This document discusses SVM's loyalty and advocacy solutions for Toyota Motors. SVM is a global leader in B2B gift cards that can help drive sales and strengthen customer bonds through rewards programs. Their solutions include promotional gift cards, reloadable cards, inactive cards with activation codes, and their FuelCircle program. These programs can incentivize customers to visit dealerships and get service, helping Toyota build loyalty and advocacy. SVM also discusses how such programs can engage employees, who are an important social network for customers. In conclusion, SVM has solutions to meet all of Toyota's loyalty and incentive needs through valuable continuous contact with customers.

1. Loyalty & Advocacy: The
SVM Solution
February 25th, 2014

2. Meeting Agenda
 SVM History and overview
Loyalty & Advocacy: The SVM Solution
 SVM Specific solutions by program
 The Impact of Loyalty on Toyota Motors
 Next Steps

3. SVM Overview
 Founded in 1997
 20,000 businesses actively buying gift cards
 100,000 businesses order through SVM’s website
 SVM puts close to a billion dollars in gift cards into the marketplace
each year
 SVM Synopsis:
 SVM is the Global Leader in B2B Gift Cards and has deep capabilities
and experience
 SVM is The Trusted B2B Partner for Fortune 500 Companies and their
Promotional/Gift Card needs
 Senior Management Team has over 80 years of B2B Gift Card expertise
 Providing unique turn-key Full Service Gift Card issuing model
 Flexible: SVM can adapt its services and business models to the
specific objectives of its Clients.

4. Why Choose SVM?
• Proven ability to drive sales through proactive Sales and
Marketing into each key segment.
• Dedicated Fulfillment Center, Proprietary Systems, and
accurate card fulfillment.
• Innovative B2B Solutions, Including both Plastic Card
and eGift
• Long-Standing Industry reputation for Service,
Excellence, Quality, Trust & Integrity
• International: UK, Ireland, Europe…Canada and others
to follow

5. Sample SVM Brands

6. The SVM Loyalty & Advocacy Solution
• According to a recent study, “Manufactures should
also follow the example of other businesses
and offer a REWARDS CARD or other
special-offer programs….Manufactures could
create incentives for consumers to get their
oil changed, have their snow tires installed
and get other regular service, and reward
them with ..giveaways and other incentives
to keep their service business at the
dealership.”
2012 Dealer Dot Com

7. The SVM Loyalty & Advocacy Solution
• These rewards and incentives can be used 2-fold:
1. To incentivize a customer to visit a dealership to test
drive or purchase a vehicle.
2. To strengthen the bond with the customer that has just
purchased a vehicle.
“…the new critical moment is the moment after the
purchase, when consumers are “bonding with” their new
vehicle and highly likely to tout their purchase experience
or their new vehicle on social media channels.” “..need to
foster relationships with customers that make them more
likely to want to engage and advocate for the brand and
dealership after they drive off the lot.”
2012 Dealer Dot Com

8. The SVM Loyalty & Advocacy Solution
• The SVM Loyalty program, which uses our plastic gift
cards, eGift cards, and our FuelCircle Reward Program,
is the perfect fit to nurture and create Loyalty &
Advocacy for Toyota.
• The program can be run on a national level or test-
piloted in regional dealerships.
“Of those who recently purchased a new car, or who were
planning to buy shortly and had already visited a dealership, 76%
said their direct interaction with a dealership was or would be very
influential in their final purchase decision.”
2012 Dealer Dot Com

9. Gasoline: The Logical Automobile Industry Gift Card
• Universal in appeal for all of Toyota’s customers
• Universal in appeal for all of Toyota’s employees
• Great incentive that can drive business to the showroom
floors
• Logical choice to incentivize customers to return to the
dealership for maintenance.

10. The SOLUTIONS THAT MOTIVATE
• Promo and Reward Cards
• Reloadable Cards
• Inactive Cards
• Award Codes
• Co-Branding and Card Customization
• Fulfillment Services
• FuelCircle

11. Promo and Reward Cards
• Ability to purchase Gas Promotional Cards at a discount, or share in
the breakage (leftover funds at expiration).
• Promo Cards can be co-branded
• Great application for driving business into the dealership.

12. Reloadable Cards
• Perfect solution for ongoing
rewards/incentives or fleet management
• Reload could be triggered by customer or
employee goal attainment
• Saves down-time for shipping and
ordering
• Fee per reload

13. Inactive Cards
• Safe solution to do a regional or
nationwide mailer.
• Names can be sent as a file for
activation
• Added security for direct mail
programs

14. Award Codes
• Customer/Employee receives award
code with dollar amount and link to
landing page
• Toyota chooses up to 12 Brands of gift
cards for redemption with code
• Information is entered, code is
redeemed, and chosen brand is shipped
directly to end user.

15. Co-Branding and Card Customization
• Toyota can chose from co-branded card
or fully customized card.
• Available on Gasoline Brands such as
ExxonMobil.

16. Fulfillment
• Dedicated Fulfillment Center, Proprietary
Systems, Accurate Card/eGift Fulfillment
• Bulk orders received by 2 pm CST = fulfilled same
business day in most cases
• Individual fulfillment orders received in overnight file
= fulfilled same business day (2 business day
Service Level Agreement)
• Multiple, redundant QA steps and proven QA
processes ensure accuracy

17. FUELCIRCLE
• SVM revolutionary FuelCircle reward program
• Customer earns fuel rewards based upon purchases or by fulfilling a
program parameter, redeemable at chosen Gas station.
• Customer then chooses the Oil brand that they prefer instead of
being locked into one choice, making FuelCircle the only program
that can span the entire nation.
• Great tool that allows continual contact with customer
– Could use as incentive to drive business into service center (different
reward levels for type of service)
– Customer is reminded of loyalty & advocacy every time they use the
card
“What we’ve always known is that customers with the greatest lifetime
value are loyal, repeat customers. Repeat customers spend 33% more
than new customers, and their referrals are 107% higher then those from
non-repeat customers.”
2012 Dealer Dot Com

18. The often missed connection: Employee
Engagement
With over 6500 Employees in the United States, Toyota has a
built-in Social Network that can be their greatest Advocates.
“Customer Loyalty is an end, Employee engagement is perhaps
the most effective means to that end.” Employees are “ground
zero for improving customer loyalty.
Direct Marketing News February 2014
55%
Percentage of
organizations with
employee engagement
rates of more than 50%
that have customer
retention rates of more
than 80%

19. The Impact of a Loyalty Program
on Toyota
Advocate
Bond
EngagePURCHASE
Enjoy
2012 Dealer Dot Com
The
Loyalty
Loop

20. The Impact of a Loyalty Program
on Toyota
“We asked those loyal to a dealership what it
would take to get them to consider
switching. 45% said they would be
somewhat or very likely to consider a
different dealer if they were offered a
customer rewards program.
2012 Dealer Dot Com

21. The Impact of a Loyalty Program
on Toyota
“Our research found that consumers who are offered a
customer rewards program that saves them money, who
encounter a no-pressure sales staff and who read positive
reviews about a dealership written by other customers are
more likely to consider switching to a different dealership.”
2012 Dealer Dot Com

22. In Conclusion
• No matter what your Loyalty/Incentive needs, SVM has
the solution
• Our dedicated team of experts can tailor programs to
fulfill to the end user, offering valuable continuous
contact
• With Loyalty growth of over 25% in the last two years,
the U.S. market continues to embrace Loyalty leading to
Advocacy as a must in a companies Marketing Plan.
• The only way to continual grow one’s Customer Base is
to find creative ways to reach your Target
Audience…creative ways found in the SVM Solution.

23. Next Steps
 Questions?
 Next Steps
THANK YOU!

24. SolutionsthatMotivate.com
twitter.com/SVMRewards
facebook.com/SVMRewards
youtube.com/SVMRewards
linkedin.com/company/SVM-LP
fuelcircle.com