Xtrema Cookware offers a wide range of cookware and bakeware products made from pure ceramic. They implemented a loyalty rewards program through Zinrelo to increase customer retention and sales during slow months. The program incentivizes repeat purchases and other activities to earn points. It helped boost retention rates from 16% to 19% of purchasing customers returning for a second purchase. Over 12% of dormant users were also reactivated.

1. Xtrema Cookware offers an excellent selection of skillets, braisers, saucepans, stock pots, Dutch
ovens, cookware sets, bakeware bowls and other products to make cooking at home more
enjoyable. All Xtrema cookware is constructed from 100% pure ceramic which has inert and
non-reactive qualities.
1. Having a world class range of products was not enough to make Xtrema Cookware customers
return to buy more.
2. Bolster sales during their typically slow months.
THE CHALLENGES
XTREMA COOKWARE ACHIEVES
A 19% UPLIFT IN
CUSTOMER RETENTION
S U C C E S S S T O R Y
Zinrelo’s loyalty rewards program has given Xtrema Cookware
an excellent platform to make users return for more.

2. While evaluating the loyalty program platform they were looking for a solution that could easily
integrate with their Shopify cart. Zinrelo offered them a program that was simple to install and easy
to customize as per their brand requirements. Their tier-based loyalty program titled
‘Xtrema Rewards’ offers users an opportunity to earn points for different activities namely purchase
on website, review on website, social sharing etc.
THE SOLUTION
S U C C E S S S T O R Y

3. Only 16% of the purchasing customers were returning for the 2nd purchase. The loyalty
rewards program helped them improve customer retention.
Offering customers increased incentive to come back and make a second purchase, increasing
the likelihood of becoming a long-term repeat customer.
THE RESULTS
19%
19% Uplift
in Retention
12.8%
12.8% Dormant
Users were Reactivated
S U C C E S S S T O R Y

4. “We are thrilled to have partnered alongside Zinrelo to launch our first
ever customer rewards and loyalty program. It was easy to
implement, and our customers love it. Thanks for a fantastic product!"
Patrick Bergstrom
Marketing Director
Xtrema cookware
177 Park Ave, Suite #200, San Jose, CA 95113
info@zinrelo.comzinrelo.com +1 650 701 7759
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