Customer retention on digital platform is the need of hour. The goal of the firm is to improve digital engagement by enhancing customer experience. The firm wants to boost up its customer loyalty, acquisition and retention by engaging customer on digital platforms and devices. This template is useful for the top level management in enhancing digital capability of the firm by increasing customer engagement on different digital platforms. A survey will be conducted which will assess overall customer experience on digital platform in terms of how effective is firms digital marketing campaign, whether the firm has effective onboarding process, etc. Being a digital firm, it is necessary to look for aspects that help firm in engaging customers digitally as it is found from several statistics that highly engaged customers will purchase frequently which ultimately leads to increased customer lifetime value. Active engagement of customers can be achieved through digital storytelling in the form of advertisement on various digital channels. Email marketing campaign is also an effective way of engaging with customers by sending customized messages at right moment. Tracking customer engagement across various digital channels will help firm in targeting the potential customers. As a digitally active firm, it is necessary to be in sync with future requirements by keeping track of the future trends that are prevailing in the industry. https://bit.ly/33Ur6Bb
The document outlines the agenda for a presentation on omnichannel customer experience (CX) and digital transformation. The agenda includes discussions on the meaning and impact of omnichannel CX and digital transformation based on a 2017 CX benchmark report. It will also cover developing a 2020 vision for CX, assessing digital maturity, and defining a contact centre strategy for the omnichannel CX ecosystem. Interactive sessions are planned to help attendees attain their 2020 omnichannel CX vision.
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
Taking Your Product From 0 to 100 by Facebook Product ManagerProduct School
Key takeaways:
- Taking your product from 0 to 100 (and everything in between). Depending on the product/ initiative stage in the lifecycle: Alpha (0 to 1), Beta (1 to 10) or Growth (10 to 100)
- What are the success criteria and KPIs to focus on
- Which common pitfalls should be avoided
Sameer is a digital strategist focusing on removing friction across Banks, NBFCs, Fintechs and Software providers. He is working with Financial Institutions for establishing their digital strategy in alignment with business strategy. The digital strategy would generate value through increase in digital footprint / revenues / cross-sell. This would also reduce costs through productivity gains, automation and process realignment. Digital initiatives as part of strategy would include loan origination, Cross sell platform, Omnichannel platform, Analytics & AI, Mobility and Fintech tie-ups.
This deck is part of his open innovation approach. This can be used by anyone.
This eBook will allow retail business and IT managers to understand, which are the key elements that must be considered in retailers' path to become omnichannel champions. Find out which are the most critical omnichannel capabilities to develop as well as its strategy and roadmap for the implementation plan.
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
Mercury is the closest planet to the Sun and the smallest planet. Saturn is composed mostly of hydrogen and helium. Jupiter is a gas giant and the biggest planet in the Solar System. Neptune is the farthest planet from the Sun and the fourth largest planet. Venus has a beautiful name and is the second planet from the Sun.
Transforming the Digital Experience Via Customer Journey MappingRocketSource
As the modern consumer's expectations of a sublime digital experience increase, so does the need for a new customer journey map. In this post, I unveil the Customer Insights Map, which makes the traditional exercise of customer journey mapping more intelligent by answering the nuances of today's buyers, leveraging machine learning, artificial intelligence, and path-to-purchase analytics to boost the lifetime value of customers.
The document outlines the agenda for a presentation on omnichannel customer experience (CX) and digital transformation. The agenda includes discussions on the meaning and impact of omnichannel CX and digital transformation based on a 2017 CX benchmark report. It will also cover developing a 2020 vision for CX, assessing digital maturity, and defining a contact centre strategy for the omnichannel CX ecosystem. Interactive sessions are planned to help attendees attain their 2020 omnichannel CX vision.
This PPT deck displays twenty two slides with in depth research. Our Customer Journey Mapping Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive Customer Journey Mapping Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement
Taking Your Product From 0 to 100 by Facebook Product ManagerProduct School
Key takeaways:
- Taking your product from 0 to 100 (and everything in between). Depending on the product/ initiative stage in the lifecycle: Alpha (0 to 1), Beta (1 to 10) or Growth (10 to 100)
- What are the success criteria and KPIs to focus on
- Which common pitfalls should be avoided
Sameer is a digital strategist focusing on removing friction across Banks, NBFCs, Fintechs and Software providers. He is working with Financial Institutions for establishing their digital strategy in alignment with business strategy. The digital strategy would generate value through increase in digital footprint / revenues / cross-sell. This would also reduce costs through productivity gains, automation and process realignment. Digital initiatives as part of strategy would include loan origination, Cross sell platform, Omnichannel platform, Analytics & AI, Mobility and Fintech tie-ups.
This deck is part of his open innovation approach. This can be used by anyone.
This eBook will allow retail business and IT managers to understand, which are the key elements that must be considered in retailers' path to become omnichannel champions. Find out which are the most critical omnichannel capabilities to develop as well as its strategy and roadmap for the implementation plan.
Reimagine Growth: Execute on your customer journey strategyCleverTap
Execute on your customer journey strategy
Key Learnings:
-Build your 360-degree view of your customer lifecycle journey
-Create an omnichannel engagement strategy that’s cost-effective
-Reduce churn by engaging on at the right moments
Mercury is the closest planet to the Sun and the smallest planet. Saturn is composed mostly of hydrogen and helium. Jupiter is a gas giant and the biggest planet in the Solar System. Neptune is the farthest planet from the Sun and the fourth largest planet. Venus has a beautiful name and is the second planet from the Sun.
Transforming the Digital Experience Via Customer Journey MappingRocketSource
As the modern consumer's expectations of a sublime digital experience increase, so does the need for a new customer journey map. In this post, I unveil the Customer Insights Map, which makes the traditional exercise of customer journey mapping more intelligent by answering the nuances of today's buyers, leveraging machine learning, artificial intelligence, and path-to-purchase analytics to boost the lifetime value of customers.
The customer journey map documents the various stages a customer goes through when engaging with a company from awareness to advocacy. It outlines the key stages as awareness, consideration, decision, delivery & use, and advocacy. At each stage it describes the customer activities, goals, and touchpoints. The business goals are to increase awareness, website visitors, conversion rate, and deliver orders to ultimately have customers advocate for the business.
This document discusses the key elements of building a successful customer loyalty program, including collecting customer data, developing a value proposition, designing loyalty mechanics like points and badges, setting investment ratios, creating clubs within the program, and developing coalition programs with partner brands. It emphasizes that loyalty programs should be targeted towards specific customer segments, provide rewards that motivate desired behaviors, and use gamification elements to increase customer engagement.
Salesforce Cloud Services offers different levels of support to help customers achieve business value from Salesforce faster. Their offerings include Accelerated Success products for adoption and advancement, Consultative Success plans like Premier and Premier Plus for expertise and resources, and Transformational Success for complex challenges. Customers report increased performance, adoption, and success from working with Cloud Services experts.
Though it may go by different names - customer, user, or buyer’s journey - the goal is the same: to better understand the myriad interactions your potential customers and customers have with your brand. In this webinar, learn how to create an actionable map for your customers’ journey. Watch the on-demand presentation: http://www2.silvertech.com/webinar-how-to-map-the-customer-journey
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Salesforce Health Cloud and Partners: Improving the Care ExperienceDreamforce
Salesforce and the hundreds of health partners in our ecosystem are creating solutions that extend Health Cloud to drive a better overall patient experience.
See how some of these partners, who offer solutions ranging from payments to scheduling to care management, make an effort to help providers better manage patients’ care journeys. In the coming months, these apps will be available on the Salesforce AppExchange, the world’s largest and longest-running enterprise apps marketplace.
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty two slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Sales Enablement Channel Management Powerpoint Presentation Slides complete deck. https://bit.ly/3wfuS3J
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
Increase consumer satisfaction and drive sales using these 360 Degree View Of Customer PowerPoint Presentation Slides. Take the assistance of our attention-grabbing customer mapping PowerPoint slideshow to drive ROI through various means like acquiring leads, increasing customer retention, etc. By utilizing these customer relationships PowerPoint templates you can elucidate the process of customer architecture that consists of consumer clustering, CRM analysis, real-time analytics, etc. Take advantage of these consumer lifecycle PPT visuals to reveal the components of 360 frameworks like CRM systems, DBMS, support ticketing, etc. Unveil the constituents of the customer lifecycle such as data visualization, data streaming, data integration, data science, etc. using our content-ready consumer engagement PowerPoint slide deck. Adopt a holistic customer view and interact with them through face-to-face communication, email, phone amongst others. Hence, without any further delay download this customer support PPT slide designs to engage effectively with your current as well as prospective clients. https://bit.ly/2OixhJT
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
The document discusses how brands can use data and technology to deliver personalized customer experiences across channels. It emphasizes that customers now research purchases online and expect consistent, relevant interactions from brands. The Salesforce Marketing Cloud allows companies to gather customer data from various sources, understand individual customers, and personalize communications at every stage of the customer journey to improve engagement and sales. Case studies show how Trunk Club and Volvo Construction Equipment use the platform to drive higher conversion rates and revenue through personalized digital marketing.
Customer experience management is based on customer-oriented principles: it focuses on the customer’s experience with the end product and CEM seeks to comprehend his expectations and to create as many positive touching points as possible. The final goal of customer experience management is to turn happy customers into advocates of the respective brand/ product.
User Experience Maps (or Customer Journey Maps) enable you to track customer experiences and to draw outlines from their first contact with the respective brand until the ultimate disposal of the end product. All individual touching points will be evaluated and rated with an either positive or negative user experience (by using differently colored icons, for example). Thus, a map of the product experience evolves which exemplifies potential obstacles in regard to customer interaction.
This document discusses the process of creating a customer journey map. It begins by defining what a customer journey map is - a visual representation of a customer's experience and interactions with a company over time and across channels. It then outlines the key components of a journey map, which include personas, timelines, emotions, touchpoints, and channels. The remainder of the document details the steps to create a journey map, including gathering research, brainstorming touchpoints and channels, creating empathy maps, organizing ideas, sketching the journey, refining it, and sharing it with stakeholders. The overall goal is to gain a deeper understanding of the customer experience to identify opportunities to improve it.
2016 06 - design your api management strategy - axway - Api ManagementSmartWave
David Soulalioux, API Gateway pre-sales engineer at Axway illustrated, among others, a concrete use case of cloud API management at a worldwide energy industry leader. The presentation depicted the exposition of customer’s “Fuel Market” intranets website existing APIs to the outside world. This integration outlined the added value of the API Gateway as authentication layer, security and Quality Of Service (QoS) enforcement point. Also, the retained cloud infrastructure enabled for a scalable and reliable solution, allowing developers to focus on services instead of worrying about the infrastructure.
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Customer 360 PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of twenty one slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/31ZDpJD
Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...SlideTeam
Customer 360 is a tool used by marketers to understand their customers end to end journey starting from the initial stage of awareness till the end stage of loyalty. A customer 360 program collects customer data form multiple sources and analysis different touch points of the customer. An organization performs a customer 360 check to understand their customers and make changes in their marketing strategies in order to increases the overall customer engagement and experience. This presentation is helpful for marketing managers and organizations with an objective to understand their customer by collecting data from multiple sources, analyze the data and develop multiple marketing strategies in order to increase their customer delight and improve the customer engagement with an objective of boosting the organization revenues. Initially this presentation highlights the need of customer 360 program within the organization by understanding multiple problems such as low conversion rate, low retention rate and poor sales of the organization. Once the problem is identified the current situation of the organization is analyzed, this is done by understanding the customer interaction history with the organization, the customer acquisition cost, the flow of organizations products and services, the marketing campaigns carried out by the company, the data collected through the CRM systems etc. Once all the data is collected it is analyzed in comparison with the customer journey of the organization. The multiple steps of the customer journey can be awareness, acquisition, conversion, retention and loyalty. After carefully studying the customer data multiple strategies to improve the customer experience are analyzed, these can be identifying the customer demographic, Defining the ideal customer profile, analyzing he customer psycho graphic data and understanding the customer behavioral data. After the initial analyses multiple new marketing strategies are devised to improve the customer experience in general. These strategies can be new segmentation strategy, the positioning strategy of the organization, deciding upon the communication channels, designing a new brand launch process and developing a strategic messaging map. Once all the strategies are developed, sale forecasting is done in order to understand the impact of these strategies on the organization. The customer value life cycle is also forecasting in comparison to the cost of customer acquisition. A training plan for the sales and marketing team is developed and multiple risk associated to eh entire process is analyzed, and a mitigation plan is developed for the same. In the end multiple customer cases are studied to understand the true impact of customer 360 and the performance of the entire is tracked with the help if KPIs or key performance indicators. https://bit.ly/2YQDfUK
The customer journey map documents the various stages a customer goes through when engaging with a company from awareness to advocacy. It outlines the key stages as awareness, consideration, decision, delivery & use, and advocacy. At each stage it describes the customer activities, goals, and touchpoints. The business goals are to increase awareness, website visitors, conversion rate, and deliver orders to ultimately have customers advocate for the business.
This document discusses the key elements of building a successful customer loyalty program, including collecting customer data, developing a value proposition, designing loyalty mechanics like points and badges, setting investment ratios, creating clubs within the program, and developing coalition programs with partner brands. It emphasizes that loyalty programs should be targeted towards specific customer segments, provide rewards that motivate desired behaviors, and use gamification elements to increase customer engagement.
Salesforce Cloud Services offers different levels of support to help customers achieve business value from Salesforce faster. Their offerings include Accelerated Success products for adoption and advancement, Consultative Success plans like Premier and Premier Plus for expertise and resources, and Transformational Success for complex challenges. Customers report increased performance, adoption, and success from working with Cloud Services experts.
Though it may go by different names - customer, user, or buyer’s journey - the goal is the same: to better understand the myriad interactions your potential customers and customers have with your brand. In this webinar, learn how to create an actionable map for your customers’ journey. Watch the on-demand presentation: http://www2.silvertech.com/webinar-how-to-map-the-customer-journey
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Salesforce Health Cloud and Partners: Improving the Care ExperienceDreamforce
Salesforce and the hundreds of health partners in our ecosystem are creating solutions that extend Health Cloud to drive a better overall patient experience.
See how some of these partners, who offer solutions ranging from payments to scheduling to care management, make an effort to help providers better manage patients’ care journeys. In the coming months, these apps will be available on the Salesforce AppExchange, the world’s largest and longest-running enterprise apps marketplace.
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty two slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Sales Enablement Channel Management Powerpoint Presentation Slides complete deck. https://bit.ly/3wfuS3J
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
Increase consumer satisfaction and drive sales using these 360 Degree View Of Customer PowerPoint Presentation Slides. Take the assistance of our attention-grabbing customer mapping PowerPoint slideshow to drive ROI through various means like acquiring leads, increasing customer retention, etc. By utilizing these customer relationships PowerPoint templates you can elucidate the process of customer architecture that consists of consumer clustering, CRM analysis, real-time analytics, etc. Take advantage of these consumer lifecycle PPT visuals to reveal the components of 360 frameworks like CRM systems, DBMS, support ticketing, etc. Unveil the constituents of the customer lifecycle such as data visualization, data streaming, data integration, data science, etc. using our content-ready consumer engagement PowerPoint slide deck. Adopt a holistic customer view and interact with them through face-to-face communication, email, phone amongst others. Hence, without any further delay download this customer support PPT slide designs to engage effectively with your current as well as prospective clients. https://bit.ly/2OixhJT
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
Omnichannel Customer Experience. Companies such as Amazon, Facebook, Google, Apple already know that the future of user experience is automated interface creation depending on customer needs.
The document discusses how brands can use data and technology to deliver personalized customer experiences across channels. It emphasizes that customers now research purchases online and expect consistent, relevant interactions from brands. The Salesforce Marketing Cloud allows companies to gather customer data from various sources, understand individual customers, and personalize communications at every stage of the customer journey to improve engagement and sales. Case studies show how Trunk Club and Volvo Construction Equipment use the platform to drive higher conversion rates and revenue through personalized digital marketing.
Customer experience management is based on customer-oriented principles: it focuses on the customer’s experience with the end product and CEM seeks to comprehend his expectations and to create as many positive touching points as possible. The final goal of customer experience management is to turn happy customers into advocates of the respective brand/ product.
User Experience Maps (or Customer Journey Maps) enable you to track customer experiences and to draw outlines from their first contact with the respective brand until the ultimate disposal of the end product. All individual touching points will be evaluated and rated with an either positive or negative user experience (by using differently colored icons, for example). Thus, a map of the product experience evolves which exemplifies potential obstacles in regard to customer interaction.
This document discusses the process of creating a customer journey map. It begins by defining what a customer journey map is - a visual representation of a customer's experience and interactions with a company over time and across channels. It then outlines the key components of a journey map, which include personas, timelines, emotions, touchpoints, and channels. The remainder of the document details the steps to create a journey map, including gathering research, brainstorming touchpoints and channels, creating empathy maps, organizing ideas, sketching the journey, refining it, and sharing it with stakeholders. The overall goal is to gain a deeper understanding of the customer experience to identify opportunities to improve it.
2016 06 - design your api management strategy - axway - Api ManagementSmartWave
David Soulalioux, API Gateway pre-sales engineer at Axway illustrated, among others, a concrete use case of cloud API management at a worldwide energy industry leader. The presentation depicted the exposition of customer’s “Fuel Market” intranets website existing APIs to the outside world. This integration outlined the added value of the API Gateway as authentication layer, security and Quality Of Service (QoS) enforcement point. Also, the retained cloud infrastructure enabled for a scalable and reliable solution, allowing developers to focus on services instead of worrying about the infrastructure.
1) The document outlines various touchpoints and metrics for customers at different stages of the customer lifecycle from pre-sales to support.
2) It identifies frustration sources for customers such as only receiving calls near renewal time and slow ticket responses.
3) Recommendations are provided to address the opportunities including hiring a customer marketing manager, improving the free trial experience, and creating a deployment playbook.
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Customer 360 PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of twenty one slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/31ZDpJD
Analyzing Customer Journey And Data From 360 Degree PowerPoint Presentation S...SlideTeam
Customer 360 is a tool used by marketers to understand their customers end to end journey starting from the initial stage of awareness till the end stage of loyalty. A customer 360 program collects customer data form multiple sources and analysis different touch points of the customer. An organization performs a customer 360 check to understand their customers and make changes in their marketing strategies in order to increases the overall customer engagement and experience. This presentation is helpful for marketing managers and organizations with an objective to understand their customer by collecting data from multiple sources, analyze the data and develop multiple marketing strategies in order to increase their customer delight and improve the customer engagement with an objective of boosting the organization revenues. Initially this presentation highlights the need of customer 360 program within the organization by understanding multiple problems such as low conversion rate, low retention rate and poor sales of the organization. Once the problem is identified the current situation of the organization is analyzed, this is done by understanding the customer interaction history with the organization, the customer acquisition cost, the flow of organizations products and services, the marketing campaigns carried out by the company, the data collected through the CRM systems etc. Once all the data is collected it is analyzed in comparison with the customer journey of the organization. The multiple steps of the customer journey can be awareness, acquisition, conversion, retention and loyalty. After carefully studying the customer data multiple strategies to improve the customer experience are analyzed, these can be identifying the customer demographic, Defining the ideal customer profile, analyzing he customer psycho graphic data and understanding the customer behavioral data. After the initial analyses multiple new marketing strategies are devised to improve the customer experience in general. These strategies can be new segmentation strategy, the positioning strategy of the organization, deciding upon the communication channels, designing a new brand launch process and developing a strategic messaging map. Once all the strategies are developed, sale forecasting is done in order to understand the impact of these strategies on the organization. The customer value life cycle is also forecasting in comparison to the cost of customer acquisition. A training plan for the sales and marketing team is developed and multiple risk associated to eh entire process is analyzed, and a mitigation plan is developed for the same. In the end multiple customer cases are studied to understand the true impact of customer 360 and the performance of the entire is tracked with the help if KPIs or key performance indicators. https://bit.ly/2YQDfUK
Omnichannel Marketing For Creating A Seamless Customer Experience PowerPoint ...SlideTeam
Customer nowadays look for effective marketing channels to differentiate the products, its features and wants a personalized shopping experience. Hence, most of the companies are shifting from multichannel to omnichannel marketing strategies to provide their customers a seamless shopping experience by increasing their brands presence. The current scenario is that the company is using multichannel marking strategy and is incurring losses in terms of revenue, customer retention, mobile traffic frequency, customer conversion rate etc. The company wants to shift to Omni channel Marketing Strategy in order to gain the competitive advantage and increase their overall presence on multiple digital platforms. Company wants to integrate physical, digital and mobile sales channels to support and provide better purchasing experience. This presentation provides some information and details on need for omnichannel marketing to the business, issues in implementing omnichannel marketing strategy, omnichannel marketing global statistics, approaches to implement omnichannel marketing strategy, mobile applications to be used for omnichannel marketing, types of digital advertising channels with relative usage costs, ways to increase mobile application engagement, omnichannel marketing model of the company, comparing omnichannel marketing costs vs multichannel marketing costs, omnichannel marketing automation process flowchart, tools to improve marketing efforts, sales process automation model of the company, key benefits of using omnichannel marketing, omnichannel marketing dashboard with revenue and total spend, future user statistics of the company after implementing omnichannel marketing etc. After evaluating the benefits, outcomes and costs of the omnichannel marketing, the company will choose the best approach and strategy to implement and shift to Omni channel marketing and replace multichannel marketing with it. https://bit.ly/3eSPYNq
111814_Salesforce Marketing Cloud - Partner Forum NYCJoel Book
Marketing to the Power of ONE! How Smart Brands Use the Salesforce Marketing Cloud to Deliver a Personalized Customer Experience discusses how the Salesforce Marketing Cloud enables brands to deliver personalized experiences across channels. It highlights how customer data and progressive profiling allow brands to optimize customer journeys. Examples are provided of how Trunk Club and Volvo Construction Equipment leverage data and multi-channel strategies to increase engagement and sales.
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of eleven slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. https://bit.ly/3nW7djD
Smart brands use digital marketing to acquire, engage, and retain customers through personalized experiences across channels. They collect customer data from various sources and use that data to predict customer needs and interests in order to deliver timely, relevant content. This results in higher conversion rates, revenue, customer satisfaction, and advocacy. Competing brands now deliver personalized experiences as well, so optimizing the customer journey from awareness to advocacy through personalized content across channels is key to success.
Customer Service Excellence PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Customer Service Excellence Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of sixteen slides. Our tailor made Customer Service Excellence Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Customer Service Excellence Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Use our 50 slides content-ready behavioral analysis PowerPoint presentation to study the insights needed by a company to study to gain an edge over other companies or firms. The consumer insights can be outlined with the help of this business deck which is necessary as companies need to know the demands and needs of the consumers. The research methodology used in this PPT is quite helpful. There are also key statistics in this PPT used for studying data collection and processing and also consumer insight capabilities, components, characteristics, etc. to be looked upon. Also, the top tools are included in this behavioural analysis for consumer insights such as youtube analytics, google’s audience retention tool, google trends, etc. Also, there are markers for indication like column chart, donut pie chart, bar chart, etc. This complete PowerPoint presentation is very handy for analyzing the consumer needs and uses for accurate marketing. Enthusiasm bubbles with our Behavioural Analysis Powerpoint Presentation Slides. Experience bursts of energy everywhere.
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionG3 Communications
This webinar discussed omnichannel marketing challenges in retail. Key points included:
1. Retailers need a single customer view, segmentation, revenue attribution across channels, and channel execution capabilities.
2. Recommendations involved a strategic framework to enable customer insight, automation, and execution across channels.
3. Case studies showed how data integration helped target promotions and personalize the in-store experience.
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
The document analyzes the customer lifecycle and retention rates of the online retail company AtoZ. It finds that while AtoZ excels at attracting customers, it fails to retain them post-purchase through lack of loyalty programs and personalized service. Data shows increasing retention by 5% would boost profits by 25-95%. The document recommends AtoZ implement a customer relationship management program, improve loyalty efforts and return policies, and consider a merger with or acquisition of their strongest competitor to leverage respective strengths and become industry leaders through innovative internet-of-things strategies.
The document discusses how smart brands are using customer data and personalized digital marketing strategies across channels to improve customer acquisition, onboarding, engagement, and retention. It provides examples of how companies like Pei Wei, Mint.com, Dreamfields, Royal Bank of Canada, Beyond the Rack, and The Honest Company use email marketing, mobile push notifications, and lifecycle campaigns to better serve customers at each stage of the customer journey. The key takeaway is that understanding individual customer needs and behaviors enables brands to predict relevant content that drives the customer relationship at every touchpoint.
Gather relevant data about consumers and potential customers using content-ready Consumer Insights PowerPoint Presentation Slides. Go through the human behaviour trends and understand your clients better with the help of ready-made consumer insights PPT presentation templates. Get consumer insights from data, surveys, sales, focus groups, direct interviews, online data and more. Make informed decisions for your business using consumer insights PowerPoint presentation slideshow. This deck comprises of templates such as research methodology, consumer insight assumptions, key stats, data collection and processing, consumer insight capabilities, consumer insight components, tools for consumer insights, YouTube analytics, google trends, google analytics, and more. These templates are completely customizable. Edit colors, text, icon and font size as per your need. Add or remove content, if needed. Download consumer insights PPT templates to understand your customers better. Our Consumer Insights Powerpoint Presentation Slides team are a cooperative lot. They will respond to all your specifications.
3 New ways to Improve and Understand your Customers ExperienceVirginia Fernandez
This document discusses new ways for organizations to understand and improve the customer experience. It outlines three key capabilities needed: analyzing customer behavior to understand root causes of issues, visualizing customer journeys across channels, and easily pivoting between different analytics types. The document also discusses challenges like fragmented data, siloed tools and departments. It proposes that a unified analytics solution is needed to provide a holistic view of the customer experience.
Google Analytics Konferenz 2018_ What Your Google Analytics Data Isn't Tellin...e-dialog GmbH
Medallia Digital provides invaluable qualitative data representing the voice of the customer (VoC). This provides insight to your customers' web journey, how they feel and why they behaved in a certain way on your website. It complements the quantitative data of web analytics by providing the “why” to the “what” and “when”. Learn how to enhance your conversion rate optimization and web analytics efforts from experts at Medallia.
*** Leveraging Data to Build Brand Affinity, Increase Loyalty and Drive Revenue ***
* Get Secrets to Top Performers’ Success in Customer-centric Marketing Strategies *
In this SlideShare presentation, you’ll learn how business leaders in a variety of different industries are leveraging their own data to become a more customer-driven organization.
Learn how they are:
- Using customer analytics to drive marketing strategies
- Improving transactional and emotional loyalty with customized offers
- Increasing revenue via a more targeted marketing approach
- Staying top of mind with customers and prospects alike
Is your company ready to take full advantage of customer data to attract and engage loyal buyers across marketing, sales and service? Take some tips from top performers and model your own data driven marketing efforts to theirs for your own success.
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
How to drive great customer experiences for content ROI - government editionMelissa Wilfley
The document provides recommendations for governments to create great digital customer experiences and maximize the return on investment of content. It recommends having clear customer journeys defined, enabling an omni-channel strategy through content repurposing, personalizing experiences at an individual level, using the right platforms for measurement and connectivity, and continuously testing and optimizing through a process of test and learn. Implementing these recommendations can help governments improve citizen satisfaction, lower costs, and increase revenue.
Similar to Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Presentation Slides (20)
Customer Support And Services Guide Powerpoint Presentation SlidesSlideTeam
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
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Word of mouth marketing generates honest discussions about and recommendations for a product or company by getting people to discuss your brand, product, or business. Grab our Word of Mouth WOM Marketing Strategies to Build Brand Awareness template. It includes a brief overview of the concept and benefits of word of mouth marketing. Our WOM strategies deck contains significant industry statistics, types, and challenges. Additionally, it covers the need for and major types of word of mouth marketing strategies such as customer referral marketing, social media influencer marketing, brand ambassador marketing, affiliate marketing. It further incorporates the user generated content, employee advocacy, customer reviews and testimonials, buzz marketing, viral marketing, guerrilla marketing, and other strategies. Finally, the module highlights the impact, campaign budget, plan, and implementation framework for word of mouth marketing. Get to know more by downloading our 100 percentage editable and customizable template, which is also compatible with google slides.
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Employee engagement refers to the level of involvement and enthusiasm employees have towards their work, which ultimately leads to better business outcomes. Grab Our Strategic staff engagement action plan can showcase the commitment level of employees in the workplace. It discusses the challenges and issues organizations face due to disengaged employees. Our Workforce participation deck includes an employee engagement survey to evaluate staff participation and satisfaction rates. Additionally, it provides industry statistics that demonstrate the importance of employee engagement. These resources can help companies develop an improved employee engagement action plan to achieve their goals and objectives. Further, Our Employee job satisfaction offers practical strategies to enhance productivity, retention, and participation rates. It further focuses on optimizing communication practices and employee work life balance, as well as implementing reward and recognition programs, compensation and benefits, and training and development opportunities. Finally, our HR Engagement Strategies module provides metrics to measure the impact of employee engagement activities. Get instant access.
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Traditional marketing uses offline media to reach, target, and attract a wider audience. Grab our insightfully designed template on Traditional Marketing Channel Analysis that provides an overview of offline marketing. It includes Traditional marketing techniques, that are more resilient and leave a stronger impression on the customers. It also has a positive impact on businesses as it helps to capture a broader range of audience. It includes key features, statistics, best practices, and benefits audience growth, reusable material, increased credibility, and brand exposure. Our conventional marketing deck further includes approaches that help organizations increase sales and attract customers, such as newspaper and magazine advertising, company brochures, and direct mail. The PowerPoint presentation also incorporates outdoor broadcasting, one on one, referral marketing, radio ads, billboards, transit advertising, sticker, and word of mouth marketing. Lastly, it highlights the critical marketing team players and the cost spent on every advertisement channel. Get access to this powerful template now.
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An asset tracking system is a technique to monitor an organizations assets more efficiently to enhance customer service and improve equipment longevity. Grab our Integrating asset tracking system to enhance the operational effectiveness template. It is expertly crafted to keep track of purchases to strengthen security and IT safety. Our IT asset management deck provides the latest technology trends for keeping track of assets. It involves the current scenario of an organizations asset and inventory management systems. Additionally, our Inventory management system PPT offers essential methods of an asset tracking system such as RFID tags, barcode scanning, Bluetooth low energy, near-field communication, and more. It further showcases detailed working and key benefits of implementing these systems. Furthermore, our RFID integration module includes a workflow chart and the roles and responsibilities of the HR manager and team. It contains cost analysis and comparative software assessment for enhancing overall performance. Lastly, our Asset management template exhibits the KPI dashboards and impact analysis for measuring the effectiveness of implementing a tracking system. Get instant access.
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A leadership brand is a way to make others aware of your unique qualities as a leader and how you can make a positive impact. If youre interested, our Designing and Implementing Brand Leadership Strategy template is available for download. It provides an overview of brand leadership, including its benefits, essential factors, steps, and strategies for creating a strong leadership brand. Our Brand Identity deck includes tips for becoming a market leader, three leadership groups, and a leadership matrix. It also explores the relationship between value proposition and brand leadership. Moreover, our Brand Architecture PPT explains strategic brand leadership tasks such as organizational structure and process, brand architecture, and brand building function. Additionally, it includes dashboards for tracking brand awareness and performance. Finally, our Brand Building module discusses how brands can provide unique value to customers and consists of a case study on Coca Colas success as a market leader. The template is fully editable and customizable and can be used with Google Slides. Get access now.
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The primary objective of Amazons business strategy is to meet customer demands by providing an exceptional experience. Our professionally designed How Amazon Generates Revenues Across the Globe template presents an overview of Amazons marketing strategy, including partnerships, initiatives, marketing activities, and brand positioning. The deck focuses on gaining a competitive advantage by showcasing the progress Amazon has made over the years, such as their successful IPO investment, performance progress, and managing competition. The Amazon Business Strategy module shows the companys performance in managing SWOT analysis, BCG matrix, and VRIO analysis. The PPT also includes an assessment of Amazons marketing mix, advertising strategy, and business model to enhance revenue and market share. Additionally, the template presents the selling process across the platform, financial review, and future predictions. Finally, it showcases the critical executives associated with Amazons core team. Gain access to this powerful template now and unlock Amazons business strategy secrets.
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdSlideTeam
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
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Managed Services refers to outsourcing IT services to improve operational efficiency and reduce costs for an organization. The Managing Business Customers Technology PowerPoint presentation provides insights on pricing and growth strategies for these services, making it useful for IT and Chief Strategy managers looking to determine the right pricing model. The Capacity Services Management presentation includes an analysis of the global managed services market, competitive landscape, and pricing models such as Per User, Per Device, A La Carte, and Tiered Pricing. These models are compared based on scalability, cost, and technology, and the most suitable one is selected. The presentation also highlights the impact of implementing the pricing strategy and the key strategies for managed services growth, which can lead to increased sales, reduced operational costs, and increased market share. Gain access to this informative template now.
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The story of Apples brand emphasizes the importance of its identity in building its strength. View our professionally designed Unearthing Apples billion-dollar branding secret PowerPoint presentation. It showcases how Apple has established itself as an innovative market leader. Our market leader deck helps present Apples success as a market leader through its unique brand personality and clear vision. Apples primary goal is to develop ground-breaking solutions that positively impact peoples lives continually. Additionally, our Apple story PPT highlights Apples progress as a global leader with substantial brand value. Managing Apples brand performance involves various strategies such as advertising, product development, and marketing mix. Furthermore, it details the close relationship between Apple and its customers, including brand architecture, archetypes, and brand value assessment. Finally, our brand reputation module highlights the critical members associated with the brand and the role of Apples leaders in fostering an environment of consistent innovation. Get access to this powerful template now.
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Due to reduced job satisfaction, low employee productivity, and high-stress levels, many companies are transitioning to flexible work arrangements. Grab our Developing Flexible Working Practices to Improve Employee Engagement template. It can assist companies in increasing employee engagement rates and promoting workplace diversity. Our Flexible working hours deck addresses the issues caused by a rigid work schedule and presents statistics, benefits, trends, and growth drivers associated with hybrid work. Additionally, it provides guidelines and policies for the flexibility of work. Our Telecommuting PPT further showcases employee engagement strategies and productivity software tools for remote teams to achieve flexible work objectives. It also covers common issues managers face when implementing flexible work hours and ways to overcome them. Finally, our Job flexibility module exhibits the critical performance indicators KPIs and dashboards to help companies evaluate the impact of flexible employment strategies on employees and business performance. Download our 100 percent customizable template, also compatible with Google Slides.
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Grab Our meticulously crafted template titled Product, corporate and umbrella branding, a valuable resource for enhancing the overall value of your brand. It assists retailers in refining their product identity and differentiating them from competitors. Our Brand identity deck includes a brand portfolio and Kotlers five-level model for comparative product analysis. It also features tracking of customer service performance, budget analysis for product branding, and a product performance tracking dashboard. Additionally, our Corporate branding PPT emphasizes the significance of leveraging brand value, outlining its benefits and role. It provides insights into implementing corporate branding through critical elements, a deployment checklist, an activity tracking timeline, and significant steps for implementation. Furthermore, our Brand personality module includes a comprehensive overview of Umbrella branding, enhancing overall brand performance by improving brand equity. It also highlights the purpose, importance, advantages, and disadvantages associated with umbrella branding. Finally, the umbrella branding performance is managed through budget assessment for brand maintenance and an activity tracking dashboard for the umbrella brand. Access this powerful template now to augment your brand management strategies.
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...SlideTeam
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...SlideTeam
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by reducing stress levels and promoting relaxation.
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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Enhancement Of Customer Digital Engagement On Online Platform PowerPoint Presentation Slides
1. Enhancement of Customer
Digital Engagement on
Online Platform
Gaining Competitive Advantage by Providing
Seamless Customer Experience
1
2. Table of Contents
03. Customer Journey Mapping
› Customer Footprint
› Customer Journey Roadmap
› Digital Touchpoints in Customer Journey
01. Introduction
› Why Customer Digital Engagement Recommended
› Characteristics of Successful Customer Engagement
› Consumers Active Engagement Across Various Channels
› Impact of Highly Engaged Customers on Business Success
› Future Trends in Digital Engagement
02. Customer Digital Engagement Survey
› Questionnaire for Determining Customer Engagement
› Survey Questionnaire Analyses
04. Understanding Customer and their Digital Engagement
› Target Customer Profile
› Buyer Persona
› Phases of Customer Engagement
› Digital Engagement Framework
05. Digital Engagement Strategies
› Digital Storytelling through Online Advertisement
› Digital Engagement on Social Media
› Email Marketing Campaign
10. Customer Digital Engagement Dashboard
› Various Key Metrics to Determine Customer Engagement
› Social Media Engagement Performance
› Email Marketing Dashboard
› Website Traffic Performance
› Digital Campaign Performance
09. Determining Customer Digital Engagement
› Customer Engagement Index
› Customer Usage Schedule and Patterns
08. Customer Engagement Optimization
› Optimization Model for Digital Engagement
o Improve Process
o Optimize Workforce
o Enrich Interaction
11. Case Study – Enhanced Digital Engagement
06. Firm Investment in Enhancing Digital Engagement Experience
05. Digital Customer Engagement Timeline
07. Roadblocks in Digital Customer Engagement
2
3. 01
Introduction
› Why Customer Digital Engagement Recommended
› Characteristics of Successful Customer Engagement
› Consumers Active Engagement Across Various Channels
› Impact of Highly Engaged Customers on Business Success
› Future Trends in Digital Engagement
3
4. Why Customer Digital Engagement Recommended
10%
70%
› Increase customer lifetime value
› Add Text Here
› Add Text Here
Highly Engaged Customers Trust
Brand Advertising
› Unsolicited, valuable feedback to
merchants and ultimately become
unofficial brand advocates
› Decrease customer acquisition costs
Highly Engaged Customers Trust
Recommendations from a Friend
Highly Engaged
Customers Bring in
23%More Revenue
› Highly engaged customers tend to spend more
› Make purchases frequently
This slide provides information regarding the key aspects that lead to digitization of client engagement.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide provides
glimpse about the
necessity of digitalization
of customer
engagement. User can
made alterations in this
slide according to their
requirement.
4
5. Characteristics of Successful Customer Engagement
This slide provides information about the major attributes of successful digital customer engagement.
32%
29%
44%
36%
36%
39%
50%
55%
0% 10% 20% 30% 40% 50% 60%
Timeliness
Efficiency
Real-time engagement
Transparency
Leaders
Followers
Engaging the customer with personalized and relevant messaging is the key to customer loyalty.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide provides glimpse
about crucial attributes that
successful digital customer
engagement deliver. User
can made alterations in this
slide according to their
requirement.
5
6. Consumers Active Engagement Across Various Channels
27% Actively Read Blogs
Blog
51% are Active Texters
Mobile
33% use IM regularly
IM
63% use Facebook weekly
Social
87% use email 1+times per day
Email
This slide provides information regarding the active engagement of customers on various digital platform.
This slide provides glimpse
about how much the
customers are actively
engaged on various digital
platforms. User can made
alterations in this slide
according to their
requirement.
6
7. Impact of Highly Engaged Customers on Business Success
This slide provides information regarding the affect of increase digital engagement among the customers that lead to positive business outcome.
More likely to be
experiencing
growth of more
than 10%
4x
More likely to be
in the top quartile
of Net Promoter
Score
3x
More likely to see high
acquisition rates- an
increase of annual rate
between 5% and 25%
3x
More likely to
experience a
churn rate of less
than 10%
<10%
Low resolution of image
This slide provides glimpse
about the positive impact of
digital customer
engagement on business.
User can made alterations
in this slide according to
their requirement.
7
8. Future Trends in Digital Engagement
Hyper Personalization
› Customized experience leads to customer loyalty
› Real time adjustments
› Proactive experience by faster completion of customer goals
Smart Stores
› Rich omnichannel experience
› Virtual concierge
› Instant gratification
› Add Text Here
Intelligent Assistants
› Enhanced consumer interactions
› Humanizing digital support
› Add Text Here
Virtual and Augmented Reality
› Developing virtual products
› Democratized ecosystem
› Add Text Here
This slide provides information regarding the key trends that firms will follow in the field of digital engagement in future.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about the key trends that
will prevail in future in
context digital engagement.
User can made alterations
in this slide according to
their requirement.
8
9. 02
Customer Digital Engagement Survey
› Questionnaire for Determining Customer Engagement
› Survey Questionnaire Analyses
9
10. Attributes Very Poor Poor Fair Good
Very
Good
Excellent
High touch onboarding process ❑ ❑ ❑ ❑ ❑ ❑
Client engagement on various digital platform ❑ ❑ ❑ ❑ ❑ ❑
Customer experience ❑ ❑ ❑ ❑ ❑ ❑
Effectiveness of digital marketing campaign ❑ ❑ ❑ ❑ ❑ ❑
Brand recommendation from acquaintance ❑ ❑ ❑ ❑ ❑ ❑
Digital innovation of products, business model ❑ ❑ ❑ ❑ ❑ ❑
Questionnaire for Determining Customer Engagement
This slide provides information regarding the sample questionnaire prepared in order to determine the customer engagement experience on digital platform.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about the questionnaire
that firm prepared in order
to determine the customer
experience in context to
digital engagement. User
can made alterations in this
slide according to their
requirement.
10
11. Survey Questionnaire Analysis (1/2)
0%
10%
20%
30%
40%
50%
60%
High Touh Onboarding
Process
Client Engagement Customer Experience Digital Experience
Effectiveness
Brand Recommendation Add Text Here Add Text Here
Excellent Very Good Good Fair Poor Very Poor
This slide provides information regarding questionnaire analysis on various parameters.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide provides glimpse
about the analysis of the
questionnaire on various
parameters. User can made
alterations in this slide
according to their
requirement.
11
12. Survey Questionnaire Analysis (2/2)
This slide provides information regarding questionnaire analysis on various parameters.
Good
Excellent
Satisfactory
Very poor
Poor
5%
14%
45%
21%
15%
2019
Excellent
Good
Poor
Satisfactory
28%
39%
17%
12%
4%
2020
Very poor
12 17 19 21
11
13 14 1110
5 3 59 5 7 7
42 40 43 44
0
20
40
60
80
Digital Experience Effectiveness Better Customer Experience Effective Client Engagement High Touch Onboarding Process
Strongly Disagree
Disagree
Agree
Strongly Agree
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Overall Customer Experience
This slide provides glimpse
about the analysis of the
questionnaire on various
parameters. User can made
alterations in this slide
according to their
requirement.
12
13. 03
Customer Journey Mapping
› Customer Footprint
› Customer Journey Roadmap
› Digital Touchpoints in Customer Journey
13
14. Customer Footprint
Targeted Display Target Segment
Display
Un–Mapped Search User
Search
New mobile opt - in
MobileFrequent website visitor; occasional
purchaser
Site
Email subscriber; active opener and clicker
Email
This slide provides information regarding the client presence on different online platforms.
Merkle Customer Data Access
› Purchase history
› Demo/psychographic segments
Data Overlay
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Un-mapped Mapped
Engagement
Extensive social network; active Facebook Fan
Social
This slide provides glimpse
about the online presence
of client on different
platform. User can made
alterations in this slide
according to their
requirement.
14
15. Customer Journey Roadmap
Digital Touchpoints
Physical Touchpoints
Online Display
Search
Paid Content
EMAIL
Websites/Landing Pages
Social Media
3rd Party Sites
Mobile App Site
Website
Survey
Offers to Customers
MailingsCall Center/IVR
Agent/Broker
Store/Branch
Direct MailWord of Mouth
Radio
TV
Print
PR
Community
Web Self -Service
Chat
Twitter/Social
Offers in Invoice
Loyalty Program
Email
Awareness Consideration Purchase Service
Loyalty
Expansion
This slide provides information regarding the customer journey on various digital as well as physical touchpoints.
Managed Touchpoint
Earned Touchpoint
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about different physical and
digital touchpoints that
customer interact during
their journey. User can
made alterations in this
slide according to their
requirement.
15
16. Digital Touchpoints in Customer Journey (1/2)
Journey Improved human interactions Digitally enabled service Fully digital, automated self-service
Identify
› Educational marketing
› Strong technical expertise with focus on
creating value for customer
› Live chat/call – back tool
› Joint web shopping with sales rep
› Product/solution navigator
› Product configurator
› Lead Capturing
Select and Buy
› Independent performance comparisons
› Simple and transparent pricing
› Sales rep empowered to live-quote based on
dynamic deal scoring
› Online content iterations and signature
› Interactive value calculators
› Web shopping, including availability
and delivery timing
Codevelop or
Customize
› Best-practice standard on project
governance, resource tracking, and
progress reporting
› Cloud-based collaboration platform
› Interactive products/solution holding and
simulation
› Open innovation platforms giving
access to key data
Deal with Issues
› Apology and acknowledgment of problem
› Full Transparency about situation
› Explanation and help to prevent
› Augmented-reality tool to guide response
› Visit scheduling and preparations based on
remote diagnostics
› Self-help guides
› Notifications tracking resolution
progress
Use Product
› Simple, intuitive interactions
› Efficiency packaging
› Friendly service, looking to add value
› New offerings (eg, uptime guarantees
or hourly pricing)
› Remote equipment monitoring to
trigger maintenance
Reorder
› Offering but never pushing visits
› Focus on simplicity (eg, clear product
documentation and simple invoices)
› Next-product-to-buy engine to add value
and drive cross-selling
› Analytics-based order reminder
› 1–slide reordering through self-service
website
This slide provides information regarding the customer journey on various digital as well as physical touchpoints.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about different touchpoints
that customer interact during
their journey. User can
made alterations in this slide
according to their
requirement.
16
17. Digital Touchpoints in Customer Journey (2/2)
Touchpoints Description
Website search
› Leveraging website
› Assessing product data
Channel diversification
› New sales channels expansion
› Product content optimization across channels
Customer services
› Consistent exception customer experience and service
› Shipment tracking and returns
Ratings and reviews
› Encouraging and enabling reviews
› Monitoring feedback
Social media
› Using dynamics ads to target customer to reconsider product
› Positioning as industry thought leader
Intentional channels of demand
› After explicit search for product by consumers who will make purchase in future.
› Critical to place product in front of consumer by –
› Paid search ads
› Product ads
Latent Channels of demand
› Design to capture and retain shoppers by allowing them to shop at various platform –
› Mobile
› Desktop
› Voice assistant
Experience fulfillment
› Fulfillment automation
› Shipment tracking
› Fast returns
This slide provides information regarding the customer journey on various digital as well as physical touchpoints.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about different physical and
digital touchpoints that
customer interact during
their journey. User can
made alterations in this
slide according to their
requirement.
17
18. 04
Understanding Customer and their
Digital Engagement
› Target Customer Profile
› Buyer Persona
› Phases of Customer Engagement
› Digital Engagement Framework
18
19. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Age: 29
Bio: Single, Software Developer
Interests: Family, online games, day trips
Technology: iPhone, tablet, laptop
Technographics Profile: Critic
Social Networks: Facebook, Mumsnet
NAME: DAVE
Target Customer Profile
This slide provides information regarding the target customer profile that firm’s created.
This slide provides glimpse
about the firm’s
representation of ideal
customer profile. User can
made alterations in this
slide according to their
requirement.
19
20. Buyer Persona
Adam Marshall
Background
Customer ‘s past
experience
Demographics
› Gender › Age › Annual income
Goals
Goal 1 Goal 2 Goal 3 Goal 4
Challenges
Challenges 1 Challenges 2 Challenges 3 Challenges 4
Common Objections
Add Text Here Add Text Here Add Text Here Add Text Here
Biggest Fears
Add Text Here Add Text Here Add Text Here Add Text Here
This slide provides information regarding the buyers persona that firm created to portray ideal customer characteristics.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Hobbies & Interests
› Add Text Here
› Add Text Here
› Add Text Here
› Add Text Here
This slide provides glimpse
about the buyers persona
that firm created to display
ideal customer
characteristics. User can
made alterations in this
slide according to their
requirement.
20
21. Phases of Customer Engagement
› Finding audience
o Facebook reach
o Website visitors
› Add Text Here
› Provide relevant content for –
o Loyal website visitors
o Facebook likes
› Add Text Here
› Add Text Here
› Facilitate connections
› Replies and forwards
› Add Text Here
› Add Text Here
› Acknowledge contributions
o Shares and mentions
› Audience empowerment
› Follow up
› Add Text Here
Reach Interest Involve Activate
This slide provides information regarding the various strategies that are implemented during different phases in customer engagement process.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about the several strategies
that are implemented
during different phases in
engagement process. User
can made alterations in this
slide according to their
requirement.
21
22. Digital Engagement Framework (1/2)
Outreach
› How can we reach out to new audiences?
› Where do we have to be to meet our audience online
› How do we turn passers-by into brand
advocates that are highly engaged?Engagement
Audience
› What do you reach and who
do you want to reach?
› What does your audience
look like?
Activities
› How will you make the
connection between your
audience and your
assets?
Platform
› Where can you find your
audience?
› Which platforms do you use?
This slide provides information regarding the framework which is developed in order to identify value creation opportunities for digital engagement.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Assets
› What is it that makes you
stand out?
› What does your organization
have to offer?
› What makes you unique?
› Which specific assets
will you focus on?
Content
Goal
› What do you want to achieve?
Values
› What are the things you stand for?
Ambition
› Why do you use digital media?
› Where do you want to go?
This slide provides glimpse
about the engagement
framework that is designed
in order to identify value
creation opportunities. User
can made alterations in this
slide according to their
requirement.
22
23. Digital Engagement Framework(2/2)
XYZ
Brand
Audience
25 – 35 Yr. Old
Objectives
Email conversions
Co- created Value
Long term relations
Trends
High consumer switching rate
Assets
› Product 1
› Product 2
Technology
25 – 35 Yr. Old
Processes
Content strategy
Reach
› Online advertisement
› Blogs
› Onsite opportunities
Information
Metrics
Customer Profile
› Digital campaign
› Add text hereEngage
This slide provides information regarding the framework which is developed in order to identify value creation opportunities for digital engagement.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about the engagement
framework that is designed
in order to identify value
creation opportunities. User
can made alterations in this
slide according to their
requirement.
23
24. 05
Digital Engagement Strategies
› Digital Storytelling through Online Advertisement
› Digital Engagement on Social Media
› Email Marketing Campaign
24
25. Digital Storytelling through Online Advertisement (1/2)
Use for conversions and high engagement (but can
get cost prohibitive for other objectives).
Desktop News Feed
Mobile
Use primarily for driving discovery and
brand awareness.
Desktop Right Column
Reserve for retargeting and remarketing to brand-
aware people.
This slide provides information regarding online advertisement on various digital devices in order to engagement clients.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about advertisement as a
story telling tool on various
digital devices for client
engagement. User can
made alterations in this
slide according to their
requirement.
25
26. Digital Storytelling through Online Advertisement (2/2)
This slide provides information regarding online advertisement on various digital devices in order to engagement clients.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about advertisement as a
story telling tool on various
digital devices for client
engagement. User can
made alterations in this
slide according to their
requirement.
26
27. Digital Engagement on Social Media
Start of work
› Audience creation
› Outline social strategy
› Content calendar
› Add text here
During the month
› Creative content creation
› Posts on social media
› Blogs and articles
› Engagement response
› Social media ad campaigns
› Add text here
End of month
› Campaign creation
› Reporting
› Add text here
› Add text here
This slide provides information regarding social media platform which is considered as an effective way of customers engagement as well as business growth with global outreach.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about the social media
marketing strategy that firm
will use for engagement.
User can made alterations
in this slide according to
their requirement.
27
28. Email Marketing Campaign
@
Marketing tool than any other social
media platform
Email is still almost 40 times more effective
This slide provides information regarding email marketing campaign which is considered as an effective way of engaging customers by providing customized messages at the right
moment.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
72% People prefer getting
promotional content through email
For example:- It’s been a while! Did you still want to hear from
us?
This slide provides glimpse
about the email marketing
strategy that firm will use
for engagement. User can
made alterations in this
slide according to their
requirement.
28
30. Digital Customer Engagement Timeline
Duration 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Welcome New
Subscriber
Free
value
Free value +
blog post link
Free value
+ soft sell
Free value +
small request
Activity
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
This slide provides information regarding customer engagement timeline with necessary activities with duration.
This slide provides glimpse
about the customer
engagement of firm on digital
platform with key activities
involved in improving digital
engagement of customers.
User can made alterations in
this slide according to their
requirement.
32. Firm Investment in Enhancing Digital Engagement Experience
Category In House Expense Outsource Expense Total Category Amount
Content Creation
Writing
Graphics
Video
($ per hour x hours per month) (No. of Content pieces x $ per piece /project Text here
Social Engagement
Social channel 1
Social channel 2
($ per hour x hours per month) ($ per hour x hours per month)
Text Here
Social Advertising
Social channel 1
Social channel 2
(N/A)
($ per day x hours per month)
Text Here
Promotions
Campaign 1
Campaign 2
($ per campaign) ($ per campaign) Text Here
Software/Tools
Monitoring
Scheduling
Analytics
(N/A) ($ per campaign) Text Here
Total - - -
This slide provides information regarding the investment the firm has to make in order to enhance its digital customer engagement.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about the investment made
by firm in improving digital
engagement of customers.
User can made alterations
in this slide according to
their requirement.
32
34. Roadblocks in Digital Customer Engagement
Organizations should evaluate digital engagement platforms that present a complete view of each customer so that agents have the information
they need to deliver a richer, more personalized experience.
Lack in personalization
› No access to actionable customer data for personalization interactions
› Issue in delivering a personalized experience at every phase in customer
journey
Consistency
› Delivering consistent experience through multiple channels
› Hassle free customer journey
360 holistic view of customer
› Issue in enhancing customer experience
› Issue of proactive action
This slide provides information regarding the different challenges that firm face during the process of digitally engaging customers.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about the various
challenges that firm face
during the process of
digitally engaging
customers. User can made
alterations in this slide
according to their
requirement.
34
36. Optimization Model for Digital Engagement
Employee
Desktop
Case
Management
Knowledge &
Web
Self- Service
Email Chat
& Co -
Browse
Social
Engagement
Desktop
Analytics
E –Learning &
Coaching
Performance
Management
Workforce
Management
Quality
Monitoring &
Recording
Engagement
Analysis
Speech
Analytics
Text
Analytics
Enterprise
Feedback
Management
Voice
Biometrics
Customer
Engagement
Optimization
This slide provides information regarding the process of optimizing customer engagement on digital platform.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide provides glimpse
about digital engagement
optimization process. User
can made alterations in this
slide according to their
requirement.
36
37. Optimization Model – Improve Process
Customer
Engagement
Optimization
Desktop
Analytics
E –Learning
& CoachingPerformance
Management
Workforce
Management
Quality
Monitoring &
Recording
Make
customers feel
valued and
understood Help ensure
contacts are
personalized and
efficient
Make the right
answers easy
and quick to
find
Put help
and support
readily at
hand
Make
subsequent
contact feel
welcome and
familiar
Provide real
time assistance
and contextual
insight,
improving
service
Employee
Desktop
Case
Management
Knowledge &
Web
Self- Service
Email Chat
& Co -
Browse
Social
Engagement
Use predictive
analysis to
improve service
quality and
reduce risk
Deliver coaching
and training
promptly, as it is
needed
Give targeted
guidance,
prompting and
feedback
Aligns
employees to
customers
demands
Help ensure
employees have a
single view of the
customer and their
journey
Track customer
preferences
and use them
to inform R&D
Share
intelligence and
insights with
departments
across the
enterprise
Create
processes that
are consistent
across all
channels
Target more
accurately, with
appropriate and
personalized
communication
Provide
employees with
relevant
knowledge and
guidance in real-
time
Help ensure that
customers are
routed quickly to
the right
department
Deliver dear
insight into
customer
behaviour to
shape future
services
Engagement
Analysis
Speech
Analytics
Text
Analytics
Enterprise
Feedback
Management
Voice
Biometrics Help
Customers
Spend Less
Time On
Routine Tasks
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Increase Revenue
Enhance Loyalty
Improve Efficiency
Reduce Risk
This slide provides information regarding the process of optimizing customer engagement on digital platform.
This slide provides glimpse
about digital engagement
optimization process. User
can made alterations in this
slide according to their
requirement.
37
38. Optimization Model – Optimize Workforce
Customer
Engagement
Optimization
This slide provides information regarding the process of optimizing customer engagement on digital platform.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Increase Revenue
Enhance Loyalty
Improve Efficiency
Reduce Risk
Make
customers feel
valued and
understood Help ensure
contacts are
personalized and
efficient
Make the right
answers easy
and quick to
find
Put help
and support
readily at
hand
Make
subsequent
contact feel
welcome and
familiar
Provide real
time assistance
and contextual
insight,
improving
service
Use predictive
analysis to
improve service
quality and
reduce risk
Deliver coaching
and training
promptly, as it is
needed
Give targeted
guidance,
prompting and
feedback
Aligns
employees to
customers
demands
Help ensure
employees have a
single view of the
customer and their
journey
Track customer
preferences
and use them
to inform R&D
Share
intelligence and
insights with
departments
across the
enterprise
Create
processes that
are consistent
across all
channels
Target more
accurately, with
appropriate and
personalized
communication
Provide
employees with
relevant
knowledge and
guidance in real-
time
Help ensure that
customers are
routed quickly to
the right
department
Deliver dear
insight into
customer
behaviour to
shape future
services
Help
Customers
Spend Less
Time On
Routine Tasks
E –Learning
& CoachingPerformance
Management
Workforce
Management
Quality
Monitoring &
Recording
Employee
Desktop
Case
Management
Knowledge &
Web
Self- Service
Email Chat
& Co -
Browse
Social
Engagement
Engagement
Analysis
Speech
Analytics
Text
Analytics
Enterprise
Feedback
Management
Voice
Biometrics
Desktop
Analytics
This slide provides glimpse
about digital engagement
optimization process. User
can made alterations in this
slide according to their
requirement.
38
39. Optimization Model – Enrich Interaction
Customer
Engagement
Optimization
This slide provides information regarding the process of optimizing customer engagement on digital platform.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Increase Revenue
Enhance Loyalty
Improve Efficiency
Reduce Risk
Make
customers feel
valued and
understood Help ensure
contacts are
personalized and
efficient
Make the right
answers easy
and quick to
find
Put help
and support
readily at
hand
Make
subsequent
contact feel
welcome and
familiar
Provide real
time assistance
and contextual
insight,
improving
service
Use predictive
analysis to
improve service
quality and
reduce risk
Deliver coaching
and training
promptly, as it is
needed
Give targeted
guidance,
prompting and
feedback
Aligns
employees to
customers
demands
Help ensure
employees have a
single view of the
customer and their
journey
Track customer
preferences
and use them
to inform R&D
Share
intelligence and
insights with
departments
across the
enterprise
Create
processes that
are consistent
across all
channels
Target more
accurately, with
appropriate and
personalized
communication
Provide
employees with
relevant
knowledge and
guidance in real-
time
Help ensure that
customers are
routed quickly to
the right
department
Deliver dear
insight into
customer
behaviour to
shape future
services
Help
Customers
Spend Less
Time On
Routine Tasks
E –Learning
& CoachingPerformance
Management
Workforce
Management
Quality
Monitoring &
Recording
Employee
Desktop
Case
Management
Knowledge &
Web
Self- Service
Email Chat
& Co -
Browse
Social
Engagement
Engagement
Analysis
Speech
Analytics
Text
Analytics
Enterprise
Feedback
Management
Voice
Biometrics
Desktop
Analytics
This slide provides glimpse
about digital engagement
optimization process. User
can made alterations in this
slide according to their
requirement.
39
41. Customer Engagement Index
Engagement behaviour
› Customers unaware or
uninterested of their assets
› Customers not engaged from
longer time
› Customers aware of
relationship but ignore
communication
› Past engagement with
customer but no regular
engagement in present time
› Awareness of relationship and
in favor of engagement
› Regular engagement but rarely
take action
› Customers well aware about
relationship and allow
communication
› Regular taking actions and
profile updating as a
engagement
When was the last time you
checked your account?
Who is this provider? Oh yeah, I should check it out…
I check now and then, but don’t
touch anything
Oh just now – I had to rebalance my
portfolio
Score = A% - (D + U)%
CEI Calculation Using Engagement Classifications
Dormants % + Unengaged% Actively Engaged%
Dormants Actively EngagedPassively EngagedUnengaged
This slide provides information regarding the customer engagement index that firm has created in order to determine the impact of customer engagement on business.
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This slide provides glimpse
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engagement index that firm
developed in order to
determine the impact of
engagement on business.
User can made alterations
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their requirement.
41
42. Customer Usage Schedule and Patterns (2/2)
XYZ ABCUsers
Push
Email
In-App messages
News Feed Cards
Wearables
Morning Midday Evening
Peak Engagement
This slide provides information regarding the tracking of customer online activity in order to determine ideal engagement time .
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide provides glimpse
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customer online activity to
determine ideal
engagement time. User can
made alterations in this
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requirement.
42
43. Customer Usage Schedule and Patterns (2/2)
Wearables
News Feed Cards
In-app messages
Email
Push
Morning Midday Evening
Peak Engagement
ABC XYZUsers
This slide provides information regarding the tracking of customer online activity in order to determine ideal engagement time .
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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customer online activity to
determine ideal
engagement time. User can
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requirement.
43
44. 11
Customer Digital Engagement Dashboard
› Various Key Metrics to Determine Customer Engagement
› Social Media Engagement Performance
› Email Marketing Dashboard
› Website Traffic Performance
› Digital Campaign Performance
44
45. Various Key Metrics to Determine Customer Engagement(1/2)
Determining Website Traffic
Acquisition Behavior Conversions
Users New Users Sessions Bounce Rate
Pages/
Session
Avg. Session
Duration
Goal 1
Conversion
Rate
Goal 1
Completion
Goal 1 Value
6,184 5,819 7,178 86.63% 1.15 00:00:55 0.04% 3 $0.00
Organic Search 5,480 87.41% 0.03%
Direct 545 81.29% 0.16%
Referral 140 77.50% 0.00%
Social 45 84.91% 0.005
This slide provides information regarding questionnaire analysis on various parameters.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Determining Visitors (New vs Returning)
New Visitors Total: 2,735 1.75%
Returning Total: 156 1.87%
90%
10%
This period
20%
80%
Last Period
This slide provides glimpse
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questionnaire on various
parameters. User can made
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according to their
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45
46. Various Key Metrics to Determine Customer Engagement (2/2)
Email Open Rate
64%
47%
26%
14%
4%0%
10%
20%
30%
40%
50%
60%
70%
Sender Name Subject Time Offer Intro Paragraph Expected Length
Reasons for opening an Email
0
10
20
30
40
50
60
70
80
1/3/20 3/3/20 5/3/20 7/3/20 9/3/20 11/3/20 20/3/20 28/3/20
Total Clicks: 530
Period (01/03/20 – 25/03/20)
4.5% compared to previous 14 days 01-03-2020 - 25-03-2020
User Actions
This slide provides information regarding questionnaire analysis on various parameters.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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questionnaire on various
parameters. User can made
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according to their
requirement.
46
47. Social Media Engagement Performance (1/2)
Social Media Followers
You Tube subscribers (Last 30 days)
LinkedIn Key Metrics (last 30 days)
26,472
likes
45,322
Followers
6,524
Followers
-10
0
10
20
30
40
50
Gained Lost
Twitter Favorites of Last 10 Tweets(@))+
Twitter Retweets of Last 10 Tweets(@))
Instagram Overview
Favorites
26 7
VS.19(Prev.)
Retweets
418 141
Vs 277(prev.)
Posts
192
Followers
289
Following
109
Metric
Last 30 Days
Prev 30 Days
30 Days Trend
Clicks 1,197 1,273
likes 602 510
Shares 77 105
Followers 11,802 11,438
New Followers 364 306
Impressions 163,786 114,130
Text Here 1 Text Here 2 Text Here 1 Text Here 2
Aug 21,2019 to Aug 27,2019
Aug 14,2019 to Aug 20, 2019 (Prev.)
7 Days
Facebook page: Itsy Bitsy
Engaged Users
19,878
19%
VS.16,641(Prev.)
Page Impressions
8,391,834
9%
VS.7,688,733(Prev.)
Facebook Engaged Users and Page Impression
(Final)
Facebook Page Likes
Text Here 1 Text Here 2 Text Here 1 Text Here 2
This slide provides information regarding the dashboard that contains various performance indicators that are measured to determine engagement performance.
Aug 21,2019 to Aug 27,2020
Aug 14,2020 to Aug 20, 2020 (Prev.) 7 Days
Facebook page: Itsy Bitsy
Total Page Likes
8,132
-31%
VS.11,793(Prev.)
New Page Likes
432
35%
VS.321(Prev.)
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide provides glimpse
about the various indicators
in order to determine online
engagement performance.
User can made alterations
in this slide according to
their requirement.
47
48. 72
Social Media Engagement Performance (2/2)
Customer & Competitive Insights
Trending Phrases
Increase Your Network
microsoft
products
b2b dynamics
live
trialscrm surface
marketing
centre
pcupgrade
explore
developer services
today
popular
Michael
Posts: Azure, purchase compare is following
Contoso
Alicante Trabaja
Posts: Interest Azure, Followed by Customer:
Skylabs
Kelli
Posts: Cloud, compare, interest Trending Post
on Blue Yonder
Social Metrics
0 100%
+15%
Good20Unique Customers Engaged
New Followers 325 OK
New Leads 20 Poor
Growing Your Network
Ok46Impressions
Messages Posted 2245 OK
Posts Shared by Followers 5727 Poor
Engaging your network
45
0 100%
+3%
New Leads Amplify your Corporate Story
HR Hr
Customer: Blue Yonder
Just posted seconds ago
Customer: Blue Yonder
Just posted seconds ago
Michael @magentoserver
Jason Carter
Michael Pucher @mpucher_CRM
Alicante Trabaja @Alicante Trabaja
Competitor: Skylabs
Connected on Facebook with Lead: Beaver Lake
Competitor: Skylabs
Connected on Facebook with lead: Beaver Lake
msn.com article: bc news update
Lead: Skylabs posted today
Customer: Progress Software @ ProgreeSW
Is mentioned 25 times on twitter
This slide provides information regarding the dashboard that contains various performance indicators that are measured to determine engagement performance.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide provides glimpse
about the various indicators
in order to determine online
engagement performance.
User can made alterations
in this slide according to
their requirement.
48
49. Email Marketing Dashboard (1/2)
z
Channel Progress Sessions
Conversio
n Rate
Avg Time
on Site
Bounce
Rate
Events:
Sess…ratio
Organic
Se… 243,73 5.63% 5m:48s 41.66% 1.00:1
Display 112,378 1.98% 0m:37s 81.12% 1.01:1
Direct 47,324 8.53% 5m:12s 35.13% 1.01:1
Paid Search 13,790 13.09% 1m:47s 66.15% 1.02:1
Referral 12,023 26.95% 6m:52s 34.11% 1.01:1
social 3,864 5.61% 4m:6s 55.27% 1.03:1
email 3,549 13.01% 8m:3s 31.77% 1.03:1
(Other) 1,943 11.89% 7m:31s 28.21% 1.00:1
438,606 5.91% 4m:19s 51.61% 1.00:1
Web Traffic from Emails (this Month)
List
List: All
2,580
List Members
34.0%
Open Rate
1.9%
Unsubscribe
Rate
49
Unsubscribes
4.3
List Rating
13.7%
Click Rate
Number of opens and clicks
Campaign: Build Amazing Klips!
181,267
Recipients
23
Unsubscribes
101,267
Total opens
98,267
Unique opens
271
Bounces
99,267
clicks
Email deliverability
Client: Acme Klip Builders
91,009
Sent
89
Bounces
90,920
Delivered
90,012
Clicked
89,013
Clicked
Number of Subscribers vs Unsubscribers
(Last 30 Days)
Email ROI
Traffic status Conversions Behaviour
6,612
sessions
7.54%
Goal conversion rate
3m:10s
Avg time on page
19,942
users
499
Goal completions
45.52%
Bounce rate
0%
25%
50%
0
100
200
Oct-27 Oct-31 Nov-04 Nov-08 Nov-12 Nov-16 Nov-20 Nov-24
ConversionRate
Users/Growth
Conversions Last 30 Days
Conversion Rate Last 30
Days
Users Last 30 Days
0
500
Apr-01 Apr-30
Subscribers
List: Awesome Klips
0
98
Apr-01 Apr-30
Unsubscribers
This slide provides information regarding the dashboard that contains various performance indicators that are measured to determine engagement performance.
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order to determine online
engagement performance.
User can made alterations in
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requirement.
49
50. Email Marketing Dashboard (2/2)
Top Email KPIs
Campaign
Name
Emails
Sent
Open
Rate
Click
Rate
Visits Sales
Conver -
sions
Conv .
Rate
Conv .
YOY
Unsub.
Rate
CTOR
Delivery
Rate
Campaign 1 21,903,741 19.35% 10.8% 2,357,229 $11,886,430 100,368 4.4% 8.2% 2.19% 55.6% 96.0%
Campaign 2 26,174,755 19.68% 9.8% 2,565,255 $14,204,167 100,741 3.9% 9.2% 2.62% 49.8% 80.6%
Campaign 3 22,002,241 19.48% 7.3% 1,610,123 $11,939,883 29,657 2.3%
-31.
1%
2.20% 38.6% 75.6%
Campaign 4 25,735,102 19.48% 8.5% 2,184,452 $13,965,582 98,514 4.5% 5.2% 2.57% 43.6% 95.1%
This slide provides information regarding the dashboard that contains various performance indicators that are measured to determine engagement performance.
Email sent
95.8M
Open rate
21.3%
Click Rate
9.9%
Visits
9.5M
Sales
$52.0M
Conv. Rate
3.9%
Conversions
364K
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engagement performance. User
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50
51. Website Traffic Performance (1/2)
200
600
1000
1400
1800
2200
2600
3000
3400
3800
6/29/2020 7/18/2020 7/22/2020 7/24/2020 9/1/2002
Mobile Apps Mobile Web online
Uniques (United States) Per Day Week
Month
More Options
Uniques
831,076
People
673,814
Visits
1083,761
Page views
4,495,820
Network
Summary
Traffic
Syndicators
IAB standard report
Mobile Web
Demographics
Audience interests
Geographic
Countries
Cities
US States
US DMAs
Business
Small
Medium
Large
This slide provides information regarding the dashboard that contains various performance indicators that are measured to determine engagement performance.
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engagement performance.
User can made alterations
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51
52. Website Traffic Performance (2/2)
Confidence Index (CI)
NPS
=NPS -
%
promoters
%
Detractors
Detractors Passives Promotors
0 1 2 3 4 5 6 7 8 9 10
Satisfaction Index (SI)
0 20 40 60 80 100 120
1-Apr-19
Dissatisfied Neutral No Option Satisfied Very Dissatisfied Very Satisfied
Lost Customer Customer Retention
Benchmark Against Average
Benchmark by Key Pillar
0
1
2
3
4
5
Executive Commitment
and Vision
Infrastructure
Integrated Processes
Organisational
Collaboration
Competitive and
relationship Impact
Programme Average Your current performance
Programme best practice
Needs Work Improving Best Practice
Average
Text Here
Text Here
Text Here
Text Here
Text Here
By Division
68%
Tier 1
61%
Tier 2
58%
Tier 1
By Product
Tier 1
Tier 4
Tier 2
Tier 5
Tier 3
Tier 6
By Region
France Spain Germany UK
49
70
43
57
53
55
59
70
PI – Importance Rating
65
65
54
67
67
69
67
65
0 10 20 30 40 50 60 70 80
Business Management
Value /Business
Delivery
Product /Service Quality
Communication
Our people
Understandig Your Needs
Overall
PI – Trend Over Time
0
20
40
60
80
100
2011 2014 2017 2020
Company overall measure Performance indicator (PI) Analysis of results Maturity Benchmark
This slide provides information regarding the dashboard that contains various performance indicators that are measured to determine engagement performance.
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User can made alterations in
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52
53. Digital Campaign Performance (1/2)
Marketing Digital Campaign Performances
today %of target
Spent Month:$40,142 Month: 81%
Users 17,246
Month: 334,634
269%
Month: 161%
Leads 923
Month: 20,923
289%
Month: 210%
Trials 43,201
Month: 432,010
12%
Month: 23%
Wins 18
Month: 108
90%
Month: 10%
Month Spend Users
Trials
Status…
Users/Trial
Spend
Trial
Aug $36,317 90,425 11,092 8.15 53.29
Jul $28,902 70,267 9,564 7.35 53.85
Jun $23,022 56,525 7,500 7.46 54.92
May $23,607 57,726 6,154 9.38 50.25
Apr $46,781 112,507 7,264 15.49 56.87
Mar $47,625 194,060 6,004 32.32 54.19
Feb $34,950 155,831 4,152 37.53 55.91
Jan $34,529 106,190 3,820 28.32 58.07
AdWords
Campaign Users Trial Starts Users/Trial
2017-december-newsletter 81 0 0.0
2017-January-newsletter 18 10 1.0
2018- January-newsletter 72 0 0.0
304717935 18 0 0.0
300044935 36 0 0.0
308045175 18 0 0.0
300045415 9 0 0.0
300046375 27 0 0.0
300046495 9 0 0.0
Organic/Paid Performances
Monthly Campaign performance
Month: Apr
Month: Jan
0 2 4 6 8 10
Go:Goal/12 starts
Leads
Go: Users
GO: session
Organic Paid-Emails
Dollars/Trial Starts (This Month)
AdWords Cost-per-lead-conversion (Last 30 Days
z
$2.25
0 $5.50 Target
Target: 0
$10.61
Target: $15.55
All Campaigns
Clicks/Trial Conversion
0
50
100
Jan Feb Mar Apr May Jun Jul Aug Sep
AdWords
All Channels (today)
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User can made alterations
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53
54. Digital Campaign Performance (2/2)
Ga Conversion Rate
3.82%
Growth of conversion rate 0.0%
Leads To Opps Conversion
1.90%
Growth From Past Month 0.0%
Cost per click
$74.45
Change From Last Month 0.0%
Pay-per-click Campaign Optimization
Cost to interaction optimization- by lead
scoring (Highest: A , Lowest: D
Leads converted vs. cost TrendFunnel
35.55 K
80.63 K
172.8 K
643.8 K
753.9 K
0 K 2000 K 4000 K 6000 K
Oportunity Won
Leads Converted
Leads Created
Clicks
Impressions
0
500
1000
1500
2000
2500
3000
400
500
600
700
800
900
1000
1100
1200
0
1000
2000
3000
4000
0 400 800 1200 1600 2000
This slide provides information regarding the dashboard that contains various performance indicators that are measured to determine engagement performance.
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This slide provides glimpse
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in order to determine online
engagement performance.
User can made alterations
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their requirement.
54
56. Case Study - Enhanced Digital Engagement
This slide provides information regarding a case study with an objective of enhancing digital engagement which leads to increment in sales.
Objective
› Increase customer engagement on online platform.
› Increase relevant traffic at website to increase revenue.
› Customized experience to customers for their retention.
› Making website more responsive.
Results
› Achieved 40% more conversions
› Increased sales by 15%
› Increased average order value at repeat purchases by 25%
› Add text here
Approach
› Firm developed attractive campaign for online store
› Store was customized to cater unique needs of customers.
› Delivered deep insights about the customers across the globe.
Gradually, client engagement is improved then the conversion rate
enhanced which lead to increased revenue.
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56
59. Digital Engagement Playbook
AudienceGoals & Strategy Process Model
Gap
Analysis
Campaign planning &
Protype
Organization
Models
Technology
Stack
Plan & Execute Rollout Of
New Dec Capabilities
Assess, Implement & Update
New & Existing Technologies
Redesign & Manage the
organization For Change,
Expertise & Efficiencies
Plan & test Outreach and
Marketing Campaigns
Resource &
Implementation Guidance
Analytics &
Dashboards
Determine how and which business Success
outcomes will be measured & Shared
Outcomes & digital
Assistance Matrix
Create, Optimize & Publish rich
Content With seo
Determine how process metrics Will
be monitored collected & Reported
Raci Matrix
Confirm who need to do what in
the organization
Validate recurring activates,
things to manage
Determine Audience segments
Targets, needs
Create & Monitor Strategic Goals
& Measurable Objectives
Baseline the capabilities
& Organization
Rich
Content
Validate
59
60. Digital Customer Engagement Model
Digital
Customer
Engagement
Customer Research
and Insight
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audience's attention.
Business Strategy &
Objectives
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audience's attention.
New Technologies, Digital
markets and digital channels
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to your needs and capture your
audience's attention.
Customer Experience
and Advocacy
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audience's attention.
60
61. Roadmap for Process Flow
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03
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06
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05
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04
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01
61
62. 30 60 90 Days Plan
30
Days Plan
60
Days Plan
90
Days Plan
62
63. Our Team
Name Here
Designation
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Designation
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64. Our Mission
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Mission
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Vision
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Goal
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65. Idea Generation
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66. About Us
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Target Audience
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Preferred by Many
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Value Clients
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67. Swot
S W
OT
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Strength
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Threat
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Weakness
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Opportunity
SWOT
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68. - Bill Gates
Never Give Up Today Is
Hard, Tomorrow Is Worse, But
The Day After Tomorrow Will
Be Sunshine
Quotes
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69. Thanks for Watching!
Email Address
emailaddress@123gmail.com
Address
# Street Number, City, State
Contact Number
0123456789
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