accelerate revenue growth through improved marketing techniques. It describes how the amount of digital data being created is growing exponentially and provides examples. It then outlines a 7 step process for using big data in marketing: 1) collect all customer data in the cloud, 2) run marketing campaigns, 3) capture campaign data, 4) consolidate data sources, 5) analyze the data, 6) create customer profiles, and 7) run new campaigns informed by the data analysis. Finally, it provides recommendations to focus on experiments, flexibility, and using the right mix of technology and expertise.
Guess experienced significant increases in natural search traffic and conversions after implementing BloomReach's cloud marketing platform. The platform helped Guess get found in long tail searches with limited resources. Michael Relick of Guess noted visitors from BloomSearch conversions at much higher rates once reaching their site. Guess saw year-over-year growth of 24% in December 2011 and 16% in January 2012 with lifts in natural search queries and revenue.
BloomReach's big data marketing application BloomSearch helped Neiman Marcus improve discoverability of its content and reach new customers. It provided an effective way for Neiman Marcus to reach customers with more general search intent beyond trademarked terms. With BloomSearch, natural search grew significantly as a traffic channel for Neiman Marcus. It helped the company acquire new customers by touching people who might not search specifically for Neiman Marcus but use relevant phrases.
This document discusses big data applications (BDAs) and their importance. [1] BDAs harness vast amounts of data through cloud computing and machine learning to deliver improved outcomes for users, such as more traffic, conversions or revenue. [2] They are characterized by their use of big data, network effects, action-orientation, and measurable results. [3] The document encourages embracing BDAs to enhance business and customer experience by unlocking the value in data through continuous improvement based on outcomes.
Big Data Marketing - 5th Click ConferenceBloomReach
BloomReach's Joelle Kaufman's presentation from the 5th Click Conference in Boston on June 27, 2012.
http://events.retailnetgroup.com/index.php/boston-june
More information on BloomReach is available here:
http://www.bloomreach.com/
Here's how BloomReached helped ecommerce sites with their search marketing ROI. Examples include Neiman Marcus, Guess, Allmodern.com (Wayfair), Beau coup, Bellacor, Drugstore.com, Modcloth, and Only Natural Pet.
Ampush Media saw a 15% lift in conversion rates and 6% lower bounce rates on paid search landing pages optimized by BloomLift. The technology allowed Ampush Media to leverage past visitor data to deliver personalized content matching user intent. This increased click-throughs by 17% and conversion rates by 15%, driving higher revenues. Ampush Media plans to expand BloomLift's use to more traffic to continue improving performance.
AllModern is an online home goods retailer owned by Wayfair that sells over 4.5 million products from 5,000 suppliers. It faced the challenge of ensuring its massive product selection was discoverable through search. After pilot tests of other search marketing tools failed to show results, AllModern implemented BloomSearch. During the initial 90-day pilot period, AllModern saw a material increase in incremental site visits, which translated to increased revenue and profit. Based on these measurable results, AllModern expanded its use of BloomSearch to other Wayfair sites.
Wayfair shares how they're helping their customers find over 5M products on 225 sites.
For additional BloomReach customer stories, please visit http://www.bloomreach.com/customers/
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
3. NEW CUSTOMERS
Organic & Paid each
accounted for 20% of new
customer visits
20
16
20
11
0
5
10
15
20
25
New Visits New Transactions
Organic Paid
Data Source
Forrester
Image Source
Flickr user perspective
4. EXISTING CUSTOMERS
eMail and Organic search
each account for 20% of
visits
20%
13%
20%
6%
0%
5%
10%
15%
20%
25%
Visits Transactions
Email Organic Search
Data Source
Forrester
Image Source
Flickr user anniemole
5. 1/3 of product searches begin on Amazon.com
AMAZON
Data Source
NYTimes
Image Source
Flickr user scobleizer
6. AMAZON
60% of mobile department
store traffic is on
Amazon.com
Amazon Everyone Else
Data Source
Internet Retailer
Image Source
Flickr user dougbelshaw
7. When consumers abandon a retailer’s site, the
search continues Amazon.com & Google
AMAZON
Data Source
MultiChannel Merchant
Image Source
Flickr user marktee
0%
10%
20%
30%
40%
50%
60%
70%
Amazon Google
8. Key ?s
• How are you
intercepting those
shoppers before they
get to Amazon.com?
• How are you reducing
abandons?
• Are you creating a
relevant experience
that inspires loyalty?
AMAZON
Image Source
Flickr user yto
9. Product Listing Ad (PLA) spend is up 238%
THE LONG TAIL
Data Source
RKG
Image Source
Flickr user noppyfoto
10. PAID SEARCH SPEND IS UP
Data Source
RKG
Image Source
Flickr user epsos
0%
10%
20%
30%
40%
50%
60%
Q1 2013
Google Bing
11. Mobile drives traffic & revenue
PAID SEARCH
Data Source
RKG
Image Source
Flickr user clanlife
0%
10%
20%
30%
Total Paid Search Q1
2013
Clicks Spend
12. • PLAs drove 28% of Google
non-brand mobile clicks in
Q4 2012
• But only 16% for Bing Ads
MOBILE PAID CLICKS
Data Source
RKG
Image Source
Flickr user stevendepolo
13. 33% of Google non-
brand spend is on
PLAs
PAID LISTING ADS
Data Source
RKG
Image Source
Flickr user moe
15. 24% of organic search visits were mobile
ORGANIC SEARCH
Data Source
RKG
Image Source
Flickr user dennis_vu
16. iOS 6 doesn’t pass referrer
data
• 13% of all Google searches
are classified as “direct”
traffic
ORGANIC SEARCH
Data Source
RKG
17. 14% of US web
traffic was on
mobile in 2012
MOBILE
Data Source
KISSmetrics
Image Source
Flickr user thenextweb
18. 39% of traffic to Top 500 retailers will be from smartphones in 2013
• Smartphones will surpass half of all traffic in 2014
MOBILE
Data Source
Internet Retailer
Image Source
Flickr user Andrea_44
19. 32% of shoppers research
and purchase on a
smartphone
MOBILE
Data Source
MultiChannel Media Post
21. …But “mobile influence” for www
and in-store conversions is HUGE
• 13x multiplier from mobile
revenue to in-store mobile
influenced sales1
• Mobile will influence 17% of in-
store sales by 2016
• 20% who use Store Locator on a
mobile site visit the store2
MOBILE
Data Sources
1: Deloitte: The Dawn of Mobile Influence
2: Adidas case study from Google MobileAds
Image Source
Flickr user Damian Gadal
22. Many showrooming
shoppers are actually
visiting the store’s website
MOBILE IN-STORE WIFI
Data Source
eMarketer
0.0%
10.0%
20.0%
30.0%
40.0%
Visit Store Website
via In-Store Wifi
Men
Women
23. 72% of
smartphone
owners use
them while
shopping in
stores
MOBILE ASSIST
Data Sources
Pew
Image Source
Flickr user Damian jasonahowie
24. Key ?s
• Are you acting on the
knowledge that
shoppers are visiting
the website from
inside the store?
MOBILE IN-STORE
Image Source
Flickr user Damian tiseb
25. Mobile purchases increased 40% from 2011 to 2012
BLACK FRIDAY
Data Source
IBM
Image Source
Flickr user SquiffyEye
26. 67% prefer an optimized
mobile site to a mobile app
MOBILE SITES VS APPS
Data Sources
MediaPost
27. Key ?s
• What’s the trajectory of your mobile
traffic?
• How are you improving the mobile
experience?
• Will an app satisfy your mobile
demand?
• How are you maximizing mobile
discovery?
MOBILE
34. WHERE ARE THEY RESEARCHING?
Data Source
Google: Our Mobile Planet
35. WHERE ARE THEY BUYING?
Data Source
Google: Our Mobile Planet
36. • 32% of mobile users visit the
same page on desktop and
mobile
• 50% visit the same category
page
CROSS-CHANNEL: MOBILE + WWW
Data Source
BloomReach
0%
10%
20%
30%
40%
50%
60%
Product
Page
Category
Page
37. Key ?s
• Do your customers have a great cross-channel experience?
CROSS-CHANNEL: MOBILE + WWW
Image Source
Flickr user JacksterD
38. Facebook send 30x more traffic than Google+
SOCIAL
Data Source
RKG
Image Source
Flickr user owenwbrown
39. Fewer than 1% of transactions can be traced back to social links
SOCIAL
Data Source
RKG
Image Source
Flickr user owenwbrown
44. Yet…Facebook drives 7x more traffic than Pinterest
FACEBOOK VS PINTEREST
Data Source
BloomReach
45. Key ?s
• Do you engage users on Facebook
and Pinterest?
FACEBOOK VS PINTEREST
46. How will you
gather, analyze and act on
data to create a great
customer experience and
profitable business?
LAST QUESTION…
Image Source
eleaf
Editor's Notes
RKG
Forrester
Forrester
Can we somehow get mobile into the image?
RKG
RKG
RKG
RKG
RKG
Can you add a slide after this
Maybe compare the 14% to the 39% - more than double…
Pew – shouldn’t this be near mobile in-store (before Friday)
IBM
“This should come as no surprise but….people are buying on their smartphones. In fact, the number who have used their smartphone to for a purchase increased 20% from 2011 to 2012.”
“Not only are they buying, but those who do use their smartphone for purchases are doing so even more often.”
“When you look at the data on smartphone shoppers, it’s clear that those who adopt mobile commerce are increasing the frequency of their purchases.”
“Shoppers are buying on their smartphones in a variety of places.” Its very interesting that the majority of consumers who buy on a smart phone do it in their own home.
“Of course, there is still friction in mobile commerce that holds a lot of people back from completing a purchase on their smartphone. But as you know, the smartphone plays a role in purchases far beyond just those that are completed on that phone. Mobile assisted commerce is a huge use case and opportunity”
“One example ‘mobile assisted’ commerce is research. Google’s study found that shoppers are using their smartphones to research purchases”
“And they’re doing that research on a smartphone while they’re at home, work, in the store and out about town”
“Here’s the most important slide. It shows that shows that after the research, those smartphone shoppers are buying on their phones, on their desktops and laptops, and in the store. That’s mobile assisted commerce in action. In fact, a Deloitte study found that the mobile assisted revenue number was actually13x the transactions on the smartphones. So reducing friction and improving the cross-channel experience are key.”