David Sigerson, Senior Business Optimisation Consultant at Sitecore: Know every customer and own every individual experience.

1. Know
every
customer,
own
every
experience
Putting
customers
at
the
heart
of
your
digital
marketing
strategy
Presented
by
//
David
Sigerson
Sitecore
Business
Optimisation
Consultant

2. Who
is
Sitecore?
What
do
we
do?
How
we
can
help
you

3. Who
is
Sitecore?
What
do
we
do?
How
we
can
help
you
3

4. 4
Company
Background
• Founded
in
2001
• Strategic
investment
by
Technology
Crossover
Ventures
in
2011
• 800+
employees
worldwide
Customers
and
Community
• Over
4,000
customers
• Over
8,000
certified
Sitecore
developers
• 17,000
active
community
members
in
Sitecore
Developer
Network
Partners
• Over
1,000
partners
worldwide
• Microsoft
Gold
Certified,
Global
ISV
Alliance
Partner
Financials
• 40%
YOY
Growth
for
past
3
years
• Sustained
profitability

5. Who
is
Sitecore?
What
do
we
do?
How
we
can
help
you
5

6. Sitecore
is
Positioned
as
a
Leader
in
Gartner
Magic
Quadrant
for
Web
Content
Management,
2014

7. Sitecore
is
a
single,
connected
platform

8. Sitecore
Customer
Experience
Platform
8

9. Some
of
Sitecores’
UK
customers…

11. Who
is
Sitecore?
What
do
we
do?
How
we
can
help
you
Nissan
case
study
Kia
&
Suzuki
case
study
11

12. What
are
CEO’s
focused
on?

14. Growth
metrics
Revenue
Customer
acquisition
Repeat
business
Customer
Lifetime
Value
Market
share
Partner
growth

15. Where
are
companies
investing?

17. Forrester
–
Winning
in
the
Age
of
the
Customer
Now
to
be
truly
competitive
your
company
must
become
customer
obsessed,
which
means
you
need
to
have
deep
knowledge
of,
and
engagement
with
your
customers.

18. Henry
Ford,
Founder
Ford
Motor
Company
A
business
absolutely
devoted
to
service
will
have
only
one
worry
about
profits.
They
will
be
embarrassingly
large.

19. 19

21. Acquisition
Goals
Leads:
• Quote
Request
• Test
Drive
Request
• Contact
Me
Request
Enquiries
• Brochure
Request
• Locate
a
Dealer
• Contact
Me
Request
• Build
Your
Own
vehicle
completion
Registration
• Interest
in
new
models
• eNewsletter
Subscription
• Social
Media
friend,
fan
and
follow
21

22. Use
of
xMarketing
Campaign
Personalisation
Customer
Profiling
Social
Personalisation
Campaign
Management
A/B
Testing
Engagement
Automation

23. 23

24. 24

25. 25

27. Outcomes
Test
Drives
up
150%
Contact
Us
up
150%
Bounce
Rates
on
Ads
-­‐30%
Goal
Abandonment
Halved
250K
“Dream
Cars”
in
6
Months

28. Their
challenge
§ Need
responsive
&
personalised
experience
§ Seamless
integration.
Why
Sitecore?
§ Scalable
and
open.
§ Easy
to
use,
great
management
features.
Benefits
and
Statistics
§ Since
launch
‘results
have
exceeded
all
expectations’.
§ 135%
increase
in
offline
brochure
requests
compared
to
a
50%
target.
§ Dealer
searches
rose
by
104%
to
over
60,000/month.
§ Market
share
has
risen
from
1.4%
to
2.93%
in
the
UK.
28
Kia
Fuels
New
Web
Experience
with
Sitecore

29. Their
challenge
§ User
friendly,
easy
to
update
content.
§ Better
content
management.
§ Dealer
Locator,
video
content,
localisation
and
social
sharing.
Why
Sitecore?
§ Market
leading.
§ Sitecore
plugged
seamlessly
thanks
to
.NET.
Benefits
and
Statistics
§ New
fresh
look
§ Geo-­‐targeting
some
of
their
campaigns
to
find
closest
dealer.
29
Suzuki
–
Improving
the
user
experience

30. Other
Sitecore
Automobile
Customers
30

31. What
Could
Sitecore
do
for
Your
Business
?

32. 32
If
you
want
to
learn
more
about
improving
customer
experience
Email
me:
dvs@Sitecore.net
www.Sitecore.net
www.connecttheexperience.com