Need graphic for 1:1 relationships between brands and customers. An existing slide will do if you have one.We talk a lot about brands trying to get to know their customers better.
We’ve seen examples as varied as giveaway and Loyalty programs.Real examples of promos, sweepstakes… nice to have is multi-channel (not a req.)
Show someone and all of their data
One of those ways is the acquisition of consumer data such as what you find in a social profilePull a different slide from the sales deck.
One of those ways is the acquisition of consumer data such as what you find in a social profilePull a different slide from the sales deck.
Reasons why brands should be focused on Social Data to get to know their customers better.UMG and show high school college age girl and Lady Gaga email next to her, and an Urban person with Eminem. Brand Advocacy: I love brand @fillintheblank
Reasons why brands should be focused on Social Data to get to know their customers better.UMG and show high school college age girl and Lady Gaga email next to her, and an Urban person with Eminem. Brand Advocacy: I love brand @fillintheblank
Reasons why brands should be focused on Social Data to get to know their customers better.
Need a graphic for this.
Need a graphic for this. This could be three slides if that makes more sense.Text might work, but also if there is a simple way to illustrate this that would be good too.
Need a graphic for this.“We don’t talk enough about what brands should do with the data once they have it. We’ve spent a great deal of time and energy collecting it, but very little time discussing how to use it to get closer to our customers.”There is a huge and potentially missed opportunity
If you can make this funny visually, please do!
Will talk about how Samsung uses gamification to encourage product reviews, user generated Q&A and then uses that data for additional insights about their customers.
Tell the Samsung story about using social for product registration over this slide. Graphic should support that. Get screengrab
Need a graphic
I don’t want to use this graphic. Placeholder. Will tell the story that Virgin appends users travel data to a personal travel map, but also allows them to add destinations they plan to travel to in the future. Graphic should support that.Virgin Australia creates a travel map of all the places their customers have been and where the plan to go in the future.
This graphic will need to be tweaked. Currently (in my browser) Whole Foods doesn’t display the logged in users full name on screen. It’s a glitch on their end. We should mock up a full name on screen for this example.Whole Food personalizes the site experience for registered users. “Sometimes it’s as simple as showing me that you know my name. Whole Foods displays a warm welcome on screen to registered users. However, they go further than that . . .”
Whole Foods appends the user profile with customer selected food items to use as a shopping list at retail.
Improve the Effectiveness of Social Media Campaigns - Dr. Pepper (tracks participation in campaigns within the profile)ShowDr Pepper fans doing different campaigns
Graphic representing the title of this slide. These bullet’s won’t stay.
Needs a graphic. I may have bullets to add as well.
What’s the demographic of your audience and where are they?Needs a graphic. I may have bullets to add as well.
Needs a graphic from Dr. Pepper. The story is that Dr. Pepper appends profiles with participation data so that they can segment their users based upon the campaigns they chose and chose not to participate in.The Social Profile is the picture we paint of ourselves.Brands should take stock of the data and use progressive profiling techniques to gain additional valuable data from customers.Progressive Profiling example????
Needs a graphic from Dr. Pepper. The story is that Dr. Pepper appends profiles with participation data so that they can segment their users based upon the campaigns they chose and chose not to participate in.
Needs a graphic. I may have bullets to add as well.
Recap slide
This slide will talk about the future of targeted advertising. Take visual cues from the slide title.
Whether it’s in feed promotion on Twitter, Tumblr or Foursquare, native advertising is the attempt to It’s not coincidence that the best native advertising happens on mobile where brands have greater access to your identify via device, app and location.
Hand holding You’re out of coffee, target brand has coffee on sale 3mi from your
Replace with Google Glasses, Nike Fuel Band, Hulu logo
