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30 Conversion Rate Optimization Stats You Should Know
The document presents 30 statistics regarding conversion optimization, highlighting challenges and trends faced by marketers. Key findings include low satisfaction rates with conversion rates, a significant focus on increasing lead generation, and the importance of structured approaches to conversion testing. The data suggests a growing commitment to conversion optimization strategies, with many marketers planning to increase their efforts in the coming years.
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30 Conversion Rate Optimization Stats You Should Know
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- 2. 1 4 in 5marketers say their company website isn’t operating at full potential Source: Demandbase/Focus (2011) Copyright 2014 SwayHub LLC
- 3. 2 22% Marketers who aresatisfied with their current conversion rate Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
- 4. 3 56% CMOs who saythey are “unprepared to meet ROI accountability demands” Source: IBM (2011) Copyright 2014 SwayHub LLC
- 5. 4 25% of theaverage marketing budget is allocated to web marketing Source: Forrester Copyright 2014 SwayHub LLC
- 6. 5 “For every $100spent on driving traffic to websites, companies spend only $1 converting that traffic into business.” Source: Forrester Research Copyright 2014 SwayHub LLC
- 7. 6 31% Companies that usesome form of conversion testing Source: Adobe Copyright 2014 SwayHub LLC
- 8. 7 61% Companies that run5 or fewer landing page tests per month Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
- 9. 8 1 IN 5 Companiesreport not having a landing page testing strategy Source: Econsultancy/MarketingSherpa Copyright 2014 SwayHub LLC
- 10. 9 1 IN 5 Marketersreport average conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
- 11. 10 Companies with astructured approach to improving conversions were twice as likely to see a “large increase” in sales Source: Econsultancy Copyright 2014 SwayHub LLC
- 12. 11 12x Companies with over40 landing pages generate an average of 12 times more leads than those with 5 or fewer pages. Source: HubSpot (2011) Copyright 2014 SwayHub LLC
- 13. 12 57% B2B marketers whosay conversion rate is the most useful metric for analyzing landing page performance Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
- 14. 13 82% of marketerssay knowing how to test effectively is “somewhat” or “very” challenging Source: Adobe Copyright 2014 SwayHub LLC
- 15. 14 17% Companies that usemultivariate testing, rated the most effective optimization method Source: Econsultancy (2012) Copyright 2014 SwayHub LLC
- 16. 15 42% Marketers who sayinterpreting results is biggest challenge in conversion optimization Source: Fireclick/MarketingSherpa/comScore Copyright 2014 SwayHub LLC
- 17. 16 62% B2B marketers whosay increasing lead generation is the most important goal for landing pages Source: Ascend2 (2013) Copyright 2014 SwayHub LLC
- 18. 17 0:03 Loading time after which40% of visitors will abandon a website Source: Akamai/Compuware Copyright 2014 SwayHub LLC
- 19. 18 44% Online shoppers whowill tell friends about a bad web experience Source: Akamai/Compuware Copyright 2014 SwayHub LLC
- 20. 19 56% Marketers who believeoptimizing form logic has a “significant” impact on website performance Source: MarketingSherpa (2011) Copyright 2014 SwayHub LLC
- 21. 20 55% Companies that havea mobile-optimized website, mobile app, or both Source: Adobe Copyright 2014 SwayHub LLC
- 22. 21 83% Worldwide retailers thatranked a consistent cross-channel customer experience as “very important” Source: Retail Systems Research (2013) Copyright 2014 SwayHub LLC
- 23. 22 2 in 5marketers report average mobile conversion rates of less than 0.5% Source: Adobe Copyright 2014 SwayHub LLC
- 24. 23 3.8% Average conversion ratefor websites viewed on tablets, versus 1.9% on non-mobile devices Source: Affiliate Window (2011) Copyright 2014 SwayHub LLC
- 25. 24 3 in 5U.S. shoppers abandon shopping carts before purchase Source: Adobe/MarketLive/Monetate (2012, 2013) Copyright 2014 SwayHub LLC
- 26. 25 85% Search marketers who planto focus more on conversion optimization in the next year Source: Hanapin Marketing (2014) Copyright 2014 SwayHub LLC
- 27. 26 63% CMOs who believeROI will be the “most important measure of their success” by 2015 Source: IBM (2011) Copyright 2014 SwayHub LLC
- 28. 27 74% of conversion rate optimization programsboost sales Source: MarketingSherpa Copyright 2014 SwayHub LLC
- 29. 28 74% of companiesincreased their 2012 conversion optimization budget Source: Econsultancy Copyright 2014 SwayHub LLC
- 30. 29 7 in 10marketers practicing CRO use results of experiments to “inform offline or other marketing initiatives.” Source: MarketingSherpa (2012) Copyright 2014 SwayHub LLC
- 31. 30 39% Client-side marketers named conversionoptimization a top digital marketing priority Source: Econsultancy/Adobe (2013) Copyright 2014 SwayHub LLC
- 32. Get started withconversion optimization SwayHub can help Conversion optimization research and training to elevate your marketing results • Extensive library of research reports, best practice guides, and business tools • On-demand training videos and webinars Copyright 2014 SwayHub LLC