A well designed B2B loyalty rewards program is now critical to retain your customers. Businesses are quickly realizing that the traditional B2C marketing strategies are equally, if not more applicable to B2B vertical as well.
Empowering retention strategiesin the age of the customer
This white paper addresses:
– Why measurement programs need to change
– Six proven steps for a successful measurement program
– Using customer intelligence to predict and drive change
Konnet’s point-based loyalty program enables merchants to define programs that automatically award a stored value on the card every time the merchant-designated point threshold is reached, www.2x12.in
Leveraging the modern purchasing funnel is one of the most powerful ways of maximising business ROI from your brand and marketing spend. Do you really know what the purchasing funnel is for your category, how you are performing against your competitors, where the holes are in your funnel, and how many customers you are really losing?
Empowering retention strategiesin the age of the customer
This white paper addresses:
– Why measurement programs need to change
– Six proven steps for a successful measurement program
– Using customer intelligence to predict and drive change
Konnet’s point-based loyalty program enables merchants to define programs that automatically award a stored value on the card every time the merchant-designated point threshold is reached, www.2x12.in
Leveraging the modern purchasing funnel is one of the most powerful ways of maximising business ROI from your brand and marketing spend. Do you really know what the purchasing funnel is for your category, how you are performing against your competitors, where the holes are in your funnel, and how many customers you are really losing?
Customer Segmentation: Design and Delivery (Webinar)CGAP
This webinar, recorded in September with SPTF, covers the design and delivery of customer segmentation work. Included are example cases from CGAP's work, sharings by webinar participants, and a preview of CGAP's forthcoming Customer Segmentation Toolkit. The webinar recording is available at https://youtu.be/RJfthuKif80
Keys to Successful Workplace Banking (Bank at Work)David Kerstein
Workplace Banking is designed to expand the reach of a bank’s distribution network by creating a proactive sales strategy that efficiently acquires new customers, and cross sells to existing customers. It addresses strategic challenge banks are facing today: Need for revenue growth, but customers shifting away from branches, which have been traditional source of acquisition and cross sell.
Hear, ask your questions and learn from Tenego's experience in working with many growing companies in different markets on how to continually seek scale your business while better enabling the channel as a true extension to your business?
● What is Partner Operations and how can it help your channel growth
● What are the responsibilities and metrics of success for Partner Operations?
● How Partner Operations can be the central core engine to drive channel growth?
● How do you align Partner Operations, Partner Management and your Partner Program implementation?
● What are the key tools, methodologies and capabilities needed in building your Partner Operations?
For more details, access: http://www.tenego.com/resource/partner-operations
Branding begins with the consistency of presentation that becomes the identity of a company. This session comprises deep study of business to business branding.
Why Pricing, data & customer segmentation are relevant for insurance (partly ...Jerry J. Stam
Why Pricing, data & customer segmentation are relevant for insurance (partly Dutch). Lessons shared from retailers and how insurers would benefit if they applied (some of) them
вакансии в москве и санкт петербурге
как получить высокооплачиваемую работу, стать востребованным специалистом, профессионально расти и получать столько сколько хочется. вакансии ждут вас, а хедхантер стоит в очереди за тем, чтобы получить ваше резюме и принять вас на работу.
Customer Segmentation: Design and Delivery (Webinar)CGAP
This webinar, recorded in September with SPTF, covers the design and delivery of customer segmentation work. Included are example cases from CGAP's work, sharings by webinar participants, and a preview of CGAP's forthcoming Customer Segmentation Toolkit. The webinar recording is available at https://youtu.be/RJfthuKif80
Keys to Successful Workplace Banking (Bank at Work)David Kerstein
Workplace Banking is designed to expand the reach of a bank’s distribution network by creating a proactive sales strategy that efficiently acquires new customers, and cross sells to existing customers. It addresses strategic challenge banks are facing today: Need for revenue growth, but customers shifting away from branches, which have been traditional source of acquisition and cross sell.
Hear, ask your questions and learn from Tenego's experience in working with many growing companies in different markets on how to continually seek scale your business while better enabling the channel as a true extension to your business?
● What is Partner Operations and how can it help your channel growth
● What are the responsibilities and metrics of success for Partner Operations?
● How Partner Operations can be the central core engine to drive channel growth?
● How do you align Partner Operations, Partner Management and your Partner Program implementation?
● What are the key tools, methodologies and capabilities needed in building your Partner Operations?
For more details, access: http://www.tenego.com/resource/partner-operations
Branding begins with the consistency of presentation that becomes the identity of a company. This session comprises deep study of business to business branding.
Why Pricing, data & customer segmentation are relevant for insurance (partly ...Jerry J. Stam
Why Pricing, data & customer segmentation are relevant for insurance (partly Dutch). Lessons shared from retailers and how insurers would benefit if they applied (some of) them
вакансии в москве и санкт петербурге
как получить высокооплачиваемую работу, стать востребованным специалистом, профессионально расти и получать столько сколько хочется. вакансии ждут вас, а хедхантер стоит в очереди за тем, чтобы получить ваше резюме и принять вас на работу.
High-Commission Affiliate Programs in 2023.docxuswa68
In the dynamic world of online entrepreneurship, affiliate marketing continues to be a popular and lucrative strategy for generating passive income. One of the critical factors that can significantly impact an affiliate marketer's success is the commission rate offered by affiliate programs. In 2023, the landscape of affiliate marketing is evolving, and high-commission affiliate programs are taking center stage.
7 ways a customer loyalty platform boost brand engagementgroupfio1
Customer loyalty programs play a huge role in retaining customers. In this highly competitive market, it can extend the brand's reach, Do you people want to know more, check out the below link.
https://www.groupfio.com/7ways-a-customer-loyalty-platform-boosts-brand-engagement/
Loyalty programs are an important marketing lever in their own right, and can accelerate the value from other channels as well. While loyal customers have always driven the bulk of revenue (and profits), trends are creating a mandate for more sophisticated loyalty marketing. Loyalty marketing capabilities and delivery mechanisms continue to evolve as a result, getting more rich but also more complex to manage. Are you asking the right questions about your loyalty program?
Channel Rebates: What Works, What Doesn't, and What to do About itDeb Broderson
Channel Rebates are both an important element of your overall channel loyalty strategy, and a vital element of your ongoing relationship with your channel partners. As the industry transforms from a traditional transactional model to a subscription-based model it’s time to rethink company level incentives.
Jambu & co., got 32% higher customer retention through a loyalty program!shailesh puri
Jambu & Co. shares details in an insightful webinar on how they got 32% higher customer retention through Zinrelo’s loyalty rewards program. The blog post includes the recording and presentation of the webinar.
Our company NaXum powers dozens of direct selling, mlm, party plan, and referral marketing companies with software, apps, and sales tracking systems to run their businesses.
We've seen 6 key trends that every referral marketing company should take notice of for 2022.
Subscribe Now: How Subscriptions Can Drive Recurring Revenue & Customer LoyaltyTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Affiliate marketing is a form of performance-based influencer marketing model where an e-commerce company compensates third-party publishers to generate leads to the company’s products & services. The affiliates also known as third-party publishers earn a commission to promote the co
https://www.tycoonstory.com/marketing/keys-to-creating-an-affiliate-program/
Similar to What makes a B2B Loyalty Rewards Program Successful? (20)
Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2...Zinrelo loyalty
New research shows a 222% increase in customer acquisition costs, this puts renewed focus on e-commerce profitability and repeat sales. A loyalty program enables brands to retain their loyal customers during tough times. Get ready to embrace 2023 with a loyalty program!
In this webinar, Dibyo Ghosh, Director of Sales at Zinrelo highlights why a loyalty program is a must-have for brands in 2023.
Webinar Importance of Loyalty in the Automotive Segment - PPT.pptxZinrelo loyalty
In this webinar, Dibyo Ghosh, Director of Sales at Zinrelo highlights important aspects of launching an automotive loyalty program and how it can deliver great results for a brand.
Zinrelo, with its data science first approach, is solely focused on improving customer experience, building customer loyalty & engagement, and repeat purchases by generating customized insights for healthcare loyalty program users.
How beauty brands are winning customer retention through loyalty programsZinrelo loyalty
The beauty market is booming, and it demands more attention from the brands having a tight hold on the customer’s base. Loyalty programs have proven their worth. Learn more.
Yon-Ka Paris Achieve 48% Increase in Revenue Case StudyZinrelo loyalty
Yon-Ka Paris is unlocking customer loyalty across multiple dimensions, such as transactional, behavioral, social, and advocacy loyalty using Zinrelo’s Loyalty Rewards Program.
Icebreaker is maximizing customer retention with a highly customized loyalty ...Zinrelo loyalty
View the slides of the insightful presentation to learn how Icebreaker, a global sports clothing company, is maximizing customer retention using a highly customized loyalty rewards program. Keith Ching, Global Head of eCommerce Digital Experience, Icebreaker, shares his insights and learnings on how they designed and implemented a global, multi-lingual, loyalty rewards program.
In this webinar you will learn:
- Value of a repeat customer
- Revenue uplift potential for your business
- Success story of Icebreaker
How to implement a customer loyalty program for ecommerceZinrelo loyalty
This webinar presentation by ShopSocially and Demandware will show you how Predator Nutrition, a leading ecommerce store, implemented a 360 degree customer engagement model and generated 1000s of loyal enrolments in just 6 months!
These slides will help you:
• Understand how loyalty marketing can get you up to 26% more repeat sales
• Learn actionable tips for setting up your own loyalty program
• Discover how Predator Nutrition achieved a 33% higher average order value (AOV)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
What makes a B2B Loyalty Rewards Program Successful?
1. Reny Punnoose September 6, 2018
What makes a B2B Loyalty Rewards Program
Successful?
zinrelo.com/what-makes-a-b2b-loyalty-rewards-program-successful.html
Gone are the days when businesses customers lasted for a lifetime. It is getting easier
than ever for B2B customers to switch their vendors and suppliers. Not only can B2B
customers easily search for competitive products, your competitors can easily find your
customers and bombard them with targeted messages.
A well designed B2B loyalty rewards program is now critical to retain your customers.
Businesses are quickly realizing that the traditional B2C marketing strategies are equally,
if not more applicable to B2B vertical as well. After all businesses are run by people!
For B2B companies, the customer pool is significantly smaller, which means that losing
just one customer can be catastrophic. Therefore, customer retention needs to be the
number one priority for any B2B business.
As per a research study by Bain & Company , a 5 percent increase in the customer-
retention rate can result in a 25 percent-to-95 percent increase in profits for B2B
businesses. Another interesting point to note is It is 25 times more expensive to bring on a
new customer than to keep an already existing one. B2B companies dread working on the
customer-turnover rate and seemingly will do anything to avoid it.
The above highlights why B2B loyalty rewards programs are on the rise. Let us look at
some B2B Loyalty programs that have created a niche for themselves.
1/7
2. HP Planet Partners Rewards Program
HP Planet Partners Rewards Program is available in more than 60 countries and territories
around the world.
The program’s objective is to reward companies for returning used original HP print
cartridges to support HP’s recycling initiative. It goes beyond just rewards for an
organization. This program is enabling organizations to contribute towards social and
environmental responsibility efficiently.
About the program:
The objective is 3-fold: Companies get rid of the empty cartridges, in the process
they earn HP credits and contribute their bit in creating a safer environment by
opting for the safe recycling option.
The program is open only to select MVC accounts as appointed by HP and offers
multiple options to return and recycle HP cartridges.
Only qualified Original HP Ink and Toner Cartridges are covered in this program
On a monthly basis, the used original HP inkjet and LaserJet print cartridges are
picked by HP’s designated collection agency.
The used original HP inkjet and LaserJet print cartridges are counted, and points awarded
basis the slab below:
The earned points can be redeemed by companies for HP Gift Vouchers which can be
used to purchase HP products from select authorised channel partners, thereby saving
organisations money and resources as the recycling is free.
2/7
3. What makes the program work?
It is a simple but brilliant strategy. Companies feel good about recycling and earn
HP credits in the process. This creates a compelling reason for them to buy HP
products again and the cycle continues.
The program is simple, designed in such a way to make it convenient for
organizations
It is enabling companies to be socially responsible in business dealings by
minimizing their impact on the environment
Leveraging partnership with collection agency to ensure a seamless pick up process
Participating companies are recognized for their initiative
American Express Partners Plus
American Express Partners Plus is a referral-based partnership program between an
organization and American Express Global Corporate Payments. American Express
awards organizations with incentives if they successfully refer one of their business
contacts for their Global Corporate Payments program.
About the program:
This program gives B2B companies and professional associations an opportunity to
partner with American Express and offer their business clients financing and
expense management solutions from American express.
Customers reap many benefits when they refer new accounts.
3/7
4. What makes the program work?
Simple and straightforward for customers to understand
Establishes and deepens a trusted partner relationship with clients
Creates a win win situation for customers and clients
Provides more credibility in the market being associated with a brand like American
Express.
Know Your IBM (KYI)
Know Your IBM (KYI) is IBM’s primary B2B loyalty programme, targeting resellers in its
distribution channel globally with rewards for completing product educational activities
and selling eligible IBM solutions. KYI is critical to building relationships with business
partners, increasing their knowledge of products and services, and growing overall
revenue.
About the program:
KYI is structured into two components: learn and earn, here participants are
rewarded with points for completing year-round online learning modules, sell and
earn which rewards participants for selling certain IBM products/services.
On completion of each module, business partners are rewarded with points that can
be exchanged for gifts from participating merchants.
4/7
5. In 2017 KYI participants consistently sold 3x more IBM products than their non-participant
counterparts.
What makes the program work?
Members can expand their professional network, continually refine their IBM
solution expertise as well as achieve fantastic rewards.
Participant engagement is driven by fusing innovative gamification techniques with
e-learning to drive participation.
The program offers fun and rewards at the same time. Example, in 2017, KYIBINGO
involved completing specific e-learning modules via digital BINGO cards. Players
were rewarded with the opportunity to share in 200,000 KYI points pot, earn bonus
points on the top ten leader board.
The Lenovo Lenovo Expert Achievers Programme (LEAP
program)
Another interesting and successful B2B program is The Lenovo Lenovo Expert Achievers
Programme (LEAP program).An innovative B2B channel program, designed to drive
resellers’ loyalty in selling Lenovo’s server solutions.
5/7
6. About the program:
The key objective has been, to ensure resellers (known as Business Partners) are as
technically proficient as possible, empowering them while selling complex server
solutions to their clients. This fuelsin revenue generation and market share growth.
Points can be redeemed for MasterCard gift cards or reloadable cards and retail
vouchers.
A specific 2017 target was for LEAP to join forces with eight coalition partners – a
relatively new concept in B2B loyalty, participants earned bonus points for selling
Lenovo servers, or completing education modules, bundled with complementary
vendor products. This target was exceeded as 10 coalition partners joined LEAP,
contributing to a significant drive in engagement and revenue.
The program hit the right chord, it impacted partner sales efficacy; partners sold seven
times more Lenovo products than non-participants
What makes the program work?
Program is structured in a way to provide the business partners multiple options
Two-fold benefit- Learn & Earn which awards participants with points for completing
education modules online; and Sell & Earn which rewards participants for selling
eligible Lenovo server products.
Learn from anywhere anytime as per their convenience provides them the flexibility.
Priority Partnership
Nufarm Limited is one of the world’s leading crop protection and specialist seeds
companies. They produce products to help farmers protect their crops against damage
caused by weeds, pests and disease. Priority Partnership is a rewards program rewarding
Nufarm NZ customers. Itwas launched to reward customers for purchasing products, to
provide product information, offer product specials and much more. This is now an
institution within the farming community.
About the program:
Nufarm operates through national merchant/ retailer channels the Priority
Partnership Members Services team
Priority Partnership members nationwide receive special product and service
6/7
7. information through the program
Priority Partnership members have been members of the program for more than 19
years on average. They are highly engaged with over 90% annual points earn to
spend (earn vs. burn ratio).
The program has helped in improving the efficiency, service and functionality at
Nufarm
What makes the program work?
The available data and insights offer better decision making and foster
closercustomer relationships.
Priority Partnership was taken to the cloud at a time when many local B2B programs
were still spreadsheet based.
Customers get access to customised reward specials and a chance to redeem from
more than 5,000 reward offerings. Keeping a balance between exciting and
delighting customers!
Customers can maximize profits with Increased rebate opportunities
A wide selection of high-performing herbicides, fungicides, insecticides and plant
growth regulators included in rewards.
The ability to leverage customer data, develop insights and offerings to better serve
customers has helped them have loyal customers over the years.
Special membership offers, and promotions makes the program lucrative for
customers
All the above programs show the different approaches companies are taking in designing
their loyalty rewards programs and the reasons that make the program stand out for their
customers. Companies are now recognising the immense value in the same. Loyalty
represents the source of all profits for an organization. By focusing on providing ongoing
value to customers, identifying opportunities to improve that value, preventing the risk of
customers from defecting, and reactivating profitable customers when they do defect-
these activities will ensure maximum shareholder value.
7/7