In this webinar, Dibyo Ghosh, Director of Sales at Zinrelo highlights why personalization is important and how loyalty programs help you achieve it.

1. Importance of
Personalization
DibyoGhosh
Directorof Sales
Zinrelo
#zinsights
WEBINAR

2. Food for Thought, Anyone?
Transactional <
Emotional
I am loyal to the
brand vs. the brand is
loyal to me
“Data is the new
oil”
Redemption is
good, very
good!!
#getholisticloyalty

3. Why is Personalization Important?
#getholisticloyalty
customers would likely return to a loyalty program site if there was updated
content available each month/quarter.
81%
customers are likely to use
their loyalty program points for
the chance to win a prize or
experience (vs. discounts).
47% customers are more likely to make a
purchase with personalized experiences.
80%

4. How Can a Loyalty Program Help?
Campaigns
#getholisticloyalty
Tiers
Rewards Experiences
• Transition from basic point
systems to bespoke perks
• “Surprise and delight"
customers
• Time bound, loyalty
based campaigns
• Catered to specific
customer segments
• Setup tiers based on
customer spends and/or
engagement
• Personalized benefits
based on the tiers
• Discounts are passe
• Unique experiences
• Exclusivity
• Brand contextuality is
important!

5. Headquartered – Silicon Valley, CA
2,000+ Global Customers | 100M+ Loyalty Members
Zinrelo helps unlock different flavors of loyalty
Zinrelo is a technology-led platform providing an end-to-end solution for customer loyalty that delivers all three critical
components necessary for a successful loyalty program.
Transactional
Loyalty
Emotional
Loyalty
Social
Loyalty
Behavioral
Loyalty
Advocacy
Loyalty
Engagement
Loyalty
Ranked #1 Loyalty Software by G2
Top Customer Data Platform Provider
2022 by MarTech Outlook
Ranked as the Top Performer by Source Forge
Most Trusted Loyalty Platform

6. STRATEGY CONSULTATION
- continuous improvement -
• Analytics & Reporting
• Optimization & Program Refresh
• Personalization
• Promotional Campaigns
• Best Practices & Proven Strategies
Zinrelo’s 3 Key Ingredients for a World-Class Loyalty Program
TECHNOLOGY PLATFORM
- best in class! -
• Features & Functionality
• Omni Channel Customer Experience
• Architecture & Integration
• Customizability & Scalability
• Security
ANALYTICS & STRATEGY
- contextual decision making -
▪ Current State Understanding
▪ Program Structure Design
▪ Financial Modeling
▪ Metrics & KPI Benchmarking
▪ Program Strategy & Launch Plan
#getholisticloyalty

7. Leveraging Zinrelo for Personalization
#getholisticloyalty
ANALYTICS STRATEGY
Recommend the right personalization
strategies, define campaigns and success
criteria
ATTRIBUTES FRAMEWORK
Define unlimited custom “attributes” or
“fields” for each member and/or
transaction
GENERATE DATA
Zero & First Party Data
through the loyalty program
CAMPAIGNS FUNCTIONALITY
Static & dynamic loyalty campaigns
based on unlimited attributes
LOYALTY FEATURES
Points, tiers,
activities, rewards,
expiration rules, etc.
RULES ENGINE
Ability to setup rules for different
customer segments
BRAND CONSISTENCY
Brand contextual, aligned
to promotions calendar,
omni-channel
REWARDS CATALOG
Monetary & non-monetary
rewards, perks & experiences

8. Benefits Realization Zinrelo!
80%
Better Customer
Retention
Increase in
Conversion
Higher Average
Order Value
Zero & First Party Data
Customer Acquisition
Referrals & UGC
Upselling & Cross Selling
“Earned Media”
Social Media Visibility
Increase In
Repeat Sales
2.4X
50%
14X 60%
20%
Revenue Per
Member
Higher Profitability
Per Member

9. Success Stories
Objective
Leverage the holiday season to Improve
customer retention
12%
Points
Redeemed
(Avg. redemption
rate 5%)
Results
32%
Increase in
Customer
Retention
Strategy
• 125 points were provided as a holiday
bonus during the peak holiday season
• 2X points campaign for top customers
Segment
• 1-time purchasers & dormant users
• Top customers (3+ purchases in the
year)
#getholisticloyalty

10. Success Stories
Objective
Increase engagement and boost
customer retention
14%
Points
Redeemed
(Avg. redemption
rate 5%)
Results
98%
Increase in
Customer
Retention
Strategy
150 points were provided as a holiday
bonus
Segment
1-time buyers
#getholisticloyalty

11. 2.26X
48%
Increase
In
Revenue
57%
Increase in
Repeat
Customers
Success Stories
Bonus points for customers who made a purchase during their
slow seasons e.g., a double points promotion
Strategy
Increase in Sales
Results
#getholisticloyalty

12. Success Stories
Holiday Season Valentine’s Day Mother’s Day
#getholisticloyalty

13. Ask Away
#getholisticloyalty

14. Think Holistic Loyalty. Think Zinrelo!
Inspire Customer Loyalty Without Just Discounts!
^Conditions apply.
& Get a Chance to Win^ Free Apple AirPods!
Sign Up for a Demo NOW

15. Think Holistic Loyalty. Think Zinrelo!
#getholisticloyalty
zinrelo.com | info@zinrelo.com | + 1 650 701 7759