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DCS

1. IntegratedMarketing Plan Evan Westenberger * Katia Farage * Derek WalkerUNIVERSITY OF WASHINGTON | MCDM

3. Strong Brand Image

6. Opportunities / Threats

8. Website and Digital Tools

9. Donor Relations

10. Integrating Traditional and Digital Media

11.

12. Developed Consistent Message

13. Increased Social Media Activity

14. Integration of Digital and Traditional Media

15. Positive Feedback from Client

16.

Editor's Notes

Show of hands: Who has heard of Transmedia?

DCS

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