This document discusses social profiling and how companies collect user data online through their activities on websites. It notes that online profiling involves collecting and analyzing customer website data to personalize their experience. While companies state what they will do with user data in privacy policies, users often blindly accept terms without reading them. The document advocates that users think carefully about what information they share and with which companies in order to limit the amount of personal data collected.

1. SOCIAL PROFILING

2. Take on this subject
 Raise own awareness on how the user is easily
giving up information.
 This information can easily be obtained by others.
 Companies give the user warning on what they will
do will their data.
 Yet we just blindly accept the terms without really
reading it.

3. Online
 Online Profiling involves collecting and analyzing
customer Website data – information that can be
used to personalize and customise an end user’s
web experience. Network advertisers use online
profiles to track end users across multiple Websites.
 Computer world, September 18, 2000

4.  The best thing you can do is build trust with your
customers – tell them what you are doing. - Eric
Schmitt, Computer world
 We trust unknown people with personal information
without really questioning it.

5. Google’s role
 We use the information we collect from all of our
services to provide, maintain, protect and improve
them, to develop new ones and to protect Google
and our users. We also use this information to offer
you tailored content – like giving you more relevant
search results and ads. [Google Privacy Policy
update, Aug 2015]
 Google makes a case to remind its user what
exactly they will do with the information they collect

6. Targeted Ads
 Facebook has started the policy of tailoring their
ads to meet the users interest much like Google they
use all data from the user to display ads that suit
the user.

7. Toysmart and selling data
 Toy smart was a toy business that went bankrupt in
2000
 They wanted to sell their database which included
users data such as credit card information.
 This was brought into question whether Toysmart
had violated their own privacy policy and the
matter went to court by the Federal Trade
Cmmision, where a settlement was agreed.

8. Thinking before clicking
 We have almost comes to the terms that we must
accept giving up our personal information as price
for using the internet.
 This isn’t the case if we act sensible and think before
we mindless click any button we canlimit the amount
of information we can give the companies.

9. Economics and ads
 Information asymmetry can also play a key role in
the ads we see and their pricing.
 It means in any transaction a party ahs information
that the others do not have giving them an unfair
advantage
 "The worst-case scenario, as Microsoft happily
points out on Scroogled, seems to be more accurate,
better targeted advertisements.”

10. Interactive Segment
 “Online” makes the player collect another users
data for a corporation.
 Makes the player think about their actions
 Also brings into question morals.
 Helps them learn more about what companies can
get from them.

11. Conclusion
 If more people paid attention to what they browser
the companies would have less information and less
adverts to spam at us.
 Pay attention to the site can you trust it?
 What do they want you go give to them?
 Does this contain sensitive information?
 The policy can be good but users always must be
warry of what they are giving away when on the
internet.