This integrated marketing plan aims to increase revenue and strengthen brand image for a client by dedicating resources to branding, digital tools, donor relations, and integrating traditional and digital media. The recommendations were implemented through adopting brand standards, developing a consistent message, increasing social media activity, and integrating digital and traditional media, which resulted in positive feedback and motivation from the client to continue the plan.

1. IntegratedMarketing PlanEvan Westenberger * Katia Farage * Derek WalkerUNIVERSITY OF WASHINGTON | MCDM

2. TheClientGoalsIncrease Revenue

3. Strong Brand Image

4. Donor RelationTarget MarketParticipants

5. DonorsOURRESEARCHSituationalAnalysisStrengths / Weaknesses

6. Opportunities / Threats